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All Journal Jurnal Ilmiah Satyagraha JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Journal Transformation of Mandalika NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Journal of Creative Student Research Journal of Student Research Cakrawala: Jurnal Pengabdian Masyarakat Global Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Informasi Pengabdian Masyarakat Journal of Mandalika Literature Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Ilmiah Ekonomi dan Manajemen GEMBIRA (Pengabdian Kepada Masyarakat) Jurnal Akademik Pengabdian Masyarakat Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital PENG: Jurnal Ekonomi dan Manajemen ADM : Jurnal Abdi Dosen dan Mahasiswa Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Ilmiah Manajemen dan Akuntansi Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Panggung Kebaikan : Jurnal Pengabdian Sosial Inovasi Sosial: Jurnal Pengabdian Masyarakat Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Ekoman: Jurnal Ekonomi, Bisnis Dan Manajemen Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Sosial dan Humaniora Jurnal Ilmiah Manajemen Dan Kewirausahaan
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Pendampingan UMKM dalam Penggunaan Digital Marketing pada UMKM Barokah Ita Purnama; Fanisyah Aulia Putri; Kurnia Fajrianti
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 2 No. 3 (2025): Juli: Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v2i3.1724

Abstract

The purpose of this community service is to develop MSMEs in terms of digital marketing and also expand the MSME marketing network. MSME Barokah is one example of MSMEs that need digital marketing assistance. The methods used in community service activities are divided into four stages, namely, surveys, digital marketing socialization, digital marketing assistance, and maintenance and evaluation stages. The form of community service is aimed at developing and also in digital marketing assistance for MSME Barokah so that they can have an unlimited marketing network
Pengembangan Desain Kemasan Produk sebagai Marketing untuk Meningkatkan Daya Tarik Pelanggan pada UMKM Mie Goreng Zaitun Ita Purnama; Rabiahtun Adwiyyah; Yuwidasari Yuwidasari
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 2 No. 3 (2025): Juli: Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v2i3.1733

Abstract

Packaging is one of the spearheads of a product's sales. Packaging has a very important role because it will always be related to the packaged commodity and at the same time is the selling value and image of the product. This selling value increases when the resulting product gets added value from attractive packaging. While the product image related to the image of the product in the minds of consumers will be better if the product is packaged well, in other words the product can give a good impression to consumers. The development of product packaging design for UMKM actors in Bima City is to provide insight into new packaging designs and forms that make products more valuable and safe.
Pendampingan Dan Pelatihan Sosial Media Sebagai Media Promosi Pada UMKM Tahu Didesa Dadi Bou Kecamatan Woha Ita Purnama; M. Rian Albar; Muhammad Firdaus
ADM : Jurnal Abdi Dosen dan Mahasiswa Vol. 3 No. 1 (2025): ADM : Jurnal Abdi Dosen dan Mahasiswa
Publisher : Penerbit dan Percetakan CV.Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jurnaladm.v3i1.1169

Abstract

Kegiatan ini berfokus pada pendampingan dan pelatihan penggunaan media sosial sebagai alat promosi untuk Usaha Mikro, Kecil, dan Menengah (UMKM) tahu di Desa Dadibou, Kecamatan Woha. Desa Dadibou merupakan salah satu desa di Kabupaten Bima, Nusa Tenggara Barat, di mana sebagian besar penduduknya terlibat dalam berbagai usaha, termasuk produksi tahu yang merupakan sumber protein nabati utama di Indonesia. Meskipun UMKM memiliki potensi besar untuk meningkatkan pendapatan dan daya saing melalui pemanfaatan teknologi informasi dan media sosial, banyak pelaku UMKM di desa ini yang belum memahami manfaat dan cara penggunaan media digital. Penelitian ini bertujuan untuk memberikan pemahaman dan keterampilan kepada pelaku UMKM tahu dalam memanfaatkan media sosial untuk promosi produk mereka, sehingga dapat meningkatkan visibilitas dan penjualan. Melalui survei dan pelatihan, ditemukan bahwa banyak pelaku UMKM masih mengandalkan metode pemasaran tradisional, seperti pemasaran door to door, karena mereka menganggap pemasaran online lebih rumit dan memakan waktu. Oleh karena itu, kegiatan ini tidak hanya memberikan pelatihan teknis, tetapi juga mengedukasi pelaku UMKM tentang keuntungan dan kemudahan yang ditawarkan oleh pemasaran digital. Hasil dari kegiatan ini diharapkan dapat memberikan kontribusi positif terhadap pengembangan UMKM di Desa Dadibou, serta mendorong pelaku usaha untuk lebih aktif dalam memanfaatkan media sosial sebagai sarana promosi yang efektif. Dengan demikian, diharapkan UMKM tahu di desa ini dapat meningkatkan daya saing dan berkontribusi pada perekonomian lokal.
Strategi Pengembangan UMKM Toko Kue Aminah di Kelurahan Oimbo melalui Digital Marketing dan Inovasi Produk Ita Purnama; Sulistianingsih Sulistianingsih; Fitri Wulandari
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 4 (2025): July : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i4.2006

Abstract

MSMEs play a crucial role in the economy, yet many still struggle to adopt technology. This engagement aims to support the development of Toko Kue Aminah through digital marketing and product innovation. The activities were conducted through observation, interviews, and documentation during May 2025 in Oimbo Village. The results show that strategies such as utilizing Facebook and WhatsApp Business, adding product variations, and improving packaging and logo successfully enhanced the appeal and reach of the business. Furthermore, partnerships with local coffee shops have started to form, expanding product distribution. The synergy between digital marketing and product innovation has proven essential in boosting the business's competitiveness
Analisis Strategi Pemasaran untuk Meningkatkan Penjualan pada Toko Sembako di Sape (Studi Kasus pada Toko Sri UD. Laris Manis) Nur Ayu; Nur Fadilah; Ita Purnama
Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 2 (2025): APRIL-JUNI 2025
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/66zrsa38

Abstract

The purpose of this study is to analyze marketing strategies to increase sales at the Grocery Store in Sape (case study at Sri UD. Laris Manis Store). This study uses a qualitative research method. The subjects of this study are in the marketing analysis section to increase sales. The results of the analysis show that the internal environmental analysis in this internal environmental analysis of the Laris Manis Store in terms of promotion is good but still lacking in promotion through digital media. The products sold are also varied so that consumers who subscribe feel quite satisfied. The persistence in opening a store is also good, but in financial management it has not been implemented properly. And in customer service still needs to be improved. External Environmental Analysis, External environmental conditions that affect the Laris Manis Store are competition between similar trades and the potential for new competitors to enter which causes weaknesses created by existing traders so that many are eyeing the same business and competing in terms of service and social interaction in the fight for consumers.
PENDAMPINGAN DIGITAL MARKETING PADA UMKM SALOME NINGSIH SEBAGAI PENUNJANG KEGIATAN PROMOSI DAN PEMASARAN Ita Purnama; Nur Fauziah Nabila; Desi Fitrianingsih
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2025): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i4.5548

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important role in the growth of the Indonesian economy. At present, the development of technology and digitalization in various fields, MSMEs are a type of business that has a very large influence on economic development and also needs to experience progress in the field of technology, especially in marketing products. The purpose of this service is to develop MSMEs in terms of digital marketing and also expand the MSME marketing network. MSME Salome Ningsih is one example of an MSME that requires digital marketing assistance. The method used in community service activities is divided into three stages, namely the survey stage, digital marketing socialization, digital marketing assistance, and the maintenance and evaluation stage. The form of community service with the aim of developing and participating in digital marketing assistance for MSME Salome Ningsih so that it can have a marketing network that is not limited to the local market only.
STRATEGI DIGITAL MARKETING PADA UMKM DONUTS RAINBOW SEBAGAI PENUNJANG KEGIATAN PROMOSI Ita Purnama; Hidratul Iftar; Nurirna Sakinah
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2025): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i4.5549

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the economic growth of Indonesia. In the current era of technological advancement and digitalization across various sectors, MSMEs, as a type of business, have a significant impact on economic development and need to progress in the field of technology, particularly in marketing their products. The objective of this community service is to develop MSMEs in terms of digital marketing and expand their marketing networks. Donats Rainbow MSME is an example that requires assistance in digital marketing. The method used in this community service consists of four stages: survey, digital marketing socialization, digital marketing assistance, and maintenance and evaluation stages. The form of community service aims to develop and actively participate in digital marketing assistance for Donats Rainbow MSME to enable them to have an unrestricted marketing network beyond the local market.
PENINGKKATAN DIGITAL MARKETING DAN INOVASI KEMASAN PADA UMKM PANGAHA BUNGA DI KELURAHAN RONTU KOTA BIMA Zahra Sausan; Jumyati Jumyati; Ita Purnama
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2025): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i4.5550

Abstract

The Community Service Program on Digital Marketing and Packaging Innovation for Pangaha Bunga UMKM in Rontu Village, Bima City, aims to improve product quality and marketing through packaging innovation and digital marketing. Pangaha Bunga UMKM face challenges such as product quality that has not met modern consumer standards and conventional marketing strategies. The community service method includes needs analysis, product packaging and digital marketing training, mentoring, and evaluation. The results show that packaging innovation and digital marketing play a crucial role in expanding product marketing reach and improving product quality. Through mentoring in packaging innovation and digital marketing, Pangaha Bunga UMKM can increase product visibility, expand market share, and enhance competitiveness. Creating a Facebook account and developing an effective digital marketing strategy can help Pangaha Bunga UMKM understand and utilize the potential of packaging innovation and digital marketing optimally.
Inovasi Produk dan Strategi Pemasaran Kue Pukis Mini sebagai Peluang Usaha Kuliner Kreatif Berbasis UMKM Resti Ningrum; Wulan Rizki Ramdani; Ita Purnama
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2025): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i4.5551

Abstract

This study aims to analyze product innovation and marketing strategies of mini pukis cake as a development model of creative culinary businesses based on Micro, Small, and Medium Enterprises (MSMEs). The research employs a descriptive qualitative approach using observation, interviews, and documentation techniques involving an MSME practitioner in Bima City, West Nusa Tenggara. The results indicate that product innovation is implemented through mini-sized portions, diverse topping variations, and appealing packaging that significantly enhance consumer interest. Marketing strategies rely on social media platforms such as Instagram and WhatsApp, as well as word-of-mouth promotion. While innovation and marketing efforts have shown positive outcomes, the business faces challenges in financial management, particularly in cash recording and cost of goods sold (COGS) calculation. Business mentoring through financial literacy training and branding strategy support has proven effective in improving operational efficiency. The study concludes that integrating creative product innovation with digital marketing is an effective strategy to grow local culinary businesses within the MSME sector. Keywords: product innovation, marketing strategy, MSMEs, mini pukis, creative culinary business
PENDAMPINGAN USAHA BAKSO GOYANG LIDAH UNTUK MENINGKATKAN DAYA SAING PRODUK Ita Purnama; Nurfitrah; Nurul Hidayanti
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2025): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i4.5583

Abstract

Micro, small, and medium enterprises (MSMEs) are the main businesses of the community in the economic activities in Indonesia, especially in the food industry. Meatballs are one of the typical foods of Indonesia that are very popular throughout the country. In Bima Regency, the goal of this service is to develop MSMEs in terms of product innovation and also increase the selling value of MSMEs. 'Baso Goyang Lidah' is one example of an MSME that requires assistance in product innovation. The methods used in community service activities are divided into three stages: the survey stage, the socialization of product variant development, and the maintenance and evaluation stage. This form of community service aims to develop and participate in assisting product innovation for 'Baso Goyang Lidah' MSMEs, so that it can increase the selling value and competitiveness of products that are not limited to the market.
Co-Authors A. Rahman Azhari Afwan Adam Agus Maulana Aida Zulwahidah Andini Ramadani Anfani Anfani April Setiawan ARIF RAHMAN Aulia Nurkhasanah Avicena Basrin Haryanto Daniel Happy Putra Desi Fitrianingsih Dina Febriyanti Dwi Rahmadani Kadiri Edi Ardianto Efan Iriadi Eti Muliati Fahad Pramadani Putra Faijan Fahrula Fanisyah Aulia Putri Fatmawati Fatmawati Fhebizarima Putri Fitratul Aqidah Fitri Fitri Fitri Wulandari Gunawan, Tri Wahyudi Indra Hanifa Nuri Santi Hidratul Iftar Ibril Umar Batistuta Indah Syari Indra Widaryanto Intisari Haryanti Irma Mardian Irwaty Irwaty Is Munandar Ismunandar Juhal Hidayat Jumyati Jumyati Kartika Candra Kurnia Fajrianti M. Rian Albar M. Syahrul Alamsyah Marlina Mar’atin Amalia Rizkiah Miratunnisa Miratunnisa Muhajirin Muhajirin Muhajirin Muhammad Fauji Muhammad Firdaus Nabilla Selvilam Sa’idah Nafisah Nurulrahmatiah Nasyiratunnisa Nasyiratunnisa Naurah Islami Pasha Nila rizkia Nufus Al Maidah Nur Ayu Nur Fadilah Nur Fauziah Nabila Nur Ilah Nur Khusnul Hamidah Nurfitrah Nurfitratun Hasanah Nurirna Sakinah Nurlida Hairin Nafisa Nurul Fadilla Nurul Hidayanti Odesa Ramadanti Puji Rahayu Putri Nabilah Rabiahtun Adwiyyah Raflin Setiawan Redito Dirham Rena Trifebrianti Resti Ningrum Rosa Dwiyanti Sakinah Sakinah Sandrawati Sandrawati Sarina Sarina Selfania Selfania Sri Ernawati St. Rosita Sulistianingsih Sulistianingsih Sulistyo Utami Syahraini Nabila Tari Juliati TRI WULANDARI USWATUN HASANAH Wulan Arlin Wulan Rizki Ramdani Yuliani Fitari Yuwidasari Yuwidasari Zahra Sausan