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All Journal Jurnal Office International Journal of Business, Law, and Education Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Entrepreneur, Business and Management Jurnal Akademik Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Darma Diksani: Jurnal Pengabdian Ilmu Pendidikan, Sosial, dan Humaniora Jurnal Ar Ro'is Mandalika (Armada) Jurnal Sipakatau International Journal of Education, Vocational and Social Science International Conference On Association Of Indonesian Entrepreneurship Study Programs CITAKARYA Jurnal Pengabdian Masyarakat
Pahrul, Pahrul
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Other

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Understanding the Roles of Green Awareness and Green Brand Image in Shaping Eco-Friendly Consumer Decision-Making: A Theoretical Synthesis Pahrul; Mahmuddin
International Journal of Education, Vocational and Social Science Vol. 4 No. 03 (2025): June - August, International Journal of Education, Vocational and Social Scien
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i03.2596

Abstract

This theoretical review examines how Green Awareness and Green Brand Image jointly influence eco-friendly consumer decision-making. Drawing on recent literature, the study synthesizes cognitive and perceptual mechanisms that guide consumers in evaluating sustainable products. The review finds that Green Awareness strengthens consumers’ understanding of environmental issues, while Green Brand Image provides credibility cues that build trust and reduce uncertainty. Together, these constructs interact synergistically to motivate eco-friendly purchase decisions. However, challenges such as greenwashing, socio-economic constraints, and cultural differences may weaken this relationship. The review contributes to sustainability marketing theory by offering an integrated conceptual understanding and outlining directions for future research.
Optimalization of Instagram Features in Developing Digital Marketing Strategies: A Case Study of Bersama Outdoor Rent Mahmuddin; Pahrul
International Journal of Education, Vocational and Social Science Vol. 4 No. 04 (2025): September - November, International Journal of Education, Vocational and Socia
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i04.2597

Abstract

This study examines the optimization of Instagram features as a digital marketing strategy for Bersama Outdoor Rent, an SME operating in the outdoor equipment rental and adventure service sector. Using a qualitative case study design, data were collected through in-depth interviews, direct observation of the Instagram account, and analysis of supporting documentation. The findings reveal that Instagram features are utilized unevenly; Feed posts and Direct Messages are optimized effectively for visual branding and transactional communication, while other features such as Stories, Highlights, hashtags, and especially Reels remain underutilized. The lack of structured content planning, irregular updates, and limited analytics-based evaluation hinder the business from achieving broader reach and higher engagement. These results highlight that effective digital marketing on Instagram requires strategic planning, systematic feature integration, and consistent performance monitoring. The study provides practical insights for SMEs seeking to maximize Instagram’s potential as a primary digital marketing platform.
Evaluating the Role of Business Policy in Sustaining Competitive Advantage: A Case Study in Manufacturing Industry Mahmuddin, Mahmuddin; Tahir, Sumiati; Nurfadillah T, Rezki; Pahrul, Pahrul
International Journal of Business, Law, and Education Vol. 6 No. 2 (2025): International Journal of Business, Law, and Education (On Progress July-Desembe
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i2.1315

Abstract

This study evaluates the role of business policy in sustaining competitive advantage within the manufacturing industry by examining three key strategic dimensions: Policy Design, Policy Implementation, and Innovation & Sustainability. Using a quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM), the study collected data from 120 manufacturing employees and assessed the measurement and structural models through reliability testing, validity assessments, and bootstrapping procedures. The results indicate that all constructs demonstrated strong reliability and validity, with indicator loadings exceeding recommended thresholds and HTMT values confirming discriminant validity. Structural model analysis reveals that Policy Design, Policy Implementation, and Innovation & Sustainability each have significant positive effects on Sustained Competitive Advantage, collectively explaining 67.3% of its variance. These findings highlight the importance of strategic alignment, effective execution, and continuous innovation in building long-term competitiveness. The study contributes to strategic management literature by providing empirical evidence on how business policy frameworks and innovation-driven practices jointly enhance competitiveness in the manufacturing sector. Practical implications suggest that firms should prioritize coherent policy development, strengthen implementation mechanisms, and integrate sustainability into innovation strategies to achieve durable competitive advantage.
Co-Authors Adriansyah Anas, Agung Muliaman Andi Anggi Kemalasari Ansyari, Mas'ud Uqbah Al Asmayanti Basri Bado, Basri Bustam, Bustam Deril, Virda Eviyanti Ellyni Dwi Fortuna Fitra Widya Wati Hajar Dewantara Halim, Nur Halim Hasbi hasbi hasbi Hasisa Haruna Herawan Hisanan Ika Wisudawaty Irfan Yunus Kemalasari, Andi Anggi Mahful, Rafid Mahmuddin Mahmuddin Mahmuddin Mahmuddin Mariani Alimuddin, Mariani Mas'ud Uqbah Al Ansyari Mitha Evalista Mohamad Ikbal Riski Danial Muh. Rizah Putrawan Muhammad Yahya Nur Adyla S Nur Arisah Nur Halim Nurfadillah T, Rezki Nurhayani Putrawan, Muh. Rizah Risma Niswaty Sahade SH, Khairun Nisa Sirajuddin Saleh Sumiati Tahir Tahir, Sumiati Uqbah Al Ansyari Wisudawaty, Ika Wulan Purnamasari Yunus, Irfan