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All Journal Jurnal Sosial Ekonomi Pertanian Jurnal Social Economic of Agriculture Agridevina : Berkala Ilmiah Agribisnis CEMARA Forum Agribisnis AGRARIS: Journal of Agribusiness and Rural Development Research UNEJ e-Proceeding Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Pertanian Agros Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) JURNAL ILMIAH MAHASISWA AGROINFO GALUH Agrilan : Jurnal Agribisnis Kepulauan JURNAL AGRICA JURNAL MANAJEMEN BISNIS MABIS: Manajemen dan Bisnis Jurnal Ilmiah RESPATI JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian JAS (Jurnal Agri Sains) BASKARA: Journal of Business and Entrepreneurship JMK Jurnal Manajemen dan Kewirausahaan PLAKAT : Jurnal Pelayanan Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Journal of Management - Small and Medium Enterprises (SME's) Nusantara Science and Technology Proceedings Journal of Food System and Agribusiness (JoFSA) Jurnal Ilmiah Agribios Jurnal Terapan Manajemen dan Bisnis Jurnal Ilmiah Wahana Pendidikan Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Agrimansion: Agribusiness Management & Extension Agricultural Science International Journal of Economy, Education and Entrepreneurship (IJE3) Anjoro : International Journal of Agriculture and Business Journal of Social Research International Journal of Multidisciplinary Research and Literature (IJOMRAL) Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) AGRI-TEK : Jurnal Penelitian Ilmu-ilmu Eksakta JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Ilmiah Membangun Desa dan Pertanian Jurnal Pengembangan Masyarakat Lokal Jurnal Ilmiah Manajemen Agribisnis
Sri Tjondro Winarno, Sri Tjondro
Agribusiness Department, Faculty Of Agriculture, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
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Journal : JURNAL AGRICA

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Pengaruh Bauran Pemasaran 7P Terhadap Kepuasan dan Loyalitas Konsumen Ledug Coffee Indonesia Nuzuliyani, Dyah Firdausi; Winarno, Sri Tjondro; Rizkiyah, Noor
JURNAL AGRICA Vol. 18 No. 2 (2025): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v18i2.14071

Abstract

Marketing mix plays an important role in today's business world, because consumer satisfaction and loyalty are created from a good marketing mix strategy. This study aims to analyze the effect of the 7P marketing mix consisting of product, price, place, promotion, people, process and physical evidence on consumer satisfaction and loyalty of Ledug Coffee Indonesia ground coffee. The population in this study were consumers who had purchased and consumed ground coffee products from Ledug Coffee Indonesia with a sampling technique using purposive sampling and data obtained by distributing questionnaires to 74 respondents. The method used in this study is the evaluation of the SEM model using Partial Least Square (PLS). The results of this study indicate that the 7P marketing mix has a positive relationship with consumer satisfaction. The product, price and process variables have a positive and significant effect on satisfaction, while the place, promotion, people and physical evidence variables do not have a significant effect on consumer satisfaction of Ledug Coffee Indonesia. Consumer satisfaction has a positive and significant effect on consumer loyalty. Consumer satisfaction of Ledug Coffee Indonesia is influenced by several indicators, the most important of which is coffee quality
Co-Authors Abdilah, Fikri Rizki abidin, Zainal Adinda Nurul Izmi Aji Praviandana Alifiah Putty Agustia Andarini, Sonja Andika Syari, Muhammad Haqqi Andriani, Catherine Anisa, Tania Nur Arfinsyah Hafid Anwari Ari Cahyono Suminar Assalma Alhamdany, Savi Nadine Aulia Rachmaningtyas Budiarto, Fadia Nur Rahma Cholifah, Cholifah Dara, Salsabila Arysca Darsono Darsono Dian Anggraini Didiek Tranggono Dinariningrum Rahma Winarno Dinda Satya Rani Dinda Satya Rani Dita Atasa Dona Wahyuning Laily Dwi Wahyuningtyas Dwinanda, Rizky Eddhinda Leandro Virgin Karenina Edwin Realdi Bagaskara Eko Nurhadi Eko Priyanto Eko Priyanto Eko Priyanto Eko Priyanto Endang Yektiningsih, Endang Fadhilah, Sulthan Auliya' Zhafran Fahmila, Nada Alifiyah Fatchur Rozci Fazlul Rahman Hakim, Burhanul Hamidah Hendrarini Hasyim, Alwi Fu'ad Hutabarat, Debora Ibnu Rifa, Ahmad Faiz Salsabila Ida Syamsu Roidah Idhoh Fitriana, Nisa Hafi Indah, Pawana Nur Indra Tjahaja Amir Ivan Aditya Prakoso Khairunisak, Atiqah Syilvia Khoirul Umam Kusuma Wardhani Mas’udah Laksmi Diana Lestari, Maya Dwi Lingga Putra, Corry Wastu Mahalani, Basakhal Maharani, Adinda Dwi Ulfah Maulana Zakaria Reyhan Pramana Mierza Widya Syahrani Mirza Andrian Syah Mubarokah Mubarokah Mubarokah Muhamad Harisudin Muhammad Haqqi Andika Syari Nabila, Naufal Elvia Nindy Fadillah Noor Rizkiyah Nuriah Yuliati Nurid Dian Ikrimah Nurkhalishah, Tiara Dita Nuzuliyani, Dyah Firdausi Pawana Nur Indah Permana, Dafid Prasmita Dian Wijayati Putri, Amilia Eka Putri, Apria Yuvitar Devani Putri, Inas Adilah Rafli Septian Dwi Antoro Rahman, Mochamad Fatkhur Risqi Firdaus Setiawan Rizki Ivah Lutfiah Rizqullah, R. Arya Dhimas Rafi Rosalina, Dwi Indah Salsabila Arysca Dara Salsabila, Aina Sandy, Rama Sanjaya, Yogi Sari, Yeny Nurrenita Septiningtyas, Sisilia Setyo Parsudi Sigit Dwi Nugroho Sri Widayanti Sudiyarto Sudiyarto Sudiyarto Sudiyarto Sudiyarto Sudiyarto Sudiyarto, Sudiyarto Sukur, Anisa Aurelia Susilowati, Mei Syahri, Ria Misdin Syarif Imam Hidayat Tamaulina Br Sembiring Umam, Khoirul Widyasari, Rini Widyaswari, Farah Adelia Wiwik Sri Harijani Wulandari , Nabella Ayu Zainal Abidin Achmad Zandy Bagus Prastyo  Firdausy, Naura