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Journal : AMMA : Jurnal Pengabdian Masyarakat

Pelatihan Soft Skill Karyawan Dalam Manajemen Bisnis Di Bali Beach Glamping Dirga Surya Arya Widhyadanta, I Gede; Gde Sari Dewi Astuti, Ni Luh; Herny Susanti, Putu
AMMA : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 : Mei (2025): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

One of the trending travel preferences among the upper-class segment, both domestic and international tourists, is glamping. Bali Beach Glamping is one such glamping destination that has been operating in Bali since 2021 and recorded a consistently high occupancy rate throughout 2023. The purpose of the training is to improve interpersonal skills, leadership, communication, and adaptability required in the working environment of Bali Beach Glamping. Through employee training, it is expected that the skills needed to carry out job responsibilities will increase, while also providing employees with the opportunity to grow both personally and professionally. As employees enhance their skills and knowledge, they will be able to deliver more valuable and productive contributions to the company. Based on the questionnaires completed by employees before and after the training, it can be concluded that employees’ understanding of soft skills and business management concepts has significantly improved. Awareness and application of these principles can help individuals and organizations achieve long-term success.
Increasing The Professionalism of Tourism Village Management in The Digitalization Era for Sustainable Tourism at Penglipuran Village Herny Susanti, Putu; Putu Wira Diana, IB; Agus Deny Permana, Gede; Nyoman Weda, IB; Putu Mega Adi Adnyana, I; Sudayasa, Abirama
AMMA : Jurnal Pengabdian Masyarakat Vol. 4 No. 9 : Oktober (2025): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

The COVID-19 pandemic has profoundly affected the global tourism industry, including Penglipuran Village as one of Bali’s flagship destinations. This community service program aims to enhance management effectiveness, optimize local human resources, and strengthen the village’s competitiveness in the digital era. The program was implemented through workshops, interactive discussions, mentoring, and the signing of collaboration agreements (MOU, MOA, and IA). The results indicate improved community understanding of tourism digitalization, strengthened MSMEs through digital marketing based on local wisdom, and the development of a more professional homestay management system. The outputs, including copyrighted documentary videos and strategic partnerships, demonstrate the program’s sustainability. Continuous training, digital technology optimization, and culture-based branding are expected to position Penglipuran as a model for sustainable tourist villages in Indonesia.
Co-Authors Abdul Rosid Abiradama Sudayasa Adam, Marcellino Dominicus Agus Deny Permana, Gede Amir, Firlie Lanovia Anak Agung Putu Agung Mediastari Arimau, Meilani Atep Jejen Bagus Rendra Maha Putera, Dewa Devi Triana Puspa Dewa Made Sastra Wiatmika Dewa Putu Oka Prasiasa Febianti Febianti Febianti Gde Sari Dewi Astuti, Ni Luh Gede Agus Dian Maha Yoga Gede Eka Wahyu Gusti Alit Suputra GUSTI AYU PRAMINATIH Handayani Handayani Hartoto I Gede Agus Ari Eka Budi Pratama I Gede Agus Deny Permana I Gede Putu Kawiana I Kadek Anom Suardinatha I Komang Alit Anggara Wijaya Kusuma I Made Budiarsa I Made Darsana I Made Purnawan Dharma P I Nengah Dasi Astawa I Wayan Arik Suwitra I Wayan Budi Satriya I Wayan Sugita I.A. Indriani Ida Ayu Ketut Sri Wiratih Ida Ayu Made Sri Widiastuti Ida Ayu Putu Widani Sugianingrat Ida Bagus Nyoman Mantra Ida Bagus Nyoman Weda Ida I Dewa A Yayati Wilyadewi Ida I Dewa Ayu Yayati Wilyadewi Kraugusteeliana Kraugusteeliana Luh Nik Oktarini Made Dian Putri Agustina Made Winda Mirah Ayu Putri Trarintya Nanci Yosepin Simbolon Nasfi, Nasfi Nasution, Rahmad Kurnia Abdik Ni Kadek Dwinda Sri Rahayu Ni Luh Putu Agustiari Sisca Dewi Ni Luh Sriasih Ni Luh Tia Ayu Purnami Ni Made Ayuning Pramesti Ni Wayan Alit Erlinawati Ni Wayan Wina Premayani, Ni Wayan Wina Novrianto, Andry Nyoman Weda, IB Oktarini, Luh Nik Purnantara, I Made Hadi Putu Eka Wirawan Putu Mega Adi Adnyana, I Putu Wira Diana, IB Qifiona, Marchella Rachmad Suwardi Rahmawati Rahmawati, Rahmawati Ranteg, Noddy Rizki Amelia Rosada Yulianti Naulina Sajili, Mohamad Sari, Retno Juwita Sattar Sattar, Sattar Suadnyana, I Wayan Sudarmawan, I Wayan Eka Sudayasa, Abirama Sugiharni , Gusti Ayu Dessy Suputra, Gusti Alit Susi Indriyani Wardana, Miko Andi Wayan Darma Sedana Widari, Dewa Ayu Diyah Sri Widhyadanta, I Gede Dirga Surya Arya Wijaya, Putu Yudy Yerry Herawan Yoga, I Ketut Tirta Yoraeni, Ani