Claim Missing Document
Check
Articles

Found 30 Documents
Search

Peran Green Marketing dan Environmental Attitude dalam Meningkatkan Green Purchase Intention: Green Brand Image sebagai Mediasi dan Consumer Involvement sebagai Moderasi pada UMKM di Kota Medan Silalahi, Ronaldo Gunawan; Rosita; Hendry; Edward, Yusuf Ronny
Shar-E : Jurnal Kajian Ekonomi Hukum Syariah Vol. 11 No. 2 (2025): Shar-E: Jurnal Kajian Ekonomi Hukum Syariah
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/shar-e.v11i2.4243

Abstract

The purpose of this study was to analyze the effect of green marketing and environmental attitude on green purchase intention, both directly and through the mediation of green brand image and moderation of consumer involvement, in MSMEs in Medan City. This study used the partial least square method using 250 samples. The results showed that green price, green product, green place, green promotion, and environmental attitude had a positive and significant effect on green purchase intention, and each also had a significant effect on green brand image. Green brand image was proven to significantly increase green purchase intention, while consumer involvement also had a significant effect on green purchase intention. However, only the moderation of consumer involvement on the relationship between green product and green purchase intention was significant, while the moderation on the relationship between green price, green place, green promotion, and environmental attitude was not significant. In addition, all mediation relationships through green brand image between green marketing components and environmental attitude on green purchase intention were proven to be significant, confirming the important role of green brand image in shaping consumer purchase intention towards environmentally friendly products of MSMEs in Medan City. In conclusion, green marketing and environmental attitude have a significant effect on green purchase intention, both directly and through green brand image as a mediator, while consumer involvement only significantly moderates the relationship between green products and green purchase intention.
The Effect Of Service Quality and Promotion On Customer Loyalty With Customer Satisfaction as a Moderating Variable at PT. Global Trans Nusa Tengku Monica Tan; Sofiyan Sofiyan; Hendry Hendry; Alex Tribuana Sutanto
Jurnal of Management and Social Sciences Vol. 2 No. 2 (2024): April : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v2i2.389

Abstract

The purpose of this study was to determine the effect of service quality and promotion on customer loyalty with customer satisfaction as a moderating variable at PT Global Trans Nusa. The method used in this research is quantitative descriptive method which is carried out through data collection using questionnaires and statistical testing data analysis. The sample taken in this study were all customers who had used the services of PT Global Trans Nusa, totaling 85 people. The data analysis used is MRA analysis using the IBM SPSS Statistics version 26 application. The results showed that Service Quality has an effect on Customer Loyalty at PT Global Trans Nusa. Promotion has an effect on Customer Loyalty at PT Global Trans Nusa. Service Quality and Promotion affect Customer Loyalty at PT Global Trans Nusa. Customer Satisfaction cannot moderate the effect of Service Quality on Customer Loyalty at PT. Global Trans Nusa. Customer Satisfaction cannot moderate the effect of Promotion on Customer Loyalty at PT. Global Trans Nusa. Customer Satisfaction cannot moderate the effect of Service Quality and Promotion on Customer Loyalty at PT. Global Trans Nusa.
The Effect Of Service Quality and Promotion On Customer Loyalty With Customer Satisfaction as an Intervening Variable at PT. Jetindo Nagasakti Transekspress Medan Christopher Alexander Mahidin; Nagian Toni; Fenny Krisna Marpaung; Alex Tribuana Sutanto; Hendry Hendry
Jurnal of Management and Social Sciences Vol. 2 No. 2 (2024): April : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v2i2.390

Abstract

The purpose of this research was to determine the influence of service quality and promotion on customer loyalty with customer satisfaction as an intervening variable at PT. Jetindo Nagasakti Transekspress Medan. The method used in this research is a quantitative descriptive method which is carried out through data collection using questionnaires and statistical testing data analysis. The samples taken in this research were all customers who had used the services of PT. Jetindo Nagasakti Transekspress Medan, numbering 85 people. The data analysis used is path analysis using the IBM SPSS Statistics version 26 application. The research results show that Service Quality influences customer satisfaction at PT. Jetindo Nagasakti Transekspress Medan. Promotions influence customer satisfaction at PT. Jetindo Nagasakti Transekspress Medan. Service quality influences customer loyalty at PT. Jetindo Nagasakti Transekspress Medan. Promotions influence customer loyalty at PT. Jetindo Nagasakti Transekspress Medan. Customer satisfaction influences customer loyalty at PT. Jetindo Nagasakti Transekspress Medan. Service quality influences customer loyalty with customer satisfaction as an intervening variable at PT. Jetindo Nagasakti Transekspress Medan. Promotions influence customer loyalty with customer satisfaction as an intervening variable at PT. Jetindo Nagasakti Transekspress Medan.
PENGARUH KOMPETENSI PROFESIONAL GURU TERHADAP HASIL BELAJAR AFEKTIF SISWA Hendry; habibi, Yuliana
Al-Athfal Vol 1 No 2 (2020): Edisi Desember 2020
Publisher : STIT Pemalang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (829.688 KB) | DOI: 10.58410/al-athfal.v1i2.571

Abstract

Kompetensi profesional yang diperoleh melalui pendidikan profesi”Standar kompetensi guru mencakup kompetensi inti guru yang dikembangkan menjadi kompetensi guru PAUD/TK/RA, guru kelas SD/MI, dan guru mata pelajaran pada SD/MI, SMP/MTs, SMA/MA, dan SMK/MAK. Peran dan profesionalisme kompetensi profesional (kualitas SDM) guru mutlak diperlukan dalam rangka peningkatan mutu pendidikan sehingga tujuan-tujuan progam dan pelaksanaan pembangunan pendidikan tersebut terwujud. Dalam hubungannya dengan kualitas SDM tersebut, sudah barang tentu tidak terlepas dan pengetahuan, skill, kepekaan sosial dan kemampuan-kemampuan lainnya yang secara umum berdasar latar belakang tingkat pendidikan yang dimiliki. Peran dan profesionalisme kompetensi profesional (kualitas SDM) guru mutlak diperlukan dalam rangka peningkatan mutu pendidikan sehingga tujuan-tujuan progam dan pelaksanaan pembangunan pendidikan tersebut terwujud. Dalam hubungannya dengan kualitas SDM tersebut, sudah barang tentu tidak terlepas dan pengetahuan, skill, kepekaan sosial dan kemampuan-kemampuan lainnya yang secara umum berdasar latar belakang tingkat pendidikan yang dimiliki.
The Effect of Debt to Equity Ratio on Total Assets at PT Bank SUMUT Center Medan City Period 2020 to 2022 Setia Budi Putra Lase; Hendry
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i8.11143

Abstract

In analyzing the financial condition of a company, it is very important to analyze financial ratios. Where financial ratios have an important role in knowing how much influence financial conditions have on the company's better future. This study was conducted to obtain empirical evidence regarding the effect of Debt To Equity Ratio on Total Assets at PT Bank Sumut Pusat Medan City. Data acquisition is generated from secondary data calculated in each month on the financial statements studied at PT Bank Sumut Pusat Kota Medan. Data collected by interview and data management and analyzed by multiple linear regression analysis, in this study the data was processed using SPSS. The sample used in this study was 36 monthly reports for three years, namely the period 2020 to 2022. The results of this study indicate that partially Debt to Equity Ratio (DER) has a significant effect on Total Assets at PT Bank Sumut Medan City Center for the period 2020 to 2022
METODE PROFILE MATCHING SEBAGAI PENUNJANG KEPUTUSAN PEMBERIAN KREDIT PADA CV BUANA MOTOR Hendry; Erlin Elisa
Computer Science and Industrial Engineering Vol 13 No 1 (2025): Comasie Vol 13 No 1
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/comasiejournal.v13i1.10272

Abstract

The credit approval process at CV. Buana Motor has traditionally been carried out manually and subjectively, which can lead to inaccuracies in decision-making. To address this issue, a decision support system is needed to assist in assessing the eligibility of prospective debtors more objectively. This study aims to apply the profile matching method as a tool to determine credit eligibility based on several predefined criteria, including income, installment amount, installment duration, type of employment, home ownership status, and length of residence. The first three criteria are classified as core factors, while the remaining three are considered secondary factors. This study uses data from 340 customers as samples. The results show that 273 customers (approximately 80.29%) were classified as eligible for credit, while 67 customers (19.71%) were deemed ineligible. These findings indicate that the profile matching method can provide systematic and objective assessment results and effectively support the credit decision-making process at CV. Buana Motor.
Sistem IoT Berbasis Mikrokontroler Untuk Monitoring Parameter Kualitas Air pada Budidaya Ikan Nila Hafni; Irwan; Hendry
Jurnal Nasional Teknologi Komputer Vol 5 No 4 (2025): Oktober 2025
Publisher : CV. Hawari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/jnastek.v5i4.326

Abstract

Water quality is defined as the condition of water assessed and evaluated based on specific parameters and standardized measurement methods. Degraded water quality—such as increased turbidity—can result in reduced dissolved oxygen levels, decreased feeding activity in fish, and obstruction of fish gills by suspended sediment particles. Consequently, water quality serves as a critical factor in aquaculture monitoring, as it directly influences fish growth performance and overall pond productivity. This study aims to develop an integrated water-quality monitoring system for tilapia aquaculture ponds, utilizing a turbidity sensor to detect water clarity and an ultrasonic distance sensor (SRF-05) to measure water level. Both sensors interface with a control unit based on the ATMega328p microcontroller implemented on an Arduino Uno board. The control unit processes sensor data and regulates water conditions through a single relay module connected to two 10W water pumps. The acquired sensor data are transmitted and visualized in real time on an Android application, developed using the Java programming language, to facilitate remote monitoring. The system is expected to support tilapia farmers by providing continuous, accessible, and automated water-quality surveillance, thereby enhancing management efficiency and improving aquaculture outcomes.
Integrating COBIT 2019 and ISO/IEC 27001 for Strengthening IT Governance and Information Security Hendry; Siregar, Muhammad Noor Hasan; Apriadi, Deni; Alfiarini; Nuranisah
Proceedings of The International Conference on Computer Science, Engineering, Social Science, and Multi-Disciplinary Studies Vol. 1 (2025)
Publisher : CV Raskha Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64803/cessmuds.v1.40

Abstract

This study aims to develop and evaluate an integrated framework combining COBIT 2019 and ISO/IEC 27001 to enhance IT governance and information security management. Using a qualitative-descriptive approach, the research involved document analysis, expert interviews, and a case-based validation within a government institution. The integration process consisted of three phases: mapping, harmonization, and synthesis, which resulted in the development of the Integrated IT Governance and Security Framework (IGSF). The findings reveal a high degree of alignment between COBIT 2019’s governance domains and ISO/IEC 27001’s security control structures, forming a unified model that strengthens strategic alignment, risk management, and compliance. Expert validation confirmed that the IGSF facilitates better communication between governance and security teams, reduces redundancy, and enhances operational efficiency. The practical case study demonstrated improved coordination, documentation, and audit readiness following implementation. This study contributes to IT governance and information security literature by presenting a structured, adaptable framework that organizations can adopt to achieve both governance excellence and security resilience. The results also suggest potential for future quantitative evaluation to measure the impact of this integration on organizational performance and compliance outcomes.
Glambot SNAFH-R1: Lengan Kamera 4-DOF Biaya Rendah untuk Photobooth Indoor Berbasis Pengolahan Citra oktavia, sanni; Hendry; Naufal, Muhammad; Satyawira, Ryan; Anuari, Nong; Cecillia, Febby; Suwandi, Agus; Erz Saragih, Raymond
Journal of Digital Ecosystem for Natural Sustainability Vol 5 No 2 (2025): Desember 2025
Publisher : Fakultas Komputer - Universitas Universal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63643/jodens.v5i2.322

Abstract

Advances in automated cinematography have opened new possibilities in video production. This research focuses on the development of the Glambot 'SNAFH-R1,' a robotic camera system designed for controlled indoor environments, particularly for short video sessions and photo-booth applications. The system utilizes image processing techniques to track and capture dynamic shots, enhancing the experience for models and event participants. The robotic arm is equipped with a high-speed camera and programmed to execute smooth motion paths, creating cinematic effects. Experimental results demonstrate that the system can achieve precise and repeatable camera movements, improving video quality and user experience. This study highlights the feasibility of integrating image processing and robotics in creative video production, providing an automated and cost-effective solution for the entertainment industry.
Arsitektur Hybrid Vision Transformer–ConvNeXt dengan Multi-Task Focal Loss dan Medical Test-Time Augmentation untuk Klasifikasi Lesi Kulit Berbasis Citra Hendry; Govert Anwar, Ferry; Chow, David; Saputra, Andi; Khaerul Naim Mursalim, Muhammad
Journal of Digital Ecosystem for Natural Sustainability Vol 5 No 2 (2025): Desember 2025
Publisher : Fakultas Komputer - Universitas Universal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63643/jodens.v5i2.325

Abstract

Dermatoscopy image-based skin lesion classification is a challenge in dermatology due to the high visual variation between lesion types and the imbalanced class distribution in the dataset. In this study, a Hybrid Vision Transformer–ConvNeXt architecture is proposed, combining the global attention capability of Vision Transformer (ViT) and the spatial feature representation of ConvNeXt, to improve the classification performance of skin lesion images on the HAM10000 dataset. This study also applies Multi-Task Focal Loss, auxiliary classifier, and Weighted Random Sampler to effectively address the class imbalance. In addition, the Medical Test-Time Augmentation (TTA) approach is used in the inference stage to improve the stability of predictions. The model is trained using a two-stage strategy (head training and full fine-tuning), as well as optimization based on AdamW and Cosine Annealing Warm Restarts. The test results show that the proposed model successfully achieves a validation F1-Score of 0.8723, and after TTA it increases to 0.90, surpassing the baseline of ViT and single ConvNeXt. These findings indicate that the integration of ViT–ConvNeXt with loss strategy and medical TTA is able to significantly improve the performance of skin lesion classification, and has the potential to be applied as a clinical diagnosis support system.