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All Journal Fokus Ekonomi JURNAL SAINS PEMASARAN INDONESIA Jurnal Kajian Manajemen Bisnis TINGKAP Publikasi Pendidikan JDM (Jurnal Dinamika Manajemen) HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam International Journal of Community Service Learning Jurnal Riset Manajemen Bisnis dan Publik Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Mantik Jurnal Abdi Insani Jurnal Manajemen Universitas Bung Hatta Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Academia Open Jurnal Ecogen Jurnal Kajian Manajemen dan Wirausaha Journal of Applied Data Sciences Indonesian Journal of Tourism and Leisure Marketing Management Studies PEMA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Journal of Management and Administration Provision e-Jurnal Apresiasi Ekonomi Cendikia Pendidikan Jurnal Penelitian Pendidikan Indonesia Banking & Management Review
Abror Abror
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THE INFLUENCE OF EASE OF USE, E-SERVICE QUALITY AND PERCEIVED USEFULNESS AS AN INTERVENING VARIABLE AN INTENTION TO REUSE ZALORA ONLINE FASHION APPLICATION Pratiwi, Delya; Rahmiati, Rahmiati; Abror, Abror
Banking & Management Review Vol. 11 No. 1: Banking & Management Review
Publisher : STIE Ekuitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/bmr.v11i1.503

Abstract

This study aims to analyze (1) the effect of ease of use on perceived usefulness on Zalora users. (2) The effect of e-service quality on perceived usefulness on Zalora users. (3) The effect of ease of use on intention to reuse on Zalora users. (4) The effect of e-service quality on intention to reuse of Zalora users. (5) The effect of perceived usefulness on intention to reuse on Zalora users. The population on this study is Zalora users who had shopped more than once. The total sample of this research was 224 people by using online questionnaire. Data processing was carried out through SmartPLS software. The result of research show that (1) Ease of use has a negative and insignificant effect on perceived usefulness on Zalora users. (2) E-service quality has a positive and significant effect on perceived usefulness on Zalora users. (3) Ease of use has a positive and significant effect on intention to reuse on Zalora users. (4) E-service quality has a positive and significant effect on intention to reuse on Zalora users. (5) Perceived usefulness has a positive and significant effect on intention to reuse on Zalora users. For the future study it is better to explore more about variable that can influence intention to reuse.
The influence of electronic word of mouth (eWOM) via Instagram on repurchase intention: The Influence of Electronic Word of Mouth (EWOM) on the Instagram Application on Repurchase Intention of Skintific products Juita, Salsabila; Abror, Abror
Marketing Management Studies Vol. 5 No. 2 (2025): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v5i2.599

Abstract

This study aims to examine the effect of electronic word of mouth (ewom) on the Instagram application on the intention to repurchase skintific products. This research is a quantitative study with a sample method, namely purposive sampling. The sample in this study were 130 respondents. Data analysis was carried out using the Structural Equation Modeling SEM method using Smar PLS 4.0 software. This study uses the information adoption model of ewom. These results show that information quality has a significant positive effect on information usability. Information quantity has a significant positive effect on information usability. Information credibility has an insignificant positive effect on information usefulness. Information usefulness has a significant positive effect on information adoption. Information adoption has a significant positive effect on repurchase intention.
PENINGKATAN POTENSI EKONOMI KREATIF MASYARAKAT MELALUI PEMBUATAN DAN PELATIHAN BUDIDAYA SAYUR KANGKUNG DAN IKAN NILA DENGAN METODE SMART AQUAPONIK Muskhir, Mukhlidi; Abror, Abror; Irdawati, Irdawati; Luthfi, Afdal; Fajri, Dilham Hidayatul; Ahmad, Nurafni Fajarna Do; Rahman, Muhammad Aulia
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.2041

Abstract

Siluang Tanjuang Gadang Village faces economic challenges due to limited utilization of agricultural and fisheries resources, including abandoned fish ponds. Internet of Things (IoT) technology with Smart Aquaponics systems offers innovative solutions to increase efficiency and inconvenience. The system combines fish and plant cultivation with real-time monitoring, enabling resource optimization and increased productivity. This service activity aims to increase the efficiency and productivity of IoT-based fish and plant cultivation, as well as increasing community income through modern technology. The program is carried out through four stages: planning, preparation, implementation and evaluation. Activities include installation of the Smart Aquaponics system, community training, and monitoring the use of IoT technology. The results obtained were that the installation of devices on IoT-based Smart Aquaponics tools, such as temperature and humidity sensors, was successful. Training increases the technical capacity of communities, while real-time monitoring helps optimize cultivation conditions. This system increases productivity and operational efficiency, with the potential to increase people's income. The implementation of the IoT-based Smart Aquaponics system in Siluang Tanjuang Gadang Village shows success in optimizing local resources. This technology can increase agricultural and fisheries productivity, as well as encourage economic benefits for village communities.
Destination Satisfaction and Revisit Intention: Insights From A Systematic Literature Review Of Tourism Research Abdilla, Mohammad; Wardi, Yunia; Abror, Abror
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 20 No 2 (2025): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v20i2.27975

Abstract

Maintaining tourists' intention to revisit is essential for managing sustainable tourism. Attracting tourists to revisit will require less effort than attracting new visitors and will reduce marketing expenditure because there is no need to build awareness, which can promote sustainable tourism. Previous research has highlighted the significant effect of satisfaction in driving revisit intention. Numerous studies have been conducted on revisit intention and satisfaction, as well as destination satisfaction. Using the Scopus database from 2015 to 2024, these studies were systematically analyzed using PRISMA and the VOSViewer bibliometric analysis tool. The findings of this study will enhance a more comprehensive understanding of literature related to destination satisfaction and revisit intention by identifying themes, research trends, leading journals and publishers in the field, and the relationships between different topics. Results show that satisfaction with various aspects of tourist destinations, such as accommodation quality, tourist attractions, information, political stability, and tourist experiences, plays an essential role in generating tourist loyalty and motivating them to return. This study discovered that destination satisfaction can be affected by several factors, such as destination personality, travel service quality, self-congruity, social media, travel experience and destination image
Pricing Strategies for Offline and Online Consumers in Modern Business Fandora, Karmila; Safira, Adhe Okta; Auliya, Vivi Rizky; Abror, Abror; Afdal, Zul
Academia Open Vol. 10 No. 2 (2025): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.10.2025.11708

Abstract

General Background: The rapid expansion of digital platforms has reshaped consumer behavior and pricing strategies, creating distinct dynamics between online and offline markets. Specific Background: While e-commerce fosters impulsive and socially driven purchases influenced by dynamic and value-based pricing, offline markets remain tied to stable pricing and tangible shopping experiences. Knowledge Gap: Existing studies often analyze pricing strategies in isolation, lacking a comprehensive synthesis that bridges offline and online contexts within the modern omnichannel landscape. Aims: This study employs a Systematic Literature Review (SLR) of research published between 2021–2025 to identify effective pricing approaches for both consumer segments. Results: The review of 20 peer-reviewed articles highlights that dynamic pricing, value-based pricing, and Pay-What-You-Want (PWYW) are central strategies, with effectiveness moderated by consumer psychology, product attributes, and channel structures. Online consumers respond strongly to personalized, transparent, and flexible pricing, while offline consumers prioritize experiential value and price stability. Novelty: The study integrates theoretical and empirical insights into a unified framework that reveals the critical role of psychological factors, ethics, and digital transformation in shaping pricing effectiveness. Implications: Findings underscore the importance for businesses to design adaptive, technology-driven pricing strategies that harmonize offline and online channels while sustaining consumer trust and long-term competitiveness. Highlights: Online consumers are strongly influenced by dynamic pricing, social commerce, and impulsive buying Offline consumers rely on stable pricing and hands-on product experiences Omnichannel strategies demand price consistency across digital and physical channels Keywords :Dynamic Pricing, Consumer Behavior, Online Shopping, Offline Retail, Value-Based Pricing
HOTEL DESTINATION IMAGE AND HALAL - FRIENDLY SERVICE AND STAFF ON REVISIT INTENTION:A SYSTEMATIC LITERATURE REVIEW Hendri, Naldi; Wardi, Yunia; Masdupi, Erni; Abror, Abror; Dwita, Vidyarini
Jurnal Apresiasi Ekonomi Vol 11, No 3 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i3.669

Abstract

ABSTRACTThis study aims to systematically identify, review, and assess the literature on the image of destination hotels and halal staff services in order to increase intention to return to hotels in Indonesia and provide an agenda for future research. The current study assesses existing revisit intentions on the topic, reveals limitations and gaps in the current literature, and suggests potential studies to further advance knowledge in this area. This research uses Systematic Literature Review. This study uses the keywords destination hotel image, halal staff service and intention to return. The research found 236 articles in the search using Science Direct and the help of other applications such as Mendeley, VOSViewer which were then filtered into 33 selected articles to be analyzed descriptively. Content analysis, assisted by Microsoft Excel, is used for review and analysis purposes. The findings show that affective destination image is positively related to intention to revisit and recommend , as well as to construct a series of product/service offering scenarios and then test the product/service offering scenario that best meets visitor expectations and also increases visitor satisfaction levels and their intention to return. Keywords: hotel destination i mage ; halal-friendly services and staff; re visit intention ; systematic literature review
Analysis of Religiosity and MSME’s Performance: the Mediating Role of Enterpreneurial Orientation Parlyna, Ryna; Susanto, Parengki; Abror, Abror; Marsal, Arif
JDM (Jurnal Dinamika Manajemen) Vol 14, No 2 (2023): September 2023
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i2.48009

Abstract

This study aims to examine the impact of religiosity on MSME’s performance using a quantitative method. Primary data were collected by distributing questionnaires to the MSME’s owners and managers. Employing purposive sampling technique, a total of 300 respondents were recruited. SMART PLS SEM 3.0 approach was implemented to analyze the data. One result show that there is a positive and significant relationship between entrepreneurial orientation and MSME’s performance. Another result is that there is a positive and significant correlation between religiosity on entrepreneurial orientation, but there is a positive and insignificant correlation between religiosity on MSME’s performance. The interesting finding in this study is that entrepreneurial orientation mediates the relationship between religiosity on MSME’s performance.
The Influence of Customer Engagement and Relationship Marketing Orientation on Customer Loyalty in GoFood Services: The Mediating Role of Trust Pangestika, Adinda; Abror, Abror
Journal of Management and Administration Provision Vol. 5 No. 2 (2025): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v5i2.654

Abstract

This study aims to examine and analyze the effects of customer engagement and relationship marketing orientation on customer loyalty in GoFood services, particularly within the local context of Padang, Indonesia, with trust as a mediating variable. This quantitative research collected data from 225 GoFood users in Padang using a structured questionnaire. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) software. Both customer engagement and relationship marketing orientation were modeled as second-order constructs using the repeated indicators approach. The results indicate that customer engagement does not significantly influence trust and customer loyalty, although both relationships are weakly positive. In contrast, relationship marketing orientation significantly and positively affects both trust and customer loyalty. Trust itself has a significant positive impact on customer loyalty. Mediation analysis revealed that trust does not mediate the relationship between customer engagement and customer loyalty, but successfully mediates the relationship between relationship marketing orientation and customer loyalty. These findings suggest that in the context of GoFood services in Padang, relationship-focused marketing strategies are more effective in fostering customer trust and loyalty than engagement effort alone. Strengthening trust remains essential for sustaining long-term loyalty in digital food delivery platforms.
Customer engagement and social media research Anwar, Kendis; Abror, Abror; Batubara, Hani Maisyarah; Astuti, Kristiana; Sari, Nadhila
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243694

Abstract

One of the key challenges for food and beverage marketers is how to effectively garner engagement with their content (e.g., liking, commenting, and sharing) in an effort to increase audience exposure on the platform and improve business performance. The purpose of this research is to find out the dominant methods, issues, and problems of social media. It can be said that the method used is quantitative, and the social media used is Facebook. Based on the results of the research, it is found that the problem or issue that occurs is that consumer engagement can improve relationships with consumers, which is realised in the form of consumer participation, which is the driving force behind online sales and brand success. This is the source of most of the problems that arise. This also means that companies using social media to promote their brands need to have a more intimate relationship with the people they want to reach, which is based on trust, social relationships, image, and identity on social media. Fulfilling a company's commitment to its customers is another important responsibility. This will build trust and confidence in customers, which in turn encourages them to participate more actively in a brand's social media activities.
Perkembangan Penjahit Kelurahan Purus: Eksistensi Penjahit Pantai Purus Pasca Pandemi COVID-19 Fitrisia, Azmi; Abror, Abror; Soleh, Friska Muflihun
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 6, No 3 (2024): Journal of Education, Humaniora and Social Sciences (JEHSS), February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v6i3.2090

Abstract

Pandemi Covid-19 memberikan dampak signifikan bagi ekonomi dunia. Terkhusus di Padang, penjahit Kelurahan Purus menjadi salah yang paling terdampak. Berdasarkan kategori usaha penjahit purus digolongkan sebagai penjahit kecil dan menengah. Pertanyaannya bagaimana perkembangan usaha jahit dan strategi eksistensi penjahit pasca pendemi Covid-19.metode penelitian menggunakan Deskriptif Kualitatif yang dilakukan dengan kajian pustaka dan data dari lapangan sebagai pendukung. Studi kepustakaan pada Kelurahan Purus, Perpustakaan UNP dan data internet. Wawancara dilakukan dengan pihak kelurahan, penjahit, tim ahli dan masyarakat sekitar. Hasil penelitian ini adalah di Kelurahan Purus terdapat kurang lebih 30 orang penjahit. Usaha jahitan pasca pandemic Covid-19 mengalami perkembangan yang lambat. Maka dari itu, para penjahit menggunakan strategi investasi biologis, strategi suksesif, strategi edukatif, dan strategi investasi ekonomi untuk menjaga eksistensi mereka. Pasca pandemic Covid-19 para penjahit Purus secara perlahan telah mulai mendapatkan kekuatan ekonomi mereka kembali. 
Co-Authors Afdal, Zul Ahlunnazak, Ahmad Istiqlal Ahmad, Nurafni Fajarna Do Angga Pratama Angga Pratama Anwar, Kendis Aprilyra, Nadila Arif Marsal Asmareni , Asmareni Astuti, Kristiana Auliya, Vivi Rizky Batubara, Hani Maisyarah Deswita, Syilvia Dewi Anggraini Dina Patrisia Dwita, Vidyarini Elfani, Riyeni Dwi Erni Masdupi Fadliyah, Chairati Fajri, Dilham Hidayatul Fandora, Karmila Firman Firman Fitrisia, Azmi Friyatmi Friyatmi Gesit Thabrani Hajar, Benti Hendri, Naldi Ilham Irdawati Irdawati Janner Simarmata Janner Simarmata Juita, Salsabila Karim, Haniful Luthfi, Afdal Maratul Khairani Pardila Mega Dezil Mia Ayu Gusti Mohammad Abdilla Muhammad Aulia Rahman Muskhir, Mukhlidi NABILLAH, SALSA Neswardi, Sepri Pangestika, Adinda Patrisia, Dina Perengki Susanto Pratiwi, Delya Rahmiati Rahmiati Raka, Anyelir Ridwan Muhammad Rifqi Dwity Satria Rosyeni Rasyid Ryna Parlyna, Ryna Safira, Adhe Okta Sakinah Salsabila Nadira Sapna Biby Sapnabiby Sapnabiby Sari, Nadhila Siti Aminah Soleh, Friska Muflihun Suci Aprilia Hendri Susanto, Parengki Susi Evanita Tania Dwipa Siswara Trinanda, Okki Trinanda, Okki Tri Yasri Hasim Youmil Abrian yuli asbar Yunia Wardi Zulafdal, Zulafdal