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Pelatihan Promosi Digital Untuk UMKM di Desa Sungai Pinang Ayu Geby Gisela Syaputri; Muhammad Bahrul Ulum; Resthie Andela; Lesi Agusria; Efrina Masdaini; Primasari Fitria; Muhammad Syahril; Yunita Febriani; Ummi Kalsum; Arradytia Permana; Bora Alviolesa; Fagar Fertiwi Fardah Tunisia Ahmad
Jurnal Kegiatan Pengabdian Mahasiswa (JKPM) Vol 4 No 1 (2026): Jurnal Kegiatan Pengabdian Mahasiswa (JKPM)
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/jkpm.v4i1.903

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam meningkatkan perekonomian masyarakat, terutama di wilayah pedesaan. Namun, UMKM di Desa Sungai Pinang masih menghadapi kendala dalam pengelolaan usaha dan pemasaran, khususnya terkait keterbatasan penggunaan sistem informasi dan rendahnya pemanfaatan promosi digital. Kondisi ini menyebabkan pengelolaan data usaha kurang efektif serta jangkauan pemasaran produk menjadi terbatas. Penelitian ini bertujuan untuk menganalisis dan menerapkan promosi digital guna meningkatkan kinerja dan daya saing UMKM di Desa Desa Sungai Pinang. Metode yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi terhadap pelaku UMKM. Hasil penelitian menunjukkan bahwa promosi digital melalui media sosial dan marketplace dapat memperluas jangkauan pemasaran serta meningkatkan penjualan. Selain itu, pelatihan dan pendampingan digital menjadi faktor pendukung utama dalam keberhasilan implementasi. Dengan demikian, penerapan promosi digital memberikan dampak positif terhadap perkembangan UMKM di Desa Sungai Pinang dan dapat menjadi solusi dalam meningkatkan daya saing usaha di era digital.
Passenger’s Forecasting at Tanjung Api-Api Port Using The Eksponential Smoothing Yulia Puspita Sari; Yunita Febriani; Fisca Dian Utami; Febriyanti Himmatul Ulya
Sainmatika: Jurnal Ilmiah Matematika dan Ilmu Pengetahuan Alam Vol. 23 No. 1 (2026): Sainmatika : Jurnal Ilmiah Matematika dan Ilmu Pengetahuan Alam
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/sainmatika.v23i1.21544

Abstract

Tanjung Api-Api Port connects South Sumatra Province and Bangka Belitung Islands Province. A total of 15 ships divided into seven trips per day cross the Bangka Strait. Sea transportation is more popular among passengers because it is cheaper than air transportation. Forecasting passenger growth is necessary as a basis for improving passenger services. The forecasting method used is the Exponential Smoothing method, as passenger data over the past five years at Tanjung Api-Api Port shows a seasonal trend. The historical data used is passenger departure and arrival data. The results of the analysis show that departure passenger data is modelled using the Simple Seasonal model, while arrival passenger data is modelled using the Winter Additive model. The departure passenger data forecast shows a stable and consistent trend without any major spikes as in the previous period. Meanwhile, the arrival passenger data forecast shows a gradual and upward trend. The accuracy of the model obtained for forecasting departure passenger data was 76.5%, and the accuracy of the model for forecasting arrival passenger data was 81.86%. With the accuracy of the model obtained, passenger growth forecasts can be used as a reference for policies in managing facilities at Tanjung Api-Api Port.
Pengaruh Kompensasi, Kompetensi, dan Pelatihan Karyawan terhadap Kinerja Karyawan CV. Tunas Makmur Fitri Febriana; Diah Isnaini Asiati; Yunita Febriani
MOTIVASI Vol. 11 No. 1 (2026): MOTIVASI: JURNAL MANAJEMEN DAN BISNIS
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/mti.v11i1.1837

Abstract

Purpose– This study aims to determine and analyze the influence of compensation, competence, and training of employees of CV. Tunas Makmur, Ogan Komering Ilir Regency, simultaneously and partially. Design/methodology– This research uses an associative research method, with the variables being compensation, competency, and employee training. The population comprised 101 employees. A sample of 81 respondents was drawn using cluster sampling. The primary data used was collected using a questionnaire. Findings - The results of multiple linear regression testing indicate that simultaneously compensation, competence, and employee training have a positive and significant effect on employee performance at CV. Tunas Makmur, Ogan Komering Ilir Regency. Partially, it shows that compensation significantly affects employee performance, competence significantly affects employee performance, and employee training significantly affects employee performance at CV. Tunas Makmur, Ogan Komering Ilir Regency. The results of the coefficient of determination indicate that the variables of motivation, leadership, and work environment are able to contribute to the rise and fall of employee performance by 66%.  
Pentingnya Inovasi Dan Digitalisasi Pada UMKM Menuju Masyakarat Mandiri Di Desa Tanjung Agas Kabupaten Ogan Ilir Sumsel Yunita Febriani; Ummi Kalsum; Primasari Fitria; Araditya Permana; Efrina Masdiana; Ayu Gebby GS; Muhammad Rizki
KOMUNITA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 1 (2026): Februari
Publisher : PELITA NUSA TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60004/komunita.v5i1.479

Abstract

MSMEs face increasingly complex challenges In the era of globalization, particularly in maintaining competitiveness. Innovation and digital marketing are key strategies that can help MSMEs capitalize on developments in expanding market reach, improving customer interaction, and creating competitive advantage. This PKM aims to provide mentoring in the concept of the importance of innovation in packaging and implementing digital marketing strategies by incorporating e-commerce to increase competitiveness. The Participatory Action Research (PAR) method was used, and its implementation involved the village government, a team of lecturers, and KKN students. The implementation results showed that innovation and digital marketing strategies were able to provide positive value in increasing sales value and sales through e-commerce media. Ultimately, digital marketing is not only a promotional tool, but also an innovative solution to support the growth of MSMEs in Tanjung Agas Village.
Peningkatan Literasi Green Finance melalui Edukasi dan Proyek Siswa SMK Muhammadiyah 2 Palembang Ummi Kalsum; Primasari Fitria; Ayu Geby Gisela Syahputri; Randy Hidayat; Arradytia Permana; Yunita Febriani
Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi Vol 5, No 1: February 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/ljpmt.v5i1.35458

Abstract

The Community Service Program (PKM) conducted at SMK Muhammadiyah 2 Palembang was designed to enhance students’ green finance literacy as part of efforts to strengthen environmentally responsible financial behavior in the school setting. The program implemented several learning activities, including seminars on green finance concepts, training on sustainable financial management, and project-based assignments in which students designed simple green finance initiatives relevant to their vocational fields. A total of 35 students from grades X and XI participated under the guidance of supervising teachers. The results of the program show a marked improvement in students’ knowledge. The average pre-test score of 69.73 increased to an average post-test score of 99.46. This improvement indicates that the learning activities effectively strengthened students’ understanding of green finance. In addition to the quantitative gains, students also produced creative and practical ideas for integrating green finance principles into daily school practices. This PKM contributes to the development of a practical and replicable model for integrating green financial literacy into vocational education. It is expected that the approach used in this program can serve as a sustainable learning model that supports the promotion of green finance awareness and environmentally conscious behavior among vocational school students.
PENGARUH PELATIHAN DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PT. LAJU PERDANA INDAH KABUPATEN OGAN KOMERING ULU TIMUR: THE INFLUENCE OF TRAINING AND COMPENSATION ON EMPLOYEE PERFORMANCE AT PT. LAJU PERDANA INDAH EAST OGAN KOMERING ULU REGENCY Alda Dian Syarita; Yudha Mahrom; Yunita Febriani
Jurnal Aplikasi Manajemen dan Bisnis Vol. 6 No. 1 (2025): Jurnal Aplikasi Manajemen dan Bisnis Oktober 2025
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.1727466

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh pelatihan dan kompensasi terhadap kinerja karyawan di PT. Laju Perdana Indah yang berlokasi di Kabupaten Ogan Komering Ulu Timur. Penelitian ini adalah uji asosiatif yang bertujuan untuk menganalisis hubungan sebab-akibat antara variabel independen (pelatihan dan kompensasi) dan variabel dependen (kinerja karyawan). Metodologi yang digunakan adalah kuantitatif menggunakan data primer yang dikumpulkan melalui penyebaran kuesioner kepada 92 karyawan yang bertindak sebagai responden. Pengolahan data menggunakan teknik analisis regresi linear berganda dengan bantuan program SPSS versi 26. Hasil analisis menunjukkan bahwa baik pelatihan maupun kompensasi memiliki pengaruh yang signifikan dan positif terhadap kinerja karyawan. Temuan ini mengindikasikan bahwa peningkatan kualitas pelatihan dan skema kompensasi yang adil dan menarik dapat secara langsung meningkatkan performa kerja para karyawan. Penelitian ini menemukan bahwa secara simultan, kedua variabel tersebut mampu menjelaskan variabilitas kinerja karyawan. Hal ini dibuktikan dengan nilai koefisien determinasi (R2) sebesar 76,7%, yang menunjukkan bahwa 76,7% dari naik-turunnya kinerja karyawan dapat dijelaskan oleh variasi dalam pelatihan dan kompensasi. Kata Kunci: Pelatihan, Kompensasi, Kinerja Karyawan
The Analysis of the Effect of Online Learning Management During the Covid-19 Pandemic Yunita Febriani
The Future of Education Journal Vol 1 No 1 (2022)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (771.852 KB) | DOI: 10.61445/tofedu.v1i1.6

Abstract

The learning process during the pandemic is different from before where the implementation is carried out virtually or called online as the most appropriate way to break the chain of covid-19. Each agency or individual must be able to make the right management so that the learning process can be appropriate even though it is online. The study aims to find out how to manage education and learning online or at the student level when the pandemic was running. The study applied the literature study method. Through the literature study method, the author concludes that although online learning has a positive effect on educators and students in the learning process using appropriate learning management
Pemberdayaan Koperasi Melalui Penyuluhan Perkoperasian Pada Kelompok Masyarakat Ummi Kalsum; Randy Hidayat; Yulian Sahri; Arradytia Permana; Amrah Muslimin; Yunita Febriani
Jurnal Terapan Ekonomi dan Bisnis Vol 4 No 1 (2024): Maret
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/jteb.v4i1.8864

Abstract

Badan usaha koperasi merupakan bentuk usaha paling ideal dikarenakan anggotanya mempunyai peran ganda yaitu bertindak sebagai pemilik sekaligus sebagai pengguna layanan koperasi. Koperasi adalah badan usaha yang yang keberadaannya diakui dalam UUD 1945 dan diharapkan bisa menjadi soko guru perekonomian Indonesia, tetapi pada faktanya koperasi tidak lebih maju bila dibandingkan dengan badan usaha lainnya. Ini terjadi karena umumnya masyarakat belum mengetahui sistem yang ada di koperasi, maka melalui kegiatan penyuluhan ini, diharapkan masyarakat mengerti dan faham mengenai hakekat koperasi dan pada akhirnya bisa menjalankan usaha koperasi berdasarkan prinsipprinsip koperasi. Kegiatan ini diikuti sebanyak 90 orang dari 18 kecamatan di Kota Palembang. Teknik yang digunakan dalam kegiatan penyuluhan ini menggunakan metode ceramah, studi kasus, dan diskusi kelompok. Kegiatan dilaksanakan di Grand Atyasa Convention Center Palembang tanggal 11 Mei 2023.Kata kunci : pemberdayaan koperasi, penyuluhan koperasi, prinsip koperas
Co-Authors Agustin, Safrita Kurnia Aisyah Deri Ayu Tungga Safitri Alda Dian Syarita Amidi Amidi Amidi Amidi Amidi Amidi, Amidi Amirul, Mustaqim Amrah Muslimin Andriansyah Bari Anggriani, Suri Anisa Anisa Araditya Permana Ardi Wiyanto, Eko Arraditya Permana Arradytia Permana Arradytia Permana Ayu Gebby GS Ayu Geby Gisela Syahputri Ayu Geby Gisela Syaputri Bora Alviolesa Damanik, Annisah br Desti Azahra Kurnia Diah Isnaini Asiati Dina Octaria Dongoran, Faisal Rahman EFRINA MASDAINI Efrina Masdiana Eni Cahyani Fagar Fertiwi Fardah Tunisia Ahmad Farida Isroani Febriyanti Himmatul Ulya Fenny Sagita Fisca Dian Utami Fitantina Fitri Febriana Fitriah, Wani Ginting, Elsa Fadhillah Gumar Herudiansyah Harahap, M Rizky Hafiz Ipi Ipi Ipi, Ipi Kosim, Belliwati Lesi Agusria Lubis, Windy Lestari Mardiana Puspasari Mardiana Puspasari Mardiana, Puspasari Masdaini, Efrina Megiyo Megiyo Megiyo, Megiyo Muhammad Bahrul Ulum Muhammad Rizki Muhammad Syahril Muhammad Yogi Khoirullah Muslimin, Amrah Nadia Afrilliana Nadia, Afriliana Nadila, Kori Nasution, Rifaldhi natasya putri Permana, Arraditya Pranata, Mhd Dicky Pratiwi, Violla Primasari Fitria Primasari Fitria Primasari Fitria Puspa Azahra, Yosefanny Puspita Sari , Yulia Rahayu Ningsih, Putri Sri Randi Hidayat Randy Hidayat Randy Hidayat Resthie Andela Rohmawan Adi Pratama Safitri, Aisyah Deri Ayu Tungga Sari, Eka Maya Sari, Yulia Puspita Sudarta, Sudarta Sudarta, Sudarta Syaharani, Nabila Tobari Ummi Kalsum Ummi Kalsum Widodo Budi Kurniawan Wijaya, Andre Wiyanto, Eko Ardi Yudha Mahrom Yulia Puspita Sari Yulia Puspita, Sari Yulian Sahri