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Critical Discourse Analysis on the Samsung Mobile Phones Advertisements: Applying Fairclough's 3D Model and Social Semiotic Theory I Putu Yoga LAKSANA; Luh Gede Eka WAHYUNI; I Nyoman Adi Jaya PUTRA; VIRGINIYA, Putu Tika
Research and Innovation in Applied Linguistics Vol. 3 No. 1 (2025): [February]
Publisher : Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/rial.v3i1.4989

Abstract

This study employs critical discourse analysis to examine recent advertising campaigns for mobile phones, focusing on a leading global brand. Conducted purely for academic purposes and not reflecting any official brand positions, our research uses a qualitative approach combining Fairclough’s 3D model and Kress and Van Leeuwen’s social semiotics theory. We analyze both textual and visual aspects of 2023 mobile phone advertisements to decode underlying ideologies. Our multimodal critical analysis reveals how linguistic and visual techniques construct aspirational yet constricting identities and lifestyles revolving around constant consumption of mobile technology. Findings demonstrate that these ads exert rhetorical power by addressing perceived shortcomings in target audiences’ lives and positioning new products as indispensable solutions. Imperatives compel viewers to envision improved lifestyles necessitating regular upgrades, while vibrant images of confident models reinforce ideological influence. This study showcases how critical discourse analysis can uncover subtle sociocultural assumptions and mechanisms of rhetorical influence in mobile technology promotions. It exposes how ads promise meaningful change but ultimately deliver superficial upgrades that sustain corporate interests. The key insight is that while ads link consumption to aspirational identities, a critical examination reveals this diversionary focus hinders pursuit of genuine social change. Our analysis contributes to the broader understanding of advertising discourse and its societal implications.
Students’ Language Attitudes Towards English and Its Correlation with Students’ Speaking Skills Putra, Pande Agus Putu Dharma; Adnyani, Ni Luh Putu Sri; Putra, I Nyoman Adi Jaya
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 13 No. 1 (2025): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Institut Agama Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v13i1.6455

Abstract

This study investigates the students’ language attitude towards English and its correlation with students speaking skills of tenth-grade senior high school students in Bangli, Indonesia. Seventy-two tenth-grade students from one public school in Bangli, Indonesia, participated in this research. In collecting the data, the students answered a language attitude questionnaire adapted from Li & Wei (2022) and Siringo-ringo et al. (2023) for language attitude data and took a speaking performance test with the rubric adopted from O’Malley & and Pierce (1996). Descriptive statistics and Pearson Product Moment Correlation were used to determine the students’ language attitude levels and its correlation towards students speaking skills. The result from this study shows that the students’ language attitudes are positive in cognitive and affective aspects and fair in conative aspects. The correlational analysis results show a moderate and significant correlation between students’ language attitudes and speaking skills. (r = .517, p = .000). This result indicates that students’ language attitude still contributes enough to influencing students’ speaking skills. Keywords: language attitudes; speaking skills, correlational study
“Please, may I?”: An analysis of request politeness strategy in online student-supervisor interaction Wahyuni, Luh Gede Eka; Laksana, I Putu Yoga; Putra, I Nyoman Adi Jaya
Journal of Applied Studies in Language Vol. 9 No. 1 (2025): June 2025
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasl.v9i1.1-11

Abstract

This research examines the various ways in which EFL students and supervisors utilize politeness strategies when making requests in the process of thesis supervision through WhatsApp group communication. The study focuses on how factors such as power dynamics, social distance, and imposition influence the choice of linguistic strategies for making requests. A document study was employed to collect the data. The document was gathered from WhatsApp conversations between 26 students and 5 supervisors and analyzed using Blum-Kulka and Olshtain's situational classification and Brown and Levinson's politeness theory. The findings reveal that students tend to employ more negative politeness strategies, such as questioning, apologies, and expressions of gratitude when making requests to supervisors in order to mitigate potential threats to face. On the other hand, supervisors, due to their higher status positions, tend to use more direct strategies, such as obligations and imperatives, when making requests to students. However, the context also plays a role as supervisors exhibit politeness by using politeness markers in intra-supervisor requests. It concludes that power dynamics, social distance, and imposition ranking significantly influence the selection of politeness strategies, with wider power gaps leading to more negative strategies while familiar relationships foster direct communication. These findings suggest that understanding appropriate politeness strategies can enhance effective communication between students and supervisors and minimize potential miscommunication in cross-cultural academic environments.
The Effect of Tongue Twister Strategy on English Pronunciation and Fluency: A Literature Review Costa, Yuliana Maria Da; Ratminingsih, Ni Made; Putra, I Nyoman Adi Jaya
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 5 (2025): JURNAL LOCUS: Penelitian & Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i5.4272

Abstract

Good pronunciation and fluency competence are essential for effective communication in English, especially for second language (L2) learners, as it impacts message clarity, emotional expression, and speaker confidence. This article highlighted the importance of pronunciation and fluency competence in English language acquisition as well as the challenges faced by L2 learners and teachers. It emphasizes the need for differentiated and engaging learning methods, especially the use of tongue twister strategy, which have been shown to improve phonemic awareness, pronunciation ability, and fluency in a fun and interactive way. This article reviews several studies showing the effectiveness of tongue twister strategy in improving pronunciation and fluency competence, and increasing learners’ motivation. By integrating this strategy into language teaching, teachers can create a more effective and enjoyable learning environment, ultimately promoting better proficiency in English communication for their students.
The Use Of Pragmatic Approach to Enhance Students’ Speaking Skills at MA Samsyul Huda Tegallinggah Alfillail, Nur; Putra, I Nyoman Adi Jaya; Dewi, Kadek Sintya
Jurnal Penelitian Mahasiswa Indonesia Vol. 4 No. 1 (2024): Februari
Publisher : STKIP AGAMA HINDU SINGARAJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36663/jpmi.v4i1.660

Abstract

This research aimed to analyze the use of pragmatic approach to enhance students' speaking skills at MA Syamsul Huda Tegallinggah.The focus of this study was on the learning activities of 25 students in class XI B and their speaking test results.Data were collected through various techniques, including observation, interviews, and the assessment of speaking skill test results.The research design used in this study was Classroom Action Research, consisting of two cycles, Cycle I and Cycle II. Based on the results of the action implementation in both cycles, it was found that the pragmatic approach increased student participation in learning. Additionally, it proved to be effective in improving students' speaking skills. In Cycle I, students achieved an average score of 75.52 with a pass rate of 64%, where 19 out of 25 students were declared successful. Meanwhile, in Cycle II, the average score increased to 79.04 with a pass percentage of 84%. In fact, before the implementation, only 14 students or 56% of them were declared successful. The emphasis of the pragmatic approach in this research was on providing opportunities for students to practice using English in its contextual usage. Thus, in the learning process, students not only focused on theory but also engaged in practical language application.
Students’ Language Attitudes Towards English and Its Correlation with Students’ Speaking Skills Putra, Pande Agus Putu Dharma; Adnyani, Ni Luh Putu Sri; Putra, I Nyoman Adi Jaya
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 13 No. 1 (2025): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Institut Agama Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v13i1.6455

Abstract

This study investigates the students’ language attitude towards English and its correlation with students speaking skills of tenth-grade senior high school students in Bangli, Indonesia. Seventy-two tenth-grade students from one public school in Bangli, Indonesia, participated in this research. In collecting the data, the students answered a language attitude questionnaire adapted from Li & Wei (2022) and Siringo-ringo et al. (2023) for language attitude data and took a speaking performance test with the rubric adopted from O’Malley & and Pierce (1996). Descriptive statistics and Pearson Product Moment Correlation were used to determine the students’ language attitude levels and its correlation towards students speaking skills. The result from this study shows that the students’ language attitudes are positive in cognitive and affective aspects and fair in conative aspects. The correlational analysis results show a moderate and significant correlation between students’ language attitudes and speaking skills. (r = .517, p = .000). This result indicates that students’ language attitude still contributes enough to influencing students’ speaking skills. Keywords: language attitudes; speaking skills, correlational study
SPEECH DISFLUENCY AND GESTURES PRODUCTION IN UNDERGRADUATE STUDENTS' CONFIDENCE LEVEL OF SPEAKING Ni Luh Emy Astuti; Ni Nyoman Padmadewi; I Nyoman Adi Jaya Putra
Media Bina Ilmiah Vol. 19 No. 4: Nopember 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Speech disfluency is a type of speech disorder that bothers someone's normal flow of speech. Along with speech disfluency, gestures also accrued during speaking performance. The production of speech disfluency is inseparable from the factors that caused it and the solutions to solve these issues. The study was held at Politeknik Negeri Bali, where the students and lecturer were the participants. Since this study is qualitative research that aims to collect textual data, observation, questionnaires, and interviews were conducted to collect the data. The findings showed that 19 students produced filled pause and 16 students experienced silent pause. There were 9 students who produced repetition and 8 students for repair. Lexical filler was experienced by 7 students and 6 students for prolongation. Meanwhile, there were 19 students produced the beat gesture, 5 students for the iconic gesture, 11 students produced the metaphoric gesture and 5 students for the deictic gesture. Moreover, the cognitive factors were found in 15 students, 17 students were influenced by linguistic factors and 11 students for the affective factors. To create an innovative teaching and learning environment the lecturer combined her method of teaching which used independent study, small-group discussions and brainstorming.
Analysis Of Slang Words In Youtube Comments On The 2024 Indonesian Presidential And Vice Presidential Candidate Debate Via Delfia Br Karo; I Nyoman Adi Jaya Putra; I Wayan Swandana
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 1: Desember 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i1.12645

Abstract

This study analyzes slang words found in the YouTube comment sections related to the 2024 Indonesian presidential and vice-presidential debates. The purpose of this research is to identify the types, meanings, and functions of slang words used by YouTube users. This study employs a descriptive qualitative method with a non-participant observation technique, using data from five debate videos on the Najwa Shihab YouTube channel, selected based on topic relevance and high audience engagement. The types of slang were classified using Allan and Burridge’s (2006) theory, while their functions were analyzed based on Jakobson’s theory (in Soeparno, 2002) and Partridge’s theory (in Martinus, 2018). The findings reveal a total of 51 slang words divided into five types: Imitative (28 items/50%), Acronym (9 items/17.65%), Fresh and Creative (9 items/16.07%), Clipping (3 items/5.36%), and Flippant (2 items/3.57%), with Imitative being the most dominant. In terms of function, nine functions of slang were identified: emotive, conative, referential, phatic, poetic/humor, social identity, secretive, economic, and attracting attention, with the emotive function being the most dominant. These findings indicate that slang plays an important role in shaping digital communication and political discourse within Indonesia’s online communities.
Lexical Variation Used by Muslim Speech Community in Saren Jawa: A Sociolinguistic Study I Komang Widiasmara; I Nyoman Adi Jaya Putra; Ni Luh Putu Sri Adnyani
Journey: Journal of English Language and Pedagogy Vol. 6 No. 3 (2023): Journey: Journal of English Language and Pedagogy
Publisher : UIBU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/journey.v6i3.715

Abstract

Language variations emerge the production of new lexicons regularly. Lexical variations can be found in ethnic places since the community stands with their strong culture and tradition. Saren Jawa is a Muslim village in the middle of Hinduism majority. This village has language phenomenon where the Muslim speech community tends to use Balinese to interact each other. This study aimed to analyse the lexical variations used by Muslim speech community in Saren Jawa. This study applied sociolinguistic study with natural approach in form of qualitative research. The study focused on five language domains namely, family, neighbourhood, friendship, school, and religion. In collecting the data, participatory and non-participatory observation were used in five language domains. The lexical variations were compared by using Swadesh list and categorized into their types. The result found a number of 108 lexical differences out of 207 standard lexicons compared to Swadesh. Neighbourhood domain committed the most lexical variations, while the fewest obtained by the school and religion domains. There were four types of lexical variations categorized in this study, including semasiological, onomasiological, formal and contextual variations. Therefore, the Muslim speech community in Saren Jawa still maintains their language as how they communicate among Balinese area
Co-Authors ., Dewa Gede Rai Bisma Putra ., Dewa Gede Rai Bisma Putra ., Eva Patra Sari ., I Gede Andre Agasi ., I Gede Andre Agasi ., I Kadek Wardita Eka Putra ., I Kadek Wardita Eka Putra ., Kadek Herma Ardianto Giri ., Kadek Herma Ardianto Giri ., Kadek Intan Nirmala Sari ., Kadek Intan Nirmala Sari ., Kadek Praditya Dicky Wijaya ., Kadek Praditya Dicky Wijaya ., Kadek Prajinggo Patrya ., Kadek Prajinggo Patrya ., KETUT ARYATI UTAMI ., KETUT ARYATI UTAMI ., Ketut Asri Primayani ., M. Mas Gustrini Dewi ., Made Arna Jyoti Sistadi ., Made Arna Jyoti Sistadi ., Made Arsana ., Made Eny Andraeni Putri ., Made Sukradana w ., Made Sukradana w ., Ni G. A. Kd Sukma Dwijayanti ., Ni G. A. Kd Sukma Dwijayanti ., Ni Kadek Meina Andriani ., Ni Kadek Meina Andriani ., Ni Kadek Sudiartini ., Ni Kadek Sudiartini ., Ni Kadek Winda Arianti ., Ni Kadek Winda Arianti ., Ni Luh Patma Gita ., Ni Luh Patma Gita ., Ni Made Arisani ., Ni Made Arisani ., Ni Made Sariningsih ., Ni Made Sariningsih ., Ni Nengah Intan Sariningsih ., Ni Nengah Intan Sariningsih ., Ni Nym. Ayu Padmitri ., Ni Putu Stefi Anjani Darmarini ., Ni Putu Stefi Anjani Darmarini ., Ni Putu Wahyuni Sri Rahayu Cahyani ., Ni Putu Wahyuni Sri Rahayu Cahyani ., Ni Wayan Paramita Dewi ., Ni Wayan Paramita Dewi ., Ni Wayan Ria Candra ., Ni Wayan Ria Candra ., Nyoman Suci Triasih ., Pande Ayu Cintya Ningrum ., Pande Ayu Cintya Ningrum ., PUTU DIKA PRATIWI ., PUTU DIKA PRATIWI ., Putu Eka Dambayana S., S.Pd., M.Pd. ., Putu Eka Dambayana S., S.Pd., M.Pd. ., Servasius. Tawurutubun ., Servasius. Tawurutubun ., Siti Umayah ., Siti Umayah ., Wayan Septiana Lusiantari ., Wayan Septiana Lusiantari Adnyani, Ni Luh Putu Sri Adnyayanti, Ni Luh Putu Era Alfillail, Nur Anak Agung Gede Yudha Paramartha Anak Agung Sagung Intan Yashira Dewi ., Anak Agung Sagung Intan Yashira Dewi Anasthasia Carmanita Peu Ubu Ari Puspitayani, Desak Made Ariyanthi, Ketut Eni Budhi Astu Okta Widhi Atmi ., Budhi Astu Okta Widhi Atmi Cahyaningsih, Putu Devi Costa, Yuliana Maria Da Dewa Ayu Eka Agustini Dewa Komang Tantra Dewa Putu Ramendra Dewi, Kadek Linda Puspita Dewi, Ni Putu Purnama Drs.Gede Batan,MA . Dwitamayanti, Ni Kadek G.A.P. Suprianti Gede Mahendrayana Gusti Ayu Putu Ari Utami Heni Pujiastuti Hitasthana, Made Satya I Dewa Gede Budi Utama I Gede Budasi I Gede Novan Giri Prabawa . I Gede Oka I GEDE SANDYANA . I Gede Tawa Utara Jaya . I GEDE WAYAN SUPARNA . I Gusti Ayu Megantari ., I Gusti Ayu Megantari I GUSTI NGURAH OCTOVA SEVENTILOFA . I Kadek Supriawan Adinatha ., I Kadek Supriawan Adinatha I Kadek Utama Putra ., I Kadek Utama Putra I Komang Widiasmara I MADE DWI JAYA PRADITYA . I Made Ekki Pramana Supardi . I Nengah Suardhana I Putu Eka Adi Sanjaya ., I Putu Eka Adi Sanjaya I Putu Yoga Laksana I Wayan Astu Werdistira . I Wayan Epri Gunadi I WAYAN PUTRAWAN . I Wayan Sandiyasa . I Wayan Suarnajaya I Wayan Swandana Ida Bagus Manuaba Ida Bagus Putu Suryadiputra . Iga Putu Sukasari ., Iga Putu Sukasari Kadek Dhea Paramitha Amara Putri Kadek Diah Cahya Nita ., Kadek Diah Cahya Nita Kadek Sintya Dewi Kadek Sonia Piscayanti Km Adi Nariyana p ., Km Adi Nariyana p KOMANG AGUS OKA SAPUTRA . Laksana, I Putu Yoga Laras Wahyurini . Luh Diah Surya Adnyani Luh Gd Rahayu Budiarta Luh Gede Eka Wahyuni Luh Made Astiti Partama . LUH MEGA SAFITRI . Luh Putu Artini Luh Sri Damayanti ., Luh Sri Damayanti M.L.S ., Dr.Sudirman, M.L.S M.Pd ., I Nyoman Pasek Hadi Saputra, S.Pd., M.Pd M.Pd Prof. Dr. I Nyoman Sudiana . M.Pd. ., Made Hery Santoso, S.Pd, M.Pd. Made Dewi Suparwati . Made Erwinda Febriyanti Made Hery Santosa Made Ika Sukmadewi Made Satya Hitasthana Mayori, Winda Muhamad Nur Huda Myartawan, Putu Ngurah Wage N M.G. Purnamasari Ni Kadek Ariasih . Ni Kadek Dinda Saraswati Ni Komang Arie Suwastini Ni Luh Dewi Antari ., Ni Luh Dewi Antari Ni Luh Emy Astuti Ni Luh Sutrisna Diyani Ni Made Dwi Dharmayanti Ni Made Gina Purnamasari ., Ni Made Gina Purnamasari Ni Made Lia Kesumayanti . Ni Made Putri Saraswathy . Ni Made Ratminingsih NI MADE TRIANI . Ni Nyoman Padmadewi Ni Nyoman Trisna Utami . Ni Putu Astiti Pratiwi Ni Putu Era Marsakawati Ni Putu Oktaviana Dewi ., Ni Putu Oktaviana Dewi Ni Wayan Surya Mahayanti Ni Wayan Yuni Lisnayanti ., Ni Wayan Yuni Lisnayanti Nora Idiawati Nyoman Karina Wedhanti Nyudak, Dwi Tahamata Paramarta, I Made Suta Peu Ubu, Anasthasia Carmanita Pramilaga, Ni Made PRATAMA, I PUTU SURYA Prof. Dr. Ni Nyoman Padmadewi,MA . Prof. Dr.I Ketut Seken,MA . Purnamasari, N M.G. Putra, Pande Agus Putu Dharma Putri Rahmayanti Putri, Kadek Dhea Paramitha Amara Putri, Ni Kadek Rai Sintia Putu Adi Krisna Juniarta Putu Dika Pratiwi Putu Kerti Nitiasih Putu Ngurah Wage Myartawan Putu Suarcaya PUTU WIWIN SUPANDENI . Ratih Apriliani Rinawati, Ni Kadek Ayu S.Pd. I G A Lokita P Utami . S.Pd. I Putu Ngurah Wage M . S.Pd. M.Pd. Ni LP. Eka Sulistia Dewi . S.Pd. Putu Eka Dambayana S. . Sahrullah Sahrullah Sang Ayu Putu Sriasih Saputra, I Nyoman Pasek Hadi Sastaparamitha, Ni Nyoman Ayu J. Sri Pithamahayoni . Sukmadewi, Made Ika Swandewi, Komang Sri Via Delfia Br Karo Virginiya, Putu Tika