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All Journal IKRA-ITH EKONOMIKA JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Humanities and Social Studies Dinamika Governance : Jurnal Ilmu Administrasi Negara Journal Of Management Science (JMAS) RISTEK : Jurnal Riset, Inovasi, dan Teknologi Kabupaten Batang Jurnal Ilmiah Dinamika Sosial International Journal of Economics Development Research (IJEDR) Jurnal Manajemen Bisnis Eka Prasetya RISTEK: Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang Jurnal Pengabdian Masyarakat Inovasi Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Eastasouth Journal of Effective Community Services Jurnal Pengabdian Pada Masyarakat METHABDI Jurnal Pengabdian Harapan Bangsa Jurnal Ekonomi dan Kewirausahaan West Science West Science Social and Humanities Studies PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) JIPITI: Jurnal Pengabdian kepada Masyarakat Outline Journal of Community Development Jurnal Simki Economic
Nainggolan, Elisabeth
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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PENGARUH TINGKAT PARTISIPASI ANGKATAN KERJA, INDEKS PEMBANGUNAN MANUSIA DAN PRODUK DOMESTIK REGIONAL BRUTO TERHADAP TINGKAT KEMISKINAN Widyawati, Retno Febriyastuti; Suma Pratama, Fani; Fransina Diana Talakua, Jeane; Nainggolan, Elisabeth
RISTEK : Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang Vol 10 No 1 (2025): RISTEK :Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang
Publisher : Bapelitbang Kabupaten Batang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55686/ristek.v10i1.218

Abstract

Poverty remains a challenge for regional development, including in Batang Regency. This study aims to analyze the influence of the Labor Force Participation Rate (LFPR), the Human Development Index (HDI), and the Gross Regional Domestic Product (GRDP) on the poverty rate in Batang Regency from 2007 to 2024. The research method employed was a quantitative approach, utilizing secondary data obtained from the Central Statistics Agency (BPS). The results indicate that the LFPR has a positive but statistically insignificant effect on poverty, suggesting that the availability of productive employment has not fully kept pace with the increase in labor force participation. The HDI has a negative and insignificant effect on poverty, suggesting that improvements in education, health, and livings standard have not been evenly distributed across all levels of society. Meanwhile, the GRDP rate shows a negative and significant effect, indicating that economic growth can significantly contribute to poverty reduction. Keywords: LFPR, IPM, GRDP Rate, Poverty
Edukasi Pengetahuan Bijak Mengelola Pinjaman Bagi Ibu-Ibu Gereja Mission Batak Manik, Desma Erica Maryati; Sinaga, Hommy Dorthy Ellyany; Nainggolan, Elisabeth
Jurnal Pengabdian Masyarakat Inovasi Vol. 2 No. 1 (2023): February
Publisher : Sekolah Tinggi Ilmu Manajemen Sukma Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35126/jpmi.v2i1.506

Abstract

Knowledge of financial management is very important in supporting economic functions, especially improving community welfare, especially in families. Education on wise knowledge of managing loans for Mission Batak Church mothers is a Community Service Activity that aims to provide benefits for families in planning, managing financial resources more optimally and effectively, especially those derived from loans so as to improve family welfare. In addition, through education on wise knowledge of managing financial loans can provide information on access to financial institutions that are expected to make decisions on effective investment and financial planning to improve people's lives. Education on loan management is correlated with poverty so that increased knowledge of loan management is expected to make better financial decisions so that family or personal financial planning becomes more optimal and family welfare can be achieved.
Improving the Capacity of Rice Farmers Through Micro-Business Management and Information Technology Training in Pematang Johar Village Nainggolan, Elisabeth; Joni, Joni; Januarty, Widalicin; Najla, Najla; Khun, Loo Teck; Bao Giang, Phan; Siregar, Annisa I. Hafifa
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.506

Abstract

This community service activity aims to improve the capacity of rice farmers in Pematang Johar Village through micro-business management training and the use of information technology in agricultural activities. Farmers' low business management skills and limited access to agricultural information are major obstacles to increasing productivity and income. The activity was implemented through socialization, training, mentoring, and evaluation. The results showed an increase in farmers' understanding of farm management, simple financial record keeping, and the ability to use Android-based agricultural applications. This activity encourages farmers to manage their farms more efficiently, transparently, and sustainably.
Education on Making Processed Snack Food Products from Local Ingredients to Increase Family Income Januarty, Widalicin; Nainggolan, Elisabeth; Nainggolan, Susan Grace V; Nizam, Ahmad; Kanchawongpaisan, Sipnarong; Rashid, Muhammad Hafiz Abd; Riskyandana, Haykal
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.519

Abstract

The limited economic capacity of rural families often stems from minimal knowledge about local resource utilization and weak home-based business management. This program aimed to enhance family income through education on the production of processed snack foods using locally available ingredients. A service-learning and participatory empowerment approach was implemented with 40 housewives, youth representatives, and micro-entrepreneurs. Training included product innovation, hygiene practices, packaging techniques, and basic financial management. Results indicated a 65% increase in participants’ knowledge of snack processing techniques, and 75% began producing or selling snack products within one month post-training. Proper education accompanied by mentoring can effectively transform local agricultural commodities into marketable food products, thereby contributing to household income enhancement and sustainable community-based entrepreneurship.
ANALYSIS OF THE APPLICATION OF GREEN MARKETING, PERCEIVED VALUE AND BRAND IMAGE ON PURCHASING DECISIONS KOPI KENANGAN PRODUCTS Nainggolan, Elisabeth; Anggoro, Michael; Januarty, Widalicin
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 2 (2025): May 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i2.3106

Abstract

Abstract: In this era where economy raise to the extent of all brand have competitors even the smallest one. This raise in economy brings another problem which is waste, generally plastic waste. Therefore, brands need to use a better packaging for both customer and environment. This study aims to determine whether green marketing, perceived value and brand image affect purchasing decisions for Kopi Kenangan products. This study uses quantitative data using primary data. The population in this study were all Kopi Kenangan customers totaling 16,104 customers with a sample of 100 respondents. The results showed that partially, green marketing have a positive and significant effect on purchasing decisions for Kopi Kenangan, perceived value have a positive and significant effect on purchasing decisions for Kopi Kenangan, brand image have a positive and significant effect on purchasing decisions for Kopi Kenangan, and simultaneously, green marketing, perceived value and brand image have a positive and significant effect on purchasing decisions for Kopi Kenangan. Keywords: brand image, green, marketing, perceived, purchase decision, value Abstrak: Di era ekonomi yang semakin maju ini semua merek memiliki pesaing bahkan yang terkecil sekalipun. Meningkatnya ekonomi ini membawa masalah lain yaitu sampah, umumnya sampah plastik. Oleh karena itu, merek perlu menggunakan kemasan yang lebih baik bagi pelanggan dan lingkungan. Penelitian ini bertujuan untuk mengetahui apakah pemasaran hijau, nilai yang dirasakan dan citra merek mempengaruhi keputusan pembelian untuk produk Kopi Kenangan. Penelitian ini menggunakan data kuantitatif dengan menggunakan data primer. Populasi dalam penelitian ini adalah seluruh pelanggan Kopi Kenangan yang berjumlah 16.104 pelanggan dengan sampel sebanyak 100 responden. Hasil penelitian menunjukkan bahwa secara parsial, pemasaran hijau berpengaruh positif dan signifikan terhadap keputusan pembelian Kopi Kenangan, nilai yang dirasakan berpengaruh positif dan signifikan terhadap keputusan pembelian Kopi Kenangan, citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian Kopi Kenangan, dan secara simultan, pemasaran hijau, nilai yang dirasakan dan citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian Kopi Kenangan. Kata kunci: citra merek, hijau, pemasaran, persepsi, keputusan pembelian, nilai
Literasi Keuangan Berbasis Akuntansi untuk Ibu Rumah Tangga di Desa Pematang Johar Nainggolan, Susan Grace V; Nainggolan, Elisabeth; Januarty, Widalicin
JIPITI: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 1 (2026): Februari 2026 - JIPITI: Jurnal Pengabdian kepada Masyarakat
Publisher : PT. Technology Laboratories Indonesia (TechnoLabs)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Mengelola keuangan keluarga dengan baik sangat penting.  Masih banyak ibu rumah tangga yang memiliki literasi keuangan yang rendah, sehingga mengelola keuangan sehari-hari  pemahaman tentang pencatatan penerimaan dan pengeluaran yang menyebabkan tidak adanya pengawasan arus kas. Perencanaan pengeluaran masa depan, dan penghindaran pemborosan. Meningkatkan literasi keuangan ibu rumah tangga diperlukan alat yang efektif yaitu Akuntansi Dasar. Akuntansi. rogram "Literasi Keuangan Berbasis Akuntansi untuk Ibu Rumah Tangga di Desa Pematang Johar" bertujuan untuk meningkatkan kemampuan ibu rumah tangga dalam mengelola keuangan keluarga dan usaha rumahan secara lebih efektif dan sistematis. Melalui pendekatan berbasis akuntansi sederhana, program ini memberikan pelatihan praktis tentang pencatatan keuangan harian, penyusunan anggaran serta pembukuan usaha mikro.
Pengaruh Advertising, Promotion dan Public Relations terhadap Keputusan Pembelian Fore Coffee di Sun Plaza Medan Simanjuntak, Anabella Monica Agustine; Nainggolan, Elisabeth; Nasution, Lisa Elianti
Jurnal Simki Economic Vol 9 No 2 (2026): Volume 9 Nomor 2 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v9i2.1575

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh advertising, promotion, dan public relations terhadap keputusan pembelian konsumen pada Fore Coffee di Sun Plaza Medan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif. Data diperoleh melalui penyebaran kuesioner kepada 200 konsumen yang pernah melakukan pembelian produk Coffee Fore di Sun Plaza Medan dengan menggunakan skala Likert. Teknik pengambilan sampel menggunakan non-probability sampling dengan metode accidental sampling. Teknik analisis data yang digunakan adalah analisis regresi linier berganda dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa advertising, promotion, dan public relations secara parsial memiliki pengaruh signifikan terhadap keputusan pembelian konsumen. Secara simultan, ketiga variabel tersebut juga berpengaruh signifikan terhadap keputusan pembelian. Hasil koefisien determinasi menunjukkan bahwa advertising, promotion, dan public relations mampu menjelaskan sebagian besar variasi keputusan pembelian, sedangkan sisanya dipengaruhi oleh faktor lain di luar model penelitian. Temuan ini menunjukkan bahwa strategi komunikasi pemasaran memiliki peran penting dalam mempengaruhi perilaku dan keputusan pembelian konsumen.
Pengaruh Digital Marketing, Kualitas Layanan dan Brand Image terhadap Keunggulan Bersaing pada Showroom Astra Daihatsu Medan Krakatau Laowo, Anggreini; Nainggolan, Elisabeth; Nasution, Lisa Elianti
Jurnal Simki Economic Vol 9 No 2 (2026): Volume 9 Nomor 2 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v9i2.1596

Abstract

This study aims to analyze the influence of digital marketing, service quality, and brand image on competitive advantage at the Astra Daihatsu Medan Krakatau Showroom. The study employs a quantitative approach using a survey method, involving the distribution of questionnaires to showroom customers. The sampling technique utilized purposive sampling to obtain a sufficient number of respondents who met the study’s criteria. The data obtained were analyzed using multiple linear regression analysis with the assistance of SPSS software. The results indicate that digital marketing and service quality have a significant impact on competitive advantage; however, they have not yet been able to provide an optimal contribution to enhancing the company’s competitiveness. Meanwhile, brand image has a positive and significant influence and is the most dominant factor in shaping competitive advantage. This indicates that a strong brand image can enhance consumer trust and positive perceptions of the company. Simultaneously, digital marketing, service quality, and brand image significantly influence the competitive advantage of the showroom. Therefore, the company needs to enhance the effectiveness of its digital marketing strategies, improve service quality, and continuously strengthen its brand image to boost the company’s competitiveness amid the increasingly competitive automotive industry
Pengaruh Customer Relationship Management, Ketepatan Waktu Pengiriman dan Layanan Digital terhadap Kepuasan Pelanggan pada PT Tunas Antarnusa Muda Kargo Fahira, Annisa; Nainggolan, Elisabeth; Nasution, Lisa Elianti
Jurnal Simki Economic Vol 9 No 2 (2026): Volume 9 Nomor 2 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v9i2.1599

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh customer relationship management (CRM), ketepatan waktu pengiriman, dan layanan digital terhadap kepuasan pelanggan pada PT Tunas Antarnusa Muda Kargo. Penelitian ini dilatarbelakangi oleh adanya research gap dari hasil studi terdahulu yang menunjukkan inkonsistensi pengaruh ketiga variabel tersebut terhadap kepuasan pelanggan. Metode yang digunakan adalah pendekatan kuantitatif dengan desain asosiatif, melibatkan 389 responden yang dipilih menggunakan teknik accidental sampling. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa secara simultan CRM, ketepatan waktu pengiriman, dan layanan digital berpengaruh signifikan terhadap kepuasan pelanggan. Secara parsial, CRM berpengaruh positif signifikan, sedangkan ketepatan waktu pengiriman dan layanan digital berpengaruh negatif signifikan. Novelty penelitian ini terletak pada temuan bahwa aspek operasional dan digital dapat berdampak negatif terhadap kepuasan apabila tidak sesuai dengan ekspektasi pelanggan. Secara teoretis, penelitian ini memperkuat Expectation Confirmation Theory bahwa ketidaksesuaian antara harapan dan kinerja layanan akan menurunkan kepuasan pelanggan.
Co-Authors Adelia, Christanty Andina, Kinanti Nur Putri Anggoro, Michael Anggraini, Flora Bao Giang, Phan Batjo, Sitti Nurjana Cecilia Chandra, Surya Degdo Suprayitno Desma Erica Maryati M Desma Erica Maryati Manik Ellyany Sinaga, Hommy Dorthy Fahira, Annisa Fenny Fenny Fitri Yani Panggabean Fransina Diana Talakua, Jeane Gea, Sanderwan Kristian Gultom, Pesta Harahap, Subur Himawan Sutanto, Himawan Hoki, Fernando Hommy Dorty Ellyany Sinaga Iwan Harsono Joni Joni Joni Kanchawongpaisan, Sipnarong Khun, Loo Teck Kusuma, Clariza Farell Laowo, Anggreini Manik, Desma Erica Mariati Manik, Desma Erica Maryati Merung, Arteurt Yoseph Monica, Cencen Muammar Rinaldi Nainggolan, Hendrik Nainggolan, Susan Grace V Najla, Najla Nasution, Lisa Elianti Nizam, Ahmad Pane, Yonson Pesta Gultom Petrus Loo Rashid, Muhammad Hafiz Abd Redjeki, Finny Retno Febriyastuti Widyawati Riskyandana, Haykal Simanjuntak, Anabella Monica Agustine Simarmata, Asianna Martini Sinaga, Hommy Dorthy Ellyany Siregar, Annisa I. Hafifa Siregar, Ira Nurdewita Sri Rejeki Sri Rezeki Sri Rezeki Stefanny, Stefanny Suci, Ratih Dwi Suma Pratama, Fani Suprapti, Ida Ayu Putri Tasya, Azraa Tiofanny, Claudie Widalicin Januarty Yatimin Yatimin