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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam JURNAL MANAJEMEN MOTIVASI SEIKO : Journal of Management & Business JURNAL MANAJEMEN (EDISI ELEKTRONIK) Enrichment : Journal of Management Prosiding Conference on Research and Community Services Soeropati: Journal of Community Service Jurnal Penelitian Journal of Sharia Economics Al-MIKRAJ: Jurnal studi Islam dan Humaniora Al-Manahij : Jurnal Kajian Hukum Islam Jurnal Pengabdian Masyarakat Bestari (JPMB) Formosa Journal of Applied Sciences (FJAS) Akademika : Jurnal Pemikiran Islam INCOME: Indonesian Journal of Community Service and Engagement Journal of Islamic Economics Lariba Business and Investment Review Science Contribution to Society Journal Neraca Manajemen, Akuntansi, dan Ekonomi JCAIP: Journal of Contemporary Applied Islamic Philanthropy Commodities, Journal of Economic and Business International Journal of Islamic Economics (IJIE) Jurnal Ekonomi, Manajemen, Akuntansi
Diana Ambarwati
STAIN Metro
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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The Role of Entrepreneurial Marketing and Entrepreneurial Orientation in Improving SMEs Performance (Study on Kampung Tahu Kediri) Ambarwati, Diana; Munawaroh, Nuril Aulia; Ramadhan, Tri Sugiarti; Rahmadi, Afif Nur
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 2 (2025): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i2.6542

Abstract

This study aims to analyze the influence of entrepreneurial marketing and entrepreneurial orientation on the performance of small and medium-sized tofu producers in Kampung Tahu Kediri, considering the role of marketing strategy as a mediator and marketing capability as a moderator. The research population consisted of all SMEs that are members of the Paguyuban Tahu in Kampung Tahu Kediri, with a sample size of 43 respondents selected using saturated sampling. The PLS-SEM approach was used to evaluate primary data collected via surveys. The results indicate that entrepreneurial marketing has a positive and significant effect on marketing strategy and SME performance, while entrepreneurial orientation does not have a significant effect and tends to be negative on both; marketing strategy contributes positively and significantly to SME performance, but marketing capability does not have a significant effect or moderation in the relationship, and marketing strategy does not mediate the influence of entrepreneurial marketing and entrepreneurial orientation on SME performance. The novelty of this study lies in the strong direct impact of entrepreneurial marketing on the performance of tofu-processing SMEs in a local community context, while entrepreneurial orientation shows a negative tendency, providing new insights into the dynamics of entrepreneurial characteristics in traditional businesses. The implications of these findings emphasize the importance of focusing on product innovation and adaptive marketing strategies, as well as the need for government and supporting institutions to strengthen marketing capabilities and business sustainability of SMEs
Pengaruh Penghargaan, Pengembangan Karir Dan Gaya Kepemimpinan Transformasional Terhadap Employee Job Statisfaction Pada Koperasi Karyawan Mekar PT. Gudang Garam Tbk Kediri Deniasari, Misinta; Saptaria, Lina; Ambarwati, Diana
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 6: September 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i6.11317

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh variabel Reward, Pengembangan Karir, Gaya Kepemimpinan, Statistik Kerja Karyawan pada Koperasi Karyawan Mekar PT Gudang Garam Tbk Kediri. Penelitian ini merupakan penelitian kuantitatif dengan pengumpulan data berupa kuesioner. Sampel yang digunakan dalam penelitian ini sebanyak 75 karyawan yang diambil dengan menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa reward berpengaruh positif parsial terhadap Statistik Kerja Karyawan pada Koperasi Karyawan Mekar PT Gudang Garam Tbk Kediri. Pengembangan karir berpengaruh positif parsial terhadap Statistik Kerja Karyawan pada Koperasi Karyawan Mekar PT Gudang Garam Tbk Kediri. Gaya kepemimpinan transformasional berpengaruh positif parsial terhadap Statistik Kerja Karyawan pada Koperasi Karyawan Mekar PT Gudang Garam Tbk Kediri. Secara simultan hasil penelitian menunjukkan bahwa variabel Reward, Pengembangan Karir, Gaya Kepemimpinan, berpengaruh positif dan signifikan terhadap Statistik Kerja Karyawan pada Koperasi Karyawan Mekar PT Gudang Garam Tbk Kediri.
Pengaruh Manajemen Konflik, Kompetensi, Dan Kesejahteraan Karyawan Terhadap Kepuasan Kerja Karyawan Di Koperasi Mekar PT Gudang Garam Tbk Kediri Angela Vila Utanti, Dea; Saptaria, Lina; Ambarwati, Diana
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 6: September 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i6.11651

Abstract

Penelitian ini bertujuan untuk menjelaskan dan membuktikan hipotesis mengenai Pengaruh Manajemen Konflik, Kompetensi dan Kesejahteraan Karyawan terhadap Kepuasan Kerja Karyawan di Koperasi Mekar PT. Gudang Garam Tbk. Kediri. Penelitian ini menggunakan purposive sampling dengan sampel karyawan tetap masing-masing divisi Koperasi Mekar PT Gudang Garam Tbk. Kediri yang telah bekerja minimal 5 tahun. Penelitian ini melibatkan 133 karyawan dengan sampel sebanyak 44 orang. Analisis data dilakukan dengan menggunakan SPSS 25 for Windows melalui uji instrumen, asumsi klasik, regresi linier berganda, uji hipotesis, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa manajemen konflik tidak berpengaruh signifikan terhadap kepuasan kerja, sedangkan kompetensi dan kesejahteraan karyawan berpengaruh signifikan di Koperasi Mekar PT Gudang Garam Tbk. Kediri.
Pengaruh Disiplin Kerja, Reward Dan Punisment Terhadap Produktivitas Kerja Karyawan PT Sinergi Gula Nusantara Rahmawati, Puja; Saptaria, Lina; Ambarwati, Diana
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 1: November 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i1.12060

Abstract

Penelitian ini bertujuan untuk menjelaskan dan membuktikan hipotesis mengenai pengaruh Pengaruh Disiplin Kerja, Reward, Dan Punishment Terhadap Produktivitas Kerja Karyawan Pt Snergi Gula Nusantara (PG Pesantren). Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah sampel jenuh dan jenis penelitian ini kuantitatif dengan dengan sampel sebanyak 139 karyawan. Teknik analisis yang digunakan : uji validitas, uji reliabilitas, uji normalitas,uji linearitas, uji multikoleniaritas, uji heteroskedastisitas, uji regresi linier berganda, uji t (parsial), uji F (simultan) dan koefisien determinan R2 .Berdasarkan hasil penelitian menunjukkan secara parsial Disiplin Kerja berpengaruh negatif dan signifikan terhadap Produktivitas Kerja Karyawan dengan nilai sebesar Sig 0,000 > 0,05. Reward berpengaruh signifikan terhadap Produktivitas Kerja Karyawan dengan nilai sebesar Sig 0,000 > 0,05. Punishment berpengaruh negatif terhadap Produktivitas Kerja Karyawan dengan nilai sebesar Sig 0,015 < 0,05 .Secara simultan disiplin kerja (X1), reward (X2) dan punishment (X3) berpengaruh secara signifikan terhadap produktivitas kerja karyawan hasil sig 0,000 < 0,05. Disarankan bagi perusahaan untuk menyelenggarakan kegiatan sosialisasi dan pelatihan secara rutin terkait peraturan kedisiplinan, sistem reward, serta ketentuan punishment. Kegiatan ini bertujuan untuk menumbuhkan pemahaman dan kesadaran karyawan terhadap kebijakan internal, sehingga mampu mengurangi konflik serta mendorong peningkatan kinerja secara menyeluruh.
Optimizing Business Potential: Digital Marketing Training for Online Success in Educational Tourism in Kampung Lele District of Kediri Selviasari, Rike; Ambarwati, Diana
Jurnal Pengabdian Masyarakat Bestari Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v3i5.9278

Abstract

This research aims to increase the knowledge and skills of MSME players in the field of digital marketing, especially Search Engine Optimization (SEO). This research was carried out using training methods for Karang Taruna and employees of Kampung Lele Tourism in Kediri Regency. The research results show that SEO training is effective in increasing participants' knowledge and skills. Training participants are able to understand the concepts of SEO, on-page SEO, and off-page SEO. Participants are also able to apply SEO on the Kampung Lele Tourism website.
Pelatihan Manajemen dan Penguatan Kelembagaan bagi Pokdarwis di Kampung Tani Jamsaren Kota Kediri Ambarwati, Diana; Rike Selviasari
INCOME: Indonesian Journal of Community Service and Engagement Vol 2 No 4 (2023)
Publisher : EDUPEDIA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/income.v2i4.858

Abstract

Pada beberapa kampung wisata, pengetahuan tentang pelatihan manajemen dan penguatan kelembagaan pokdarwis dinilai masih minim. Hal ini dapat dibuktikan belum adanya sosialisasi terkait kedua hal tersebut dan belum adanya SK kepengurusan pokdarwis yang disahkan oleh walikota. Atas dasar hal inilah, tim pelaksana pengabdian masyarakat memberikan pelatihan manajemen dan pendampingan penguatan kelembagaan pada pokdarwis di Kampung Tani, Kelurahan Jamsaren, Kota Kediri. Tujuan kegiatan ini untuk peningkatan manajemen pengelolaan wisata dan munculnya legalitas secara sah akan kelembagaan pokdarwis Kampung Tani melalui seminar dan diskusi interaktif yang dilaksanakan pada Senin, 14 Agustus 2023 dengan peserta 21 orang anggota pokdarwis. Pelaksanaan kegiatan ini terdiri dari 3 (tiga) tahapan yaitu tahap persiapan, pelaksanaan serta penutup dan tindak lanjut. Peserta merespon dengan sangat positif adanya website yang dibuatkan oleh pemateri dan mahasiswa KKN Uniska 2023 dan berjanji akan segera membuat paket wisata serta menyusun brosur. Peserta berkeinginan untuk didampingi kembali dalam pengelolaan manajemen pokdarwis.
Brand Satisfaction, Brand Trust and Brand Loyalty : The Mediating Role of Brand Performance and The Moderating Role of Market Rationally in Culinary Industry Ambarwati, Diana; Sudarmiatin; Indah Yuni Astuti
Formosa Journal of Applied Sciences Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i4.8871

Abstract

This research aims to determine whether brand performance predictions have a direct influence on brand loyalty, brand satisfaction and brand trust have a direct influence on brand loyalty, brand satisfaction and brand trust have a direct influence on brand performance and rational market have a direct influence on brand loyalty and market rationally in moderating brand satisfaction and brand trust directly on brand loyalty and brand performance predictions in mediating brand satisfaction and brand trust indirectly on brand loyalty at CV. Wijaya Kembar. The population and sample of 150 customers who bought brand products Wijaya Kembar in March 2024 are used in this quantitative study. This study employed a questionnaire for data collection, and SmartPLS3 was used for analysis. The results showed that market rationality cannot moderate the influence of brand satisfaction and brand trust directly on brand loyalty; market rationality has no direct and negative influence on brand loyalty; brand performance cannot mediate the influence of brand satisfaction and brand trust indirectly and negatively on brand loyalty; brand trust does not have a direct or positive effect on brand loyalty and brand performance; and brand trust does not have a direct or positive effect on brand loyalty but has a direct and positive effect on brand performance variable. at CV. Wijaya Kembar.
Investigating Islamic Business Ethics Practice Toward Millennial Muslim Generation Laili, Nur; Fasa, Muhammad Iqbal; Ambarwati, Diana
Li Falah: Journal of Islamic Economics and Business Vol. 8 No. 1 (2023): June 2023
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v8i1.3192

Abstract

Islamic business ethics has the most basic purpose of a business, which is to benefit and take blessings from activities carried out by others who need it. This study aims to find out how the application of business ethics among the Muslim millennial generation is in accordance with business ethics in Islam. Later, it is hoped that the results of this paper can be used as a working concept (framework) or model for other business actors. The research was conducted in the form of a descriptive study using literature and research development based on the results of research that had been done previously. The results show that business actors among the Muslim millennial generation have implemented Islamic business ethics. In running a business or business activities, business people have understood and practiced the basic principles or values of Islam based on the Qur'an and Hadith. The application of business ethics in Islam includes several aspects, namely principles, prices, marketing (advertising or promotion), and production.
Living Islamic Law in Indigenous Communities in Indonesia: Integration of Fiqh in the Tradition of Mu’amalah of the Muslim Community of Banjar Mustofa, Imam; Sauqi, Muhammad; Ambarwati, Diana; Yahya, Alwi
Al-Manahij: Jurnal Kajian Hukum Islam Vol. 19 No. 2 (2025)
Publisher : Sharia Faculty of State Islamic University of Prof. K.H. Saifuddin Zuhri, Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/mnh.v19i2.14792

Abstract

The interaction between Islamic law and local wisdom among the Muslim community of Banjar in South Kalimantan reflects the significant dynamics of living Islamic law within the framework of legal pluralism in Indonesia. The mu‘amalah practices developed in this community are not limited to the application of normative fiqh alone, but are brought to life through cultural expressions and oral traditions, such as barelaan, tukar jual, jual lah seadanya, and bawa ja dulu, which serve a dual role as ṣīghat al-‘aqd and as social devices for upholding the principles of voluntariness, openness, honesty, and justice. This study aims to trace the forms, meanings, and mechanisms of integrating the principles of fiqh mu‘āmalah into the customary order, as well as to assess its contribution to the discourse on living law and maqāṣid al-sharī‘ah. A qualitative approach within a phenomenological framework is used. Research data were collected through participatory observation in traditional markets, interviews with local scholars, customary leaders, and traders. The results reveal that local scholars play a strategic role as mediators who interpret and adapt customary practices to align with the principles of Sharia. This process gives rise to a living legal system that is deeply rooted in social legitimacy and endowed with moral authority recognized by the community. From a theoretical perspective, this study broadens the understanding of legal pluralism through a model of reciprocal interaction between Islamic customary law, fiqh mu‘āmalah, and positive law, while enriching the discourse on maqāṣid al-sharī‘ah, particularly in the dimension of ḥifẓ al-māl, which is preventing loss and fostering blessings through social practices based on community trust and ethics.
Financial Technology in Islamic Finance: Conceptual Foundations, Opportunities and Challenges Ambarwati, Diana; Astri Yusniarti
Jurnal Internasional Ekonomi Islam Vol 7 No 02 (2025): International Journal of Islamic Economics
Publisher : The Postgraduate of Institut Agama Islam Negeri Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/ijie.v7i02.11844

Abstract

Introduction: Almost every aspect of life can be addressed through technology, including the business and financial sectors. Financial technology (fintech) has emerged as a transformative innovation in Indonesia, presenting both opportunities and challenges. Sharia-based fintech, in particular, has attracted attention for its efforts to align financial innovation with Islamic principles. Objective: This article aims to outline the conceptions, opportunities, and challenges of fintech in the Indonesian context, with a particular focus on sharia fintech Method: A descriptive method is used. The descriptive approach is used to systematically describe facts, characteristics, and relationships within the fintech ecosystem without manipulating variables. Data are obtained from literature reviews, official regulations, and reports from relevant authorities, including Bank Indonesia, OJK, and DSN-MUI. Result: The Development of fintech in Indonesia presents a significant opportunity to encourage technology-based businesses, but also poses serious management challenges. Islamic fintech has received regulatory support from Bank Indonesia, DSN-MUI, and OJK to strengthen financial inclusion and smooth payment systems. However, obstacles such as DPS access, the length of the licensing process, and minimum capital requirements remain the primary barriers. Therefore, collaboration among all stakeholders is necessary to create a healthy and sustainable ecosystem for Islamic fintech.  Implication: The Development of Sharia fintech in Indonesia has the potential to strengthen financial inclusion and technology-based financial services. However, overcoming regulatory and economic challenges is essential to ensure the sustainability and growth of the sharia fintech ecosystem.
Co-Authors Abroza, Ahmad Afif Nur Rahmadi, Afif Nur Afisa, Tiara Ahmad Djalaludin Al-Amin, Muhammad Surya Duta Angela Vila Utanti, Dea Astri Yusniarti Asy'arie, Bima Fandi Aulia Munawaroh, Nuril Deniasari, Misinta Diantoro, Arif Evasari, Aprilia Dian Gandhi, Aryo Geubirina, Thera Najwa Ajeng Java Hendratno, Dian Safira Putri Hermanita, Hermanita Hilal, Achmad Ilham, Moh. IMAM MUSTOFA Indah Yuni Astuti, Indah Irawan, Endri Jatmiko, Udik Lestari, Veronika Nugraheni Sri Maheswara, Elma Ayudhia Mubasit Mubasit, Mubasit Muhammad Iqbal Fasa Munawaroh, Nuril Aullia Nasuha, Ahmad Failasuf Nur Laili Nurali Agus Najibul Z Nuril Aulia Munawaroh Nuril Aulia Munawaroh Nurmawati Nurmawati Pambudi, Firman Tulus Rahmawati, Puja Ramadhan, Tri Sugiarti Reginawati, Temi Rike Selviasari Rosidi Rosidi Sa'adillah S.A.P, Rangga Saptaria, Lina Saptaria, Lina Saputro, Rafi Eko Sauqi, Muhammad Selviasari, Rike Sofiana, Putri Sudarmiatin Sutariyono Sutariyono Tangga, Davis Harya Taufik Akbar Umi Nadhiroh Utomo, Yudo Bismo Wicaksana, Calvin Pandu Yahya, Alwi Yudiarto Perdana Putra, Yudiarto Perdana Zamzam, Nurali Agus Najibul