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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis IKRA-ITH EKONOMIKA JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Humanities and Social Studies Dinamika Governance : Jurnal Ilmu Administrasi Negara Journal Of Management Science (JMAS) RISTEK : Jurnal Riset, Inovasi, dan Teknologi Kabupaten Batang Jurnal Ilmiah Dinamika Sosial International Journal of Economics Development Research (IJEDR) Jurnal Manajemen Bisnis Eka Prasetya RISTEK: Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang Jurnal Pengabdian Masyarakat Inovasi Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Eastasouth Journal of Effective Community Services Jurnal Pengabdian Pada Masyarakat METHABDI Jurnal Pengabdian Harapan Bangsa Jurnal Ekonomi dan Kewirausahaan West Science West Science Social and Humanities Studies PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) JIPITI: Jurnal Pengabdian kepada Masyarakat Outline Journal of Community Development
Nainggolan, Elisabeth
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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PENGARUH TINGKAT PARTISIPASI ANGKATAN KERJA, INDEKS PEMBANGUNAN MANUSIA DAN PRODUK DOMESTIK REGIONAL BRUTO TERHADAP TINGKAT KEMISKINAN Widyawati, Retno Febriyastuti; Suma Pratama, Fani; Fransina Diana Talakua, Jeane; Nainggolan, Elisabeth
RISTEK : Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang Vol 10 No 1 (2025): RISTEK :Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang
Publisher : Bapelitbang Kabupaten Batang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55686/ristek.v10i1.218

Abstract

Poverty remains a challenge for regional development, including in Batang Regency. This study aims to analyze the influence of the Labor Force Participation Rate (LFPR), the Human Development Index (HDI), and the Gross Regional Domestic Product (GRDP) on the poverty rate in Batang Regency from 2007 to 2024. The research method employed was a quantitative approach, utilizing secondary data obtained from the Central Statistics Agency (BPS). The results indicate that the LFPR has a positive but statistically insignificant effect on poverty, suggesting that the availability of productive employment has not fully kept pace with the increase in labor force participation. The HDI has a negative and insignificant effect on poverty, suggesting that improvements in education, health, and livings standard have not been evenly distributed across all levels of society. Meanwhile, the GRDP rate shows a negative and significant effect, indicating that economic growth can significantly contribute to poverty reduction. Keywords: LFPR, IPM, GRDP Rate, Poverty
PENDEKATAN KOMUNIKASI HUMAS PT PERTAMINA (PERSERO) DALAM MEREDAM DAMPAK VIRAL ISU PERTAMAX OPLOSAN Siregar, Ira Nurdewita; Adelia, Christanty; Nainggolan, Elisabeth; Anggraini, Flora; Nainggolan, Hendrik
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

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Abstract

Pesatnya perkembangan media digital membuat arus informasi bergerak sangat cepat sehinggaisu negatif dapat menyebar luas dan segera membentuk opini publik. Penelitian ini menelaahtantangan komunikasi krisis korporasi di era media sosial dengan mengkaji respons PTPertamina terhadap viralnya tuduhan pengoplosan Pertamax pada awal 2025. Menggunakanpendekatan kualitatif deskriptif melalui analisis dokumen, pemberitaan media, pemantauanpercakapan digital, dan wawancara dengan staf perusahaan, penelitian ini menilai efektivitasstrategi komunikasi krisis yang dijalankan selama tiga minggu masa puncak krisis.Hasil penelitian menunjukkan bahwa respons dalam 24 jam pertama, keterbukaan informasiberbasis data teknis, penggunaan berbagai kanal komunikasi secara terkoordinasi, sertakolaborasi dengan lembaga pemerintah menjadi faktor utama yang mendorong stabilisasisituasi dan pemulihan kepercayaan publik. Analisis interaksi digital memperlihatkanpenurunan sentimen negatif sebesar 73% dalam dua minggu setelah klarifikasi dirilis. Secarakonseptual, temuan ini menegaskan relevansi dan efektivitas prinsip Situational CrisisCommunication Theory (SCCT) dalam konteks Indonesia, terutama terkait pentingnyakomunikasi berbasis bukti dan keterlibatan multipemangku kepentingan dalam pengelolaanreputasi korporat ketika menghadapi krisis yang dipicu oleh media sosial.
PENGARUH TINGKAT PARTISIPASI ANGKATAN KERJA, INDEKS PEMBANGUNAN MANUSIA DAN PRODUK DOMESTIK REGIONAL BRUTO TERHADAP TINGKAT KEMISKINAN Widyawati, Retno Febriyastuti; Suma Pratama, Fani; Fransina Diana Talakua, Jeane; Nainggolan, Elisabeth
RISTEK : Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang Vol 10 No 1 (2025): RISTEK :Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang
Publisher : Bapelitbang Kabupaten Batang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55686/ristek.v10i1.218

Abstract

Poverty remains a challenge for regional development, including in Batang Regency. This study aims to analyze the influence of the Labor Force Participation Rate (LFPR), the Human Development Index (HDI), and the Gross Regional Domestic Product (GRDP) on the poverty rate in Batang Regency from 2007 to 2024. The research method employed was a quantitative approach, utilizing secondary data obtained from the Central Statistics Agency (BPS). The results indicate that the LFPR has a positive but statistically insignificant effect on poverty, suggesting that the availability of productive employment has not fully kept pace with the increase in labor force participation. The HDI has a negative and insignificant effect on poverty, suggesting that improvements in education, health, and livings standard have not been evenly distributed across all levels of society. Meanwhile, the GRDP rate shows a negative and significant effect, indicating that economic growth can significantly contribute to poverty reduction. Keywords: LFPR, IPM, GRDP Rate, Poverty
Edukasi Pengetahuan Bijak Mengelola Pinjaman Bagi Ibu-Ibu Gereja Mission Batak Manik, Desma Erica Maryati; Sinaga, Hommy Dorthy Ellyany; Nainggolan, Elisabeth
Jurnal Pengabdian Masyarakat Inovasi Vol. 2 No. 1 (2023): February
Publisher : Sekolah Tinggi Ilmu Manajemen Sukma Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35126/jpmi.v2i1.506

Abstract

Knowledge of financial management is very important in supporting economic functions, especially improving community welfare, especially in families. Education on wise knowledge of managing loans for Mission Batak Church mothers is a Community Service Activity that aims to provide benefits for families in planning, managing financial resources more optimally and effectively, especially those derived from loans so as to improve family welfare. In addition, through education on wise knowledge of managing financial loans can provide information on access to financial institutions that are expected to make decisions on effective investment and financial planning to improve people's lives. Education on loan management is correlated with poverty so that increased knowledge of loan management is expected to make better financial decisions so that family or personal financial planning becomes more optimal and family welfare can be achieved.
Improving the Capacity of Rice Farmers Through Micro-Business Management and Information Technology Training in Pematang Johar Village Nainggolan, Elisabeth; Joni, Joni; Januarty, Widalicin; Najla, Najla; Khun, Loo Teck; Bao Giang, Phan; Siregar, Annisa I. Hafifa
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.506

Abstract

This community service activity aims to improve the capacity of rice farmers in Pematang Johar Village through micro-business management training and the use of information technology in agricultural activities. Farmers' low business management skills and limited access to agricultural information are major obstacles to increasing productivity and income. The activity was implemented through socialization, training, mentoring, and evaluation. The results showed an increase in farmers' understanding of farm management, simple financial record keeping, and the ability to use Android-based agricultural applications. This activity encourages farmers to manage their farms more efficiently, transparently, and sustainably.
Education on Making Processed Snack Food Products from Local Ingredients to Increase Family Income Januarty, Widalicin; Nainggolan, Elisabeth; Nainggolan, Susan Grace V; Nizam, Ahmad; Kanchawongpaisan, Sipnarong; Rashid, Muhammad Hafiz Abd; Riskyandana, Haykal
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.519

Abstract

The limited economic capacity of rural families often stems from minimal knowledge about local resource utilization and weak home-based business management. This program aimed to enhance family income through education on the production of processed snack foods using locally available ingredients. A service-learning and participatory empowerment approach was implemented with 40 housewives, youth representatives, and micro-entrepreneurs. Training included product innovation, hygiene practices, packaging techniques, and basic financial management. Results indicated a 65% increase in participants’ knowledge of snack processing techniques, and 75% began producing or selling snack products within one month post-training. Proper education accompanied by mentoring can effectively transform local agricultural commodities into marketable food products, thereby contributing to household income enhancement and sustainable community-based entrepreneurship.
ANALYSIS OF THE APPLICATION OF GREEN MARKETING, PERCEIVED VALUE AND BRAND IMAGE ON PURCHASING DECISIONS KOPI KENANGAN PRODUCTS Nainggolan, Elisabeth; Anggoro, Michael; Januarty, Widalicin
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 2 (2025): May 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i2.3106

Abstract

Abstract: In this era where economy raise to the extent of all brand have competitors even the smallest one. This raise in economy brings another problem which is waste, generally plastic waste. Therefore, brands need to use a better packaging for both customer and environment. This study aims to determine whether green marketing, perceived value and brand image affect purchasing decisions for Kopi Kenangan products. This study uses quantitative data using primary data. The population in this study were all Kopi Kenangan customers totaling 16,104 customers with a sample of 100 respondents. The results showed that partially, green marketing have a positive and significant effect on purchasing decisions for Kopi Kenangan, perceived value have a positive and significant effect on purchasing decisions for Kopi Kenangan, brand image have a positive and significant effect on purchasing decisions for Kopi Kenangan, and simultaneously, green marketing, perceived value and brand image have a positive and significant effect on purchasing decisions for Kopi Kenangan. Keywords: brand image, green, marketing, perceived, purchase decision, value Abstrak: Di era ekonomi yang semakin maju ini semua merek memiliki pesaing bahkan yang terkecil sekalipun. Meningkatnya ekonomi ini membawa masalah lain yaitu sampah, umumnya sampah plastik. Oleh karena itu, merek perlu menggunakan kemasan yang lebih baik bagi pelanggan dan lingkungan. Penelitian ini bertujuan untuk mengetahui apakah pemasaran hijau, nilai yang dirasakan dan citra merek mempengaruhi keputusan pembelian untuk produk Kopi Kenangan. Penelitian ini menggunakan data kuantitatif dengan menggunakan data primer. Populasi dalam penelitian ini adalah seluruh pelanggan Kopi Kenangan yang berjumlah 16.104 pelanggan dengan sampel sebanyak 100 responden. Hasil penelitian menunjukkan bahwa secara parsial, pemasaran hijau berpengaruh positif dan signifikan terhadap keputusan pembelian Kopi Kenangan, nilai yang dirasakan berpengaruh positif dan signifikan terhadap keputusan pembelian Kopi Kenangan, citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian Kopi Kenangan, dan secara simultan, pemasaran hijau, nilai yang dirasakan dan citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian Kopi Kenangan. Kata kunci: citra merek, hijau, pemasaran, persepsi, keputusan pembelian, nilai
Analysis of Green Products, Financial Technology, and Promotion on Sales Volume Increase at PT. Sinar Teknik Tirta Pratama: Analisis Green Product, Financial Technology dan Promosi Terhadap Peningkatan Volume Penjualan di PT. Sinar Teknik Tirta Pratama Vasly, Aurelia; Nainggolan, Elisabeth
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.315

Abstract

This investigate was incited by a decay in deals volume, as prove by the benefits earned by PT Sinar Teknik Tirta Pratama. This was due to the items sold by PT Sinar Teknik Tirta Pratama being seen as hurtful to the environment, inadequate installments, and incapable advancement, all of which influenced the company's benefits. The objective of this think about is to analyze deals volume through green items, budgetary innovation, and advancement in the chlorine industry. The strategy utilized in this consider is a quantitative strategy utilizing essential information sources. The data will be analyzed through quantitative clear examination gotten utilizing a survey conveyed to respondents, and this consider is measured utilizing a Likert scale to get conclusions. The testing method utilized is irregular examining. At that point, the information collected related to the investigate protest is analyzed based on the respondents' reactions gotten utilizing the Hair et al. equation. The theory in this think about is tried utilizing different direct relapse investigation. The comes about appear that budgetary innovation, green items, and advancements have a critical impact on deals volume.
The Application of Fintech and Innovation Strategies in Increasing Competitive Advantage in Pizza Hut East Medan District: Penerapan Fintech dan Strategi Inovasi dalam Meningkatkan Keunggulan Bersaing di Pizza Hut Kecamatan Medan Timur Wijaya, Catherine; Nainggolan, Elisabeth
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.374

Abstract

This study examines the influence of the application of financial technology (fintech) and innovation strategies on the competitive advantage of Pizza Hut in East Medan District. The quantitative method was used by distributing incidental questionnaires to 100 active consumers at the Medan Timur outlet, then the data was analyzed using Partial Least Squares Structural Equation Modeling to test the validity, reliability, and causality path. The results showed that fintech through the integration of e-wallet and QRIS had a positive and significant influence on competitive advantage (path coefficient 0.563, t-statistic 5.275, f² = 0.547), while product and process innovation strategies including local pizza variants, bundling packages, ordering chatbots, and real-time order tracking made a significant contribution (coefficient 0.393, t-statistic 3.646, f² = 0.267). The two variables together explain 85.3% of the variance of competitive advantage (R² = 0.853) with excellent predictive relevance (Q² = 0.844). These findings confirm that the integration of fintech capabilities with service innovation strategies is a source of sustainable competitive advantage. Practical implications include teams that can move according to their respective tasks to ensure fintech integration runs smoothly, strengthening point of sale infrastructure to connect with digital payment providers, front-line training, and optimizing promotions and menu personalization.
Literasi Keuangan Berbasis Akuntansi untuk Ibu Rumah Tangga di Desa Pematang Johar Nainggolan, Susan Grace V; Nainggolan, Elisabeth; Januarty, Widalicin
JIPITI: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 1 (2026): Februari 2026 - JIPITI: Jurnal Pengabdian kepada Masyarakat
Publisher : PT. Technology Laboratories Indonesia (TechnoLabs)

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Abstract

Mengelola keuangan keluarga dengan baik sangat penting.  Masih banyak ibu rumah tangga yang memiliki literasi keuangan yang rendah, sehingga mengelola keuangan sehari-hari  pemahaman tentang pencatatan penerimaan dan pengeluaran yang menyebabkan tidak adanya pengawasan arus kas. Perencanaan pengeluaran masa depan, dan penghindaran pemborosan. Meningkatkan literasi keuangan ibu rumah tangga diperlukan alat yang efektif yaitu Akuntansi Dasar. Akuntansi. rogram "Literasi Keuangan Berbasis Akuntansi untuk Ibu Rumah Tangga di Desa Pematang Johar" bertujuan untuk meningkatkan kemampuan ibu rumah tangga dalam mengelola keuangan keluarga dan usaha rumahan secara lebih efektif dan sistematis. Melalui pendekatan berbasis akuntansi sederhana, program ini memberikan pelatihan praktis tentang pencatatan keuangan harian, penyusunan anggaran serta pembukuan usaha mikro.
Co-Authors Adelia, Christanty Andina, Kinanti Nur Putri Anggoro, Michael Anggraini, Flora August Simson, Violyne Bao Giang, Phan Batjo, Sitti Nurjana Cecilia Chandra, Surya Degdo Suprayitno Desma Erica Maryati M Desma Erica Maryati Manik Ellyany Sinaga, Hommy Dorthy Fenny Fenny Fitri Yani Panggabean Fransina Diana Talakua, Jeane Gea, Sanderwan Kristian Gultom, Pesta Harahap, Subur Himawan Sutanto, Himawan Hoki, Fernando Hommy Dorty Ellyany Sinaga Iwan Harsono Joni Joni Joni Kanchawongpaisan, Sipnarong Khun, Loo Teck Kusuma, Clariza Farell Leonardi, Nicholas Manik, Desma Erica Mariati Manik, Desma Erica Maryati Merung, Arteurt Yoseph Monica, Cencen Muammar Rinaldi Nainggolan, Hendrik Nainggolan, Susan Grace V Najla, Najla Nizam, Ahmad Pane, Yonson Pesta Gultom Petrus Loo Rashid, Muhammad Hafiz Abd Redjeki, Finny Retno Febriyastuti Widyawati Riskyandana, Haykal Simarmata, Asianna Martini Sinaga, Hommy Dorthy Ellyany Siregar, Annisa I. Hafifa Siregar, Ira Nurdewita Sri Rejeki Sri Rezeki Sri Rezeki Stefanny, Stefanny Suci, Ratih Dwi Suma Pratama, Fani Suprapti, Ida Ayu Putri Tasya, Azraa Tiofanny, Claudie Vasly, Aurelia Widalicin Januarty Wijaya, Catherine Yatimin Yatimin