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All Journal Jurnal Administrasi Bisnis Jurnal Ilmu Administrasi Bisnis Jurnal Manajemen dan Bisnis Sriwijaya Jurnal Administrasi Bisnis Sains: Jurnal Manajemen dan Bisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal IMAGE JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Ilmiah Ekonomi dan Bisnis Prosiding Penelitian dan Pengabdian kepada Masyarakat JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Jurnal Aplikasi Bisnis Paradigma POLISTAAT: Jurnal Ilmu Sosial dan Ilmu Politik International Journal of Supply Chain Management JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Jurnal Bisnis Terapan JURNAL LENTERA BISNIS Jurnal Ekonomi Manajemen Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Politik dan Pemerintahan Daerah Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ranah Komunikasi Jurnal Kajian Manajemen dan Wirausaha Jurnal Terapan Manajemen dan Bisnis Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Bisnis dan Manajemen (JBM) Gandiwa Jurnal Komunikasi Jurnal Teknologi dan Manajemen Industri Terapan Media Ekonomi Jurnal Studi Ilmu Politik Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis JURNAL MANAJEMEN DAN BISNIS INDONESIA
Lina Auliana
Program Studi Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial Dan Politik, Universitas Padjajaran. Sumedang, Indonesia
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Transportation Other

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ANALISIS PENGGUNAAN LIVE SHOPPING TIKTOK DALAM MENDORONG MINAT BELI KONSUMEN SKINTIFIC Audy Yudistira Lenggihunusa; Evelyn Sanadi; Sam’un Jaja Raharja; Lina Auliana; Marsha Aulia Hakim
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.995

Abstract

In this study, the impact of Live Shopping on sales strategies, particularly within the skincare industry focusing on Skintific, was explored. Qualitative exploratory research involving interviews and observations of 7 consumers revealed that Live Shopping influences purchase interest through direct discounts, direct interaction with hosts, and detailed product explanations. Its influence was reflected in increased transactional, referential, preferential, and exploratory interest of consumers in Skintific products. Factors such as streamer credibility, interactivity, and the richness of media information also influenced purchase decisions. The research findings confirm that Live Shopping on TikTok is effective in influencing consumer purchase interest in skincare products such as Skintific. Keywords: Live Shopping, Purchase Interest, Digital Marketing
IMPLEMENTASI PEMASARAN MEDIA SOSIAL INSTAGRAM @GYUGYUGANK DALAM MENINGKATKAN KESADARAN MEREK Azalia Nediva Kuntjoro; Elfira Annisa Sastra; Sam'un Jaja Raharja; Lina Auliana; Raden Marsha Aulia Hakim
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.999

Abstract

The purpose of conducting this research is to examine the social media marketing of Instagram @gyugyugank in enhancing brand awareness. The research is conducted using a qualitative method and analyzed using a descriptive method, with data sources from direct interviews with Gyu Gyu Gank employees and consumers as followers of the @gyugyugank Instagram account, along with literature studies. The results of this research indicate that Gyu Gyu Gank pays close attention to social media marketing strategies that impact brand awareness improvement. Gyu Gyu Gank employs various strategies to manage the Instagram social media account to enhance brand awareness, which includes levels of unawareness of the brand, brand recognition, brand recall, and brand top-of-mind. Keywords: Social Media Marketing, Instagram, Brand Awareness
PENGARUH CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT PADA INSTAGRAM @DEARMEBEAUTY (PT GARLAND CANTIK INDONESIA) Rossanhaz Syah; Lina Auliana; Rivani
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1132

Abstract

This study aims to analyze the influence of content marketing on customer engagement on the Instagram account @dearmebeauty managed by PT Garland Cantik Indonesia. Instagram is a popular social media platform used as a marketing channel. The research data was collected through questionnaires distributed to 122 respondents who follow the @dearmebeauty Instagram account and have purchased products from Dear Me Beauty at least twice. The results of the analysis show that content marketing has a significant influence on customer engagement. The implications of this study are the importance for companies to design and deliver engaging and relevant content to enhance customer engagement. Effective content marketing strategies can increase customer loyalty and help companies achieve marketing goals more efficiently.
Literature Review: The Role of Advertising in Building Brand Awareness Alifia, Rafika Zahwa; Barkah, Cecep Safa'atul; Sukoco, Iwan; Auliana, Lina
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 3 (2022): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i3.666

Abstract

Brand awareness is an important element in brand equity that indicates consumer knowledge of the existence of a brand. In building brand awareness, many companies use advertising to provide information about the products or services they offer. Finding out how the role of using advertising through various media in developing consumer brand awareness is the purpose of this study. Literature Review is the method used in which the author writes articles based on previous studies in the sphere of advertising and brand awareness. From these studies, it can be concluded that advertising has a significant role in building brand awareness and the effectiveness of advertising in building brand awareness is achieved if it meets several indicators, namely attracting, attracting attention, encouraging a sense of desire, and making consumers take action.
PENERAPAN 7 PILAR KOMUNIKASI BISNIS PRODUK BARENBLISS DI INDONESIA Salman, Rifa Syakira; Barkah, Cecep Safaatul; Auliana, Lina; Sukoco, Iwan
Jurnal Ekonomi Manajemen Vol 8, No 2 (2022): November 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v8i2.5188

Abstract

The presence of Barenbliss in Indonesia was accompanied by the increasing popularity of K-beauty which became the K-wave phenomenon, this is also influenced by the existence of K-pop and K-drama which are favorites by most Indonesian people. So Barenbliss products gained popularity in a short time. The recognition of Barenbliss among people who love beauty products cannot be separated from the business communication strategy used by the company.The focus of this research is to reveal how the 7 pillars of business communication strategies are used by Barenbliss to increase brand awarenes. Qualitative research method is the method used in this study, and observation is the data collection technique used in the study. The results of this study are that Barenbliss has carried out a business communication strategy well, it can be seen from the speed with which products gain popularity and some products become favorite products on one of the largest online shopping platforms in Indonesia, and also become the choice of several women based on beautynesian data, but BNB products still require publications to reach all levels of society, especially women. 
Strategi Meningkatkan Unit Market Share Menggunakan Analisis SWOT Pada Klinik LHC Tanjungsari Rinaldi, Ricky; Barkah, Cecep Safa’atul; Herawaty, Tetty; Auliana, Lina
Jurnal Ilmu Manajemen dan Bisnis Vol 14, No 2 (2023): Jurnal Ilmu Manajemen dan Bisnis. September 2023
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jimb.v14i2.66195

Abstract

 AbstractIn an effort to increase the unit market share from the sale of herbal medicinal herbs at the Laisa Holistic Tanjungsari Clinic, the existence of this research is to get the best marketing strategy. The research method used is a qualitative methodology with a descriptive approach. To get an internal and external picture of the Laisa Holistic Center Clinic, research data was collected through interviews with several stakeholders, such as business owners and heads of administration. The data that has been collected is then analyzed using several analytical techniques such as SWOT analysis, SWOT matrix, IFAS, and EFAS analysis. The findings in the study indicate that the Laisa Holistic Center Tanjungsari Clinic can adopt a marketing strategy with an SO approach, which involves developing current clinical advantages to gain new potential customers and to increase unit market share.. Kata Kunci: Analysis SOWT; Market Share; Marketing Strategy AbstrakDalam upaya meningkatkan unit market share dari penjualan obat herbal jamu di Klinik Laisa Holistic Tanjungsari, maka adanya penelitian ini adalah untuk mendapatkan strategi pemasaran yang terbaik. Metode penelitian yang digunakan adalah metodologi kualitatif dengan pendekatan yang dilakukan secara deskriptif. Untuk mendapatkan gambaran internal dan eksternal pada Klinik Laisa Holistic Center, data penelitian dikumpulkan melalui wawancara dengan beberapa pemangku kepentingan seperti, pemilik usaha dan ketua bagian administrasi. Data yang telah dikumpulkan kemudian dianalisis menggunakan beberapa teknik analasis seperti analisis SWOT, matriks SWOT, IFAS, dan analisis EFAS. Hasil temuan pada penelitian menunjukkan bahwa Klinik Laisa Holistik Center Tanjungsari dapat mengadopsi stratgei pemasaran dengan pendekatan SO, yang melibatkan pengembangan keunggulan klinik saat ini untuk mendapatkan calon konsumen baru dan untuk meningkatkan unit market share. Kata Kunci: Analisis SWOT; Market Share; Strategi Pemasaran
PENGARUH ARTIFICIAL INTELLIGENCE TERHADAP CUSTOMER EXPERIENCE (Survey pada Pengguna Aplikasi Spotify di Jatinangor) Khutami, Jumanul Qalby; Asmara, Nadira Adinda Putri; Auliana, Lina; Raharja, Sam'un Jaja; Hakim, Marsha Aulia
Jurnal Ilmu Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.42229

Abstract

The business trend in Indonesia is toward developing artificial intelligence (AI), driven by technological advancements and customer demand for a more efficient experience. The entertainment industry, including music streaming, is experiencing rapid growth. Spotify, a leader in music streaming, uses AI to provide personalized recommendations to users. Despite this, some users report issues such as billing and app navigation. This study focuses on the influence of AI on user experience in the context of Spotify. This study uses a descriptive verification method to examine the effect of artificial intelligence (AI) on customer experience in using the Spotify application in Jatinangor, Indonesia. The sample of this study was 100 samples in the Jatinangor area. Through data collection using a structured questionnaire, data analysis was conducted with SPSS 27.0, using a simple linear regression test after validity and reliability were tested. Classical assumption tests such as normality, linearity, and heteroscedasticity were performed before regression analysis. Using statistical analysis on a sample of 100 Spotify users in Jatinangor, it was concluded that artificial intelligence (AI) significantly influences the customer experience. Results show rejection of the null hypothesis, validating that AI significantly impacts user experience in the context of Spotify.Keywords: Artificial Intelligence; Customer Experience; Entertainment.Tren bisnis di Indonesia mengarah pada pengembangan kecerdasan buatan (AI), didorong oleh kemajuan teknologi dan permintaan pelanggan akan pengalaman yang lebih efisien. Industri hiburan, termasuk streaming musik, mengalami pertumbuhan pesat. Spotify, sebagai pemimpin dalam streaming musik, menggunakan AI untuk memberikan rekomendasi personal kepada pengguna. Meskipun demikian, beberapa pengguna melaporkan masalah seperti penagihan dan navigasi aplikasi. Penelitian ini berfokus pada pengaruh AI terhadap pengalaman pengguna dalam konteks Spotify. Penelitian ini menggunakan metode deskriptif verifikatif untuk mengkaji pengaruh kecerdasan buatan (AI) terhadap pengalaman pelanggan dalam penggunaan aplikasi Spotify di Jatinangor, Indonesia. Penelitian ini mengumpulkan 100 sampel di daerah Jatinangor. Analisis data dilakukan dengan menggunakan SPSS 27.0 setelah data dikumpulkan melalui kuesioner terstruktur. Pengujian dilakukan menggunakan uji regresi linier sederhana. Dengan menggunakan analisis statistik pada sampel 100 pengguna Spotify di Jatinangor, disimpulkan bahwa kecerdasan buatan (AI) memiliki pengaruh yang signifikan terhadap pengalaman pelanggan (customer experience). Hasil menunjukkan penolakan terhadap hipotesis nol, memvalidasi bahwa AI berdampak secara signifikan terhadap pengalaman pengguna dalam konteks aplikasi Spotify. Kata Kunci: Kecerdasan Buatan; Pengalaman Pelanggan; Hiburan.
Analisis Peran Relawan UbahBareng Jabodetabek dalam Implementasi Strategi  Marketing 3P untuk Pemenangan Pilpres 2024 Wahyuni, Dewi Kamalia; Barkah, Cecep Safa’atul; Herawaty, Tetty; Auliana, Lina; Septian, Christin Dwi Putri; Sutrisno, Taufik
Jurnal Studi Ilmu Politik Vol 4 No 1 (2025): Jurnal Studi Ilmu Politik
Publisher : Prodi Ilmu Politik FISIP Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/mhzk8553

Abstract

Volunteers has a crucial role in the 2024 presidential election victory of the Anies Baswedan-Muhaimin Iskandar (Anies-Imin) duo. The purpose of the study is to examine how UbahBareng Jabodetabek volunteers supported the Anies-Imin campaign by implementing the 3P political marketing strategy that is push, pull, and pass marketin). The study draws on primary and secondary data sources using qualitative approaches and a descriptive approach. According to the research findings, UbahBareng Jabodetabek uses push marketing by going to residential areas, playing fun soccer, and watching movies together. Social media branding and engaging Anies-Imin-related material are used to execute pull marketing. In the actions and initiatives that are conducted, pass marketing is carried out in cooperation with different partners. The 3P strategy implemented is effective in promoting Anies-Imin and increasing supporter involvement in order to increase the chances of Anies-Imin winning.
Analisis Konten Kampanye Airin Rachmi Diany di Media Sosial Instagram: Studi Kasus Pemilihan Gubernur 2024 Pramonoputri, Alya Hana; Barkah, Cecep Safa’atul; Auliana, Lina; Herawaty, Tetty; Sutrisno, Lucky Taufik; Septian, Christin Dwi Putri
Jurnal Politik dan Pemerintahan Daerah Vol 6, No 2 (2024): Desember
Publisher : Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/jppd.v6i2.198

Abstract

Pemilu 2024 menunjukkan transformasi besar dalam cara politisi berkomunikasi dengan pemilih, melalui media sosial khususnya Instagram merupakan platform utama dalam kampanye politik. Artikel ini menganalisis konten kampanye Airin Rachmi Diany di Instagram untuk Pemilihan Gubernur 2024, dengan fokus pada bagaimana elemen-elemen konten seperti citra diri, empati, nilai-nilai, keharmonisan, dan hubungan dengan pemilih digunakan untuk membangun citra dan menarik perhatian audiens. Penelitian ini menggunakan pendekatan kualitatif dan analisis framing untuk menilai postingan Instagram Airin Rachmi Diany dan respons audiens. Temuan menunjukkan bahwa konten yang menonjolkan citra diri dan keharmonisan memperoleh keterlibatan tertinggi, sementara elemen lainnya, seperti empati dan komunikasi nilai, kurang menarik perhatian audiens dalam meningkatkan keterlibatan. Hasil ini menggarisbawahi pentingnya menciptakan konten yang relevan dan emosional dalam kampanye politik di era digital. Artikel ini menyimpulkan bahwa media sosial merupakan alat komunikasi yang dapat membangun hubungan dengan pemilih dan memperkuat citra publik. 
The Effect of Flexible Working Arrangements on Employee Performance: A Survey in Multi-Brand Virtual Kitchen Companies Khoirunnisa, Safira Aulia; Sukoco, Iwan; Auliana, Lina
Image : Jurnal Riset Manajemen Vol 13, No 1 (2025): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2025.004

Abstract

This study investigates the impact of competency and career The implementation of flexible working arrangements allows for adjustments to work patterns according to individual needs, which impacts performance. Flexible working arrangement at multi-brand virtual kitchen company has been applied but there is still no evidence that the implementation has significantly improved employee performance. This research aims to analyze the influence of flexible working arrangements on employee performance at a multi-brand virtual kitchen company. This study uses a quantitative method with a descriptive-verificative approach. Data was obtained through observation, interviews, and surveys via Google Form. The research sample consisted of 54 employees at the headquarters (HQ) of a multi-brand virtual kitchen company, selected using purposive sampling according to criteria. The data analysis used was hypothesis testing  and simple linear regression analysis using SPSS software to carry out data analysis. The study results indicate that flexible working arrangements significant positively effect on the performance of employees at multi-brand virtual kitchens. These findings indicate that HQ employees at multi-brand virtual kitchen who work with flexible working arrangements show better performance.
Co-Authors Alif Tamir Alifia, Rafika Zahwa Anne Fauziyah Arianis Chan Asmara, Nadira Adinda Putri Audy Yudistira Lenggihunusa Azalia Nediva Kuntjoro Barkah, Cecep Safa'atul Barkah, Cecep Safa’atul Basaria Maressa Cecep Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safaatul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Christin Dwi Putri Septian6 Dadan Suryadipura Egar Surya Elfira Annisa Sastra Eliezer Eramukti Handoko Evelyn Sanadi Fadiyah Zahra Fadoli Fadoli Hakim, Marsha Aulia Iwan Sukoco Khoirunnisa, Safira Aulia Khutami, Jumanul Qalby Lucky Taufik Sutrisno Margo Purnomo Marissa Elsa Safiera Marsha Aulia Hakim Meyta Nurul Aini Mochammad Benny Alexandri Moh. Benny Alexandri Mohammad Benny Alexandri Muhammad Rizal Muhammad Rizal Nabila Meira Adzraa Hariri Nanda Eka Fitriani Novel, Nurillah Jamil A Pramonoputri, Alya Hana Puspa Ayu Aprillia Pudjianingrum R. Anang Muftiadi Raden Marsha Aulia Hakim Rafika Zahwa Alifia Raharjo, Vania Sekarayodya Rahma, Dyah Calystha Rani Sukmadewi Ria Arifianti Rinaldi, Ricky Rivani Rivani, Rivani Rizka Adinda Rossanhaz Syah Ryanathan Prabartha Saffanah Salma Safitri, Erlin Salmaa Tuffahati Nugraha Salman, Rifa Syakira Sam'un Jaja Raharja Sankist Herdiyani Septian, Christin Dwi Putri Shella Natasya Sri Mutiara Baringbing Sutrisno, Lucky Taufik Sutrisno, Taufik Tetty Herawaty Tetty Herawaty Tetty Herawaty Tetty Herawaty Tetty Herawaty Tetty Herawaty Tetty Herawaty, Tetty Wahyuni, Dewi Kamalia Yolanda Oktavia Yunimar .