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All Journal Publika Jurnal Ilmiah Mahasiswa FEB Pendas : Jurnah Ilmiah Pendidikan Dasar WAKTU: Jurnal Teknik UNIPA Jaladri : Jurnal Ilmiah Program Studi Bahasa Sunda Abdimas Universal Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Infomanpro Dewantara: Jurnal Pendidikan Sosial Humaniora Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset Manajemen dan Ekonomi Pusat Publikasi Ilmu Manajemen Journal of Management and Innovation Entrepreneurship (JMIE) Intellektika: Jurnal Ilmiah Mahasiswa Jurnal Manajemen Bisnis Era Digital JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Hikamatzu Journal of Multidisciplinary Research Journal of Cultural Relativism (JCR)
NOVIA RAHMAWATI
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Journal : Jurnal Manajemen Bisnis Era Digital

 1 
Analisis Perilaku FOMO pada Pembelian Boneka Labubu di Indonesia Yuni Apriliani; Novia Rahmawati; Syamsul Hidayat
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 1 (2025): Februari : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i1.452

Abstract

The Fear of Missing Out (FOMO) phenomenon is one of the psychological factors that influences consumer behavior, especially in the context of purchasing collectible goods. This research aims to analyze FOMO behavior among consumers in Indonesia when purchasing Labubu dolls, a collectible product that is popular among toy lovers. The research method uses a qualitative approach with in-depth interviews with 15 respondents who actively collect Labubu dolls, as well as observations in the fan community. The research results show that FOMO is triggered by limited stock, limited editions, the influence of social media, and pressure from the collector community. Consumers often feel compelled to buy immediately for fear of missing out on the opportunity to own an exclusive product. In addition, social factors, such as competition between collectors and the desire to demonstrate status, also strengthen FOMO behavior. The implications of this research provide insight to producers regarding exclusivity-based marketing strategies and consumer behavior management. This study also contributes to the consumer behavior literature by highlighting the role of FOMO in the context of purchasing collection products in Indonesia.
Co-Authors Adi Sucipto, Adi Adriana Putri D Agrissto Bintang Aji Pradana Ahmad Farhan Alfaqih, Harits Alfaqih, Harits Azzam Almaeera, Nasya Almaeera, Nasya Alula Annisa Fitri Akhiriyah Annisa Zakia Nasution Antonya Rumondang Sinaga Arif Wiyat Purnanto Armanila Armanila Bratasena, Bratasena Caesha Salsabila Caesha Salsabila, Siti Haerunnisa Danish Nayyara Putri Deris Arcelwan Dewi, Farida Ratna Dian Mardi Safitri Dian Sudiantini Evi Sukma Pratiwi Evi sukmapratiwi Farizza Natania Putri Qoiri Fauzan Tri Cahyo Fauziah Nasution Hairani Ananda Putri Handayani, Milda Heviawati, Sari Ika Wahyu Utami Kardinah Indrianna Meutia Kayla Rahma Faiza Khadijah Khadijah Larasati Rizky Putri Luqman Hakim Miftahul Jannah Harahap Muhammad Raidan Habiburrahman Muhawid AL Ken Nabila Nuzhatul F Najwa Anjani Nurizkita Natasha Natasha, Natasha Natasya Regina Putri Nayla Rizka Irwani Nendy Yuliarrani Niken Salsabilla Nurhayati Nurhayati Rajwa Nursa Deva Ratnawati Salsabila, Siti Samiono, Bambang Eko Sari Heviawati Sari, Hilda Sari, Hilda Fitria Sikla Alfathlaily Suteja Sinaga, Antonya Rumondang Siti Fadhilah Nurfaizah Sugito Sugito Syamsul Hidayat Vivi Pratiwi Widi Winarso Wijayaningsih, Rini Yasmina Fajri Yoedo Shambodo Yuni Apriliani Yunita Friscila Suryana Yusuf, Nurfadlan Syahbana