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Analisis Pengaruh Harga, Kualitas Produk, dan Tren Terhadap Keputusan Pembelian Thrifting Pada Generasi Z di Kalangan Mahasiswa Universitas HKBP Nommensen Medan Simanjorang, Lasmina Kajol; Manalu, Darma; Tobing, Artha Lumban
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4436

Abstract

This study aims to determine the effect of price, product quality, and trends on thrifting purchasing decisions on Generation Z among HKBP Nommensen University Students Medan. This study was conducted using a quantitative method. Data collection techniques using questionnaires. Based on hypothesis testing with the t test, the t-count value for the price variable was 2.530 where the value was > from t table 1.986 and the significant value for the price variable was 0.013 <0.05 (5%). For the product quality variable, the t-count value was 0.960 where the value was <from t table 1.986 and the significant value for the product quality variable was 0.340 >0.05 (5%). For the trend variable, the t-count value was 5.874 where the value was >1.986 and the significant value for the trend variable was 0.000 <0.05 (5%). So it can be concluded, price and trend have a positive and significant effect on thrifting purchasing decisions among Generation Z among HKBP Nommensen University Students. While product quality does not have a positive and insignificant effect on thrifting purchasing decisions among Generation Z among HKBP Nommensen University Students Medan. And the f test obtained an f count value of 20.300 where this value is > from f table of 3.09. Along with a significant value of 0.000 < from a significance level of 0.05. So it can be concluded that simultaneously price, product quality and trends together have a positive and significant effect on thrifting purchasing decisions among Generation Z.
Pengaruh Self-Efficacy Dan Occupational Information Terhadap Works Radinees Pada Mahasiswa Tingkat Akhir Universitas HKBP Nommensen Medan Napitupulu, Lenny R.L.A.; Manalu, Darma; Tobing, Artha Lumban
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4477

Abstract

The research method used in this research is a quantitative method. The aim of the research is to determine the influence of self-efficacy and occupational information on work performance among final year students at HKBP Nommensen University, Medan. The types of data used are primary data and secondary data. With data collection techniques, namely a questionnaire distributed via Google to 93 respondents. The data analysis techniques used were instrument testing, classical assumption testing, multiple linear regression analysis, hypothesis testing, and the R2 determination coefficient with the help of SPSS 27. The results of hypothesis research using the self-efficacy variable t test (X1) obtained a calculated t value of (9.77) > t table of (1.66196) with a significance value of (0.00), so it can be concluded that the self-efficacy variable has a significant effect on work performance in final year students, and the variable Occupational information (X2) obtained a calculated t value of (13.137) > t table of (1.66196) with a significance value of (0.00), so it can be concluded that the occupational information variable has a significant effect on work performance in final year students. Meanwhile, the F test obtained a calculated f value of (94.712) > f table of (3.098) with a significance value of (0.00). It can be concluded that the self-efficacy and occupational information variables on work professions in final year students have a significant effect. The R2 coefficient of determination value was obtained at 0.671 (6.71%), which states that the self-efficacy and occupational information variables are able to explain the work radiation variable by 6.71% and the remaining 33.9% is influenced by other factors whose existence is unknown.
Pengaruh Value Proposition Dan Level Of Loyalty Terhadap Keputusan Penggunaan Transportasi In-Driver Di Medan Timur Pasaribu, Josua; Manalu, Darma; Tobing, Artha Lumban
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4487

Abstract

This research aims to identify and analyze the main factors that influence customer loyalty in the highly competitive online transportation business. Transportation has an important role in everyday life, both in urban and rural areas. Of the various types of transportation, land transportation is the most dominant in Indonesia because of its accessibility, more affordable prices and flexibility. One of the online transportation companies developing in Indonesia is In-Driver, which entered the Indonesian market in 2019 with a unique feature in the form of a negotiation system between drivers and users. In tight competition with other online transportation services such as Gojek, Grab, and Maxim, In-Driver needs to pay attention to factors that influence customer loyalty, brand image, and the value perceived by customers.
Paradigma Program Car Free Day Dalam Upaya Menjaga Kelestarian Lingkungan Hidup Di Kota Medan Gulo, Ika Dearni Putri; Tobing, Artha Lumban; Rajagukguk, Jonson
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4495

Abstract

Car Free Day (CFD) is a program that aims to reduce air pollution and increase public awareness of the importance of preserving the environment. This research aims to analyze the paradigm of the people of Medan City towards the Car Free Day program in an effort to preserve the environment. This research uses a qualitative method with a descriptive approach, where data is collected through observation and interviews with people who participate in Car Free Day. The research results show that the majority of people have a positive understanding of the Car Free Day program as a strategic step in reducing air pollution and supporting a healthy lifestyle. However, there are still challenges in implementing this program, such as a lack of active community participation, especially in protecting the environment, as well as a lack of outreach regarding the long-term benefits of Car Free Day. With this research, it is hoped that the government and other stakeholders can increase the effectiveness of the Car Free Day program through better communication strategies and the provision of more adequate facilities and infrastructure. Active community participation is also an important factor in the success of this program to preserve the environment in Medan City.
Implementasi Kebijakan Pengelolaan Sampah Pada Bank Sampah Mela Meleket Kelurahan Gundaling 1 Ginting, Hami Br.; Tobing, Artha Lumban; Rajagukguk, Jonson
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4496

Abstract

This research aims to determine the implementation of Minister of Environment and Forestry Policy Number 14 of 2021 concerning Waste Management at the Mela Melket Waste Bank, Gundaling District 1. The research meth od used in this research is descriptive qualitative, using implementation theory according to Ripley and Franklin. The results of the research show that the implementation of waste management policies at the Mela Melket waste bank is still not optimal based on the level of compliance and smooth routine, while the performance results of the Mela Melket waste bank have decreased every year, such as an increase in the number of customers, an increase in the amount of waste managed and an increase in the amount of income. The presence of a waste bank can increase public awareness about the importance of managing waste well so that it can have a positive impact on the Gundaling 1 sub-district, such as reducing flooding which is currently a major problem, earning additional income, and keeping the environment safe and healthy.
Peran Organisasi Kemahasiswaan Dalam Mengembangkan Potensi Mahasiswa Fakultas Ilmu Sosial Dan Ilmu Politik UHN Medan Tarigan, Evan Pascal; Tobing, Artha Lumban; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4498

Abstract

Student organizations have an important role in developing student potential, based on research conducted on students of the faculty of social and political sciences at HKBP Nommensen University, Medan, student organizations have an important role in developing student potential, such as managing time on a priority scale, developing broad insight into the environment and as a place to develop students' talents and interests. However, there are still obstacles experienced by student organizations in developing student potential, such as a lack of student enthusiasm in carrying out organizational activity programs and a lack of adequate facilities and funding which are inhibiting factors experienced by student organizations in developing student potential in the faculty of social and political sciences at HKBP Nommesen Medan University. However, student organizations continue to make efforts to carry out the programs they run and support from the faculty continues to ensure that student organizations can run optimally.
NGO Membangun Ketangguhan Petani Menghadapi Perubahan Iklim: Studi Desa Model Cerdas Iklim Dampingan BITRA Indonesia Zega, Dicky Risman; Manalu, Dimpos; Tobing, Artha Lumban
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4502

Abstract

This study analyzes the role of BITRA Indonesia's Non-Governmental Organization (NGO) in building farmers' resilience to climate change through the Climate Smart Model Village program. Using a qualitative method with a case study approach, this study explores mentoring strategies and obstacles in increasing farmers' capacity, with data collected through in-depth interviews, documentation, and focus group discussions. The results of the study show that BITRA Indonesia plays a role in building farmer resilience through training, agricultural diversification, and policy advocacy, which is reflected in the increasing application of sustainable agricultural techniques by assisted farmers. However, limited government support and low interest from farmers outside the assisted groups and the younger generation are still the main challenges. Therefore, stronger collaboration between NGOs, governments, and communities is needed so that this program continues and has a wider impact in increasing farmers' resilience to climate change. . Bitra indonesia, climate change, climate smart model village, farmer resilience, non-govermental organization.
Inovasi Kebijakan Pemerintah Daerah Dalam Menurunkan Angka Kemiskinan Di Kabupaten Nias Barat Halawa, Abdi Gunawan; Pasaribu, Johnson; Tobing, Artha Lumban
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4503

Abstract

Poverty is a complex problem faced almost throughout the world, including Indonesia. West Nias Regency has a high poverty rate compared to other areas in North Sumatra, although the trend has shown a decline since 2015. This study aims to analyze innovations in local government policies in reducing poverty rates in West Nias Regency. With a qualitative-descriptive approach, this research explores policies in various sectors such as education, health, infrastructure, and community economic empowerment. The research results show that policy innovation based on inter-sector integration and an approach oriented towards local wisdom contribute to reducing poverty rates. However, challenges such as limited infrastructure, accessibility, and program sustainability still need to be addressed. Strategic recommendations are proposed to improve the effectiveness of policies in poverty alleviation in West Nias Regency.
Strategi Optimalisasi Retribusi Pelayanan Parkir Tepi Jalan Umum Berdasarkan Perda No. 1 Tahun 2024 Laia, Juliana Adek Putri; Tobing, Artha Lumban; Pasaribu, Jonson
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4512

Abstract

This study aims to analyze how the implementation strategy of on-street parking retribution can be optimized in accordance with the latest regulation outlined in Regional Regulation No. 1 of 2024. The research uses a descriptive qualitative method with a case study approach, where data was collected through interviews with parking managers, parking attendants, and analysis of related policy documents. The results show that although Regional Regulation No. 1 of 2024 has the potential to increase parking retribution, several obstacles were identified in its implementation, such as insufficient supervision, limited parking infrastructure, and irregularities in retribution collection. Therefore, it is recommended that local governments strengthen supervision mechanisms, improve parking facilities, and implement technology in the retribution collection system. This study is expected to contribute to regional policy in optimizing parking retribution to support regional development and improve public services.
Adaptasi Kebijakan Pembangunan Berkelanjutan Terhadap Risiko Banjir Rob Di Wilayah Pesisir Belawan Sigalingging, Anggitha Serevina; Manalu, Dimpos; Tobing, Artha Lumban
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4513

Abstract

This study examines the adaptation of sustainable development policies to mitigate the risk of tidal flooding in the coastal area of Belawan, specifically in Belawan Bahagia Village, Medan Belawan District. The researchaims to analyze the effectiveness of current policies in addressing tidal flood risks and identify the challenges faced in their implementation. Using a qualitative approach, data were collected through interviews, observations, and document analysis. The findings reveal that while the community is highly aware of the risks posed by tidal flooding, the existing policies, such as the construction of embankments and drainage systems, are not fully effective due to limited resources and insufficient community involvement. The study concludes that enhancing community participation, improving infrastructure, and fostering collaboration between the government, private sector, and local communities are crucial for developing more effective and sustainable adaptation strategies.