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All Journal Jurnal Sosiologi Reflektif Marwah: Jurnal Perempuan, Agama dan Jender Inspiratif Pendidikan Dusturiah : Jurnal Hukum Islam, Perundang-undangan dan Pranata Sosial Religi: Jurnal Studi Agama-agama Tasfiyah Al-Banjari : Jurnal Ilmiah Ilmu-Ilmu Keislaman Thaqafiyyat : Jurnal Bahasa, Peradaban dan Informasi Islam Al-Qalam JURNAL TEKNOLOGI INFORMASI Indonesian Journal of Community Services JAZ: Jurnal Akuntansi Unihaz Dialog TSAQOFIYA : Jurnal Pendidikan Bahasa dan Sastra Arab Refleksi: Jurnal Filsafat dan Pemikiran Islam Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi PAKAR Pendidikan AgriHealth: Journal of Agri-food, Nutrition and Public Health Santri: Journal of Pesantren and Fiqh Sosial JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Khidmatuna : Jurnal Pengabdian Kepada Masyarakat Khazanah: Jurnal Sejarah dan Kebudayaan Islam Jurnal Bisnis Mahasiswa Al Khidma: Jurnal Pengabdian Masyarakat Arus Jurnal Sosial dan Humaniora Fikrah: Jurnal Ilmu Aqidah dan Studi Keagamaan Jurnal Fuaduna: Jurnal Kajian Keagamaan dan Kemasyarakatan Jurnal Terapan Ilmu Manajemen dan Bisnis (JTIMB) Penamas International Journal of Entrepreneurship, Business, and Creative Economy Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) Heritage of Nusantara: International Journal of Religious Literature and Heritage TAJDID: Jurnal Ilmu Ushuluddin Setyaki : Jurnal Studi Keagamaan Islam Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Afkaruna: International Journal of Islamic Studies (AIJIS) Al'Adalah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Al-Masail: Journal of Islamic Studies Jurnal Moderasi Indonesia Economic Journal Jurnal Ilmiah Manajemen Dan Kewirausahaan Tawazun: Journal of Sharia Economic Law
Syihabuddin, Muhammad
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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PENGEMBANGAN KAMPANYE DIGITAL UNTUK MENINGKATKAN BRAND EQUITY LEMBAGA KONSULTAN KEUANGAN FINOLOGI Syihabuddin, Muhammad; Wulandari, Astuti; Puspitaningrum, Dika
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 01 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i01.2122

Abstract

This community service program aims to provide guidance in developing a digital campaign to strengthen the brand equity of the financial consulting firm Finologi. In the financial services industry, brand equity is a strategic factor that determines long-term success, as trust and credibility are the foundation of client relationships. However, Finologi faces challenges such as low brand awareness and a lack of service differentiation compared to competitors. Through this program, a series of activities were conducted, including initial observation, introduction to brand equity concepts, workshops on digital campaign strategies, and assistance in drafting a campaign plan. The focus was on enhancing the internal team’s understanding of brand awareness, brand association, perceived quality, and customer loyalty. The outcomes include an initial digital campaign plan consisting of financial education content, service storytelling, and distribution strategies for key platforms (LinkedIn, Instagram, TikTok, and the company website). With this guidance, Finologi is expected to independently implement its digital campaign to strengthen brand positioning, improve competitiveness, and build sustainable client relationships.
Pengaruh Elemen Brand Equity terhadap Keputusan Menggunakan Maxim Motor melalui Pengalaman Pengguna Mahasiswa Surakarta Muqorrobin; Syihabuddin, Muhammad
Arus Jurnal Sosial dan Humaniora Vol 6 No 1: April (2026)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v6i1.2290

Abstract

Penelitian ini meneliti pengaruh dimensi brand equity yaitu kesadaran merek, asosiasi merek, kualitas yang dirasakan, dan loyalitas merek terhadap keputusan penggunaan layanan Maxim Motor pada mahasiswa Surakarta dengan pengalaman pengguna (user experience/UX) sebagai variabel mediasi. Data dikumpulkan melalui survei kuantitatif terhadap 275 mahasiswa pengguna Maxim Motor pada periode Oktober 2025, dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil analisis menunjukkan bahwa keempat dimensi brand equity secara signifikan meningkatkan kualitas pengalaman pengguna; selanjutnya pengalaman pengguna berpengaruh positif dan signifikan terhadap keputusan penggunaan layanan. Pengujian mediasi mengungkapkan bahwa pengalaman pengguna berperan sebagai mediator parsial untuk brand awareness, perceived quality, dan brand loyalty, sedangkan untuk brand association mediasi bersifat penuh. Nilai R² untuk keputusan penggunaan menunjukkan kemampuan prediksi moderat, yang mengindikasikan kontribusi substansial variabel-variabel eksogen dan mediator terhadap perilaku penggunaan. Implikasi praktis penelitian ini adalah agar Maxim Motor tidak hanya fokus pada peningkatan awareness dan citra merek, tetapi juga mengoptimalkan aspek UX (mis. kecepatan aplikasi, kestabilan GPS, dan proses pembayaran) sebagai sarana konversi persepsi merek menjadi tindakan penggunaan berulang. Kontribusi teoretis penelitian ini terletak pada perluasan model brand equity Aaker dengan memasukkan pengalaman pengguna sebagai mekanisme mediasi dalam konteks layanan ride-hailing pada segmen mahasiswa.
Harmonization of Halal Certification in Indonesia with Maqashid Syariah Principles: an In-Depth Study of Jasser Auda's System Approach Syihabuddin, Muhammad; Suwandi, Suwandi
TAWAZUN: Journal of Sharia Economic Law Vol 7, No 1 (2024): Tawazun: Journal of Sharia Economic Law
Publisher : Sharia Faculty Islamic Economic Law Study Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/tawazun.v7i1.27366

Abstract

The phenomenon of halal certification in Indonesia has become a public spotlight in the face of the complexity of the industrial world. The principle of Maqashid Sharia, which puts forward the highest goals in Islamic law to protect and promote the welfare of mankind, has become a critical foundation in the effort to achieve harmony between religious requirements and the practical needs of industry. Through a systematic system approach, Jasser Auda is expected to be the ideal foundation for integrating Islamic law based on Maqashid Sharia with halal certification. This study used a literature research method involving primary sources, namely Jasser Auda's book entitled "Maqasid Al-Shariah as Philosophy of Islamic Law: a Systems Approach" and as a secondary source of research related to the discussion of halal certification in Indonesia. The results of this study revealed three things: 1) The relationship between sharia maqashid and halal certification is very visible and includes five important points in maqashid, namely religious protection (hifz ad-din), soul (hifz an-nafs), reason (hifz al-Aql), offspring (hifz an-Nasl), and property (hifz al-Mal).  2) Through 6 features in Auda's thinking system approach, it is very helpful in harmonizing the existence of a halal certification program. This is through many considerations and the role of all stakeholders in order to achieve the objectives of halal certification in accordance with maqashid sharia. 3) The dynamics of the existence of halal certification are certainly faced with various problems, thus an integrative approach is needed in an effort to achieve effective and inclusive harmonization for all parties.
Indirect Determinants Analysis of the Protein Intake Status of Stunted Under-Five Children at the Kedundung Health Service, Mojokerto City, Indonesia Syihabuddin, Muhammad; Katmawanti, Septa; Nilasari, Karina; Kurniawan, Agung
AgriHealth: Journal of Agri-food, Nutrition and Public Health Vol 4, No 2 (2023): October
Publisher : Research and Development Center for Food, Nutrition and Public Health (P4GKM) LPPM UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrihealth.v4i2.74117

Abstract

The highest prevalence of stunted in the Kedundung Health Center working area in Mojokerto City exceeds the Stunting Prevalence Threshold. Stunted is influenced by the adequacy status of nutritional intake consumed by children, especially the level of protein nutrition intake. Both indirect and direct factors influence protein intake status. This research aims to identify indirect factors using quantitative cross-sectional method. This research used secondary data on stunted under-five children at the Kedundung Health Center, with more than 48 under-five children. The sampling technique used is nonprobability-purposive sampling, which then eliminates missing data through technical data analysis using the Chi-square correlation test. The results obtained for the five independent variables studied, the variable family income level, the father’s education and the mother’s education, have a significant relationship. The father’s employment status variable can not be concluded. The father’s employment status in the literature is related to protein intake through the father’s role in regulating the low protein intake of under-five children. The mother’s employment status variable has no significant relationship with the intake status of under-five children. Mothers do not have sufficient knowledge and skills to regulate under-five children’s intake patterns, including prioritizing food spending and controlling the adequacy of protein intake. The implications of this study show that the family’s economic conditions and the parent’s knowledge affect the protein intake status of under-five children; also, regional financial stability impacts the family economy.
Co-Authors Abdul Wafi, Hasan Abdurraman, Abdurraman Achmad Khudori Soleh Adhiansah, Bekti Adi Pradana, Mahatva Yoga Adila Tara Nisawanda Duha Alfani Agung Kurniawan Ahmad Kholil Aminuyati Andaru, Fatah Mario Ansharah, Indana Ilma Anton Agus Setyawan Astuti Wulandari Aulia, Firza Nada Basuki Rahmat Masdi Siduppa Fachry Abda El Rahman Fadilah, Alniatul Fauzie, Nadya Amri Firmansyah, Alfitra Hanim, Jasmin Fara Hasan Hasan Herlambang, Muhammad Huda, Luthfi Nurul Jati Waskito Jenih, Jenih Khasri, Muhammad Ilham Ulul Azmi Kholifah, Anisa Nur Kirwan Linda Linda Lutfiansyah, Galang Altria M. Fauzan Zenrif M. Lutfi Mustofa Mahfudhoh, Roudhotul Manggala, Kayan Maulana, Ahmad Harish Muqorrobin Mursyid, Achmad Yafik Nadhifah, Ayu Maun Nilasari, Karina Noor, Muhammad Arifin Nur Fatimah, Nurul Azizah Nurbaiti, Dwi NURKHOLISOH, SITI Nurul Huda, Luthfi Prehatsari, Ferika Puspitaningrum, Dika Putri, Salsabila Kesoema Qudsiyah, Wardah Nailul Rijali, Muhammad Robbish Thovani, Muhammad Rosyada, Melynia Sasmito, Sidiq Ugi Septa Katmawanti, Septa Siwani, Restu Handoyo Suwandi Suwandi Suyanto Suyanto Syahril Siddik Tara Nisawanda Duha Alfani, Adila Tuti, Putri Andreas Ubai Dillah Wafi, Hasan Abdul Zulfi Mubaraq