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Alwiyah Alwiyah
Universitas Wiraraja Madura
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Journal : Technomedia Journal

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Inovasi Manajemen Pengajuan Judul Kuliah Kerja Praktek (KKP) Berbasis Laravel Framework Alwiyah, Alwiyah; Sayyida, Sayyida; Sunarya, Po Abas; Apriliasari, Dwi
Technomedia Journal Vol 7 No 2 October (2022): TMJ (Technomedia Journal)
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (477.46 KB) | DOI: 10.33050/tmj.v7i2.1902

Abstract

Penelitian ini bertujuan untuk memberikan inovasi manajemen penginputan judul kuliah kerja praktek secara online berbasis laravel. Berkembang pesatnya angka positif Covid-19 membuat dunia menjadi resah, termasuk negara Indonesia yang sudah melalui 1 tahun lebih masa pandemi terhitung dari bulan Maret 2020 hingga bulan Mei 2021. Lonjakan kasus positif Covid-19 memberikan dampak yang signifikan dalam keberlangsungan proses mengajar lembaga pendidikan. Covid-19 memaksa terjadinya transformasi digital menuju era pendidikan 4.0. Teknologi menjadi satu - satunya jawaban yang dapat membantu selama semasa pandemi, dengan adanya teknologi proses belajar mengajar tetap dijalankan, rapat, diskusi dan hal lainnya tetap berlangsung secara online. Dengan transformasi digital membuat cara konvensional tergantikan, salah satunya penginputan judul Kuliah Kerja Praktek (KKP) pada Universitas Raharja yang memanfaatkan kemampuan Ms. Excel. Pelayanan input judul KKP secara offline ini harus tergantikan, mengingat adanya Large-scale Social Restrictions yang mengharuskan mahasiswa melakukan kontak jarak jauh dengan pengurus penginputan judul KKP serta mengurangi pelayanan mengisi formulir yang cukup memakan waktu serta terjadinya kesalahan input data. Metode yang digunakan dalam penelitian adalah metode Agile Scrumban yang menjadi referensi dalam pengerjaan teknologi berbasis laravel. Dengan hadirnya teknologi ini menjadi temuan dalam menggantikan metode konvensional serta terobosan di masa pandemi yang serba digital. Penerapan penginputan KKP online, dapat memberikan kemudahan dan efisiensi dalam pengerjaannya
Pengaruh User Generated Content, Brand Image, dan Hedonic Value terhadap Minat Pembelian pada Produk Salted Egg Milea: The Influence of User Generated Content, Brand Image, and Hedonic Value on Purchase Interest in Salted Egg Milea Products Lawrence, Lucas; Rochefort, Thomas; Alwiyah, Alwiyah; Millah, Shofiyul
Technomedia Journal Vol 9 No 2 Oktober (2024): TMJ (Technomedia Journal)
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v9i2.2327

Abstract

This study aims to examine the influence of three main factors, User Generated Content (UGC), Brand Image, and Hedonic Value on consumer Purchase Intention towards Salted Egg Milea products. In today's digital era, the use of social media has become one of the main tools in product marketing. UGC is content created by users to recommend or reflect experiences with certain products, increasingly becoming a concern in marketing strategies. On the other hand, brand image is also known as consumer perceptions of brands that can influence their purchasing behavior. This study uses a quantitative approach method and data were collected through a survey of 113 respondents who are active social media users and have knowledge about Salted Egg Milea products. Data analysis techniques use Structural Equation Modeling (SEM) to test the relationship between the variables studied. The results of the study indicate that User Generated Content has a positive and significant influence on purchase intention of Salted Egg Milea products. In addition, brand image is also proven to have a positive and significant influence on purchase intention. The managerial implications of these findings are the importance of utilizing UGC and building a strong brand image to increase consumer purchase intention towards Salted Egg Milea products. This study contributes to the understanding of the influence of these factors in the context of marketing food and beverage products, especially salted egg products.
Co-Authors Abdul Kharis Almasyhari Abdullah, Muhammad Hanif Abrori, Faizul Achmad Baihaki Achmad Baihaki Afi Parnawi Afitri, Afni Akmal Rafif Yunandra Andwiani Sinarasri Anggy Giri Prawiyogi Apriliasari, Dwi Ardiansah, Andikha Arief Budiman Arora, Kawal Asriansyah, Muhammad Abi Ayu Noviani Hanum Bennet, Daniel Berlin Any budiarty, frizca Charis Sholihin Cheetah Savana Putri Dwi Andayani, Dwi DWI CAHYONO Dyah Harilistyorini Dyah Nirmala Arum Janie Efa Ayu Nabila Efa Ayu Nabila Eka Amelia Elvada, Yasega Ery Wibowo Fahrudin, Rifqi Faizul Abrori Faizul Abrori Farid Naya Fatmasari Sukesti Fatmawati Fatmawati Febriyanti, Dewi Fikri, Hilmi Fima Fastaqima Greisy, Chloe Haerudin Hardiwinoto Hardiwinoto Hardiwinoto Harries Madiistriyatno, Harries Hartono, Rudi Hasan, F. Herwin Lukito, Herwin Husnul Khatimah Ida Yuliana Ika Fatmawati Pramasari Khairunnisa, Novita Khanza, Aulia Khatik, Nur Kristanto, Wisnu Aji Dwi Kristiana, Ida Kusuma, Idfi Widya Lawrence, Lucas Lazirkha, Diana Putri Lena Rosida Liyanto Liyanto Louangdy, Toto Thinakone Lyraa, Naomi Maghfiratul Azizah Maibang, W.S Mey Anggaraeni Millah, Shofiyul Moh. Kurdi Mohammad Ridwan Muhamad Yusup Muhammad Ainul Yaqin Muhammad Faisal Muhammad Yusup Musdalifah Musdalifah Muzakka, Anis Nesti Anggraini Santoso Nirmalah, Fitrah Noviani Hanum, Ayu Nugroho, Nandra Eko Nur Khamidah Nur Khatik Nurcahyono Nurcahyono Nurcahyono Nurcahyono, Nurcahyono Nurina Dyah Larasaty, Nurina Dyah Nurzainah Ginting P. Patriani Padeli Padeli Po Abas Sunarya Purba, Dea Ade Yoan Pusparini, Ida Ayu Nandi Putri, Dian Mustika Putri, Salma Putriska, Agda Edita Qurotul Aini R. Ery Wibowo Raden Ery Wibowo Rahma, Tasya Alfian Rahmawati, Alfina Rahmawati, Mega Sucipto Ramadhan, Ilham Syahrul Ramadhan, Tarisya Ramadhani, Muhammad Syahrul Rayatul Aminah Rochefort, Thomas Sayyida Sayyida Sayyida Sayyida Sayyida Sholihah, Dewi Deniaty Simamora, David Rivano Sinclair, Amelia Sitepu, S. A. P. Sri Watini Suharwanto, Ir. Sulistiawati Sulistiawati Sunarjo, Richard Andre Syahril Syahril Syahril Syahril Syarief Nur Husin Tiwari, Uday Kishor Tri Gunawan Triska Juliyani Triyono Triyono Umi Salamah umi solechah Untung Rahardja Victorianda Wahyu, Suciati Rindang Yolandari, Aulia Yunilas