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Examining the influence of travel motivation on travel expe-riences at marine tourism destinations in South Sulawesi Yusuf, Maryam; Eppang, Buntu Marannu; Amalia, Intan Fauzia
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 2 (2024): December 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i2.86-96

Abstract

This study focuses on the influence of travel motivation on travel experiences at marine tourism destinations in South Sulawesi. In the context of tourism development, particularly marine tourism, understanding travel motivations is crucial for enhancing the quality of destinations and tourist or travel experiences. The aim of this study is to analyze the relationship between tourists' travel motivations and their experiences at marine tourism destinations. This research employs a quantitative approach, with data collected through a questionnaire survey distributed to 220 respondents who have visited marine tourism destinations in South Sulawesi. The data analysis was conducted using a simple linear regression test to examine the relationship between travel motivation and travel experiences. The results of the study indicate that travel motivation has a positive and significant influence on travel experiences. Every increase in travel motivation contributes to an improvement in the unforgettable travel experience. The study also identifies several key motivational factors, including beach-based activities, natural beauty, and togetherness with family and friends. The conclusion of this study is that travel motivation is a crucial factor in shaping travel experiences at marine tourism destinations. The implications of this study emphasize the importance for destination managers to pay attention to and enhance tourists' travel motivational factors in order to create higher quality and more tourism experiences.
Adaptation and collaboration of local community in super priority destination tourism program in Labuan Bajo Islahuddin, Islahuddin; Eppang, Buntu Marannu; Som, Ahmad Puad Mat; Masatip, Anwari; Salim, Muhammad Arfin Muhammad
ETNOSIA : Jurnal Etnografi Indonesia Vol. 7 No. 1 (2022)
Publisher : Department of Anthropology, Faculty of Social and Political Sciences, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/etnosia.v7i1.19708

Abstract

This article is an elaborative description of the adaptive and collaborative forms of local communities in the context of tourism development. The people of Labuan Bajo realize that the environment in which they live for generations has now become the target of the Super Priority Destinations (SPD) program. The research method used is descriptive qualitative research. Data was collected by using in-depth interviews, observations, focus group discussions (FGD) and documentation studies. In Labuan Bajo, the role of the local community is shown through their transformation from a community with the characteristics of fishermen to the tourism industry on a micro basis. The role of local communities must be increased so that they do not only enjoy the crumbs of the big program of Super Priority Destinations (SPD). They are facing a change in economic orientation, where the tourism sector provides new opportunities to improve their welfare. This article strengthens the argument for the importance of collaborating with stakeholders, namely local communities, government, tourism actors (businesses), and academics. The importance of strengthening awareness and more comprehensive local community tourism education can be achieved by encouraging the role of universities. There are at least three stages of strategy that emerged from the results: identification of collaborating stakeholders as a precondition for making commitments, between government, private sector, community, and academia; unit process as a space to determine the right strategy; and unit of results as the alignment of program implementation, consistency of commitment, and the formation of norms in. In this context, universities have a role in producing human resources and conducting research to answer the needs of the tourism industry.
Analisis Kebutuhan Program Pengabdian kepada Masyarakat Desa Nepo sebagai Desa Wisata Eppang, Buntu Marannu; Rahayu, Mia; Renold, Renold
Panrannuangku Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2024)
Publisher : Lembaga Penelitian dan Pengembangan Teknologi dan Rekayasa, Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/panrannuangku3186

Abstract

Pengembangan desa wisata merupakan salah satu upaya untuk meningkatkan perekonomian masyarakat desa dan melestarikan potensi alam, budaya, dan sejarah yang dimiliki desa. Program Pengabdian kepada Masyarakat (PkM) berperan penting dalam mendukung pengembangan desa wisata melalui intervensi yang sesuai dengan kebutuhan masyarakat. Analisis kebutuhan diperlukan sebelum melakukan PkM untuk mengidentifikasi potensi, tantangan, dan kebutuhan masyarakat dalam mengembangkan desa wisata. Penelitian ini bertujuan untuk melakukan analisis kebutuhan pengembangan Desa Nepo sebagai desa wisata melalui intervensi PkM dengan menggunakan analisis SWOT (Strengths, Weaknesses, Opportunities, Threats). Metode yang digunakan adalah wawancara dan observasi lapangan untuk mengumpulkan data, yang kemudian dianalisis menggunakan analisis SWOT. Hasil penelitian menunjukkan bahwa Desa Nepo memiliki potensi alam, budaya, dan sejarah yang dapat dikembangkan menjadi daya tarik wisata. Namun, masyarakat masih membutuhkan pelatihan dan pendampingan dalam mengembangkan produk wisata, strategi pemasaran, dan pengelolaan desa wisata. Analisis SWOT mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman dalam pengembangan desa wisata di Desa Nepo, yang dapat digunakan sebagai dasar untuk merancang program intervensi PkM yang tepat sasaran.
Model of resilience strategies of small and medium-sized tourism enterprises post pandemic crises in marine-based destination Buntu Marannu Eppang; Herry Rachmat Widjaja; Muhammad Arifin; Muaz Azinuddin; Muhammad Arfin Muhammad Salim; Islahuddin
Journal of Applied Sciences in Travel and Hospitality Vol. 7 No. 2 (2024): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v7i2.105-126

Abstract

This study investigates the resilience strategies employed by small and medium-sized tourism enterprises (SMTEs) in Tanjung Bira, a marine-based destination in South Sulawesi, Indonesia, to cope with the impact of the COVID-19 pandemic. Duchek's Model of resilience, which conceptualizes resilience as a meta-capability composed of three stages (anticipation, coping, and adaptation), is used as a key framework. An exploratory qualitative approach was employed, involving in-depth semi-structured interviews with seven informants representing various tourism stakeholders. Thematic analysis revealed several main strategies for SMTE resilience: collaboration with stakeholders, government intervention, implementation of digital marketing, strengthening SMTEs legality, and strengthening/diversification of SMTE products. Mapping these strategies onto Duchek's Model, the anticipation stage included strategic planning, risk assessment, and building dynamic capabilities; the coping stage consisted of immediate financial measures and policy support; and the adaptation stage involved diversification, technology and innovation adoption, and collaboration and networking. A key implication is that destination management organizations should create innovative products and leverage online platforms for marketing to increase visitor arrivals and boost SMTE product sales. The findings contribute to understanding SMTE resilience in the context of a marine-based destination in Eastern Indonesia and provide insights for policymakers and practitioners to support SMTE recovery and long-term sustainability post-pandemic.
Examining the influence of travel motivation on travel experiences at marine tourism destinations in South Sulawesi Yusuf, Maryam; Eppang, Buntu Marannu; Amalia, Intan Fauzia
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 2 (2024): December 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i2.86-96

Abstract

This study focuses on the influence of travel motivation on travel experiences at marine tourism destinations in South Sulawesi. In the context of tourism development, particularly marine tourism, understanding travel motivations is crucial for enhancing the quality of destinations and tourist or travel experiences. The aim of this study is to analyze the relationship between tourists' travel motivations and their experiences at marine tourism destinations. This research employs a quantitative approach, with data collected through a questionnaire survey distributed to 220 respondents who have visited marine tourism destinations in South Sulawesi. The data analysis was conducted using a simple linear regression test to examine the relationship between travel motivation and travel experiences. The results of the study indicate that travel motivation has a positive and significant influence on travel experiences. Every increase in travel motivation contributes to an improvement in the unforgettable travel experience. The study also identifies several key motivational factors, including beach-based activities, natural beauty, and togetherness with family and friends. The conclusion of this study is that travel motivation is a crucial factor in shaping travel experiences at marine tourism destinations. The implications of this study emphasize the importance for destination managers to pay attention to and enhance tourists' travel motivational factors in order to create higher quality and more tourism experiences.
Sustainable tour operator practices: A case study of PT Destination Asia Sinaga, Endang Komesty; Silalahi, Nova Novita; Eppang, Buntu Marannu
International Journal of Applied Sciences in Tourism and Events Vol. 9 No. 1 (2025): June 2025
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v9i1.41-55

Abstract

This study aims to analyze the implementation of sustainable tour operator principles based on Travelife criteria in enhancing the competitive advantage of PT Destination Asia, a tour operator company based in Bali. Although existing literature highlights the benefits of sustainability practices, there remains a research gap in understanding their practical application and impact at the tour operator level in Indonesia. This research adopts a descriptive qualitative approach using a case study method, with data collected through in-depth interviews and documentation. Key informants, including managers and relevant staff, were selected through purposive sampling. The findings reveal that PT Destination Asia has successfully integrated the four main dimensions of sustainability—management, socio-cultural, economic, and environmental—into its operations. The company demonstrates a strong commitment to transparency through its annual reports, offers authentic tourism products that promote local culture, establishes partnerships with local communities and sustainable business partners, and applies environmentally friendly transportation and accommodation practices. Theoretically, this study strengthens the existing literature on the importance of applying sustainability principles to build competitive advantage in the tourism industry. Practically, it provides a valuable reference for other tour operators and policymakers to encourage the adoption of sustainability in the travel sector. Furthermore, this research opens up opportunities for future studies to explore consumer perspectives in evaluating the effectiveness of sustainability implementation.