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All Journal Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Otoritas : Jurnal Ilmu Pemerintahan Jurnal SOLMA JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Martabe : Jurnal Pengabdian Kepada Masyarakat NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI JURNAL HERITAGE Jurnal Ilmiah Ilmu Komunikasi Communique Jurnal Ilmu Komunikasi Network Media Jurnal Intervensi Sosial dan Pembangunan (JISP) Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Jurnal Ilmu Komunikasi Dan Media Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Innovative: Journal Of Social Science Research Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Nayiroh, Luluatu
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Innovative: Journal Of Social Science Research

 1 
Analisis Pengaruh Slogan Yakult terhadap Minat Beli Mahasiswa di Bekasi Satria, Dwi Wahyu; Nayiroh, Luluatu; Kusumaningrum, Rastri
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19650

Abstract

Marketing promotion is a mandatory thing to do by business actors, types of marketing promotion are campaigns. The form of campaign promotion can be done by giving a slogan to the product to be marketed as a form of identity as a differentiator from other products. This study aims to analyze the effect of the Yakult slogan on the purchasing interest of students in Bekasi using a quantitative approach and the AIDA theory (Attention, Interest, Desire, Action). The data collection technique was carried out through a questionnaire to 100 student respondents. Data analysis was carried out using simple linear regression and partial tests (t-tests). The results of the study showed that the attention and desire aspects of the slogan had a significant effect on purchasing interest, while the interest and action aspects did not have a significant effect. This finding indicates that the initial attraction and trust in the slogan play an important role in influencing purchasing interest.
Hubungan Antara Isi Pesan Tayangan Drama The Glory Terhadap Kesadaran Perilaku Bullying Pada Mahasiswa Fisip Unsika Taqiyyah, Rifdah Yumna; Nayiroh, Luluatu; Lubis, Flori Mardiani
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11607

Abstract

The Glory adalah sebuah serial drama yang mengisahkan tentang Moon Dong-Eun yang mengalami bullying saat di sekolah menengah atas. Penelitian ini dimaksud untuk mengetahui hubungan antara tayangan drama The Glory dan pengaruhnya terhadap pemikiran serta pandangan mahasiswa dalam menanggapi perilaku bullying. Metode penelitian yang digunakan adalah kuantitatif deskriptif dengan sampel dari mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) Universitas Singaperbangsa Karawang (Unsika). Hasil penelitian menunjukkan bahwa terdapat hubungan signifikan antara tayangan drama The Glory dan kesadaran perilaku bullying di kalangan mahasiswa. Hal ini dapat disimpulkan dari nilai t hitung sebesar 2,104 dengan nilai signifikansi (Sig) 0,02, yang lebih rendah dari 0,05. Oleh karena itu, hipotesis alternatif (Ha) diterima dan hipotesis nol (Ho) ditolak. Berdasarkan koefisien determinasi, 21,7% dari kesadaran perilaku bullying pada mahasiswa FISIP Unsika dapat dijelaskan oleh isi pesan tayangan drama The Glory, sementara sisanya dipengaruhi oleh faktor-faktor lain yang tidak diteliti dalam penelitian ini.
Konstruksi Makna Cantik Bagi Mahasiswi yang Memiliki Tubuh Plus-Size di Universitas Singaperbangsa Karawang Citra, Melia; Utamidewi, Wahyu; Nayiroh, Luluatu
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19441

Abstract

This research is motivated by understanding how plus-size female students interpret the word beautiful amidst the dynamics of beauty standards that are constantly changing and constructed by the surrounding community, so that they often lose power over the definition of beauty itself. This study aims to (1) reveal the meaning of beauty that they adhere to, (2) map how they interpret themselves, and (3) their communication experiences amidst the stigma and stereotypes of plus-size bodies. Using a qualitative approach with a phenomenological method, the researcher conducted in-depth interview, participant observation, and documentation to comprehensively explore the informants' narratives and life experiences. The results of the study show that plus-size female students interpret beauty not only from a physical aspect, but also through self-confidence, health, uniqueness, and inner beauty. Some informants admitted to lacking self-confidence and feeling unhealthy, while others emphasized that beauty lies in self-comfort and appreciation for the body as it is. Objectification of people closest to them and media representation are dominant factors, while the views of the wider community have a more minor influence. In addition, the communication experiences of the informants are formed through the dynamics of intrapersonal communication, interpersonal communication, communication in small groups, and communication in public spaces that also influence the construction of the meaning of the body and beauty. This finding confirms that the meaning of beauty for plus-size female students is multidimensional, a complex process of externalization, objectivation, and internalization.
Co-Authors Adiningsih, Siti Luthfiyyah Adityasning Arindawati, Weni Aji, M. Prakoso Aliansyah, Kiki Lucki Ana Sabhana Azmy Angelina, Sisca Dita Anzelina, Rahmah Arika Sari, Ida Ayu Indira Arindawati, Weni Adityasning Arraafiu, Arizal Jeanenda Siva Atthahara, Haura Azizah, Farah Nur Baihaqi, Ahmad Faruq Budhiharti, Tri Widya Cakranegara, Muhammad Bintang Chikawidya, Chikawidya Citra, Melia Eka Damayanti ema, ema Faizal Rizki, Mochamad Fikri, AkhdanTurindra Firdaus Yuni Dharta Fitriana Poerana, Ana Hilabbi, Ikhsan Salim Jabbar Wafi, Abdul Juwita, Anis Septia Khatulistiwa, Shavira Zhahra kurniawan, Mayasari Kusumaningrum, Rastri Lubis, Flori Mardiani Mamesah, Laura Olivia Mayasari Mayasari, Mayasari Mayasari., Mayasari. Muhammad, Fathur Rahman Ndraha, Yalimurni Ndua, Angelica Santalia Ni Luh Putu Kintania Marsha Diva Noviyanti, Defina Nur Afifah Handayani, Nur Afifah nurkinan, nurkinan Nursanti, Siti Oktaviani, Violita OKY OXCYGENTRI Oxcygentry, Oky Puri, Widya Triananda Purnama Purnama Putri, Assyifa Nurtasya Rahman, Khairul Arief Rahmania, Adinda Ramdan, Wildan Akmal Restu Rahmawati, Restu Rizki Maulana, Muhammad Rizki, Mochamad Faizal Satria, Dwi Wahyu Syamsul Hidayat, Maulana Taqiyyah, Rifdah Yumna Tayo , Yanti Tri Susanto Tri Susanto Utamidewi, Wahyu Wahidin, Ahdi Wahyu, Fachri Alfian Wulandari, Lia Yuni Kartika, Yuni Yusup, Eka Zainal Abidin Zainal Abidin