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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam SEIKO : Journal of Management & Business JURNAL MANAJEMEN (EDISI ELEKTRONIK) Enrichment : Journal of Management Prosiding Conference on Research and Community Services Soeropati: Journal of Community Service Journal of Sharia Economics Al-MIKRAJ: Jurnal studi Islam dan Humaniora Al-Manahij : Jurnal Kajian Hukum Islam Jurnal Pengabdian Masyarakat Bestari (JPMB) Formosa Journal of Applied Sciences (FJAS) Akademika : Jurnal Pemikiran Islam Innovation Business Management and Accounting Journal Populer: Jurnal Penelitian Mahasiswa INCOME: Indonesian Journal of Community Service and Engagement Journal of Islamic Economics Lariba Community: Jurnal Pengabdian Pada Masyarakat Business and Investment Review Science Contribution to Society Journal Neraca Manajemen, Akuntansi, dan Ekonomi JCAIP: Journal of Contemporary Applied Islamic Philanthropy Commodities, Journal of Economic and Business International Journal of Islamic Economics (IJIE) Jurnal Ekonomi, Manajemen, Akuntansi
Diana Ambarwati
STAIN Metro
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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Developing a Community-Based Digital Branding Ecosystem for Kampung Keren Tourism at Sumber Banteng, Kediri Munawaroh, Nuril Aullia; Ambarwati, Diana; Sa'adillah S.A.P, Rangga; Ilham, Moh.
Jurnal Soeropati Vol 7 No 2: May 2025
Publisher : LPPM Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/js.v7i2.6271

Abstract

This community service project aims to enhance the digital promotion of Kampung KEREN Sumber Banteng, Kediri, a high-potential tourism village with low digital visibility. Key challenges include unintegrated digital channels, a lack of structured storytelling, big77 and limited capacity in content management. The program implements a community-based digital branding ecosystem by integrating platforms like Instagram, Website, Google Maps, WhatsApp Business, and Linktree. Using a participatory approach, local tourism actors (Pokdarwis and UMKM) were involved in planning, training, and implementation. Based on the visitor journey and local storytelling, the project led to improved digital presence, enhanced content creation skills, and the emergence of user-generated content (UGC). This initiative offers a replicable model for digital branding in tourism villages and highlights digital marketing's role in empowering local communities.
Do attraction, accesibility, amenities and ancillary for interest visiting of visitor? the role of customers satisfaction Ambarwati, Diana; Munawaroh, Nuril Aulia
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1718

Abstract

This study aims to determine the effect of attractiveness, accessibility, amenities and ancillaries on visit interest through customer satisfaction and add experience for researchers in applying research variables. This research employs a quantitative methodology. Using a purposive sample technique, the population and sample for this study consisted of 33 visitors to Kampung Tani, Jamsaren, Kediri City, who came between July and August of 2023. According to the study's findings, factors like attraction, accessibility, amenities, and ancillary services had no discernible positive impact on tourists' desire to visit. Visitor satisfaction is not directly and significantly positively impacted by the factors of attraction, accessibility, and amenities. On visitor satisfaction, however, the ancillary variable has a direct and noteworthy positive impact. The impact of the attraction, accessibility, and amenities cannot be mitigated by the positive, negligible variable of visitor satisfaction. The positive, insignificant variable of visitor satisfaction cannot mediate the influence of the attraction, accessibility, amenities and ancillary variables indirectly on the variable of interest in visiting Kampung Tani, Jamsaren, Kediri City.
The Role of Entrepreneurial Marketing and Entrepreneurial Orientation in Improving SMEs Performance (Study on Kampung Tahu Kediri) Ambarwati, Diana; Munawaroh, Nuril Aulia; Ramadhan, Tri Sugiarti; Rahmadi, Afif Nur
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 2 (2025): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i2.6542

Abstract

This study aims to analyze the influence of entrepreneurial marketing and entrepreneurial orientation on the performance of small and medium-sized tofu producers in Kampung Tahu Kediri, considering the role of marketing strategy as a mediator and marketing capability as a moderator. The research population consisted of all SMEs that are members of the Paguyuban Tahu in Kampung Tahu Kediri, with a sample size of 43 respondents selected using saturated sampling. The PLS-SEM approach was used to evaluate primary data collected via surveys. The results indicate that entrepreneurial marketing has a positive and significant effect on marketing strategy and SME performance, while entrepreneurial orientation does not have a significant effect and tends to be negative on both; marketing strategy contributes positively and significantly to SME performance, but marketing capability does not have a significant effect or moderation in the relationship, and marketing strategy does not mediate the influence of entrepreneurial marketing and entrepreneurial orientation on SME performance. The novelty of this study lies in the strong direct impact of entrepreneurial marketing on the performance of tofu-processing SMEs in a local community context, while entrepreneurial orientation shows a negative tendency, providing new insights into the dynamics of entrepreneurial characteristics in traditional businesses. The implications of these findings emphasize the importance of focusing on product innovation and adaptive marketing strategies, as well as the need for government and supporting institutions to strengthen marketing capabilities and business sustainability of SMEs
Pengaruh Penghargaan, Pengembangan Karir Dan Gaya Kepemimpinan Transformasional Terhadap Employee Job Statisfaction Pada Koperasi Karyawan Mekar PT. Gudang Garam Tbk Kediri Deniasari, Misinta; Saptaria, Lina; Ambarwati, Diana
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 6: September 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i6.11317

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh variabel Reward, Pengembangan Karir, Gaya Kepemimpinan, Statistik Kerja Karyawan pada Koperasi Karyawan Mekar PT Gudang Garam Tbk Kediri. Penelitian ini merupakan penelitian kuantitatif dengan pengumpulan data berupa kuesioner. Sampel yang digunakan dalam penelitian ini sebanyak 75 karyawan yang diambil dengan menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa reward berpengaruh positif parsial terhadap Statistik Kerja Karyawan pada Koperasi Karyawan Mekar PT Gudang Garam Tbk Kediri. Pengembangan karir berpengaruh positif parsial terhadap Statistik Kerja Karyawan pada Koperasi Karyawan Mekar PT Gudang Garam Tbk Kediri. Gaya kepemimpinan transformasional berpengaruh positif parsial terhadap Statistik Kerja Karyawan pada Koperasi Karyawan Mekar PT Gudang Garam Tbk Kediri. Secara simultan hasil penelitian menunjukkan bahwa variabel Reward, Pengembangan Karir, Gaya Kepemimpinan, berpengaruh positif dan signifikan terhadap Statistik Kerja Karyawan pada Koperasi Karyawan Mekar PT Gudang Garam Tbk Kediri.
Pengaruh Manajemen Konflik, Kompetensi, Dan Kesejahteraan Karyawan Terhadap Kepuasan Kerja Karyawan Di Koperasi Mekar PT Gudang Garam Tbk Kediri Angela Vila Utanti, Dea; Saptaria, Lina; Ambarwati, Diana
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 6: September 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i6.11651

Abstract

Penelitian ini bertujuan untuk menjelaskan dan membuktikan hipotesis mengenai Pengaruh Manajemen Konflik, Kompetensi dan Kesejahteraan Karyawan terhadap Kepuasan Kerja Karyawan di Koperasi Mekar PT. Gudang Garam Tbk. Kediri. Penelitian ini menggunakan purposive sampling dengan sampel karyawan tetap masing-masing divisi Koperasi Mekar PT Gudang Garam Tbk. Kediri yang telah bekerja minimal 5 tahun. Penelitian ini melibatkan 133 karyawan dengan sampel sebanyak 44 orang. Analisis data dilakukan dengan menggunakan SPSS 25 for Windows melalui uji instrumen, asumsi klasik, regresi linier berganda, uji hipotesis, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa manajemen konflik tidak berpengaruh signifikan terhadap kepuasan kerja, sedangkan kompetensi dan kesejahteraan karyawan berpengaruh signifikan di Koperasi Mekar PT Gudang Garam Tbk. Kediri.
Pengaruh Disiplin Kerja, Reward Dan Punisment Terhadap Produktivitas Kerja Karyawan PT Sinergi Gula Nusantara Rahmawati, Puja; Saptaria, Lina; Ambarwati, Diana
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 1: November 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i1.12060

Abstract

Penelitian ini bertujuan untuk menjelaskan dan membuktikan hipotesis mengenai pengaruh Pengaruh Disiplin Kerja, Reward, Dan Punishment Terhadap Produktivitas Kerja Karyawan Pt Snergi Gula Nusantara (PG Pesantren). Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah sampel jenuh dan jenis penelitian ini kuantitatif dengan dengan sampel sebanyak 139 karyawan. Teknik analisis yang digunakan : uji validitas, uji reliabilitas, uji normalitas,uji linearitas, uji multikoleniaritas, uji heteroskedastisitas, uji regresi linier berganda, uji t (parsial), uji F (simultan) dan koefisien determinan R2 .Berdasarkan hasil penelitian menunjukkan secara parsial Disiplin Kerja berpengaruh negatif dan signifikan terhadap Produktivitas Kerja Karyawan dengan nilai sebesar Sig 0,000 > 0,05. Reward berpengaruh signifikan terhadap Produktivitas Kerja Karyawan dengan nilai sebesar Sig 0,000 > 0,05. Punishment berpengaruh negatif terhadap Produktivitas Kerja Karyawan dengan nilai sebesar Sig 0,015 < 0,05 .Secara simultan disiplin kerja (X1), reward (X2) dan punishment (X3) berpengaruh secara signifikan terhadap produktivitas kerja karyawan hasil sig 0,000 < 0,05. Disarankan bagi perusahaan untuk menyelenggarakan kegiatan sosialisasi dan pelatihan secara rutin terkait peraturan kedisiplinan, sistem reward, serta ketentuan punishment. Kegiatan ini bertujuan untuk menumbuhkan pemahaman dan kesadaran karyawan terhadap kebijakan internal, sehingga mampu mengurangi konflik serta mendorong peningkatan kinerja secara menyeluruh.
Tinjauan Literatur Tentang Etika Pemasaran Syariah: Prinsip, Implementasi, Dan Tantangan Dalam Bisnis Modern Ambarwati, Diana; Abroza, Ahmad
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6125

Abstract

Sharia showcasing morals has ended up an vital subject in cutting edge trade as mindfulness of moral standards in financial exercises proceeds to develop. Sharia promoting centers on the application of Islamic values in showcasing hones, such as equity, straightforwardness, and social duty. This ponder points to supply a comprehensive writing audit on the standards of Sharia promoting morals, its execution in commerce hones, and the challenges companies confront when applying these concepts within the digital period. The investigate strategy utilized may be a subjective writing audit, analyzing 50 pertinent diaries and insightful books. These sources incorporate distributions from 2018 to 2023, centering on Sharia showcasing and Islamic trade practices.The study's discoveries appear that the most standards of Sharia showcasing incorporate trustworthiness (91%), straightforwardness (87%), and adjusting the interface of makers and buyers (82%). In terms of execution, around 75% of companies applying Sharia showcasing techniques detailed an increment in client devotion, whereas 68% of companies experienced feasible commerce development. Be that as it may, the most challenges confronted are the integration of innovation in Sharia promoting (65%) and competition with non-Sharia companies (58%). In conclusion, Sharia promoting can be an successful technique for building customer believe and guaranteeing trade maintainability. Be that as it may, way better adjustment to present day innovation and worldwide showcase challenges is required.
Optimizing Business Potential: Digital Marketing Training for Online Success in Educational Tourism in Kampung Lele District of Kediri Selviasari, Rike; Ambarwati, Diana
Jurnal Pengabdian Masyarakat Bestari Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v3i5.9278

Abstract

This research aims to increase the knowledge and skills of MSME players in the field of digital marketing, especially Search Engine Optimization (SEO). This research was carried out using training methods for Karang Taruna and employees of Kampung Lele Tourism in Kediri Regency. The research results show that SEO training is effective in increasing participants' knowledge and skills. Training participants are able to understand the concepts of SEO, on-page SEO, and off-page SEO. Participants are also able to apply SEO on the Kampung Lele Tourism website.
Pelatihan Manajemen dan Penguatan Kelembagaan bagi Pokdarwis di Kampung Tani Jamsaren Kota Kediri Ambarwati, Diana; Rike Selviasari
INCOME: Indonesian Journal of Community Service and Engagement Vol 2 No 4 (2023)
Publisher : EDUPEDIA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/income.v2i4.858

Abstract

Pada beberapa kampung wisata, pengetahuan tentang pelatihan manajemen dan penguatan kelembagaan pokdarwis dinilai masih minim. Hal ini dapat dibuktikan belum adanya sosialisasi terkait kedua hal tersebut dan belum adanya SK kepengurusan pokdarwis yang disahkan oleh walikota. Atas dasar hal inilah, tim pelaksana pengabdian masyarakat memberikan pelatihan manajemen dan pendampingan penguatan kelembagaan pada pokdarwis di Kampung Tani, Kelurahan Jamsaren, Kota Kediri. Tujuan kegiatan ini untuk peningkatan manajemen pengelolaan wisata dan munculnya legalitas secara sah akan kelembagaan pokdarwis Kampung Tani melalui seminar dan diskusi interaktif yang dilaksanakan pada Senin, 14 Agustus 2023 dengan peserta 21 orang anggota pokdarwis. Pelaksanaan kegiatan ini terdiri dari 3 (tiga) tahapan yaitu tahap persiapan, pelaksanaan serta penutup dan tindak lanjut. Peserta merespon dengan sangat positif adanya website yang dibuatkan oleh pemateri dan mahasiswa KKN Uniska 2023 dan berjanji akan segera membuat paket wisata serta menyusun brosur. Peserta berkeinginan untuk didampingi kembali dalam pengelolaan manajemen pokdarwis.
Brand Satisfaction, Brand Trust and Brand Loyalty : The Mediating Role of Brand Performance and The Moderating Role of Market Rationally in Culinary Industry Ambarwati, Diana; Sudarmiatin; Indah Yuni Astuti
Formosa Journal of Applied Sciences Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i4.8871

Abstract

This research aims to determine whether brand performance predictions have a direct influence on brand loyalty, brand satisfaction and brand trust have a direct influence on brand loyalty, brand satisfaction and brand trust have a direct influence on brand performance and rational market have a direct influence on brand loyalty and market rationally in moderating brand satisfaction and brand trust directly on brand loyalty and brand performance predictions in mediating brand satisfaction and brand trust indirectly on brand loyalty at CV. Wijaya Kembar. The population and sample of 150 customers who bought brand products Wijaya Kembar in March 2024 are used in this quantitative study. This study employed a questionnaire for data collection, and SmartPLS3 was used for analysis. The results showed that market rationality cannot moderate the influence of brand satisfaction and brand trust directly on brand loyalty; market rationality has no direct and negative influence on brand loyalty; brand performance cannot mediate the influence of brand satisfaction and brand trust indirectly and negatively on brand loyalty; brand trust does not have a direct or positive effect on brand loyalty and brand performance; and brand trust does not have a direct or positive effect on brand loyalty but has a direct and positive effect on brand performance variable. at CV. Wijaya Kembar.
Co-Authors Abroza, Ahmad Afif Nur Rahmadi, Afif Nur Afisa, Tiara Ahmad Djalaludin Angela Vila Utanti, Dea Astri Yusniarti Asy'arie, Bima Fandi Deniasari, Misinta Diantoro, Arif Evasari, Aprilia Dian Gandhi, Aryo Geubirina, Thera Najwa Ajeng Java Hendratno, Dian Safira Putri Hermanita Hermanita, Hermanita Hilal, Achmad Ilham, Moh. IMAM MUSTOFA Indah Yuni Astuti, Indah Irawan, Endri Jatmiko, Udik Lestari, Veronika Nugraheni Sri Maheswara, Elma Ayudhia Mubasit Mubasit, Mubasit Muhammad Iqbal Fasa Munawaroh, Nuril Aullia Nasuha, Ahmad Failasuf Nur Laili Nurali Agus Najibul Z Nuril Aulia Munawaroh Nurmawati Nurmawati Pambudi, Firman Tulus Rahmawati, Puja Ramadhan, Tri Sugiarti Reginawati, Temi Rike Selviasari Rohman, Saiful Nur Rosidi Rosidi Sa'adillah S.A.P, Rangga Saptaria, Lina Saptaria, Lina Saputro, Rafi Eko Sauqi, Muhammad Selviasari, Rike Sofiana, Putri Srikalimah, Srikalimah Sudarmiatin Sutariyono, Sutariyono Tangga, Davis Harya Taufik Akbar Umi Nadhiroh Utomo, Yudo Bismo Wicaksana, Calvin Pandu Yahya, Alwi Yudiarto Perdana Putra, Yudiarto Perdana Zamzam, Nurali Agus Najibul