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All Journal Jurnal Office Quantitative Economics and Management Studies International Journal of Business, Law, and Education Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Entrepreneur, Business and Management Jurnal Akademik Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Darma Diksani: Jurnal Pengabdian Ilmu Pendidikan, Sosial, dan Humaniora Journal of Innovative and Creativity Jurnal Ar Ro'is Mandalika (Armada) International Journal of Education, Vocational and Social Science International Conference On Association Of Indonesian Entrepreneurship Study Programs CITAKARYA Jurnal Pengabdian Masyarakat
Pahrul, Pahrul
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Other

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Evaluating the Role of Business Policy in Sustaining Competitive Advantage: A Case Study in Manufacturing Industry Mahmuddin, Mahmuddin; Tahir, Sumiati; Nurfadillah T, Rezki; Pahrul, Pahrul
International Journal of Business, Law, and Education Vol. 6 No. 2 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i2.1315

Abstract

This study evaluates the role of business policy in sustaining competitive advantage within the manufacturing industry by examining three key strategic dimensions: Policy Design, Policy Implementation, and Innovation & Sustainability. Using a quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM), the study collected data from 120 manufacturing employees and assessed the measurement and structural models through reliability testing, validity assessments, and bootstrapping procedures. The results indicate that all constructs demonstrated strong reliability and validity, with indicator loadings exceeding recommended thresholds and HTMT values confirming discriminant validity. Structural model analysis reveals that Policy Design, Policy Implementation, and Innovation & Sustainability each have significant positive effects on Sustained Competitive Advantage, collectively explaining 67.3% of its variance. These findings highlight the importance of strategic alignment, effective execution, and continuous innovation in building long-term competitiveness. The study contributes to strategic management literature by providing empirical evidence on how business policy frameworks and innovation-driven practices jointly enhance competitiveness in the manufacturing sector. Practical implications suggest that firms should prioritize coherent policy development, strengthen implementation mechanisms, and integrate sustainability into innovation strategies to achieve durable competitive advantage.
The Effect of Service Quality and Product Price on Consumer Repurchase Intention at Lazatto Chicken & Burger, Pongtiku Branch, Makassar City Jeni Dina Kristina; Muhammad Jufri; Mahmuddin Mahmuddin; Asmayanti Asmayanti; Pahrul Pahrul
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.5677

Abstract

This study aims to determine the extent of influence of service quality and product price, both partially and simultaneously, on consumer repurchase intention at Lazatto Chicken & Burger, Pongtiku Branch, Makassar City. This study used a descriptive quantitative approach with a survey method by distributing questionnaires to 81 respondents. This study used non-probability sampling with an accidental sampling technique. Data analysis used classical assumption tests with normality tests, hypothesis tests with multiple linear regression, and coefficient of determination tests, using SPSS version 27.0 software. The results showed that service quality and product price had a positive and significant effect on repurchase intention, both partially and simultaneously. These findings confirm that improving service and pricing in line with customer perceptions of value are important factors in building consumer loyalty in the fast food restaurant sector. The R-squared value was 0.520, meaning that 52% of the variation in repurchase intention is explained by service quality and product price. The remaining 42% is explained by variables other than the two independent variables used in the study.
Multiliteracy and Work Readiness: The Central Role of Career Adaptability in the Digital Era Dewantara, Hajar; Inanna, Inanna; Pahrul, Pahrul; Rahmi, Nur
Quantitative Economics and Management Studies Vol. 6 No. 6 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems4541

Abstract

Digital transformation has become a global phenomenon that fundamentally changes the competencies required of college graduates to enter the workforce. Therefore, the multiliteracy concept, encompassing entrepreneurial literacy, human literacy, and digital literacy, is a crucial indicator that can influence the work readiness of the younger generation. This study aims to analyze the model of student work readiness formation in the digital era through the role of career adaptability as a psychosocial mechanism that bridges the relationship. This study uses a quantitative approach with a questionnaire as a data collection technique. Furthermore, the data is processed using Structural Equation Modeling analysis. This study found that human literacy and digital literacy have a direct effect on work readiness. Furthermore, entrepreneurial literacy contributes to increased career adaptability. Meanwhile, career adaptability is a determinant that can strengthen the relationship between multiliteracy and work readiness, emphasizing the importance of adaptive capacity in facing professional dynamics in the digital era. The results of this study have implications for the importance of higher education institutions developing needs-based educational curricula oriented toward work readiness and Outcome-Based Education-based learning.
Co-Authors Adriansyah Anas, Agung Muliaman Andi Anggi Kemalasari Ansyari, Mas'ud Uqbah Al Asmayanti Asmayanti Asmayanti Basri Bado, Basri Bustam, Bustam Deril, Virda Eviyanti Ellyni Dwi Fortuna Fitra Widya Wati Hajar Dewantara Halim, Nur Halim Hasbi hasbi hasbi Hasisa Haruna Herawan Hisanan Ika Wisudawaty Inanna, Inanna Irfan Yunus Jeni Dina Kristina Kemalasari, Andi Anggi Mahful, Rafid Mahmuddin Mahmuddin Mahmuddin Mahmuddin Mahmuddin Mahmuddin Mariani Alimuddin, Mariani Mas'ud Uqbah Al Ansyari Mitha Evalista Mohamad Ikbal Riski Danial Muh. Rizah Putrawan Muhammad Jufri Muhammad Yahya Nur Adyla S Nur Arisah Nur Halim Nur Rahmi Nurfadillah T, Rezki Nurhayani Putrawan, Muh. Rizah Risma Niswaty Sahade SH, Khairun Nisa Sirajuddin Saleh Sumiati Tahir Tahir, Sumiati Uqbah Al Ansyari Wisudawaty, Ika Wulan Purnamasari Yunus, Irfan