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All Journal JURNAL MANAJEMEN AGRIBISNIS Agridevina : Berkala Ilmiah Agribisnis CEMARA Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan AGRIMOR Edueksos : Jurnal Pendidikan Sosial & Ekonomi Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Pertanian Agros Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science JURNAL AGRICA Agriecobis : Journal of Agricultural Socioeconomics and Business Grouper: Jurnal Ilmiah Perikanan BASKARA: Journal of Business and Entrepreneurship Ihsan: Jurnal Pengabdian Masyarakat Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Jurnal Ilmiah Agribios Agrimansion: Agribusiness Management & Extension KARYA: Jurnal Pengabdian Kepada Masyarakat Agroteksos AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat International Journal of Multidisciplinary Research and Literature (IJOMRAL) Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Jurnal Ilmiah SOSIO AGRIBIS Sewagati: Jurnal Pengabdian Masyarakat Indonesia INCOME: Indonesian Journal of Community Service and Engagement Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo West Science Interdisciplinary Studies Jurnal Informasi Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat West Science Interdisciplinary Studies Jurnal Teknologi Pangan dan Ilmu Pertanian Jurnal Pengabdian Masyarakat Nian Tana Jurnal Pengembangan Masyarakat Lokal Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Jurnal Agribest Jurnal Ilmiah Manajemen Agribisnis
Fitriana, Nisa Hafiidhoh
Program Studi Agribisnis Fakultas Pertanian, Universitas Pembangunan Nasional “Veteran” Jawa Timur Indonesia
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The Influence Of Marketing Mix On Marketing Performance In Tye Coffe House Surabaya Pratama, Caesariano Afrilio; Widayanti, Sri; Fitriana, Nisa Hafi Idhoh
Jurnal Agribest Vol. 8 No. 2 (2024): September
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/agribest.v8i2.2045

Abstract

Tye Coffee House is a contemporary coffee shop that offers a variety of high quality coffee and non-coffee drinks. As the number of coffee shops in Surabaya increases nowadays. Tye Coffee House implements various marketing mixes so that sales can survive in an increasingly competitive market. The aim of this research is to describe the 7P marketing components that have been implemented by Tye Coffee House, analyze the marketing mix and marketing performance on consumer perceptions at Tye Coffee House Surabaya, analyze the influence of the marketing mix and marketing performance at Tye Coffee House Surabaya. The method in this research uses descriptive analysis and the WarpPLS 8.0 analysis tool with 50 Tye Coffe House Surabaya consumer respondents. The results of the research show that the 7P marketing mix components carried out by Tye Coffee House are considered good by the majority of consumers and in testing the 7P marketing mix on Tye Coffee House's marketing performance it was found that there were 6 marketing mix components in this study that had a significant effect on the acceptance of the research hypothesis and one mix component other marketers rejected their research hypothesis.
Analisis Pemasaran dan Strategi Pemasaran Kompetitif di UMKM Asmaraloka, Surabaya: Marketing Analysis and Competitive Marketing Strategy in Asmaraloka MSMEs, Surabaya Nisa Hafi Idhoh Fitriana; Risqi Firdaus Setiawan
Jurnal Ilmiah Manajemen Agribisnis Vol. 11 No. 1 (2023): Jurnal Ilmiah Manajemen Agribisnis - Januari 2023
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v11i1.4

Abstract

The main objective of this journal is to gain an understanding of how Asmaraloka MSMEs utilize marketing channels and margins as well as competitive marketing strategies to develop their business. The research method used is primary and secondary research methods. The results ofthe study show that the marketing channel for coffee products is included in the second level marketing channel which includes producers who refer to coffee farmers, suppliers and consumers. Asmaraloka is one of the marketing agencies that acts as a supplier that distributes coffee products from producers to consumers and is a marketing agency that has the largest margin share, amounting to IDR 718,000.00. Asmaraloka's marketing strategy is to build close relationships with large communities in the Surabaya area to expand their market share.
Evaluasi Layanan Jasa di Pusat Pemotongan Hewan di Banyumelek, Kabupaten Lombok Barat: Evaluation of Services at Slaughtering Center in Banyumelek, West Lombok Regency Risqi Firdaus Setiawan; Nisa Hafi Idhoh Fitriana
Jurnal Ilmiah Manajemen Agribisnis Vol. 11 No. 1 (2023): Jurnal Ilmiah Manajemen Agribisnis - Januari 2023
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v11i1.5

Abstract

This study aims to analyze the suitability of service activity activities with the Standard Operating Procedure (SOP) to analyze the influence of infrastructure, professionalism of workers, and speed of service on service quality according to service users, as well as formulate efforts to improve service quality at RPH Banyumulek, West Lombok Regency. The data used in this study are primary data from field observations and interviews with the help of questionnaires and secondary data from Banyumulek RPH and other studies. The samples used were 30 service users. Methods of analysis using descriptive qualitative and SEM-PLS. The results showed that 88.9% of service activities were by the SOP, so they were at a high level of compliance. Of the three variables analyzed, infrastructure and service speed positively and significantly affect the service quality of Banyumulek RPH services. Meanwhile, the variable of worker professionalism has no significant impact on service quality according to service users.
Peran Penyuluhan Pertanian Dalam Proses Adopsi Inovasi di Desa Sadang, Kecamatan Taman, Kabupaten Sidoarjo: The Role of Agricultural Extension in the Innovation Adoption Process in Sadang Village, Taman District, Sidoarjo Regency Nisa Hafi Idhoh Fitriana; Risqi Firdaus Setiawan
Jurnal Ilmiah Manajemen Agribisnis Vol. 11 No. 2 (2023): Jurnal Ilmiah Manajemen Agribisnis - Juli 2023
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v11i2.11

Abstract

Disseminating innovation to farmers is the role and function of agricultural extension workers so that farmers are ready to adopt and apply agricultural technology in their farming activities to increase farmers' income and welfare. Based on these problems, researchers want to analyze the role of agricultural extension workers in the process of adopting farmer innovations in agricultural development. This study aims to understand the implementation of counseling in the field. In addition, the results of this study are to find out what roles exist in agricultural extension workers. Data collection techniques were used by distributing questionnaires to respondents and data analysis techniques using the method of determining respondents by distributing questionnaires consisting of questions grouped based on the role of agricultural extension workers and data analysis techniques using descriptive qualitative. The results showed that there were several roles of agricultural extension agents in the innovation adoption process, namely as a facilitator, as an innovator, as an educator, as a communicator, and as a motivator. It was found that the recapitulation of the role of agricultural extension workers scored 83.74% in the very agree category from the respondents. With that, it can be interpreted that agricultural extension agents can play a very good role in carrying out their duties in the innovation adoption process.
Analisis Kelayakan Usahatani Padi Pada Kelompok Tani Samirukun di Kabupaten Sidoarjo: Feasibility Analysis of Rice Farming in the Samirukun Farmer Group in Sidoarjo Regency Risqi Firdaus Setiawan; Nisa Hafi Idhoh Fitriana
Jurnal Ilmiah Manajemen Agribisnis Vol. 11 No. 2 (2023): Jurnal Ilmiah Manajemen Agribisnis - Juli 2023
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v11i2.13

Abstract

This research aims to analyze production costs, revenues, profits and the feasibility of rice farming in Sidoarjo Regency. This research method uses descriptive sampling technique using the census method for the Samirukun farmer group, Sidoarjo Regency, totaling 29 people. Based on the research results that have been described, it can be concluded that the Samirukun Farmers Group in Sidoarjo Regency pays rice farming costs on average IDR 29,979,094.8 per 1.04 hectare area of cultivated land, with an average income of IDR 39,664,000 and an average profit of IDR 39,664,000. average IDR 9,684,905 per cultivated land area of 1.04 hectares. The results of the farming feasibility analysis with the R/C Ratio were 1.32 and showed that rice farming in Sidoarjo Regency was worth running.
The Influence of Marketing on Instagram and Ewom Social Media on Purchase Decisions is Mediated by Brand Trust at Fore Coffee Ngagel Surabaya Hutabarat, Debora; Sri Tjondro Winarno; Nisa Hafi Idhoh Fitriana
BASKARA : Journal of Business and Entrepreneurship Vol. 7 No. 2 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the impact of marketing through social media, Instagram, and Electronic Word of Mouth (EWOM) on purchasing decisions, considering the mediating roles of Brand image and Brand trust at the Fore Coffee branch in Ngagel, Surabaya. The method used in this research is quantitative with a survey approach, where the questionnaire is the primary data collection tool. The obtained data were analyzed using the Structural Equation Model (SEM) with the assistance of WarpPLS 7.0 software. The results indicate that Instagram and EWOM positively and significantly influence purchasing decisions directly and indirectly through Brand image and Brand trust. Instagram contributes 27.6% to purchasing decisions, while EWOM contributes 14.8%. Additionally, Brand image and Brand trust act as mediators in the influence of Instagram and EWOM on purchasing decisions, with contributions of 22% and 23.1%, respectively. This research provides practical implications for Fore Coffee in optimizing marketing strategies through Instagram and enhancing service quality to maintain customer satisfaction.
Pendampingan Wisata Edukasi di Pusat Penelitian Perkebunan Gula Indonesia Nisa Hafi Idhoh Fitriana; Ellecia Pricillia Siahaan; Nabilah Ainur Rohmah; Danang Permadhi
Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Vol. 1 No. 3 (2024): Juli: Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bersama.v1i3.167

Abstract

The Indonesian Sugar Plantation Research Center (P3GI) plays a crucial role in the development of the sugar industry in Indonesia. Currently, the contribution extends not only to the sugarcane industry but also begins to branch out into the field of education by providing educational tours for the public. The educational tourism activities at the Indonesian Sugar Plantation Research Center (P3GI) not only offer tours but also include accompaniment. The main objective of this accompaniment is to enhance tourists' knowledge by accompany and educating them during their visit to P3GI. Guides will take tourists through several educational spots, including the library, museum, explant area, garden, and plantation. After the tour, tourists are invited to taste natural sugarcane juice (STA). The outcomes of the educational tourism guidance activities at the Indonesian Sugar Plantation Research Center (P3GI) have beneficial effects for all parties involved, especially tourists.
ANALISIS DAYA SAING EKSPOR KARET INDONESIA DI PASAR INTERNASIONAL Fitriana, Nisa Hafi Idhoh; Setiawan, Risqi Firdaus
JURNAL PERTANIAN CEMARA Vol 22 No 1 (2025): JURNAL PERTANIAN CEMARA (CENDEKIAWAN MADURA)
Publisher : Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/fp.v22i1.4281

Abstract

Posisi Indonesia sebagai salah satu negara produsen karet terbesar di dunia, tidak menjadikan Indonesia sebagai eksportir utama karet di pasar internasional. Penelitian ini bertujuan untuk menganalisis daya saing komparatif dan spesialisasi perdagangan karet Indonesia di pasar internasional. Metode penelitian yang digunakan adalah Revealed Comparative Advantage (RCA) dan Indeks Spesialisasi Perdagangan (ISP). Penelitian ini menggunakan data sekunder periode 2012-2021 yang diperoleh dari Food and Agriculture Organization (FAO) dan diolah menggunakan alat bantu Microsoft Excel. Hasil penelitian menunjukkan bahwa komoditas karet Indonesia memiliki daya saing komparatif yang rendah dan spesialisasi perdagangan sebagai importir karet di pasar internasional. Analisis RCA menunjukkan nilai rata-rata sebesar 0,380 yang menempatkan Indonesia pada posisi ketiga setelah Thailand dan Malaysia. Sedangkan analisis ISP menunjukkan bahwa Indonesia cenderung menjadi importir karet dengan nilai rata-rata -0.618 dan berada pada tahap substitusi impor.
The Role of Students in Educational Activities for Mini Agrotourism Visitors at the Department of Food Security and Agriculture of Surabaya Fitriana, Nisa Hafi Idhoh; Syukrillah, Dhealzy Rheynanda; Ramadhani, Firmansyah; Komariyah, Nur
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 9 No. 2 (2025)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v9i2.692

Abstract

Edutourism is a program where participants travel to a place or area in a group to engage in a learning experience that is directly related to the destination. This educational tourism activity is carried out at the Mini Agrotourism, owned by the Surabaya City Food Security and Agriculture Service (DKPP), on Jl. Pagesangan Timur. This activity aims to discover the role of mentoring in improving visitors' understanding of the agricultural sector. The educational visit process through Goldenmelon includes creating an account, filling in data, selecting a destination, and uploading an application letter online until it gets approval from the officer. After that, the visit is carried out with the assistance of an officer, followed by reporting activities and periodic evaluations to improve services. The DKPP Surabaya Mini Agrotourism is an educational tourism destination that offers interactive activities such as plant introductions, cultivation practices, and interactions with livestock for all ages. We carry out activities in a structured manner and conclude with a satisfaction survey to evaluate our services. Contribution to Sustainable Development Goals (SDGs):SDG 2: Zero HungerSDG 4: Quality EducationSDG 13: Climate Action
Implementation of The Development of Balas Klumprik Grand Forest Park, Surabaya : English Nisa Hafi Idhoh Fitriana; Alifia Salma Az Zahra; Attar Yusuf Alvero; Sekar Jasmine
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 9 No. 2 (2025)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v9i2.695

Abstract

Balas Klumprik Grand Forest Park (Tahura) in Surabaya plays a strategic role in environmental conservation, ecological education, and urban sustainability. Amidst the rapid urbanisation of Surabaya, this forest park is designed to function as an integrated green space that combines conservation, education, and recreation. This study aims to comprehensively analyse the implementation of development strategies in the park, identify the challenges faced during their execution, and explore the potential for future optimisation. A qualitative descriptive method was used, supported by primary and secondary data obtained through interviews, observations, and documentation. The results show that development efforts are translated into programs such as horticultural cultivation, plant propagation, and digital promotion. However, the implementation still faces challenges, including limited financial and human resources, low public participation, lack of infrastructure, and pressures from surrounding urban development. Despite these constraints, Tahura Balas Klumprik has strong ecological and social potential to become a centre of educational ecotourism and a hub for community-based environmental empowerment. This study provides several recommendations, including innovation in educational tourism programs, infrastructure improvements, and digitalization. Strengthening multi-stakeholder collaboration and sustainable management is essential to maximize the park’s role in supporting the Sustainable Development Goals (SDGs), particularly goals 11 and 15. Contribution to Sustainable Development Goals (SDGs):SDG 11: Sustainable Cities and CommunitiesSDG 15: Life on Land
Co-Authors Adzanis, Rinda Eka Aprilia Afifah Dinda Sofia Aida Hamiyatul Masturo Aini, Khusnul Ikhriyah Nur Alifia Salma Az Zahra Amir , Indra Tjahaja Amiral Haqiqi Andini, Aisyah Putri Anggi Radzma Fidhayanti Anggun Dewayani Attar Yusuf Alvero Camilla Mumtaza Putri Audria Chory Aura Danang Permadhi Dary Ilham Aditya Denlora Nor Muhammad Devi Putri Fajariyah Diamonds, Gabriella Pusparini Tasya Patricya Dinda Rhaima Ladisa Putri Dita Noer Novitasari Dwi Indah Febriyani Dzulfakar, Rizki Malik Eka Elsha Septiyana Eka Putri, Novi Karisma Elif Putri Anggraini Ellecia Pricillia Siahaan Endang Yektiningsih, Endang Fardani, Aprissa Ega Fatchur Rozci Fauziah, Diana Maharani Fidhayanti, Anggi Radzma Firdauzi, Aulia Hamidah Hendrarini Hamidah Hendrarini Hamidah Hendrarini Hana Maulid Dina Hana Safira Hidayat Harya, Gyska Indah Hasyim, Alwi Fu'ad Hendrarini, Hamidah Heri Susanto Heri Susanto Hutabarat, Debora Ida Wahyu Romandani Ida Wahyu Romandani Imaniar, Sabrina Indah, Pawana Nur Indra Tjahaja Amir Intan Savitri Ciptaningtyas Islamiah, Ummu Nadhiroh Isna Agustina Safira Kalvin Edo Wahyudi Laily, Dona Wahyuning Latifah Ika Sari Maysaroh Tri Khusnah Mirza Andrian Syah Mubarokah Mubarokah Mubarokah Muthiatur Rahmah Muthiatur Rahmah Nabila Amelia Putri Nabilah Ainur Rohmah Nafalia Mulyanatul Jannah Natasya Ayu Ad’Ha Ningtias Netta Aprillia Andaresta Putri Nia Amalia Niazi, Talitha Naila Ningsih, Afifah Rohmania Noor Rizkiyah Novianti, Cahyani Dwi Nur Azizah Azzahra Nur Komariyah, Nur Nuriah Yuliati Nuriah Yuliati Nuryananda, Praja Firdaus Oktaviani, Alvina Widya Pawana Nur Indah Pawana Nur Indah Pawana Nur Indah Pramesthi, Fatima Azrina Pratama, Caesariano Afrilio Qomariyah, Badriyatul Rachmawan Arifianto Ramadhan, Ahmad Dhuha Ramadhani, Firmansyah Rani Putri Malia Risqi Firdaus Setiawan Risqi Firdaus Setiawan Risqi Firdaus Setiawan Risqi Firdaus Setiawan Risqi Firdaus Setiawan Safira Huda Safira Huda Sari Tondang, Ika Sekar Jasmine Setiawan, Risqi Firdaus Setiawan, Risqi Firdaus Shofa Zahrah, Saffaana Sofia Latifah Jasmine Sofia Latifah Jasmine Sri Tjondro Winarno, Sri Tjondro Sri Widayanti Sri Widayanti Sri Widayanti SRI WIDAYANTI Sukur, Anisa Aurelia Syukrillah, Dhealzy Rheynanda Teguh Soedarto Tessa Oktaviani Dahlan Tessa Oktaviani Dahlan Tjondro Winarno, Sri Tondang, Ika Sari Winadinata Grace Angelina Wijaya Winarsih, Siti