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Electronic Word of Mouth (Ewom) dan Sosial Media Marketing untuk Layanan Transportasi Online: Tinjauan Literatur Sistematis Anggraini, Dewi; Wardi, Yunia; Abror, Abror; Dwita, Vidyarini
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 22, No 1 (2023): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v22i1.57-72

Abstract

Media sosial menciptakan saluran komunikasi digital untuk berinteraksi dengan pelanggan dan membutuhkan perhatian untuk memperluas pemahaman pemasaran. Penelitian ini bertujuan untuk mengkaji keterlibatan media sosial dalam kajian manajemen pemasaran jasa transportasi berbasis online. Studi ini menganalisis semua artikel yang dapat diakses dari artikel terindeks Scopus. Hasil penelitian ini adalah terdapat sejumlah dimensi yang paling mempengaruhi, diantaranya niat beli sebanyak 8 dan layanan jasa transportasi berbasis online sebanyak 3. Secara keseluruhan, kajian dalam penelitian ini membahas perkembangan electronic word of mouth dalam pemasaran jasa transportasi berbasis online, tantangan yang dihadapi, metode yang digunakan dan model pemetaan dimensi.
The effect of online customer shopping experience on online impulsive buying mediated by attitudinal loyalty at E-commerce Aprilyra, Nadila; Abror, Abror
Marketing Management Studies Vol. 4 No. 2 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i2.510

Abstract

The purpose of this study was to determine the effect of online customer's shopping experience on online impulsive buying mediated by attitudinal loyalty on the Tokopedia e-commerce platform in Padang City. The population in this research are people in Padang City aged at least 18 years who have made purchases and have experience using the Tokopedia application. Data collection was carried out by distributing online questionnaires via G-Form and data was processed using SmartPLS software. The findings of this research show that (1) Interactivity has a positive but not significant effect on attitudinal loyalty, (2) Informativeness has a positive and significant effect on attitudinal loyalty, (3) Visual engagement has a positive and significant effect on attitudinal loyalty, (4) Navigation and search case does not have a positive and significant effect on attitudinal loyalty (5) Trust has a positive and significant effect on attitudinal loyalty, (6) Convenience has a positive but not significant effect on attitudinal loyalty, (7) Enjoyment has a positive and significant effect on attitudinal loyalty, (8) Attitudinal loyalty positive and significant effect on online impulsive buying, (9) Interactivity has a positive but not significant effect on online impulsive buying through attitudinal loyalty, (10) Informativeness has a positive and significant effect on online impulsive buying through attitudinal loyalty, (11) Visual engagement has a positive and significant effect on online impulsive buying significant effect on online impulsive buying through attitudinal loyalty, (12) Navigation and search case does not have a positive and significant effect on online impulsive buying through attitudinal loyalty, (13) Trust has a positive and significant effect on online impulsive buying through attitudinal loyalty, (14) Convenience has an effect positive but not significant on online impulsive buying through attitudinal loyalty, (15) Enjoyment has a positive and significant effect on online impulsive buying through attitudinal loyalty.
Entrepreneurial Orientation and MSME’s Tourism Performance: The Mediating Role of Social Media Capability Parlyna, Ryna; Susanto, Perengki; Abror, Abror; Marsal, Arif
Journal of Applied Data Sciences Vol 5, No 3: SEPTEMBER 2024
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v5i3.377

Abstract

This study explores the mediating role of social media capability on entrepreneurial orientation (EO) and MSME’s tourism performance in DKI Jakarta Province, Indonesia (MP). MSMEs contributes largely to Indonesia's economy. However, these enterprises often struggle with limited resources leading to weaker performance. The research problem centers on identifying factors that can enhance the MP, mainly through EO and SMC. The objective is to investigate both EO's direct impact on MP and SMC's mediating role. Quantitative research was used, utilizing a survey-based method with data collected from 300 MSME owners and managers in the tourism sector. Structural Equation Modeling (SEM) was used to examine the relationships between EO, SMC and MP. The results reveal a favorable positive relationship between EO and MP, with a path coefficient (β) of 0.425 and a p-value of 0.000. It underscores the importance of EO in intensifying the MP. It also found that EO significantly affects SMC, with a path coefficient (β) of 0.353 and a p-value of 0.000. This suggests that MSMEs with a strong EO are expected to enhance SMC. SMC was also found to have a positive and favorable effect on MP, with a path coefficient (β) of 0.179 and a p-value of 0.001. This suggest that SMC is crucial for improving MP. It also confirmed the mediating role of SMC in the relationship between EO and MP, with an indirect path coefficient (β) of 0.063 and a p-value of 0.006. It proposed that EO directly enhanced MP through SMC. However, the study is narrowed by its focal point on a specific geographic area and sector, which may impact the relevancy of the results. Forthcoming study could address these limitations by exploring different contexts. This study contributes to broaden the literature on the mediating role of SMC in the EO- MP in DKI Jakarta, Indonesia.
PENGARUH IKLIM ORGANISASI, PROFESIONALISME GURU, DAN MOTIVASI BERPRESTASI TERHADAP KINERJA GURU Abror, Abror
PEMA Vol. 3 No. 3 (2023)
Publisher : Perkumpulan Manajer Pendidikan Islam Indonesia (PERMAPENDIS) Prov. Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56832/pema.v3i3.376

Abstract

Penelitian ini bertujuan untuk menganalisa pengaruh iklim organisasi, profesionalisme guru, dan motivasi berprestasi terhadap kinerja guru di MAN 4 Mandailing Natal. Guru merupakan salah satu unsur di bidang kependidikan yang berperan serta secara aktif dan menempatkan kedudukannya sebagai tenaga profesional untuk dapat meningkatkan mutu pendidikan di Indonesia agar dapat keluar dari masalah pendidikan. Namun dalam kenyataannya bahwa kualitas pendidikan di Indonesia masih terus bermasalah. Pengaruh iklim organisasi dapat mempengaruhi profesionalitas guru sehingga mampu memberikan pengaruh yang berarti pada kondisi kinerja guru. Penelitian ini dilakukan dengan menggunakan metode kuantitatif dengan teknik analisis data yag digunakan adalah teknik statistic inferensial. Berdasarkan hasil penelitian, maka dapat disimpulkan sebagai berikut: (1) Tingkat kecenderungan dari Iklim organisasi di MAN 4 Mandailing Natal masih berada pada kategori kurang baik. (2) Tingkat kecenderungan dari profesionalisme guru di MAN 4 Mandailing Natal masih berada pada kategori cukup baik. (3) Tingkat kecenderungan dari Motivasi Berprestasi guru di MAN 4 Mandailing Natal masih berada pada kategori kurang mempunyai motivasi berprestasi. (4) Tingkat kecenderungan dari kinerja guru di MAN 4 Mandailing Natal masih berada pada kategori kurang baik.
Customer engagement and social media research Anwar, Kendis; Abror, Abror; Batubara, Hani Maisyarah; Astuti, Kristiana; Sari, Nadhila
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243694

Abstract

One of the key challenges for food and beverage marketers is how to effectively garner engagement with their content (e.g., liking, commenting, and sharing) in an effort to increase audience exposure on the platform and improve business performance. The purpose of this research is to find out the dominant methods, issues, and problems of social media. It can be said that the method used is quantitative, and the social media used is Facebook. Based on the results of the research, it is found that the problem or issue that occurs is that consumer engagement can improve relationships with consumers, which is realised in the form of consumer participation, which is the driving force behind online sales and brand success. This is the source of most of the problems that arise. This also means that companies using social media to promote their brands need to have a more intimate relationship with the people they want to reach, which is based on trust, social relationships, image, and identity on social media. Fulfilling a company's commitment to its customers is another important responsibility. This will build trust and confidence in customers, which in turn encourages them to participate more actively in a brand's social media activities.
PERAN GURU PAI DALAM MENANAMKAN NILAI-NILAI ISLAM WASATIYAH SISWA Abror, Abror; Aminah, Siti; Hajar, Benti; Asmareni , Asmareni
Sindoro: Cendikia Pendidikan Vol. 9 No. 3 (2024): Sindoro Cendikia Pendidikan
Publisher : Cahaya Ilmu Bangsa Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9644/sindoro.v9i3.10964

Abstract

Tujuan penelitian ini adalah untuk mengetahui bagaimana peran guru PAI dalam menanamkan nilai-nilai Islam wasatiyah di SMP N 3 Rao, selanjutnya untuk mengetahui faktor apa yang mempengaruhi penanaman nilai- nilai Islam wasatiyah. Jenis penelitian ini adalah penelitian lapangan dengan pendekatan kualitatif, sumber datanya adalah guru PAI, kepala sekolah dan siswa. Teknik pengumpulan data menggunakan observasi, wawancara dan dokumentasi. Teknik analisis dimulai dari tahap pengumpulan data (data collection), tahap reduksi data (data reduction), tahap penyajian data (data display), tahap penarikan kesimpulan (conclusions:drawing/verifying). Uji Keabsahan data dilakukan melalui proses kredibilitas, transferability, dependabilitas dan konfirmabilitas Hasil penelitian ditemukan ada 3 komponen Peran guru PAI dalam menanamkan nilai-nilai Islam Wasatiyah yaitu; Pertama, guru berperan sebagai sebagai motivator, administrator dan evaluator; Kedua faktor pendukung dalam menanamkan nilai-nilai Islami Wasatiyah pada siswa adalah partisipasi dan peran orang tua dalam membimbing anak-anak mereka dengan menanamkan nilai-nilai wasatiyah Islam dan kemajuan teknologi dalam memperoleh informasi; Ketiga, faktor penghambat peran guru PAI dalam menanamkan nilai-nilai Islam wasatiyah antara lain, kurang bijaksananya siswa untuk memilih konten yang bermanfaat dalam pemanfaatan teknologi yang disediakan, seperti penggunaan internet yang tidak semestinya. Simpulan, peran guru PAI dalam menanamkan nilai Islam Watasiyah yaitu sebagai motivator, sebagai administrator dan sebagai evaluator, yang juga dipengaruhi oleh peran orangtua dan pemanfaatan informasi yang berkembang pesat dikalangan siswa. The purpose of this study was to determine how the role of PAI teachers in instilling Islamic values in Wasatiyah in SMP N 3 Rao, then to find out what factors influence the planting of Islamic values in Wasatiyah. This type of research is field research using a qualitative approach, the data sources are Islamic religious education teachers, principals and students. Data collection techniques using observation, interviews and documentation. The results showed, there are 3 components of the role of PAI teachers in instilling the values of Islam Wasatiyah namely; First, in instilling the values of Islam Wasatiyah the teacher acts as a motivator, administrator and evaluator; The two supporting factors in instilling Wasatiyah Islamic values in students are the participation and role of parents in guiding their children by instilling Islamic wasatiyah values and technological advances in obtaining information; Third, inhibiting the role of PAI teachers in instilling the values of wasatiyah Islam, among others, is not wise of students to choose content that is useful in utilizing the technology provided, such as improper use of the internet. In conclusion, the role of PAI teachers in instilling the value of Islamic Watasyah is as a motivator, as an administrator and as an evaluator, which is also influenced by the role of parents and the use of information that is growing rapidly among students.
PENINGKATAN PEMAHAMAN DAN PENGIMPLEMENTASIAN WISATA ISLAMI BAGI PELAKU WISATA DI KOTA PADANG Wardi, Yunia; Abror, Abror; Trinanda, Okki Tri
International Journal of Community Service Learning Vol. 1 No. 3 (2017): November 2017
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (86.941 KB) | DOI: 10.23887/ijcsl.v1i3.12670

Abstract

Islamic tourism is considered to have a very good prospect in the development of tourism in Indonesia, especially in the city of Padang. This assessment came about because of the culture of the people in the Islamic city of Padang. But despite the huge potential, there are still some problems related to the service. Whereas the implementation of good Islamic tourism is with the integration of various aspects of tourism services that exist. That is starting from the promotion of tourism, tourism service itself until the tourists are back again to their respective regions. Based on the background of the importance of Islamic tourism services in the tourist areas above, the activities of community service in the form of Islamic tourism service training is implemented, to provide insight into aspects of excellent service to tourists who make the tourist area more attractive and satisfying . As for the object of community service activities is the actors of tourism that deal directly with the tourists who come to the city of Padang. Namely the managers of travel bureaus, hotels, guides, guides, taxi drivers, and other parties. With the implementation of this activity, tourism actors have a good understanding of the concept and importance of Islamic Tourism, so they can integrate various tourist services to create a good Islamic tourism experience for tourists.
SERVICE EXCELLENT RUMAH MAKAN PADANG DALAM PERSPEKTIF WISATA ISLAMI Wardi, Yunia; Abror, Abror; Trinanda, Okki
International Journal of Community Service Learning Vol. 3 No. 3 (2019): August 2019
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (422.071 KB) | DOI: 10.23887/ijcsl.v3i3.15916

Abstract

Padang Restaurant is one of the ethnic restaurants in Indonesia from Minangkabau. The existence and "brand" of Padang Restaurant has been very well known in the territory of Indonesia and even in several neighboring countries such as Australia, Singapore, Malaysia and other countries. Padang cuisine, with its taste and variety, is currently in great demand by the wider community. Unlike the canteen, cafe or restaurant, where visitors are given a menu and order the desired food, at the Padang restaurant, when visitors sit, they will be served a whole selection of side dishes available with small plates. After serving then the customer just takes what he wants from the dish table. The problem that can then arise is the food that has been served, but not eaten by visitors. The food will be brought back and served to another table. Not infrequently the food that is still on the visitor's table is pulled back to serve at another table. In addition, food storage is also done in an open place so that visitors can come. These things will certainly bring cleanliness problems. For visitors who are very concerned about cleanliness, of course they will feel uncomfortable seeing the food that has been served at another table and then served on the table. Or see the food served brought from an open place. Service Excellence at the restaurant not only increases the company's profit but can also improve the image of the restaurant. When guests or consumers are satisfied with the service in their restaurant they will promote their satisfaction in the restaurant. Service Excellence is service to consumers to improve service in a company. Service Excellence in Restaurants is a service to consumers to provide satisfaction in the form of excellent service to the restaurant products. Excellent service is very important not only to get big profits but this service must be fulfilled by every company. To provide Service Excellence in the right restaurant, every employee must get training or training so that they are truly able to work well and professionally. A restaurant employee must be able to provide services to consumers whoever they are. Not only employees who are in front but all members of the company must also be able to provide the best service.
The impact of electronic word-of-mouth and perceived value on Iphone users' repurchase intention: The mediating role of brand trust Raka, Anyelir; Abror, Abror
Marketing Management Studies Vol. 5 No. 1 (2025): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v5i1.619

Abstract

This study examines the factors that influence repurchase intention on iPhone users in Padang, focusing on the role of Electronic Word of Mouth (eWOM), perceived value, and brand trust. This study aims to determine the impact of eWOM on brand trust and repurchase intention, examine the influence of perceived value on brand trust and repurchase intention, and examine the mediating role of brand trust in the relationship. The sample used was 186 respondents. Data were processed using SmartPLS and collected through an online questionnaire. The results of the study indicate that (1) eWOM has a positive and significant effect on brand trust. (2) eWOM has a positive and significant effect on repurchase intention. (3) Perceived value has a positive and significant effect on brand trust. (4) Perceived value has a positive and significant effect on repurchase intention. (5) Brand trust has a positive and significant effect on repurchase intention. (6) eWOM has a positive and insignificant effect on Repurchase Intention mediated by Brand Trust. (7) Perceived value has a positive and significant effect on Repurchase Intention mediated by Brand Trust.
Entrepreneurial Orientation and Organizational Resilience: Role of Leadership Ambidexterity Neswardi, Sepri; Rasyid, Rosyeni; Abror, Abror
Jurnal Ecogen Vol 8, No 1 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i1.17197

Abstract

This study examines the impact of Entrepreneurial Orientation (EO) on Organizational Resilience (OR) while considering the mediating role of Leadership Ambidexterity (LA) in the context of Small and Medium Enterprises (SMEs) in West Sumatra. A quantitative causal research approach was employed, utilizing Structural Equation Modeling (SEM) to analyze data collected from 172 SMEs. Confirmatory Factor Analysis was conducted to ensure the validity and reliability of the measurement model. The findings indicate that EO positively and significantly influences OR (β = 0.431, p < 0.001) and has a significant effect on LA (β = 0.291, p < 0.001), which in turn impacts OR (β = 0.485, p < 0.001). The mediation analysis confirms that LA partially mediates the EO-OR relationship (β = 0.287, p < 0.001), suggesting that while EO directly strengthens OR, leadership ambidexterity enhances this relationship further. These results highlight the importance of fostering entrepreneurial proactiveness, risk-taking, and innovation, along with adaptive leadership strategies to enhance SMEs’ resilience. This study contributes to the literature by emphasizing the strategic role of ambidextrous leadership in driving organizational adaptability and sustainability. Practical implications suggest that SME leaders should integrate exploratory and exploitative leadership approaches to strengthen resilience and improve business performance.