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Journal : JURNAL ILMU BUDAYA

 1 
EDUCATIONAL TOURISM AS A CATALYST FOR ECONOMIC GROWTH: EVALUATING THE SIGNIFICANCE FOR VICTORIA AND AUSTRALIA Edison
JURNAL ILMU BUDAYA Vol. 11 No. 2 (2023): Jurnal Ilmu Budaya
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/jib.v11i2.32218

Abstract

This research delves into the transformative impact of Monash College's Consortium Program, a short-term international initiative for university students. Established in 2006, the program has become a linchpin in fostering cross-cultural understanding, attracting over 250 students from eight national universities in its eight-year span. Its strategic significance within the Victorian and Australian Tourism industry is underscored by its contribution to increased visitor numbers and revenue. The success is attributed to Monash College's adept implementation of a 7P's marketing mix strategy, strategically addressing product, price, place, promotion, people, partnership, and packaging. However, challenges loom, particularly in market expansion, as changing preferences among Asian students, especially from Japan, lean towards similar programs in the Philippines. To secure its market share, Monash College must adeptly navigate these shifts, reevaluate its promotional strategies, and overcome capacity limitations for sustained success in the evolving landscape of international education.
Co-Authors Abdullah Aman Damai Anak Agung Istri Sri Wiadnyani Andi Ihzar Batarauleng Aswiyanti Asri Bin Anuar, Arman Catur Hermanto Catur Hermanto david Dewi Sri Nurchaini dewi sri nurchaini, dewi sri Efanly Elwamendri Ency Erdi Suroso fahrizal, Jun fahrizal, Jun Febrianti, Eka Lia Fitri Kurnianingsih Golan Hasan, Golan Hardini, Sandra Hasibuan, Wenny Triana Hendra Henny Saida Flora Ikhwan Abdullah Irwan Irwan Jalal Suyuti Kuswanta Futas Hidayat Laila Isra Liona Efrina S Lukman Maharida MT Napitupulu, Dompak OKPUTRA, DIAN DWI Oktariyani Dasril Pangestu, Amora Antonio Putri, Wiwi Hermy Qadar Hasani RACHMAT HENDAYANA Rahmaniar Ratnawaty Siata Rindiany Riri Oktari Ulma Riska - Rosa, Audrey Faiza Rr. Ani Wijayati, Rr. Ani Rudi Subiyakto, Rudi Saleh, Firman Salman, Nola Fibriyanti Bte Samsaifil Sary, Annisa Novita Setiawan, Ramadhani Simanjuntak, Herbin Simanjuntak, Radius Siregar, M. Rizqi Slamet Budi Yuwono Suharyon Sunia, Utari Tang, Steven Taqyuddin Kadir Tri Alfejrizal Trisnadewi, Eliza Venessa Margareta Verina Amelia Wardoyo, Puspo Whenjaya, Calvin Winanti Napitupulu, Diana Ria Yanuar Fitri Yesi, Reni Yulismi Yungmi Yusma Damayanti Zafa, M. Rudi Zakky Fathoni