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All Journal Fokus Ekonomi JURNAL SAINS PEMASARAN INDONESIA Jurnal Kajian Manajemen Bisnis TINGKAP HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam International Journal of Community Service Learning Jurnal Riset Manajemen Bisnis dan Publik Jurnal Mantik Jurnal Abdi Insani Jurnal Manajemen Universitas Bung Hatta Academia Open Jurnal Ecogen Jurnal Kajian Manajemen dan Wirausaha Journal of Applied Data Sciences Indonesian Journal of Tourism and Leisure Marketing Management Studies PEMA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat e-Jurnal Apresiasi Ekonomi Cendikia Pendidikan Jurnal Penelitian Pendidikan Indonesia Banking & Management Review
Abror Abror
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The The influence of customer engagement on brand loyalty: social interactivity and satisfaction as mediating variables Ridwan Muhammad; Abror Abror
Marketing Management Studies Vol. 1 No. 4 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (657.326 KB) | DOI: 10.24036/mms.v1i4.54

Abstract

The purpose of this research is to analyze how Customer Engagement affects Brand Loyalty on Maxim users in Padang City with Social Interactivity and Satisfaction as mediation variables. This research was conducted using quantitative method. The population of this study is all users who have used Maxim at least 1 time a week and used the Maxim app for the last 3 months. A sample of 290 respondents. This study used structural equation model (SEM) test with smart PLS 3.0 software as the data analysis tools. The results of this study found that: (1)Customer Engagement has a significant direct influence on Social Interactivity. (2) Customer Engagement has a significant direct influence on Satisfaction. (3) Social Interactivity has a significant direct influence on Satisfction. (4) Social Interactivity has a significant direct influence on Brand Loyalty. (5) Satisfaction has a significant direct influence on Brand Loyalty. (6) Customer Engagement has a significant direct influence on Brand Loyalty. (7) Customer Engagement has a significant indirect influence with Brand Loyalty with Social Interactivity as a mediation variable. (8) Customer Engagement has a significant indirect influence with Brand Loyalty with Satisfaction as a mediation variable.
The effect of electonic word of mouth, destination social responsibility, destination image, and destination trust on intention to visit on Kinantan wildlife and culture tourism object at Bukittinggi Maratul Khairani Pardila; Abror Abror
Marketing Management Studies Vol. 2 No. 1 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i1.119

Abstract

The purpose of this study was to analyze: the effect of electronic word of mouth, destination social responsibility, destination image, and destination trust on the intention to visit the Kinantan Cultural and Wildlife Park tourism object, Bukittinggi city. The method used is quantitative. The population of this study were all domestic tourists in West Sumatra who had never visited the Kinantan Cultural and Wildlife Park in Bukittinggi City. The sample of this study was 280 people. This study uses Structural Equation Model (SEM) analysis as a data analysis tool. The results showed that: (1) Electronic Word of Mouth had a significant effect on Destination Image, (2) Electronic Word of Mouth had a significant effect on Destination Trust, (3) Destination Social Responsibility had a significant effect on Destination Image, (4) Destination Social Responsibility had a significant effect on significant effect on Destination Trust, (5) Destination Image has a significant effect on Destination Trust, (6) Destination Image has a significant effect on Intention to Visit, (7) Destination Trust has a significant effect on Intention to Visit.
THE IINFLUENCE OF ELECTRONIC WORD-OF-MOUTH, SERVICE QUALITY, DESTINATION IMAGE AND SATISFACTION TOWARD REVISIT INTENTION (STUDY ON BUKITTINGGI CITY, WEST SUMATERA) Ahmad Istiqlal Ahlunnazak; Abror Abror
Jurnal Ecogen Vol 2, No 2 (2019): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v2i2.6144

Abstract

The purpose of this research are to analyze : (1) the effect of E-WOM on Destination Image of Bukittinggi City (2) the effect of E-WOM on Satisfaction of Bukittinggi City (3) the effect of Service Quality on Destination Image of Bukittinggi City (4) the effect of Service Quality on Satisfaction of Bukittinggi City (5) the effect of Destination Image on Revisit Intention of Bukittinggi City (6) the effect of Satisfaction on Revisit Intention of Bukittinggi city. The type of this research is causative research. The population of this research is the padang society who has visited Bukittinggi City. Total sample of this research was 208 people by using questionnaire. The results of this research show that (1) E-WOM has a significant & positive effect on Destination Image (2) E-WOM has a significant & positive effect on Satisfaction (3) Service Quality has a significant & positive effect on Destination Image (4) Service Quality has a significant & positive effect on Satisfaction (5) Destination Image has a significant & positive effect on Revisit Intention (6) Satisfaction has a significant & positive effect on Revisit Intention. Keyword: Electronic Word-Of-Mouth (e-WOM), Service Quality, Destination Image, Satisfaction,Revisit Intention 
Application of AHP to support the Marketing Management Promotion Strategy of Universities in Aceh Yuli Asbar; Sapna Biby; Anggar Pratama; Janner Simarmata; Abror Abror
Jurnal Mantik Vol. 5 No. 3 (2021): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing management promotion strategy is important by private universities, this hall because the high competition with public universities is very high and the number of study programs at public universities in Aceh so that competition to increase prospective students is very tight, especially in the selection of study programs in accordance with student interests. The importance of conducting marketing management promotion strategies in convincing prospective new students to choose a privately schooled program according to the student's interests. Furthermore, the need for a system in providing major recommendations in accordance with interest is one of the strategies to attract students to enroll vocationally. With this recommendation system provides recommendations for students in choosing a major must be on target, effective and efficient. so that students can choose major recommendations with a more effective duration of time, not wasted time and students can choose a study program that suits their grades and abilities. Therefore, it is important that the application model of application of decision support systems using the analitycal hierarchy process for students and this program strongly supports the university in looking at prospective students based on interests and talents that are in accordance with each student's abilities. The keriteria used in the ahp method of student subjects is processed in the ahp model and incorporated into the program for the suitability of majors and study programs. This research flow includes weighting menu to see the level of interest of criteria, menu set weight criteria in accordance with the initial input of criteria, menu set weights majors, menu list of majors to see the majors covered, design values and list of student names that include informatics, accounting and management. Kriteri value 98, 90, 75, 80 and 84, then for K-1 and alternative 1 namely, 0.2940, Alt 0.0702, Alt-3 0.003, alt 4 with a value of 0.4894 and the last stage is 0.01124 with the highest score Alt-1 0.1810, Alt2, 01586, 0, 1047, Alt4 0.4002 and Alt 5 0.1518. In addition, you see majors who are the same age as the campus.
Influence of market orientation, learning orientation, and self entrepreneural efficacy on business performance of micro, small and medium enterprises of clothing convection in Bukittinggi City Rifqi Dwity Satria; Abror Abror
Marketing Management Studies Vol. 2 No. 3 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The point of this studys is for analyze influence of markets orientations, learning orientations, self entrepreneurship on business performances. The sample in this study is clothing convection SMEs in the city of Bukittinggi. The sampling technique in this study was non-probability sampling with a sample size of 150 respondents. The data used are primary obtained from the results of respondents` responses to the proposed statement items. The result of in studys indicates that: (1) Markets orientations a significants positife effects in busines performances. (2) Learning orientations has significant positife effects in busines performances. (3) Self-entrepreneurials efficacy has significant positife effects in business performances.
ANALISIS SISTEM PENDUKUNG KEPUTUSAN KELOMPOK DENGAN MODEL AHP DAN BORDA DALAM MENDUKUNG STRATEGI MANAJEMEN PEMASARAN MINAT SISWA PADA UNIVERSITAS SWASTA Yuli Asbar; Sapnabiby Sapnabiby; Angga Pratama; Janner Simarmata; Abror Abror
HUMAN FALAH: Jurnal Studi Ekonomi dan Bisnis Islam HUMAN FALAH: Jurnal Ekonomi Dan Bisnis Islam │ Vol. 9 │ No. 2 │ 2022
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/hf.v9i2.12939

Abstract

Persaingan dalam menjaring mahasiswa universitas di aceh sangat tinggi. Oleh karena itu setiap universitas khususya fakultas harus mempersiapkan strategi managemen yang tepat dan disesuaikan dengan permintaan pasar. Pentingnya analisis stategi dalam melihat minat siswa memilih universitas berdasarkan jurusan yang diminati. Adapun variabel model decision making dan group meliputi Minat(k1), StatusAkreditasi(K2), Jurusan(K3), BidangKeilmuan(K4). Tujuan penelitian ini untuk mengetahui tingkat ketertarikan siswa dalam memilih jurusan pada masing-masing universitas swasta yang kemudian hasil tersebut dapat dijadikan rekomendasi bagi para pengambil keputusan dalam mempersiapkan promosi pada setiap jurusan.  Metodelogi penelitian berupa survey pada masing-masing sekolah yang kemudian hasil kuisioner tersebut dimasukkan dalam variabel model AHP (Analytical Hierarchy Process) dan Borda. Hasil Penelitian ini Proses dari model AHP meliputi lamda max : 4.03, Consistency index : 0,01, rasio index " 0,9 dan Consistency ratio : 0,011. Hasil Perangkingan model AHP hasil nya  Fakultas Keguruan dan Ilmu Pendidikan (A1) dengan nilai 0.3013, Fakultas Ilmu Komputer (A2) 0.2389, Fakultas Ekonomi 0.2377 (A3)  dan terakhir Fakultas Ilmu Sosial dan Politik (A4) 0.222. Kemudian hasil nilai Borda adalah untuk A1 dengan nilai 14, hasil dari A2 dengan nilai 13, A3 adalah 8 dan terakhir A4 dengan nilai 5. Hasil penelitian ini dapat mendukung strategi-strategi dalam menjaring mahasiswa pada masing-masing fakultas.
Pengaruh perceived food quality, service quality, quality of the physical environment, price fairness terhadap revisit intention dengan satisfaction sebagai variabel intervening Tania Dwipa Siswara; Abror Abror
Jurnal Kajian Manajemen dan Wirausaha Vol 4, No 4 (2022): Jurnal Kajian Manajemen dan Wirausaha
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmw02106490

Abstract

AbstrakPurpose - This study analyzes: (1) the effect of perceived food quality on revisit intention (2) the effect of service quality on revisit intention (3) the effect of quality of the physical environment (4) the effect of price fairness on revisit intention (5) the effect of perceived food quality on satisfaction (6) the effect of service quality on satisfaction (7) the effect of quality of the physical environment on satisfaction (8) the effect of price fairness on satisfaction (9) the effect of satisfaction on revisit intention (10) the effect of perceived food quality on revisit intention through satisfaction (11) the effect of service quality on revisit intention through satisfaction (12) the effect of quality of the physical environment on revisit intention through satisfaction (13) the effect of price fairness on revisit intention through satisfaction.Methodology - This type research is causative research. The population in this study were Padang city people who had been to Cisangkuy, Padang city. By using purposive sampling we us 300 customers as the respondent. This study used online questionnaires as the data collection instrument, This study analyzed the data by using structural equating modeling (SEM) with smart PLS 3.0 as the software package.Finding - he result of his study indicate that: (1) there is no significant effect between perceived food quality on revisit intention (2) there is no significant effect between service quality on revisit intention (3) there is no significant effect between quality of the physical environment on revisit intention (4) price fairness has a significant effect on revisit intention (5) perceived food quality has a significant effect on satisfaction (6) service quality has a significant effect on satisfaction (7) quality of the physical environment has a significant effect on satisfaction (8) price fairness has a significant effect on satisfaction (9) satisfaction has a significant effect on revisit intention (10) perceived food quality has a significant effect on revisit intention through satisfaction (11) service quality has a significant effect on revisit intention through satisfaction (12) quality of the physical environment has a significant effect on revisit intention through satisfaction (13) price fairness has a significant effect on revisit intention through satisfaction.Keyword: perceived food quality, service quality, quality of the physical environment, Price fairness, satisfaction, revisit intention.
Literasi keuangan syariah pada generasi Z: Peran keluarga dan religiusitas Dina Patrisia; Abror Abror
Jurnal Kajian Manajemen Bisnis Vol 11, No 1 (2022): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmb.11687000

Abstract

The high level of islamic financial literacy in the youth generation is expected to encourage the development of the Islamic economy in Indonesia. This study aims to investigate the level of Islamic financial literacy in generation Z as well as the influence of communication patterns in the family, financial socialization, and religiosity in increasing the financial literacy of generation Z. Data collection was carried out using a questionnaire instrument with convenience sampling data collection methods through social media. The total sample consists of 741 respondents who are generation Z from all over Indonesia. Data analysis was performed using structural equation modeling based on variance partial least square (PLS). The results of the study show that the level of Islamic financial literacy of generation Z is still low. Islamic financial literacy is positively and significantly influenced by communication patterns in the family, financial socialization, and religiosity. In addition, financial socialization in the family can mediate the influence of communication patterns in the family on Islamic financial literacy.
Customer satisfaction acts as a mediator variable in the relationship between customer citizenship behavior and the halal label, pricing, and product quality Salsabila Nadira; Abror Abror
Marketing Management Studies Vol. 3 No. 2 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i2.372

Abstract

This study aims to analyze how the influence of the halal label, price and product quality on customer citizenship behavior with Customer satisfaction as a mediating variable for Wardah Cosmetics customers in Padang City. This research was conducted using a quantitative method. The population in this study are Wardah Cosmetic customers in the city Padang who is Muslim and bought Wardah products in the last 6 months. The research sample is 374 respondents. This study uses a structural equation model (SEM) test with smart PLS software as a data analysis tool. The results of this study found that: (1) Halal Label has a positive influence on Customer Satisfaction. (2) Price has a positive influence on Customer Satisfaction. (3) Product quality has a positive influence on Customer Satisfaction. (4) Product Quality has a positive influence on Price. (5) Customer Satisfaction has a positive influence on Customer Citizenship Behavior
Brand authenticity's influence on brand loyalty: an examination of the mediating role of perceived value and brand trust in Wardah halal cosmetics Suci Aprilia Hendri; Abror Abror
Marketing Management Studies Vol. 3 No. 3 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i3.416

Abstract

The purpose of this study was conducted to analyze the effect of brand authenticity as seen from brand individuality, brand consistency, and brand continuity on brand loyalty which is mediated by perceived value and brand trust in the Wardah halal cosmetics brand. The structural equation modeling used is smartpls 4.0 software to analyze 200 respondents who use the Wardah halal cosmetic brand within the last three months and have made repeat purchases with data collection techniques using quentionnaire distribution. The research findings show that : (1) brand authenticity has a significant effect on perceived value (2) brand authenticity has a significant effect on brand trust and (3) brand authenticity has a significant effect on brand loyalty. Furthermore,the (4) perceived value of the wardah halal cosmetic brand also have a significant effect on brand loyalty and (5) brand trust of the wardah halal cosmetic brand also have a significant effect on brand loyalty. And (6) brand authenticity on the wardah cosmetic brand which is mediated by perceived value has a significant effect on brand loyalty. and (7) brand authenticity on the wardah cosmetic brand which is mediated by brand trust also has a significant effect on brand loyalty. This study suggests that companies can maintain and improve brand authenticity of their brands by conducting massive promotions on every new product launched so that the price is easily accessible to various groups son that Wardah cosmetics can be recognized by its users to get brand loyalty.
Co-Authors Afdal, Zul Ahlunnazak, Ahmad Istiqlal Ahmad, Nurafni Fajarna Do Angga Pratama Angga Pratama Anwar, Kendis Aprilyra, Nadila Arif Marsal Asmareni , Asmareni Astuti, Kristiana Auliya, Vivi Rizky Batubara, Hani Maisyarah Deswita, Syilvia Dewi Anggraini Dina Patrisia Dwita, Vidyarini Elfani, Riyeni Dwi Erni Masdupi Fajri, Dilham Hidayatul Fandora, Karmila Firman Firman Gesit Thabrani Hajar, Benti Ilham Irdawati Irdawati Janner Simarmata Janner Simarmata Juita, Salsabila Karim, Haniful Luthfi, Afdal Maratul Khairani Pardila Mega Dezil Mohammad Abdilla Muhammad Aulia Rahman Muskhir, Mukhlidi Naldi Hendri Neswardi, Sepri Perengki Susanto Pratiwi, Delya Rahmiati Rahmiati Raka, Anyelir Ridwan Muhammad Rifqi Dwity Satria Rosyeni Rasyid Ryna Parlyna, Ryna Safira, Adhe Okta Sakinah Salsabila Nadira Sapna Biby Sapnabiby Sapnabiby Sari, Nadhila Siti Aminah Suci Aprilia Hendri Susi Evanita Tania Dwipa Siswara Trinanda, Okki Trinanda, Okki Tri Vidyarini Dwita Yasri Hasim Youmil Abrian yuli asbar Yunia Wardi