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All Journal Linguistica Budimas : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Inovasi Penelitian SALEE: Study of Applied Linguistics and English Education Jurnal Pengabdian kepada Masyarakat juremi: jurnal riset ekonomi JURNAL ILMIAH GLOBAL EDUCATION KARIWARI SMART: Journal of Education Based on Local Wisdom Jurnal Pengabdian Mandiri Jurnal Pengabdian Masyarakat Nusantara e-Jurnal Apresiasi Ekonomi International Journal of Management Research and Economics Journal of Contemporary Administration and Management (ADMAN) Jurnal Manajerial dan Bisnis Tanjungpinang Joong-Ki International Journal of Community Engagement and Development JPEMAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Joong-Ki PESHUM Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM)
Nanda Kristia Santoso
STIE PEMBANGUNAN TANJUNGPINANG
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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Pengaruh E-Wom Dan Customer Satisfaction Terhadap Keputusan Pembelian Jersey Pada Asa Universe Di Tanjungpinang Muhammad Rafiq; Nanda Kristia Santoso; Risgar Friasaantano; Putri Dewi Safitri; Ulfa Oktavani Nasution
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 2: Januari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i2.7026

Abstract

Penelitian ini bertujuan untuk mengetahui apakah Electronic Word Of Mouth (E-WOM) dan Customer Satisfaction berpengaruh baik secara parsial maupun secara simultan terhadap terhadap Keputusan Pembelian Jersey pada ASA Universe di Tanjungpinang. Hasil t-hitung perhitungan uji parsial diperoleh nilai E-WOM thitung 5,814 dan perbedaan signifikan 0,000. Ho ditolak karena thitung sebesar 5,814 lebih besar dari ttabel sebesar 1,969 berarti E-WOM berpengaruh dan signifikan terhadap Keputusan Pembelian, dan hasil perhitungan uji parsial diperoleh nilai Customer Satisfaction thitung 2,232 dan perbedaan signifikan 0,027. Ho ditolak karena thitung sebesar 2,232 lebih besar dari ttabel sebesar 1,969. Artinya Customer Satisfaction berpengaruh dan signifikan terhadap Keputusan Pembelian. Ketika fhitung lebih besar dari ftabel dan nilai sig lebih kecil dari 0,05, sedangkan nilai fhitung adalah 26,093 yang lebih besar dari ftabel 3,032. Artinya E-WOM dan Customer Satisfaction berpengaruh secara simultan terhadap terhadap Keputusan Pembelian Jersey pada ASA Universe di Tanjungpinang.
The Role of Creativity as a Mediating Mechanism Between Entrepreneurship Education and Innovation Performance Budi Sunarso; Jasi Suryanti; Nanda Kristia Santoso
ADMAN: Journal of Contemporary Administration and Management Vol 4 No 2 (2026): August 2026
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v4i2.361

Abstract

This study aims to analyze the role of creativity as a mediating mechanism between entrepreneurship education and innovation performance through a literature review approach. The study is motivated by the increasing attention given to entrepreneurship education as a means of developing human resources capable of generating innovation in the era of the knowledge-based economy and digital transformation. The research employed a qualitative approach using a literature review design and descriptive analysis. Data were collected from Google Scholar and several reputable scientific databases, including ScienceDirect, SpringerLink, Emerald Insight, Wiley Online Library, Taylor & Francis, Frontiers, MDPI, and ResearchGate. The literature search covered articles published between 1964 and 2026. The initial search identified 50 articles, and after a rigorous screening process based on topic relevance, publication quality, methodological suitability, and full-text availability, 31 articles were selected for analysis. The findings indicate that entrepreneurship education contributes to enhancing creativity through experiential learning, entrepreneurial mindset development, and problem-solving exploration. Creativity subsequently functions as a mechanism that transforms entrepreneurial knowledge and skills into innovation in the form of new products, services, processes, and business models. The synthesis of various theories, including Human Capital Theory, Componential Theory of Creativity, Knowledge-Based View, Experiential Learning Theory, and Innovation Diffusion Theory, strengthens the argument that creativity serves as a mediating factor explaining the relationship between entrepreneurship education and innovation performance. Empirical studies and case studies further demonstrate that learning environments promoting creativity, collaboration, and practical experience are more likely to produce sustainable innovation. This study provides a conceptual contribution to the entrepreneurship literature and offers recommendations for higher education institutions and policymakers to strengthen entrepreneurship curricula that emphasize creativity development to improve innovation performance.
Co-Authors Abdul Basyid Abdul Rifandi Saputra Abriyoso, Octojaya Adelya Adelya Agustinus Sihombing Agustinus Sihombing Agusven, Tubel Alfauza Alfauza Alfi Hendri Aminuyati Angel Steviana Angel Steviana Anggia Sekar Putri Ardian, Rizki Astuti, Erning Azra Ayue Binti Abdul Rahman Betty Leindarita Budi Sunarso Calvin Calvin Charly Marlinda Darwin Darwin Dea Natassa Dermawan Br Siahaan Dhea Amanda Aulia Putri Dyah Setyowati Ciptaningrum Erik Setiawan Fatahuddin Fatahuddin, Fatahuddin Fernanda Yuwanda Ferri Yonantha FERRI YONANTHA Friassantano, Risgar Frysilia Salsabila Hairunnizam, Hairunnizam Hamallya Hamallya Indah Pratiwi Jacky, Jacky Jamilah Jamilah Jasi Suryanti Jillyana, Marcelia Kurnia, Sri Lase, Erni Wati Leona Patria Devi Lidya, Marina Lina Eka Retnaningsih M Syafnur Marina Lidya Marina Lidya Maryati Maryati Mata Irawawan Melisa Ariani Putri Muhammad Rafiq Muhammad Rafiq Muhammad Rizki Muhammad Vaunanza Saputra Muqtafin Muqtafin Muqtafin Muqtafin, Muqtafin Murniati, Yulis NAELLY SAFITRI Novi Chandra Saputra Putri Dewi Safitri Putri Dewi Safitri Putri, Anggia Erdamsyah Raja Hardiansyah Reformeizi, Muhammad Wahyu Rijki Nur Azizah Risgar Friasaantano Risgar Friasaantano Risgar Friassantano Risgar Friassantano Risgar Friassantano Risnawati Risnawati Rotuah.S, Ricky Marthin Safitri, Putri Dewi Salsabila Nazhifah Sambodo, Bambang Saputra, Abdul Rifandi Saputra, Eka Kurnia Satriadi Satrio Bimo Syahputro Selvi Fauzar Selvi Fauzar Serly Serly Shohehuddin Shohehuddin Sihombing, Agustinus Silalahi, Rusmaida Sulasmi, Anggun Putri Surya Kusumah Tubel Agusven Tubel Agusven Ulfa Oktavani Nasution Ulfa Oktavani Nasution Utami, Ranti Yanti, Maisarah Putri Yanto, Meidi Yonantha, Ferri