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The Effect of Environmental Awareness, Sustainable Corporate Image, and Green Product Price on Consumer Purchase Intention in Indonesia Ellyany Sinaga, Hommy Dorthy; Fenny, Fenny; Nainggolan, Elisabeth; Januarty, Widalicin
West Science Social and Humanities Studies Vol. 2 No. 05 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i05.956

Abstract

This quantitative study examines the relationship between customer purchase intention in Indonesia and environmental awareness, sustainable company image, and green product costs. Likert scale items were used to measure the dimensions in a survey with 279 Indonesian consumers as a sample. Regression analysis was performed on the data using SPSS version 26. The findings showed a strong positive correlation between customer purchase intention, green product price, sustainable company image, and environmental awareness. In particular, customer purchase intention was positively influenced by more environmental awareness and good opinions of business sustainability. Furthermore, Indonesian customers showed a readiness to pay more for environmentally friendly goods. Businesses and legislators seeking to encourage sustainability and ecologically conscious customer behavior in Indonesia should take note of these findings.
Dinamika Kolaborasi Penulis dalam Penelitian Kewirausahaan Berkelanjutan: Analisis Bibliometrik Nainggolan, Elisabeth; Merung, Arteurt Yoseph; Harsono, Iwan; Suprapti, Ida Ayu Putri; Sutanto, Himawan
Jurnal Ekonomi dan Kewirausahaan West Science Vol 2 No 01 (2024): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v2i01.885

Abstract

Penelitian ini menggunakan pendekatan analisis bibliometrik untuk mengeksplorasi dinamika kolaborasi penulis dalam penelitian kewirausahaan berkelanjutan. Dengan menganalisis lebih dari 980 publikasi dari tahun 1978 hingga 2024 di basis data Scopus, penelitian ini mengidentifikasi pola kolaborasi penulis, jaringan literatur yang signifikan, dan kontribusi utama dari negara, afiliasi, dan jurnal. Temuan ini memberikan pemahaman mendalam tentang evolusi pengetahuan dalam kewirausahaan berkelanjutan, memberikan pandangan yang berharga untuk peneliti dan praktisi, dan dapat membimbing langkah-langkah selanjutnya dalam memajukan bidang ini.
The Education on Household Waste Bank Management into an Economic Product for Bataknese Mission Church Women Nainggolan, Elisabeth; Desma Erica Maryati M; Hommy Dorty Ellyany Sinaga; Joni
Outline Journal of Community Development Vol. 2 No. 1: July 2024
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/a1t0rf68

Abstract

An environmentally friendly lifestyle is currently difficult to implement, meanwhile the use of single use product is increasing among the public, which has resulted in an increase in waste ini the living environment especially household waste. This condition has caused the current waste problem to become a global problem. Waste banks provide a solution to overcome the increasing amount of waste which can damage the environment and what’more, if waste banks are run with good management, they have the potential to generate profits that will increase economic value and empower the community. However, the term waste bank is still not very popular among the public, especially among mothers who are members of the Bataknese Mission Church, so it is important to conduct socialization about waste bank to educate mothers can broaden their knowlegde about waste banks and have an understanding of how to manage waste into economic products which can later increase household income.
Consumer Purchase Preferences of Medan City Residents in using Fintech Payment and Consumer Behavior in the Digital Era: Preferensi Keputusan Pembelian Masyarakat Kota Medan dalam menggunakan Fintech Pembayaran dan Perilaku Konsumen di Era Digital August Simson, Violyne; Nainggolan, Elisabeth
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.373

Abstract

This study examines the influence of financial technology (fintech) and consumer behavior on consumer purchase preferences in Medan City in the digital era. The method used is a quantitative approach with a survey of 100 respondents in Medan who routinely use digital wallet applications, as well as data analysis using Partial Least Squares (PLS) through SmartPLS software. The results showed that fintech had a positive and significant effect on purchase preferences with a path coefficient of 0.374 (p = 0.003, f² = 0.181), while consumer behavior had a stronger impact with a coefficient of 0.455 (p = 0.000, f² = 0.268). The two variables together explain the 57.4 % variability of purchasing decision preferences (R² = 0.574), with strong predictive relevance (Q² = 0.510). The results of this study show that the integration of fintech payment and consumer behavior together contributes significantly to consumer purchase preferences in the Medan City. Practical recommendations from the study include improving digital and financial literacy through integrated education programs for all levels of society, as well as simplifying the e-money application interface to make it more intuitive and accessible.
PENGARUH TINGKAT PARTISIPASI ANGKATAN KERJA, INDEKS PEMBANGUNAN MANUSIA DAN PRODUK DOMESTIK REGIONAL BRUTO TERHADAP TINGKAT KEMISKINAN Widyawati, Retno Febriyastuti; Suma Pratama, Fani; Fransina Diana Talakua, Jeane; Nainggolan, Elisabeth
RISTEK : Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang Vol 10 No 1 (2025): RISTEK :Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang
Publisher : Bapelitbang Kabupaten Batang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55686/ristek.v10i1.218

Abstract

Poverty remains a challenge for regional development, including in Batang Regency. This study aims to analyze the influence of the Labor Force Participation Rate (LFPR), the Human Development Index (HDI), and the Gross Regional Domestic Product (GRDP) on the poverty rate in Batang Regency from 2007 to 2024. The research method employed was a quantitative approach, utilizing secondary data obtained from the Central Statistics Agency (BPS). The results indicate that the LFPR has a positive but statistically insignificant effect on poverty, suggesting that the availability of productive employment has not fully kept pace with the increase in labor force participation. The HDI has a negative and insignificant effect on poverty, suggesting that improvements in education, health, and livings standard have not been evenly distributed across all levels of society. Meanwhile, the GRDP rate shows a negative and significant effect, indicating that economic growth can significantly contribute to poverty reduction. Keywords: LFPR, IPM, GRDP Rate, Poverty
PENDEKATAN KOMUNIKASI HUMAS PT PERTAMINA (PERSERO) DALAM MEREDAM DAMPAK VIRAL ISU PERTAMAX OPLOSAN Siregar, Ira Nurdewita; Adelia, Christanty; Nainggolan, Elisabeth; Anggraini, Flora; Nainggolan, Hendrik
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pesatnya perkembangan media digital membuat arus informasi bergerak sangat cepat sehinggaisu negatif dapat menyebar luas dan segera membentuk opini publik. Penelitian ini menelaahtantangan komunikasi krisis korporasi di era media sosial dengan mengkaji respons PTPertamina terhadap viralnya tuduhan pengoplosan Pertamax pada awal 2025. Menggunakanpendekatan kualitatif deskriptif melalui analisis dokumen, pemberitaan media, pemantauanpercakapan digital, dan wawancara dengan staf perusahaan, penelitian ini menilai efektivitasstrategi komunikasi krisis yang dijalankan selama tiga minggu masa puncak krisis.Hasil penelitian menunjukkan bahwa respons dalam 24 jam pertama, keterbukaan informasiberbasis data teknis, penggunaan berbagai kanal komunikasi secara terkoordinasi, sertakolaborasi dengan lembaga pemerintah menjadi faktor utama yang mendorong stabilisasisituasi dan pemulihan kepercayaan publik. Analisis interaksi digital memperlihatkanpenurunan sentimen negatif sebesar 73% dalam dua minggu setelah klarifikasi dirilis. Secarakonseptual, temuan ini menegaskan relevansi dan efektivitas prinsip Situational CrisisCommunication Theory (SCCT) dalam konteks Indonesia, terutama terkait pentingnyakomunikasi berbasis bukti dan keterlibatan multipemangku kepentingan dalam pengelolaanreputasi korporat ketika menghadapi krisis yang dipicu oleh media sosial.
PENGARUH TINGKAT PARTISIPASI ANGKATAN KERJA, INDEKS PEMBANGUNAN MANUSIA DAN PRODUK DOMESTIK REGIONAL BRUTO TERHADAP TINGKAT KEMISKINAN Widyawati, Retno Febriyastuti; Suma Pratama, Fani; Fransina Diana Talakua, Jeane; Nainggolan, Elisabeth
RISTEK : Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang Vol 10 No 1 (2025): RISTEK :Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang
Publisher : Bapelitbang Kabupaten Batang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55686/ristek.v10i1.218

Abstract

Poverty remains a challenge for regional development, including in Batang Regency. This study aims to analyze the influence of the Labor Force Participation Rate (LFPR), the Human Development Index (HDI), and the Gross Regional Domestic Product (GRDP) on the poverty rate in Batang Regency from 2007 to 2024. The research method employed was a quantitative approach, utilizing secondary data obtained from the Central Statistics Agency (BPS). The results indicate that the LFPR has a positive but statistically insignificant effect on poverty, suggesting that the availability of productive employment has not fully kept pace with the increase in labor force participation. The HDI has a negative and insignificant effect on poverty, suggesting that improvements in education, health, and livings standard have not been evenly distributed across all levels of society. Meanwhile, the GRDP rate shows a negative and significant effect, indicating that economic growth can significantly contribute to poverty reduction. Keywords: LFPR, IPM, GRDP Rate, Poverty