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All Journal Nadwa : Jurnal Pendidikan Islam Innovatio : Journal for Religious Innovations Studies Jurnal Pendidikan Islam DIRASAT Jurnal Manajemen & Pendidikan Islam Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Tadbir : Jurnal Studi Manajemen Pendidikan Syntax Literate: Jurnal Ilmiah Indonesia Edukasi Islami: Jurnal Pendidikan Islam Islamic Management: Jurnal Manajemen Pendidikan Islam J-MPI (Jurnal Manajemen Pendidikan Islam) Journal on Education AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM MANAGERIA: Jurnal Manajemen Pendidikan Islam DIKDAS MATAPPA: Jurnal Ilmu Pendidikan Dasar MANAZHIM EDUTEC : Journal of Education And Technology MANAGERE : Indonesian Journal of Educational Management At-Tajdid : Jurnal Pendidikan dan Pemikiran Islam Didaktika: Jurnal Kependidikan CENDEKIA : Jurnal Ilmu Pengetahuan Munaddhomah: Jurnal Manajemen Pendidikan Islam AL-TARBIYAH: Jurnal Pendidikan (The Educational Journal) Jurnal Lektur Keagamaan JIMPI: Jurnal Inovatif Manajemen Pendidikan Islam International Journal of Education and Digital Learning (IJEDL) Action Research Journal Indonesia (ARJI) Managere: Indonesian Journal of Educational Management Ta'dib Jurnal Ilmiah Ekonomi dan Manajemen J-STAF: Siddiq, Tabligh, Amanah, Fathonah Afkarina : Jurnal Pendidikan Agama Islam Jurnal Epistemic : Jurnal Ilmiah Pendidikan Khazanah Multidisiplin
Badrudin
Islamic Education Department, UIN Sunan Gunung Djati, Bandung, Indonesia
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : MANAZHIM

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Manajemen Strategi Pemasaran Jasa Pendidikan Raudhatul Athfal Al-Muqoddasah Cimaung Afni Fauziyah Saepulloh; Badrudin Badrudin
MANAZHIM Vol 5 No 1 (2023): FEBRUARI
Publisher : Manajemen Pendidikan Islam STIT Palapa Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36088/manazhim.v5i1.2882

Abstract

Education is one of the most important aspects of human life. Education requires good management, because in it there are other individuals with different types of traits, characters and thoughts, who are both in the process of achieving the same ultimate goal, namely organizational goals. In fact, the goals of educational institution organizations are competing to become superior educational institutions. To achieve this goal, an initial strategy is needed in promoting the institution which is called marketing of educational services. Educational institutions compete in designing excellent programs that are very diverse in order to attract customers to send their children to these institutions. This study intends to reveal the strategy used by Raudhatul Athfal Cimaung in marketing educational services using descriptive qualitative research methods through the stages of data collection by observing, interviewing interested parties and analyzing institutional documents. The results of the study show that Raudhatul Athfal Al-Muqoddasah Cimaung has a superior program that instills good morals in early childhood. Where this age is the golden age of children where brain and physical growth and development grow and develop optimally. Furthermore, this study presents strategic management in the marketing of educational services according to the concept of the marketing mix, abbreviated as 7P, which includes Product, Price, Place, Promotion, People, Physical Evidence, and Process.
Co-Authors A. Heris Hermawan Acep Supardi Afifah Barkatul Atqiya Afni Fauziyah Saepulloh Ahmad Sabri Akhmaliah Siti Nailan andry setiawan Aneu Nandya Indayanti Ani Fatimah Zahra Saifi Annisa Nopradhina Pangestika Annisa Rahmadita Ari Daryani Ari Irawan Asep Encu Asyari Asyari Badru Ngoh Bambang S Arifin Cep Ilyas Amirulloh Chairil N Siregar Dedeh Sariah Desi Safitri Devita Komala Dian Dian Dini Munawaroh Elly Kusmiati Eneng Muslihah Enjang Yusuf Ali Erik Jaenudin Erni Haryanti erni sulistiawati Fahri Ali Maulana Firgiawan Rangga Saputra hadiansah hadiansah Hafidin Nurhadi Hendri Juhana Hidayat Hidayat Hidayat Hidayat Ihwanul Muslimin Ila Nurfitriah Imroatus Sholihah Ishma Shafiyatu Sa’diyah Iskandar Iskandar Jhoni Warmansyah Latiful Wahid Linda Ayu Karisma Linda Tazkiyatul Munawaroh Listiyani Siti Romlah M Sidiq Jaelani Mimin Tjasmini Miswan Ramdani Moh. Sulhan Mohamad Erihadiana Mohamad Yusril Huda Mohd Fauzi Bin Hamat Muhammad Alamsyah Muhammad Thoyib Muhibbin Syah Mulyawan Safwandy Nugraha Munasir Munasir Neng Gustini Neng Gustini, Neng Nina Napisah Nuryadin Ali Putri Meilani Sengadji Qiqi Yuliati Zakiah Qiqi Yuliati Zaqiah Qiqi Yuliati Zaqiah, Qiqi Yuliati Qiqi Yuliati Zaqiyah Raden Syara Bisyara Rajaminsah Raya Oktavia Rayan Nurdin Risna Rahmawati Rohayani, Ai Romdoni, Angwar Suhairi Suhairi Supiyardi Supiyardi Ulfah Nurul Badriyatul Fitri Wahyu Hidayat Wahyu Hidayat Wasehudin Wasehudin Wildan Mahmudin Wina Sapitri Yani Mulyani Yedi Purwanto Yus Hermansyah Zahira Aini Qolby Zaini Hafidh Zainuddin Zainuddin Zul Andrivat