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Qadri, Rizni Aulia
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Faktor-Faktor Pengaruh Customer Loyalty dengan Customer Satisfaction sebagai Variabel Mediasi pada Pelanggan E-Commerce Batam Tyana, Tyana; Qadri, Rizni Aulia; Sinambela, Fitriana Aidnilla
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i1.24223

Abstract

The development of the digital era supports the rapid growth of e-commerce businesses in Indonesia. E-commerce provides opportunities for seller to sell their products to targeted customers in a more effective way. This research aims to analyze the factors that could indfluence customer loyalty by mediating customer satisfaction. Analysis results can be use as indicators for consideration or reference for academic parties and business owner. The research conducted on Batam City e-commerce customers with a total sample of 401 respondents. The data was processed with Smart PLS using non-probability sampling techniques in research. The research results show that the relationship between product quality, service quality, advertising, public relations, and social media marketing has impact towards customer loyalty. From the results mentioned above, the more superior the factor will have an impact on customer loyalty which can provide long-term benefits to the business. The relationship between customer satisfaction and loyalty obtained insignificant results because it did not meet the criteria. The research shows that the results of the indirect relationship did not obtain significant results. Based on the results, it shows that if e-commerce entrepreneurs want to gain customer loyalty which can have a positive impact on their business in the long term, they need to improve certain factors
The Power of Digital Marketing Tools: Case study of PT Lifa Plasmet Indonesia Lady, Lady; Defen, Defen; Qadri, Rizni Aulia
Oikonomia: Jurnal Manajemen Vol. 21 No. 1 (2025): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v21i1.3949

Abstract

Purpose The development of increasingly modern times makes all business activities use digital marketing to increase brand awareness of a business. PT Lifa Plasmet Indonesia is a company in the field of manufacturing plastic ID accessories and product customization decided to do digital marketing with sites, Facebook and Instagram social media, create Mailchimp, and create a trade account on the Tokopedia marketplace site. Methodology The research method used is descriptive qualitative with a data triangulation approach through interviews, observation and documentation. Findings The results in this study show an impressive positive impact in gaining public awareness about PT Lifa Plasmet Indonesia through websites or sites and social media. These results can be seen from the number of website visits, insights from Facebook and Instagram social media, as well as increased customer reviews and interactions on Google My Business. Suggestion It is hoped that the company will remain consistent in maintaining the content uploaded on social media and maximizing the increased exposure of PT Lifa Plasmet Indonesia
ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI SATISFACTION DAN TRUST TERHADAP ONLINE FOOD DELIVERY STUDI KASUS DI KOTA BATAM Qadri, Rizni Aulia; Vinchen, Hendri; Nurjanah, Listia
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4825

Abstract

Penelitian ini bertujuan untuk mengkaji faktor-faktor yang memengaruhi satisfaction dan trust dalam konteks layanan pengiriman makanan online / Online Food Delivery. Fokus penelitian adalah pada E-wom , Service Quality dan, Brand Image sebagai variabel independen, dengan Satisfaction sebagai variabel dependen dan Trust sebagai variabel mediasi. Responden yang digunakan adalah masyarakat kota Batam yang pernah menggunakan layanan online food delivery. Didapatkan 253 responden dengan cara pembagian kuesioner secara online, hasil tersebut di uji pada aplikasi Smart PLS dan SPSS. Hasil penelitian menunjukkan bahwa E-wom dan Service Quality secara signifikan mempengaruhi Satisfaction serta Trust secara signifikan mempengaruhi Satisfaction. Trust terbukti berperan sebagai mediasi yang signifikan antara E-wom dan Service Quality terhadap Satisfaction. Namun terdapat variabel Brand image yang tidak berpengaruh signifikan terhadap Satisfaction dan Trust . Penelitian ini memberikan wawasan bagi perusahaan di industri Online Food Delivery untuk meningkatkan E-wom , Service Quality dan, Brand Image merek guna meningkatkan Satisfaction dan membangun Trust yang kuat melalui strategi pemasaran digital yang efektif.
ANALISIS PENGARUH KUALITAS LAYANAN, KEPUASAN DAN KREDIBILITAS TERHADAP LOYALITAS PELANGGAN MELALUI KEPERCAYAAN PELANGGAN DI BATAM Qadri, Rizni Aulia; Lim, Nicholas; Nurjanah, Listia
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.4964

Abstract

Penelitian ini bertujuan untuk menginvestigasi pengaruh Service Quality, Satisfaction, dan Credibility terhadap Customer Loyalty pada aplikasi penyedia layanan transportasi di Kota Batam dengan mediasi Customer Trust. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan desain penelitian asosiatif. Data dikumpulkan melalui penyebaran kuesioner kepada 360 responden berpengalaman menggunakan aplikasi ojek online. Analisis dilakukan dengan Partial Least Square Structural Equation Model (PLS-SEM) menggunakan SmartPLS 3. Hasil analisis menunjukkan bahwa variabel Service Quality, Satisfaction, dan Credibility secara signifikan mempengaruhi Customer Loyalty, dengan Customer Trust sebagai mediator. Evaluasi data dilakukan melalui analisis Outer Model untuk validitas konvergen, validitas diskriminan, dan reliabilitas konstruk, serta analisis Inner Model untuk hubungan antar konstruk dalam model penelitian.
EXPLORING HOW E-WOM AND ETHICAL SELF-IDENTITY MEDIATE THE IMPACT OF CONSUMER VALUES ON GREEN LUXURY FASHION PURCHASE INTENTION Qadri, Rizni Aulia; Serly, Serly; Purwianti , Lily
Jurnal Keuangan dan Bisnis Vol. 23 No. 2 (2025): Jurnal Keuangan Dan Bisnis Volume 23, Number 2, Oktober 2025
Publisher : Catholic University Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/jkb.v23i2.1617

Abstract

Purpose: This study investigates the effects of environmental, social, functional, and personal values on consumers’ purchase intentions toward luxury fashion, with ethical self-identity and electronic word-of-mouth (e-WOM) serving as mediating variables. Design/Methodology/Approach: A quantitative research design was applied using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Data were collected from 468 social media users who expressed interest in luxury fashion consumption. Findings: The results indicate that environmental, social, and functional values positively influence ethical self-identity, while social, functional, and personal values significantly enhance social media engagement. Furthermore, e-WOM mediates the relationship between social value and purchase intention, suggesting that perceived social recognition is transformed into online advocacy, which ultimately strengthens consumers’ willingness to purchase sustainable luxury fashion. Practical Implications: These findings offer insights into how consumer value perceptions and online interactions jointly shape purchase intentions within the sustainable luxury context. The results may guide brand managers in developing strategies that integrate sustainability communication and consumer engagement through digital platforms. Originality/Value: This study contributes to sustainable luxury research by integrating two mediating mechanisms ethical self-identity and e-WOM into a single structural framework. Unlike prior studies that examined luxury values independently or without behavioral linkages, this research elucidates how value perceptions are transmitted through ethical self-definition and digital advocacy before influencing purchase intentions, thereby offering a more holistic understanding of sustainable luxury consumption dynamics.
Analisis Anteseden Produktivitas Kerja dan Kepuasan Kerja pada Karyawan Bank di Kepulauan Riau Farid, Ridhayati; Dzaky, Muhammad Naufal; Qadri, Rizni Aulia; Anggiani, Sarfilianti
Manajemen & Bisnis Jurnal Vol 10 No 2 (2024): Vol 10 No 2 (2024)
Publisher : Magister Manajemen Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/embeji.v10i2.211

Abstract

The purpose of this study is to analyze the influence of the implementation of e-HRM, the use of technology and information, HR services and the quality of innovation on employee productivity and job satisfaction. This research was conducted on the banking sector in the city of Tanjungpinang, Riau Islands Province, Indonesia. The respondents to this study were 250 who were bank employees in the city of Tanjungpinang. The questions in this research questionnaire are 34 questions that cover all research variables and are filled out through a google form. The research data was processed by analysis using SPSS. The results of this study show that the use of ICT and the quality of innovation used by employees in working have a positive effect on work productivity and job satisfaction. Meanwhile, the implementation of eHRM and the quality of HR services do not have a significant impact on employee work productivity.
FAKTOR-FAKTOR YANG MEMPENGARUHI PEMBAJAKAN BERLANGGANAN FILM STREAMING BERBAYAR Qadri, Rizni Aulia; Erwin, Erwin; Nurjanah, Listia
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 10, No 2 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v10i2.2202

Abstract

ABSTRAKSalah satu hal yang banyak diminati oleh masyarakat pada masa kini merupakan konten hiburan berbentuk video atau film yang mengakibatkan industri dalam media dan hiburan berkembang pesat. Tujuan dilakukan studi ini adalah untuk menganalisa faktor yang mempengaruhi konsumen untuk memilih pembajakan terhadap subskripsi layanan film streaming berbayar. Populasi dan sampel yang dipilih untuk penelitian ialah masyarakat Kota Batam yang pernah melakukan pembelian ulang subskripsi film streaming berbayar sejumlah 277 responden. Penelitian ini menggunakan pendekatan kuantitatif berbentuk survei yang disebar secara online. Metode ini dipilih karena menghasilkan data angka agar informasi yang diterima dapat dihitung dampak atau efeknya pembajakan terhadap keinginan pelanggan untuk memperpanjang langganan layanan film streaming berbayar. Penelitian ini menggunakan sistem Smart PLS 3 untuk pengolahan data. Hasil studi ini mendapatkan bahwa kualitas dan promosi berpengaruh signifikan positif terhadap niat membeli kembali. Sedangkan persepsi harga, citra merek, dan inovasi tidak berpengaruh signifikan terhadap niat membeli kembali. Namun, kepuasan berpengaruh positif dan signifikan terhadap niat membeli kembali.Kata kunci: Niat Membeli Kembali; Pembajakan; Film Streaming Berbayar. ABSTRACTOne of the things that is in great demand by people today is entertainment content in the form of videos or movies, which has resulted in the media and entertainment industry growing rapidly. The purpose of this study is to analyze the factors influencing consumers to choose piracy over subscribing to paid film streaming services. The population and sample chosen for the research consist of 277 respondents from Batam City who have previously renewed their subscriptions to paid film streaming services. This research utilizes a quantitative survey approach distributed through online. This method was chosen because it produces numerical data which allows to calculate the impact or effects of piracy on the customers desure to exend their paid film streaming service subscriptions. This study uses the Smart PLS3 system for the data processing. The results of this study shows that quality and promotion have a significantly positive impact on repurchase intention. Meanwhile, price pereception, brand image, and innovation do not have a significant impact on repurchase intention. However, satisfaction has a positive and significant effect towards repurchase intention.Keywords: Repurchase Intention; Piracy; Paid Streaming Movies.
Membangun Brand Loyalty Mobil Listrik di Batam Melalui Strategi Pemasaran: Sebuah Studi Analisis Sia, Zendi; Qadri, Rizni Aulia; Purwianti, Lily
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 12 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i12.10334

Abstract

                In this modern era, the level of public awareness regarding the use of environmentally friendly products tends to increase. This can be seen from the increase in the number of electric car users in various cities in Indonesia, including Batam City. The purpose of this research is none other than to analyze the effect of environmental beliefs and environmental knowledge on the formation of brand loyalty through the mediating role of environmental concern and environmentally friendly brand image. The research methodology used is quantitative, with a causality design (cause and effect between research variables), and data analysis is carried out using SMARTPLS software. The research results reveal that environmental beliefs and environmental knowledge both have a significant influence on environmental concern. Concern for the environment has a significant influence in shaping an environmentally friendly brand image. Furthermore, green brand image is the main factor driving increased brand loyalty. Environmental concern and environmentally friendly brand image able to act as mediators in connecting the influence of environmental beliefs and environmental knowledge with brand loyalty for electric car products in Batam City.
Co-Authors Amanda, Nasyah Ana Ana Anggiani, Sarfilianti Arafah, Nadiya Nur Butarbutar, Hotni Mutiara Cahyati, Sri Cici Afrida Cheristina, Cheristina Christiarini, Renny Christy, Angelica Vivian Cuandra, Fendy Darmawan, Hendry Defen, Defen Dino, Dino Dzaky, Muhammad Naufal Elida, Shelly E Erwin Erwin EVELYN EVELYN Frentyo, Frentyo Hartono, Cindy Jennifer, Fion Jenny, Yang Jerry, Jerry Jesslyn, Jesslyn JUNIANTO JUNIANTO Juriana, Elvi Kelvin Kelvin Lady, Lady Larissa, Jesslyn Liana, Jumi Lien, Tan Phey Lily Purwianti Lim, Nicholas Liu, Lisa Carline Maitri, Badra Marcella, Kenny Melissa Melissa Melvin, Melvin Nicholas, Nicholas Nurjanah, Listia Ong, Jovi Ong, Teddy Purwianti , Lily Rena Rena Renaldi, Angelina Julia Richmond, Richmond Ridhayati Farid Saputra, Eric Gilbert Saputra, Osgood Feriady Darma Serly, Serly Shevia, Shevia Sia, Zendi Sinambela, Fitriana Aidnilla Sinambella, Fitriana Aidnilla Sitompul, Yerry Mia Br. Styvani, Sherlyca Susanti, Oktris Sutjiali, Florensia Syahara, Elvina Thai, Kristina Tina, Tina Tyana Tyana, Tyana Valentina, Eni Vanders, William Verandi, Rizal Vinchen, Hendri Wenny, Wenny Wiliyan, Hendy Wilyanto, Adi Yodiputra, Jason Yuki, Narumi Zai, Immanuel