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THE EFFECTS OF PRODUCT QUALITY AND PROMOTION ON CUSTOMER PURCHASE INTENTION ON FOODS OFFERED THROUGH ONLINE DELIVERY SERVICES Sudrajat, Deny; Wijayanti, Silvana Kardinar; Wibowo, Sandi Nasrudin; Fajarianto, Otto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12961

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growing since then. All F & B retail businesses regardless the size are expected to seize the opportunity and maximize the benefit of partnering with this kind of service to better reach customers. Moreover, for MSMEs online platforms allow them to compete attract wider segment of customers. This study aims to determine the effects of product quality and promotion simultaneously and partially on customer purchase intention on foods offered through online food delivery services. Using quantitative approach, data collected by distributing questionnaire to 102 users of online delivery services in Tangerang city via social media. The results of this study revealed that simultaneously product quality and promotion have positive and significant effect on purchase intention. While partially product quality has a positive but no significant effect and promotion has positive and significant effect on purchase intention. This study suggests that MSMEs should know how to post or display pictures of their foods in attractive ways on food delivery application and utilize various promotional tools to increase customer purchase intention.
PENGARUH LINGKUNGAN KERJA DAN KEPEMIMPINAN TERHADAP KEPUASAN KERJA KARYAWAN DI PT. LAHAN REZEKI KABUPATEN KUNINGAN Rochmaan Nurhidayat, Ariq Saeful; Wibowo, Sandi Nasrudin
Jurnal Sekretari Universitas Pamulang Vol. 8 No. 2 (2021): JURNAL SEKRETARI
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/skr.v8i2.12960

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ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh lingkungan kerja dan kepemimpinan terhadap kepuasan kerja karyawan di PT. Lahan Rezeki Kabupaten Kuningan. Populasi dalam penelitian ini adalah semua karyawan di PT. Lahan Rezeki. Teknik pengambilan sampel dalam penelitian ini menggunakan sampel jenuh. Sampel dalam penelitian ini sebanyak 55 orang responden. Metode dalam pengumpulan data ini menggunakan kuesioner, sedangkan metode dalam penelitian ini menggunakan analisis regresi linear berganda. Hasil penelitian ini menunjukan bahwa lingkungan kerja berpengaruh positif dan signifikan. Hal ini dibuktikan dengan nilai p-value (sig) < 0,05 yaitu 0,040 < 0,05 dan nilai thitung > ttabel yaitu 2,107 > 2,0057 sehingga dapat disimpulkan bahwa variabel berpengaruh positif dan signifikan terhadap kepuasan kerja karyawan. Kepemimpinan berpengaruh positif dan signifikan terhadap kepuasan kerja karyawan. Hal ini dibuktikan dengan nilai p-value (sig) < 0,05 yaitu 0,000 < 0,05 dan nilai thitung > ttabel yaitu 9,267 > 2,0057 sehingga dapat disimpulkan bahwa variabel berpengaruh positif dan signifikan terhadap kepuasan kerja karyawan. Lingkungan kerja dan kepemimpinan berprngaruh positif dan signifikan terhadap kepuasan kerja karyawan. Hal ini dibuktikan dengan nilai p-value (sig) < 0,05 yaitu 0,000 < 0,05 dan nilai fhitung > ftabel yaitu 44,565 > 3,28 sehingga dapat disimpulkan bahwa kedua variabel berpengaruh positif dan signifikan terhadap kepuasan kerja karyawan.. Kata-kata Kunci: lingkungan kerja; kepemimpinan; kepuasan kerja karyawan The Influence of Work Environment and Leadership on Employee Job Satisfaction at PT.Lahan Rezeki Kuningan Regency ABSTRACT This study aims to determine the effect of work environment and leadership on employee job satisfaction at PT.Lahan Rezeki Kuningan Regency. The population in this study were all employees at PT. Sustenance Land. The sampling technique in this study used a saturated sample. The sample in this study were 55 respondents. The method in collecting this data uses a questionnaire, while the method in this study uses multiple linear regression analysis. The results of this study indicate that the work environment has a positive and significant effect. This is evidenced by the value of p-value (sig) <0.05, namely 0.040 <0.05 and the value of tcount > ttable which is 2.107> 2.0057 so it can be concluded that the variable has a positive and significant effect on employee job satisfaction. Leadership has a positive and significant effect on employee job satisfaction. This is evidenced by the value of p-value (sig) <0.05, namely 0.000 <0.05 and the value of tcount > ttable which is 9.267> 2.0057 so it can be concluded that the variable has a positive and significant effect on employee job satisfaction. The work environment and leadership have a positive and significant impact on employee job satisfaction. This is evidenced by the value of p-value (sig) <0.05, namely 0.000 <0.05 and the value of fcount > ftable which is 44.565> 3.28, so it can be concluded that both variables have a positive and significant effect on employee job satisfaction.. Keywords: work environment ; leadership ; employee job satisfaction
OPTIMIZING EMPLOYEE RECRUITMENT PROCESS IN THE EDUCATION BUSINESS THROUGH CHATGPT IMPLEMENTATION Sulaeman, Moh. Muklis; Nurcholidah, Lilik; Handayati, Ratna; Wibowo, Sandi Nasrudin
Technopreneurship and Educational Development Review (TENDER) Vol 1 No 1 (2024): February 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tender.v1i1.147

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Educational businesses, such as schools, colleges, and training institutions, have an increasing need to recruit quality employees who have the potential to fill various positions, ranging from teaching staff to administrative personnel. An efficient and effective recruitment process is crucial to ensure that educational institutions can maintain their quality standards and meet the educational needs of the community effectively. This research aims to explore how ChatGPT can be optimized to enhance the employee recruitment process in the education business. The study adopts a qualitative literature review approach, utilizing data from Google Scholar spanning from 2016 to 2023. This approach involves an in-depth analysis of various articles, journals, and related scholarly works published during this period. The study findings indicate that optimizing the employee recruitment process in the education business through ChatGPT implementation offers significant potential to enhance efficiency, effectiveness, and overall user experience. By leveraging artificial intelligence to provide quick responses, conduct initial interviews, and offer personalized experiences to applicants, ChatGPT can be a valuable tool for recruitment teams in selecting the most suitable candidates for available positions.
DISRUPTIVE TECHNOLOGY: FOUNDATIONS OF HUMAN RESOURCE TRANSFORMATION AND ITS IMPACT ON TECHNOPRENEURSHIP PRACTICES Sulaeman, Moh. Muklis; Wibowo, Sandi Nasrudin
Technopreneurship and Educational Development Review (TENDER) Vol 1 No 1 (2024): February 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tender.v1i1.150

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The background of this research is based on the significant phenomenon in the current digital era where technology has become a major driver of change in various aspects of life, including the business world and entrepreneurship. Disruptive technology, defined as technology that disrupts existing business models, has fundamentally changed the business landscape. The aim of this research is to examine how disruptive technology affects the transformation of human resources and its impact on technopreneurship practices. This research method involves a qualitative literature review using data sources from Google Scholar spanning from 2019 to 2023. The results of the study indicate that in the rapidly evolving technological era, the presence of disruptive technology has become a major driver in the transformation of human resources and technopreneurship practices. Disruptive technology fundamentally alters the way we work, interact, and create value in society. This transformation includes changes in workforce needs and how entrepreneurs leverage innovation to create value.
The Influence of Tiktok Live Streaming, Content Marketing on the Decision to Purchase Nike Shoes in FEB UGJ Students Rivaldi, Rifky; Wibowo, Sandi Nasrudin; Misbak, Misbak
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.5154

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With the very rapid development of technology using smartphones at this time, one of which is online shopping, consumers tend to shop via live streaming, one of which is available on the TikTok application with a variety of content. Therefore, this research aims to determine the influence of TikTok live streaming and content marketing on the decision to purchase Nike shoes among FEB UGJ students. The analytical method used in this research is multiple linear regression analysis and quantitative methods, using the SPSS application program data processing. Primary data was collected by distributing questionnaires to 105 FEB UGJ students. The research results show (1) There is a positive and partially significant influence between TikTok Live streaming on the decision to purchase Nike shoes for FEB UGJ students. (2) There is a partial positive and significant influence between Content marketing on the decision to purchase Nike shoes for FEB UGJ Students. (3) There is a significant positive influence simultaneously between TikTok live streaming and content marketing on the decision to purchase Nike shoes for FEB UGJ students.
The Impact of Work-Life Balance and Job Stress on Turnover Intention with Job Satisfaction as a Mediator at Regional Publuc Company Berintan Market Cirebon City” An Nasya, Al Auliya; Tholkha, Muhammad Syarifath; Novandi, Devin Try; Hardjowikarto, Dharliana Ayu; Wibowo, Sandi Nasrudin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5236

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In an increasingly competitive job market, understanding the factors that influence employee retention is vital for organizations aiming to maintain stability and performance. The Regional Public Company Berintan Market in Cirebon City faces challenges related to employee turnover, which can disrupt operations and impact service quality. This study investigates the relationship between job satisfaction, work-life balance, workplace stress, and intentions to quit among its employees. Researchers used descriptive statistics and smart PLS version 4.1.0.1 to examine survey results from 71 employees. The study’s author concluded that elements like job happiness, work-life balance, stress at work, and the desire to leave everything go hand in hand. We discovered that work-life balance and workplace stress significantly affected the urge to quit one’s present job after we looked at the direct effects. Studies on mediation have shown that job satisfaction moderates the connection between workplace stress, work-life balance, and desire to leave. Helping workers companies may reduce employees’ intentions to quit their employment.
The Effect of Employee Placement and Work Discipline on Employee Performance at PAM Tirta Kamuning, Kuningan Regency Septiani, Zihan Fadila; Hartono, Edy; Wibowo, Sandi Nasrudin
Journal Socio Humanities Review Vol 1 No 2 (2021): VOLUME 1 NUMBER 2 SEPTEMBER 2021
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jshr.v1i2.5901

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This study aims to determine the effect of employee placement and work discipline on employee performance. The type of research used is quantitative research. And using the associative method to determine the relationship between employee placement variables and work discipline on employee performance. The subjects of this study amounted to 182 people, so the determination of the sample in this study used probability sampling with the slovin technique so that a sample of 65 people was obtained. With the aim of respondents being division heads, branch heads, and staff on duty at PAM Tirta Kamuning, Kuningan Regency. The instrument uses 5 Likert scale. The analysis used is multiple regression test to find out how much influence employee placement and work discipline have on employee performance, with the help of SPSS 22.0 for Windows.3,570. Work discipline has a positive and significant effect on employee performance with a significant value of 0.000 and t count of5.584. Employee placement and work discipline together have a significant effect on employee performance with a significant value of 0.000 and f count of 77.950.
Effect of Work Discipline and Compensation on Employee Performance Majalengka Company People's Credit Bank, West Jawa Pernanda, Rianto; Hartono, Edy; Wibowo, Sandi Nasrudin
Journal Socio Humanities Review Vol 1 No 1 (2021): VOLUME 1 NUMBER 1 MARCH 2021
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jshr.v1i1.5921

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This study aims to determine the effect of Work Discipline and Compensation on Employee Performance at PT. Majalengka Rural Bank, West Java. The research method used is a quantitative research method. The population in this study were employees of PT. Majalengka Rural Bank, West Java. The technique used in sampling is saturated sample, where the total population is used as a sample of 57 respondents. The method of collecting data is using a questionnaire, while the method in this study uses multiple linear regression analysis.The results of this study indicate that Work Discipline has a significant effect on Employee Performance as seen from tcount > ttable that is 3.863 > 2.00404, Compensation has a significant effect on Employee Performance seen from tcount > ttable that is 4.866 > 2.00404 and simultaneously Work Discipline and Compensation have a positive and significant effect on Performance Employees are shown from Fcount > Ftable which is 14,804 > 3,17. From the partial results of Work Discipline has a sig value of 0.000 and Compensation has a sig value of 0.000, and the simultaneous results have a sig <0.05 or 0.000 <0.05.
Analysis of the Health of Islamic Banking in Indonesia Wibowo, Sandi Nasrudin; Rudiantono, Yodi
Journal Socio Humanities Review Vol 2 No 2 (2022): VOLUME 2 NUMBER 2 SEPTEMBER 2022
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jshr.v2i2.7606

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This study aims to determine the soundness of Islamic Commercial Banks using the measurement method regulated in Bank Indonesia Regulation PBI No.13/1/PBI/2011, concerning Assessment of Bank Soundness Levels using the RGEC method. The assessment factors in the RGEC method are the risk profile factor (bank risk), the Good Corporate Governance (GCG) factor, the earnings factor (profitability) and the capital factor (capital). The object of this research isFinancial Statements of Bank Muamalat Indonesia and Bank BJB Syariah from 2015 to 2018. The analysis technique in this study is quantitative descriptive by calculating financial ratios using the RGEC method. The results of this study indicate that Bank Muamalat and Bank BJB Syariah, show the period from 2015 to 2018 in the fairly healthy category.
The Influence of Leadership and Work Discipline on Employee Performance with Work Motivation as a Mediator kholik, Nur; Wibowo, Sandi Nasrudin
Indonesian Journal Economic Review (IJER) Vol. 6 No. 1 (2026): March
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i1.735

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Employee performance is a crucial factor in organizational success, especially in the manufacturing sector. This study aims to analyze the effect of leadership and work discipline on employee performance with work motivation as a mediator variable at PT. Dong Sheng Nusantara, Majalengka Regency. A quantitative approach with an explanatory design was used. A population of 135 employees was studied using a census method. Data were collected through a Likert scale questionnaire and analyzed using PLS-SEM. The results showed that leadership had a positive and significant effect on employee performance (β=0.352; t=4.125; p<0.01), work discipline had a positive and significant effect on employee performance (β=0.295; t=3.748; p<0.01), leadership has a positive and significant effect on work motivation (β=0.576; t=4.171; p<0.01), work discipline does not have a significant effect on work motivation (β=0.258; t=1.865; p>0.05), work motivation has a positive and significant effect on employee performance (β=0.258; t=2.964; p<0.01),. Work motivation significantly mediates the effect of leadership on employee performance (β=0.148; t=2.719; p<0.01). Work motivation does not mediate the effect of work discipline on employee performance (β=0.067; t=1.580; p>0.05). These findings imply that improving employee performance requires a structural approach through strengthening work discipline as well as a psychological approach through developing leadership that can motivate employees. Management is advised to strengthen leadership capacity, maintain a consistent disciplinary system, and design integrated motivation programs with leadership styles.