Article Per Year (5 Year)
p-Index From 2021 - 2026
6.669
P-Index
This Author published in this journals
All Journal Jurnal Sosiologi Reflektif Marwah: Jurnal Perempuan, Agama dan Jender Inspiratif Pendidikan Dusturiah : Jurnal Hukum Islam, Perundang-undangan dan Pranata Sosial Religi: Jurnal Studi Agama-agama Tasfiyah Al-Banjari : Jurnal Ilmiah Ilmu-Ilmu Keislaman Thaqafiyyat : Jurnal Bahasa, Peradaban dan Informasi Islam Al-Qalam JURNAL TEKNOLOGI INFORMASI Indonesian Journal of Community Services JAZ: Jurnal Akuntansi Unihaz Dialog TSAQOFIYA : Jurnal Pendidikan Bahasa dan Sastra Arab Refleksi: Jurnal Filsafat dan Pemikiran Islam Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi PAKAR Pendidikan Santri: Journal of Pesantren and Fiqh Sosial JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Khidmatuna : Jurnal Pengabdian Kepada Masyarakat Khazanah: Jurnal Sejarah dan Kebudayaan Islam Jurnal Bisnis Mahasiswa Al Khidma: Jurnal Pengabdian Masyarakat Fikrah: Jurnal Ilmu Aqidah dan Studi Keagamaan Jurnal Fuaduna: Jurnal Kajian Keagamaan dan Kemasyarakatan Jurnal Terapan Ilmu Manajemen dan Bisnis (JTIMB) Penamas International Journal of Entrepreneurship, Business, and Creative Economy Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) Heritage of Nusantara: International Journal of Religious Literature and Heritage TAJDID: Jurnal Ilmu Ushuluddin Setyaki : Jurnal Studi Keagamaan Islam Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Afkaruna: International Journal of Islamic Studies (AIJIS) Al'Adalah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Al-Masail: Journal of Islamic Studies Jurnal Moderasi Indonesia Economic Journal Jurnal Ilmiah Manajemen Dan Kewirausahaan
Syihabuddin, Muhammad
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

Published : 51 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 51 Documents
Search

 2   3   4   5   6 
PENGEMBANGAN KAMPANYE DIGITAL UNTUK MENINGKATKAN BRAND EQUITY LEMBAGA KONSULTAN KEUANGAN FINOLOGI Syihabuddin, Muhammad; Wulandari, Astuti; Puspitaningrum, Dika
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 01 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i01.2122

Abstract

This community service program aims to provide guidance in developing a digital campaign to strengthen the brand equity of the financial consulting firm Finologi. In the financial services industry, brand equity is a strategic factor that determines long-term success, as trust and credibility are the foundation of client relationships. However, Finologi faces challenges such as low brand awareness and a lack of service differentiation compared to competitors. Through this program, a series of activities were conducted, including initial observation, introduction to brand equity concepts, workshops on digital campaign strategies, and assistance in drafting a campaign plan. The focus was on enhancing the internal team’s understanding of brand awareness, brand association, perceived quality, and customer loyalty. The outcomes include an initial digital campaign plan consisting of financial education content, service storytelling, and distribution strategies for key platforms (LinkedIn, Instagram, TikTok, and the company website). With this guidance, Finologi is expected to independently implement its digital campaign to strengthen brand positioning, improve competitiveness, and build sustainable client relationships.
Co-Authors Abdul Wafi, Hasan Abdurraman, Abdurraman Achmad Khudori Soleh Adhiansah, Bekti Adi Pradana, Mahatva Yoga Adila Tara Nisawanda Duha Alfani Ahmad Kholil Aminuyati Andaru, Fatah Mario Ansharah, Indana Ilma Anton Agus Setyawan Astuti Wulandari Aulia, Firza Nada Basuki Rahmat Masdi Siduppa Fachry Abda El Rahman Fadilah, Alniatul Fauzie, Nadya Amri Firmansyah, Alfitra Hanim, Jasmin Fara Hasan Hasan Herlambang, Muhammad Huda, Luthfi Nurul Jati Waskito Jenih, Jenih Khasri, Muhammad Ilham Ulul Azmi Kholifah, Anisa Nur Kirwan Linda Linda Lutfiansyah, Galang Altria M. Fauzan Zenrif M. Lutfi Mustofa Mahfudhoh, Roudhotul Manggala, Kayan Maulana, Ahmad Harish Mursyid, Achmad Yafik Nadhifah, Ayu Maun Noor, Muhammad Arifin Nur Fatimah, Nurul Azizah Nurbaiti, Dwi NURKHOLISOH, SITI Nurul Huda, Luthfi Prehatsari, Ferika Puspitaningrum, Dika Putri, Salsabila Kesoema Qudsiyah, Wardah Nailul Rijali, Muhammad Robbish Thovani, Muhammad Rosyada, Melynia Sasmito, Sidiq Ugi Siwani, Restu Handoyo Suyanto Suyanto Syahril Siddik, Syahril Tara Nisawanda Duha Alfani, Adila Tuti, Putri Andreas Ubai Dillah Wafi, Hasan Abdul Zulfi Mubaraq