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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Mirai Management JURNAL MANAJEMEN MOTIVASI SEIKO : Journal of Management & Business Jurnal Kreativitas PKM Journal of Economic, Public, and Accounting (JEPA) Jurnal Pengabdian kepada Masyarakat Nusantara Economics and Digital Business Review Al-Buhuts (e-journal) Journal Online Manajemen ELPEI (JOMEL) JOEY : Journal of English Ibrahimy Arunika: Jurnal Pengabdian Masyarakat
Kapriani Kapriani, Kapriani
STIE Tri Dharma Nusantara Makassar
Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences

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PEMBERDAYAAN KELOMPOK TANI MELALUI PENGEMBANGAN UMKM DALAM MENINGKATKAN EKONOMI LOKAL DESA TONASA KECAMATAN SANROBONE TAKALAR Agustuty, Lasty; Yazin, Nurfatwa Andriani; Artiyany, Megawhati; Kapriani, Kapriani
Arunika: Jurnal Pengabdian Masyarakat Vol. 3 No. 2: Desember 2024
Publisher : Unit Publikasi dan Jurnal Sekolah Tinggi Ilmu Ekonomi Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/ar.v3i2.672

Abstract

This community service activity aims to empower farmer groups in Tonasa Village through the development of micro, small, and medium enterprises (MSMEs) as a strategy to enhance the local economy. The implementation method was carried out in stages, including observation, program planning, socialization, training, and continuous assistance. The results show an increase in farmers' skills in managing businesses, processing agricultural products into value-added goods, and understanding basic management and marketing principles.
STRATEGI MENDAPATKAN PERMODALAN BAGI PELAKU USAHA MIKRO KECIL MENENGAH Asmawiyah, Asmawiyah; Kapriani, Kapriani; Nurjaya, Nurjaya; Hariyanti, Hariyanti; Basar, Nur Fatwa; Agustuty, Lasty; Nurlinda, Nurlinda
Arunika: Jurnal Pengabdian Masyarakat Vol. 4 No. 1: Juni 2025
Publisher : Unit Publikasi dan Jurnal Sekolah Tinggi Ilmu Ekonomi Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/ar.v4i1.673

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a significant contribution to the national economy, but still face major obstacles in the form of limited access to capital that hinders business development. This study aims to examine strategies that can be implemented by MSME actors in obtaining financing sources that are appropriate to their needs and business capacity. The capital alternatives analyzed include formal financing such as bank loans and non-bank financial institutions, as well as informal financing through cooperatives, venture capital, and digital-based financial technology. The results of the study indicate that effective strategies in obtaining capital include increasing financial literacy, preparing measurable business plans, strengthening business management, and utilizing financial technology to expand access to funding. By implementing these strategies, MSMEs have the potential to increase competitiveness, expand markets, and contribute more optimally to national economic growth.
PELATIHAN PUBLIC SPEAKING DALAM MENINGKATKAN KEMAMPUAN MASYARAKAT BERBICARA DI DEPAN UMUM Kapriani, Kapriani; Syamsinar, Syamsinar; Basar, Nur Fatawa; Aisyah, Nur; Purnama Alam, Andi Rifkah; Hasmi, Nurlaila; Simpuru, Indrayani; Nurjanna, Nurjanna; Nurlinda, Nurlinda
Arunika: Jurnal Pengabdian Masyarakat Vol. 4 No. 2: Desember 2025
Publisher : Unit Publikasi dan Jurnal Sekolah Tinggi Ilmu Ekonomi Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/ar.v4i2.746

Abstract

Kemampuan berbicara di depan umum merupakan keterampilan penting yang mendukung komunikasi efektif dalam kehidupan bermasyarakat. Namun, masih banyak masyarakat yang mengalami kesulitan dalam menyampaikan ide dan pendapat secara lisan dengan percaya diri. Kegiatan pelatihan public speaking ini dilaksanakan di Desa Jenetallasa dengan tujuan meningkatkan kemampuan masyarakat dalam berbicara di depan umum. Metode pelaksanaan kegiatan meliputi tahap persiapan, pelaksanaan, dan evaluasi. Pelatihan dilakukan dengan mengombinasikan penyampaian materi teori dan praktik langsung, sehingga peserta dapat memahami sekaligus menerapkan teknik public speaking yang baik. Hasil kegiatan menunjukkan adanya peningkatan kemampuan peserta dalam menyampaikan materi, mengelola rasa gugup, serta meningkatkan kepercayaan diri saat berbicara di depan umum. Dengan demikian, pelatihan public speaking ini terbukti efektif dalam meningkatkan kemampuan komunikasi masyarakat dan mendorong partisipasi aktif dalam kegiatan sosial dan pembangunan desa.
Analisis Strategi Pemasaran dalam Meningkatkan Penjualan Garam: Studi kasus pada Perempuan Penjual Garam di Daerah Pesisir Jeneponto Kapriani, Kapriani; Andi Hendra Syam; Ikhsan Amar Jusman; Nuzul Fadilah; Rahmat Fauzi
Al-Buhuts Vol. 21 No. 2 (2025): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v21i2.6910

Abstract

The purpose of this study is to analyse the appropriate marketing strategies to increase salt sales. This study was conducted in the coastal area of Nasara, Bangkala District, Jeneponto. The type of research is descriptive qualitative research. Data collection was carried out through interviews with respondents who were the main informants in this study. The population in this study were women salt sellers along the coast of Nasara, Jeneponto Regency. The sampling method used purposive sampling with a sample size of 15 respondents. Data analysis used the IFAS, EFAS and SWOT analysis techniques. The results of the analysis included the S-O Strategy, which is to utilise the local image as a salt production centre through local branding, affordable prices, digital promotion, partnerships with local businesses, and capacity building through government training programmes. The W-O Strategy involves overcoming weaknesses through processing and packaging training, business assistance for PIRT permits, establishing cooperatives, utilising modern and traditional distribution channels, providing attractive kiosks, and digital media-based promotion. The S-T Strategy involves maintaining the quality and authenticity of local salt, building customer loyalty, and managing supplies to anticipate price fluctuations and seasonal changes. The W-T strategy involves forming cooperatives to overcome capital and distribution constraints, diversifying products, and developing emergency production plans with warehouse storage support.  
The Role of Artificial Intelligence in Learning English for Business material: Challenges and Ethical Considerations: English Syamsinar; Marwah Juwita Yusuf; Kapriani; Indrayani Simpuruh; Ray Suryadi; Khaerati; Muh. Amir
JOEY: Journal of English Ibrahimy Vol. 5 No. 1 (2026): JOEY:Journal of English Ibrahimy
Publisher : Fakultas Ilmu Sosial dan Humaniora, Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/joey.2026.v5i1.94-107

Abstract

This study investigated the role of AI tools in English for Business learning, identifies the challenges students face when using these tools, and proposes ethical considerations for their academic use. The researcher employed a descriptive qualitative research design and used purposive sampling to select the participants. The participants consisted of 104 students from STIE Tri Dharma Nusantara. The additional participants were four English lecturers, who discussed the challenges of students’ use of AI from their perspectives and offered consideration for ethical AI use in academic contexts. Data were collected through classroom observations, questionnaires, and semi-structured interviews with 6 students. The findings revealed that AI tools play four major roles in English for Business learning: facilitating effective and efficient learning processes, enhancing business communication competencies, serving as references and models, and acting as catalysts for learning rather than substitutes for educators. Survey results indicate moderate to high levels of AI usage among students. However, several challenges were identified, including unnatural or overly general language output, limited contextual and cultural understanding, reduced critical thinking, increased risk of plagiarism, diminished learning motivation, and lower self-confidence. Lecturers highlighted issues related to the similarity of students’ work and the difficulty in assessing genuine understanding. In response, this study emphasizes the importance of ethical AI integration through effective prompt design and positioning AI as a supportive learning assistant grounded in students’ prior knowledge.
Co-Authors Abdullah Abdullah Alam, Andi Rifqah Purnama ALTIM, MUHAMMAD ZAINAL Andi Dorawati Andi Hendra Syam Ansarullah, Ansarullah Arni Rasyid Artiyany, Megawhati Asmawiyah Asmawiyah Azizurrohman, Muhammad Basar, Nur Fatawa Dewi Anggraeni Hamri, Hamri Hardianti Hardianti, Hardianti Hariyanti Hariyanti Hariyanti Hariyanti Hasniaty Hasniaty Hasniaty Hatidja, St. Ibrahim Ibrahim Ikhsan Amar Jusman Ikhsan Amar Jusman Iqbal Iqbal Jumarti, Jumarti Jusman, Ikhsan Amar Kawani, Gito Adhitya khaerati Kurniaty Kurniaty Kurniaty, Kurniaty Lasty Agustuty Marsuki Marsuki, Marsuki Marwah Juwita Yusuf Muh. Amir Nur Aisyah Nur Aisyah Nur Fatwa Basar Nurjanna Nurjanna Nurjaya Nurjaya NURJAYA NURJAYA, NURJAYA Nurlaila Hasmi Nurlinda Nurlinda, Nurlinda Nuzul Fadilah Purnama Alam, Andi Rifkah Rachman, Siswati Rahmat Fauzi Ray Suryadi, Ray Rusdiaman Rauf Simpuru, Indrayani Sumarsih Sutardjo Tui Syamsinar Syamsinar Thaha, Salmiyah Virza Hadrianti Yazin, Nurfatwa Andriani