Article Per Year (5 Year)
p-Index From 2021 - 2026
5.624
P-Index
This Author published in this journals
All Journal Ulul Albab: Jurnal Studi Islam Jurnal Informatika dan Teknik Elektro Terapan Jurnal Pendidikan : Riset dan Konseptual JMM (Jurnal Masyarakat Mandiri) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Istinbath : Jurnal Hukum International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Impresi Indonesia Journal Of World Science Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Journal of Comprehensive Science Proceeding ISETH (International Summit on Science, Technology, and Humanity) Jurnal Studi Keperawatan Jurnal Pendidikan, Sains dan Teknologi Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Indonesian Research Journal on Education Madani: Multidisciplinary Scientific Journal Jurnal Pengabdian West Science Jurnal Kendali Teknik dan Sains Pubmedia Jurnal Penelitian Tindakan Kelas Indonesia Student Research Journal JEBD Jurnal Medicare NGARSA: Journal of Dedication Based on Local Wisdom Baileo: Jurnal Sosial Humaniora Jurnal Penelitian dan Pengkajian Ilmiah Jurnal Intelek Dan Cendikiawan Nusantara Al-Istinbath : Jurnal Ilmu Hukum dan Hukum Keluarga Islam Jurnal Pendidikan Progresif Journal of Community Service: In Economic, Business, and Islamic Finance Journal of Digital Marketing and Search Engine Optimization Journal of Literary Prose and Society Islamic Counseling and Parenting Journal Jurnal of Psycholinguistics Digital Agriculture and Innovation Journal Livestock Science and Innovation Journal Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya
Nur Alifah
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 42 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Journal of Digital Marketing and Search Engine Optimization

 1 
The Implementation of Data Analytics in Digital Marketing to Improve Business Performance Alifah, Nur
Journal of Digital Marketing and Search Engine Optimization Vol. 1 No. 1 (2024): Journal of Digital Marketing and Search Engine Optimization
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jseo.v1i1.1

Abstract

n the digital age, marketing practices have undergone a significant transformation with the integration of data analytics. This study aims to explore how the implementation of data analytics in digital marketing can enhance business performance. By analyzing consumer behavior patterns, campaign effectiveness, and channel performance, businesses can make informed decisions and optimize their marketing strategies. This research employs a qualitative descriptive methodology through a comprehensive literature review from academic journals, industry reports, and white papers. The findings reveal that proper utilization of data analytics contributes to higher return on investment (ROI), personalized marketing experiences, and better customer engagement. However, challenges such as data integration, privacy concerns, and skill shortages remain significant barriers. The paper emphasizes the importance of ethical data use, skilled workforce development, and strategic planning in fostering a data-driven marketing culture. Companies that invest in robust analytics infrastructure and foster data literacy across departments are better equipped to respond to market dynamics and consumer preferences. This research provides actionable insights for marketers, data analysts, and business decision-makers aiming to leverage data analytics to drive performance, innovation, and competitiveness in the digital marketplace.
Integration of AI Chatbot in Digital Marketing Strategy: A Case Study on E-commerce Skincare Alifah, Nur
Journal of Digital Marketing and Search Engine Optimization Vol. 2 No. 1 (2025): Journal of Digital Marketing and Search Engine Optimization
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jseo.v2i1.6

Abstract

The development of digital technology is driving a major transformation in marketing strategies, one of which is through the integration of Artificial Intelligence (AI)-based chatbots in the e-commerce sector. This research is motivated by the need for skincare e-commerce to increase customer engagement, accelerate sales conversion, and build loyalty through a more personalized and efficient approach. This study aims to analyze the effect of AI chatbot integration in digital marketing strategies on customer engagement, sales conversion, and customer loyalty in the skincare e-commerce industry. The research method uses a descriptive qualitative approach with data collection techniques through in-depth interviews, observation, and documentation on several skincare e-commerce in Indonesia. Data were analyzed using the Miles and Huberman interactive analysis model, which includes data reduction, data presentation, and conclusion drawing. The results showed that the integration of an AI chatbot was able to increase the average duration of customer interactions, accelerate the buying process by increasing the conversion rate from 2.3% to 5.7%, and strengthen customer loyalty through data analytics-based personalization services. AI chatbots play an important role in optimizing the customer journey in a faster and more relevant way. The conclusion of this study confirms that the use of AI chatbots can be an effective strategy in strengthening the competitive position of skincare e-commerce in the digital era. The practical implications of this research encourage companies to develop chatbots based on customer behavior analytics and pay attention to customer data security aspects.
Co-Authors Agis Ahmad Rodiansjah Agus Gilang Hermawan Agus Rohmat Hidayat Ahmad, Aktsar Roskiana Aji, Darojat Laksito Ali Mutafi Amanda, Feby Adelia Ana Pratiwi, Ana Andika Cahya Febriawan Anggraini Dwi Kurnia Anton, Secendry R. Anwar, Aulia Arifbillah Ardhika Achmad Gustama Asiah, Sindi Nur Audhain, M Da’i Ayu, Rani Benny Afwadzi, Benny Cecep Agus Chamdani, Yusup Desmira Desmira, Desmira Didik Aribowo Dina, Aulia Rahma Durahman, Eva utami Dwi Cahyono, Bagus Elan Maulani, Isma Elfriza Putri Indrayanti Fadillah, Ega Nur Fahmi, Cahyaning Azami FAISAL HARIS Falah, Zidnal Fitriyanti, Elvira Gelen Veranda Deanda Gubayana, Hansen Hakim, Faisal Hasanah, Suci Hasriyanti Hidayati, Tutik Huda, Ghisma Nur Iman, Atep Julian Muhammad Zaky Juniwan Juniwan Kadir Kadir Khairi Hakim, Fachri Rajib Khairul Umam Lailatul Masruroh Lativah, Evi Lestari, Anisa Ayu Dwi Mannan, Abdul Muammar Fawwaz Muhammad Hafis murdiyanto, joko Nafisa, Amilatun Naufal, Nabil Nendi, Ikhsan Novitasari, Rossalina Nur Fadhilah Amir Fadhilah Amir Amir Nur Melizza Nuraeni Salsabila, Irma Nurfitraini Nurhidayati, Eni Nuriatullah Nurilla Kholidah Nurwijayanti Oga Laksana, Medika Orizativa Jami Paz, Luciana Perdiansah, Edli Putri Andini Maulana Rahmat, Alif Ramadhan, Fatih Humam Rayyani Waode Ria Lestari, Ria Rizky Sabili Salam Rodiansjah, Agis Ahmad Roibin Saflesa, Arius Tonce Saona Saona, Saona Sa’adah, Siti Naila Sella, Nursella Anggraini Sheilla Ayu Aqillah Siti Rohimah Sofyan, Syaakir Sugeng Hermanto, Sugeng Syakirah Teguh Wahyudi Wahyudi Tiara Aprilia Kulsum Tristiyanto, Edy Utami, Ana Fajri Viviani, Risma Wahida Yuliana Wahyu Hidayat Wardana, Iga Warijan Warijan Wisni, Anggrieni Yusrina Syirly Salsabil Azzahra Zuhriyah, Nabilaa Faizatuz