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All Journal Jurnal Sosial Ekonomi Pertanian Jurnal Social Economic of Agriculture Agridevina : Berkala Ilmiah Agribisnis CEMARA Forum Agribisnis AGRARIS: Journal of Agribusiness and Rural Development Research UNEJ e-Proceeding Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Pertanian Agros Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) JURNAL ILMIAH MAHASISWA AGROINFO GALUH Agrilan : Jurnal Agribisnis Kepulauan JURNAL AGRICA JURNAL MANAJEMEN BISNIS MABIS: Manajemen dan Bisnis Jurnal Ilmiah RESPATI JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Dinasti International Journal of Education Management and Social Science JAS (Jurnal Agri Sains) BASKARA: Journal of Business and Entrepreneurship PLAKAT : Jurnal Pelayanan Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Journal of Management - Small and Medium Enterprises (SME's) Nusantara Science and Technology Proceedings Journal of Food System and Agribusiness (JoFSA) Jurnal Ilmiah Agribios Jurnal Terapan Manajemen dan Bisnis Agrimansion: Agribusiness Management & Extension Agricultural Science International Journal of Economy, Education and Entrepreneurship (IJE3) Anjoro : International Journal of Agriculture and Business Journal of Social Research International Journal of Multidisciplinary Research and Literature (IJOMRAL) Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) AGRI-TEK : Jurnal Penelitian Ilmu-ilmu Eksakta Jurnal Ilmiah Membangun Desa dan Pertanian Jurnal Pengembangan Masyarakat Lokal Jurnal Ilmiah Manajemen Agribisnis
Sri Tjondro Winarno, Sri Tjondro
Agribusiness Department, Faculty Of Agriculture, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
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The influence of the decoy effect on price and location on consumer purchasing decisions at Starbucks Coffee Merr Surabaya Nurkhalishah, Tiara Dita; Winarno, Sri Tjondro; Rizkiyah, Noor
Anjoro: International Journal of Agriculture and Business Vol 5 No 2 (2024): Anjoro
Publisher : Agribusiness Department, Agriculture and Forestry Faculty, Universitas Sulawesi Barat, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/anjoro.v5i2.3839

Abstract

The increasing number of coffee shops in the East Surabaya area, particularly Merr Street or Ir. H. Soekarno Street has created intense competition and a dynamic market environment. This study aims to analyze the impact of Price (X1) and Location (X2) on Purchasing Decisions (Y), moderated by the Decoy Effect (Z), among Starbucks Merr coffee consumers in Surabaya City. The research utilizes Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with WarpPLS 7.0 software. Data was gathered through a questionnaire distributed to 100 respondents using a non-probability sampling technique, specifically accidental sampling. This study demonstrates that price and location significantly affect purchasing decisions at Starbucks Merr. Price accounts for a 30.4% impact, influenced by affordability and frequent promotions, while location has a more substantial effect, with a 56% influence due to its accessibility and strategic positioning. The decoy effect negatively moderates the price-to-purchase relationship, making consumers more inclined to select higher-priced products. However, the decoy effect does not significantly impact the location-purchase relationship, as consumers prioritize convenience and service quality over pricing strategies. These findings underscore the vital role of both pricing and location in Starbucks Merr's marketing strategy.
Supply Chain Analysis and Marketing Efficiency of Robusta Coffee at CV. Kopi Citarasa Persada Tutur District, Pasuruan Regency Sukur, Anisa Aurelia; Winarno, Sri Tjondro; Fitriana, Nisa Hafi Idhoh
Jurnal Agrinika: Jurnal Agroteknologi dan Agribisnis Vol 8 No 2 (2024): SEPTEMBER
Publisher : Kadiri University - Faculty of Agriculture

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/agrinika.v8i2.5689

Abstract

The coffee industry plays an important role in Pasuruan Regency, a region in Indonesia known for producing high-quality coffee. The coffee industry in Pasuruan Regency faces several problems affecting its business prospects. One of the main problems faced by coffee farmers is limited market access affecting the sustainability of local economic stability. This study investigates the coffee supply chain flow at CV Kopi Citarasa Persada, a leading coffee company in Pasuruan Regency, Indonesia. The main focus of this study is to identify and analyze the main challenges affecting the efficiency of the robusta coffee supply chain at CV Kopi Citarasa Persada. The research was conducted in 2024 and involved 10 respondents, including company management and farmer group leaders. The variables analyzed included product, information, and financial flows. The analysis method is marketing margin and farmer's share, calculated through consumer and producer prices. This calculation can help increase transparency in the supply chain and allow all stakeholders to make better decisions. Preliminary analysis shows challenges to raw material inventory that can lead to unavailability and disruptions in the production process with complex supply chain structures and significant efficiency potential. In addition, this research also provides a basis for recommendations for improvements in inventory management to address the uncertainty of demand and supply. With the positive goal of making this research a reference for improving the operational efficiency of coffee companies, this study will be used to improve the operational efficiency of coffee companies in Indonesia.
Analisis Posisi Indonesia Sebagai Eksportir Lada di Pasar Internasional Budiarto, Fadia Nur Rahma; Sri TJondro Winarno; Prasmita Dian Wijayati
Jurnal Sosial Ekonomi Pertanian Vol 20 No 3 (2024): Oktober, 2024
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v20i3.41083

Abstract

Indonesia is one of the world's producers of pepper. Indonesia also ranks sixth as a pepper exporter in the international market. From 2013 to 2022, Indonesia's pepper exports have been continuously declining, threatening Indonesia's position as a global pepper exporter. Objectives. This research analyzes Indonesia's position as a pepper exporter in the international market, as well as a comparison with competing countries. Method. The method used is the Trade Specialization Index (TSI) and Revealed Comparative Advantage (RCA), with Vietnam and India as the comparison countries. Results. The results of the study show that Indonesia has not been able to compete with Vietnam and India, but it has positive TSI and RCA value, indicating that Indonesia possesses competitive and growing export potential.  
Pengaruh Harga, Kualitas Produk dan Pendapatan Terhadap Minat Beli Sayuran Hidroponik di PT. Kebunsayur Surabaya Fadhilah, Sulthan Auliya' Zhafran; Winarno, Sri Tjondro; Wijayati, Prasmita Dian
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15544

Abstract

PT. Kebunsayur Surabaya, an agribusiness company producing hydroponic vegetables, always maintains prices that are appropriate for their products. The company also ensures the quality of their products so that consumers are not disappointed when purchasing. Additionally, the company adjusts the prices for each type of hydroponic vegetable they produce according to consumer income, making the products accessible to all segments of society. This research aims to analyze how price influences the purchase interest in hydroponic vegetables at PT. Kebunsayur Surabaya, analyze the influence of product quality on the purchase interest in hydroponic vegetables at PT. Kebunsayur Surabaya, and analyze the influence of income on the purchase interest in hydroponic vegetables at PT. Kebunsayur Surabaya. The analytical method used is Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with Warp PLS 8.0 software. Primary data was collected through questionnaires and interviews. The sample consisted of 50 respondents determined through purposive sampling technique. The results of the study indicate that price has a positive and significant influence, product quality has a positive and significant influence, and income has a positive and significant influence.
Determinant of Brand Equity on Customer Satisfaction and Loyalty: a Case Study of Kopi Kenangan, Ngagel Surabaya Assalma Alhamdany, Savi Nadine; Winarno, Sri Tjondro; Mubarokah
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.981

Abstract

This study examines the impact of brand equity on customer satisfaction and loyalty in Kopi Kenangan, Ngagel, Surabaya. This study used quantitative method to collect data from 50 respondents and analysed using SEM WarpPLS. The results of the study show that brand equity has a significant positive impact on customer satisfaction and loyalty, indicating that a strong brand can enhance customer experience and increase long-term loyalty. The study highlights the importance of brand equity as a key factor in customer retention and emphasises the contribution of brand image, perceived quality and brand awareness to satisfaction. These insights provide useful recommendations for coffee shop businesses to strengthen their brands and improve their relationships with customers, especially in a highly competitive market. By investing in brand equity, businesses can improve service quality, increase customer engagement and retain a loyal customer base. Overall, the study highlights the important role of brand equity in enhancing customer satisfaction and long-term business success.
PENDAMPINGAN UMKM DALAM PENGGUNAAN DIGITAL MARKETING BERBASIS SEO (SEARCH ENGINE OPTIMIZATION) DI DESA KEMIRI KABUPATEN PASURUAN Muhammad Haqqi Andika Syari; Salsabila Arysca Dara; Sri Tjondro Winarno
BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Vol. 4 No. 2 (2024): BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Desember 2024
Publisher : LPPM UNIKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/bhakti_nagori.v4i2.3919

Abstract

Pemanfaatan media internet atau digital yang berkembang pesat saat ini terutama dalam segi memasarkan suatu produk atau jasa dinamakan sebagai digital marketing. Para pelaku UMKM di Desa Kemiri menghadapi masalah terbatasnya akses ke pasar. Oleh karena itu, dengan adanya kegiatan pengabdian mengenai strategi digital marketing maka dapat memberikan peluang terhadap bagi pelaku UMKM untuk menjangkau pasar yang lebih luas. Kegiatan pengabdian ini menggunakan metode dengan melakukan survei secara langsung dan diskusi pada pelaku UMKM, lalu metode pemecahan masalah yang dilakukan yaitu sosialisasi mengenai digital marketing, praktik secara langsung, dan kegiatan pendampingan pelaku UMKM. Hasil dari kegiatan pengabdian ini menghasilkan pemahaman yang lebih baik bagi pelaku UMKM tentang digital marketing dan kemampuan untuk menerapkan teknik SEO, menggunakan aplikasi Google Keyword Planner dan Google My Business, sehingga mereka dapat memperluas pasar dan meningkatkan daya saing.
ANALISIS KESESUAIAN PRINSIP SISTEM MANAJEMEN MUTU ISO 9001:2015 PADA BAGIAN PENGOLAHAN PRODUK DI CV. FISH BOSTER CENTRE KABUPATEN SIDOARJO JAWA TIMUR Septiningtyas, Sisilia; Priyanto, Eko; Winarno, Sri Tjondro
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 10, No 2 (2023): Mei 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v10i2.9734

Abstract

CV. Fish Boster Centre merupakan perusahaan industri perikanan memproduksi produk olahan dari ikan lele. CV. Fish Boster Centre belum memiliki sertifikasi ISO 9001:2015 untuk sistem manajemen mutu, divisi pengolahan memegang peranan penting dalam berlangsungnya kemajuan perusahaan terhadap produk olahan yang dihasilkan. Penelitian ini bertujuan untuk 1) menganalisis penerapan prinsip sistem manajemen mutu yaitu fokus pelanggan, kepemimpinan, keterlibatan orang, pendekatan proses, peningkatan, pengambilan keputusan berdasarkan bukti, dan manajemen hubungan, 2) serta menganalisis faktor yang menjadi hambatan divisi pengolahan. Responden terdiri dari 3 orang yang bekerja di CV. Fish Boster Centre yaitu manajer dan tenaga kerja divisi pengolahan (Quality Control dan Produksi), teknik yang digunakan purposive sampling. Metode analisis yang digunakan deskriptif kualitatif dan diagram fishbone. Hasil penelitian diketahui bahwa CV. Fish Boster Centre sudah menerapkan sistem manajemen mutu ISO 9001:2015, namun masih ada prinsip yang belum sesuai dengan standart ISO 9001:2015. Faktor-faktor yang menjadi hambatan bagi divisi pengolahan yaitu dari faktor manusia (man), bahan baku (material), dan metode (method).
Application of Integrated Pest Management to Build Awareness of Coffee Farmer Behavior Rosalina, Dwi Indah; Winarno, Sri Tjondro; Yuliati, Nuriah
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 4 (2025): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i4.4310

Abstract

The agricultural sector, especially coffee cultivation, faces major challenges in managing pests and diseases in a sustainable manner. This study aims to analyze the effect of the implementation of Integrated Pest Management (IPM) on the behavioral awareness of coffee farmers in East Java. Using a quasi-experimental approach and mixed methods, this study involved four farmer groups: Sumber Urip, Mulyo Jaya, Suka Maju, and Kebun Jeruk Sukses. The results showed that the application of IPM significantly increased farmers knowledge and skills, and influenced their awareness of environmentally friendly agricultural practices. The convergent validity test showed that all indicators had significant loading factors, with R² values ranging from 15.1% to 52.1%, which showed that the variation in farmers behavioral awareness could be explained by the implementation of IPM. Supporting factors such as resource availability, farmer awareness, and community support contribute positively, while lack of prior knowledge and limited access are obstacles. Recommendations to improve the effectiveness of IPM implementation include the development of relevant training materials, increased farmer involvement, and stakeholder support. With a comprehensive approach, it is hoped that coffee farmers can become more aware and implement sustainable agricultural practices, supporting the sustainability of the agricultural sector in Indonesia.
The Influence of Marketing on Instagram and Ewom Social Media on Purchase Decisions is Mediated by Brand Trust at Fore Coffee Ngagel Surabaya Hutabarat, Debora; Sri Tjondro Winarno; Nisa Hafi Idhoh Fitriana
BASKARA : Journal of Business and Entrepreneurship Vol. 7 No. 2 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the impact of marketing through social media, Instagram, and Electronic Word of Mouth (EWOM) on purchasing decisions, considering the mediating roles of Brand image and Brand trust at the Fore Coffee branch in Ngagel, Surabaya. The method used in this research is quantitative with a survey approach, where the questionnaire is the primary data collection tool. The obtained data were analyzed using the Structural Equation Model (SEM) with the assistance of WarpPLS 7.0 software. The results indicate that Instagram and EWOM positively and significantly influence purchasing decisions directly and indirectly through Brand image and Brand trust. Instagram contributes 27.6% to purchasing decisions, while EWOM contributes 14.8%. Additionally, Brand image and Brand trust act as mediators in the influence of Instagram and EWOM on purchasing decisions, with contributions of 22% and 23.1%, respectively. This research provides practical implications for Fore Coffee in optimizing marketing strategies through Instagram and enhancing service quality to maintain customer satisfaction.
Analysis of Raw Material Inventory Control in Robusta Ground Coffee Production Maharani, Adinda Dwi Ulfah; Winarno, Sri Tjondro; Widayanti, Sri
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol. 14 No. 4 (2025): August 2025
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtepl.v14i4.1212-1221

Abstract

This study aims to analyze raw material inventory control using the Material Requirements Planning method as raw material inventory control and to forecast inventory in 2024. The data analysis method is qualitative quantitative descriptive analysis. This analysis was carried out at CV Kopi Citarasa Persada. Efficiency data processing uses Minitab 21 and Excel. The problem in this study is related to frequent running out of raw materials due to late ordering by the company. The results of the study show that the availability of raw materials for coffee beans, packaging and stickers has a Lead Time of 4 days with the application of the Lot Sizing method, Part Period Balancing technique and the Wagner Within Algorithm which are the most efficient in obtaining minimum ordering costs in this study. Robusta ground coffee demand data for a year in 2023 produces forecast data for January and February 2024 by comparing the Moving Average and Single Exponential Smoothing techniques. The comparison results show that the Moving Average technique is suitable for forecasting raw material inventory because it has a smaller MAD value, the smaller the forecast value obtained, the more accurate it is in determining the size of the data as it was originally.   Keywords: Forecasting, Lot Sizing, Material Requirements Planning.
Co-Authors Abdilah, Fikri Rizki abidin, Zainal Adinda Nurul Izmi Aji Praviandana Alifiah Putty Agustia Andriani, Catherine Anisa, Tania Nur Arfinsyah Hafid Anwari Ari Cahyono Suminar Assalma Alhamdany, Savi Nadine Aulia Rachmaningtyas Budiarto, Fadia Nur Rahma Darsono Darsono Dian Anggraini Didiek Tranggono Dinariningrum Rahma Winarno Dinda Satya Rani Dinda Satya Rani Dita Atasa Dona Wahyuning Laily Dwi Wahyuningtyas Eddhinda Leandro Virgin Karenina Edwin Realdi Bagaskara Eko Nurhadi Eko Priyanto Eko Priyanto Eko Priyanto Eko Priyanto Endang Yektiningsih, Endang Fadhilah, Sulthan Auliya' Zhafran Fahmila, Nada Alifiyah Fatchur Rozci Fazlul Rahman Fitriana, Nisa Hafiidhoh Hakim, Burhanul Hamidah Hendrarini Hasyim, Alwi Fu'ad Hutabarat, Debora Ibnu Rifa, Ahmad Faiz Salsabila Ida Syamsu Roidah, Ida Syamsu Indah, Pawana Nur Indra Tjahaja Amir Ivan Aditya Prakoso Khairunisak, Atiqah Syilvia Khoirul Umam Kodariawan, Rachmad Kusuma Wardhani Mas’udah Laily, Dona Wahyuning Laksmi Diana Lestari, Maya Dwi Lingga Putra, Corry Wastu Maharani, Adinda Dwi Ulfah Maulana Zakaria Reyhan Pramana Mierza Widya Syahrani Mubarokah Mubarokah Mubarokah Muhamad Harisudin Muhammad Haqqi Andika Syari Nabila, Naufal Elvia Nindy Fadillah Noor Rizkiyah Nuriah Yuliati Nurid Dian Ikrimah Nurkhalishah, Tiara Dita Nuzuliyani, Dyah Firdausi Pawana Nur Indah Prasmita Dian Wijayati Putri, Amilia Eka Putri, Apria Yuvitar Devani Putri, Inas Adilah Rafli Septian Dwi Antoro Rahman, Mochamad Fatkhur Rizki Ivah Lutfiah Rizqullah, R. Arya Dhimas Rafi Rosalina, Dwi Indah Salsabila Arysca Dara Samsul Huda Sanjaya, Yogi Septiningtyas, Sisilia Setiawan, Risqi Firdaus Setyo Parsudi Sigit Dwi Nugroho Sonja Andarini Sri Widayanti Sudiyarto Sudiyarto Sudiyarto Sudiyarto Sudiyarto Sudiyarto Sudiyarto, Sudiyarto Sukur, Anisa Aurelia Susilowati, Mei Syahri, Ria Misdin Syarif Imam Hidayat Tamaulina Br Sembiring Umam, Khoirul Widyasari, Rini Widyaswari, Farah Adelia Wiwik Sri Harijani Wulandari , Nabella Ayu Zainal Abidin Achmad Zandy Bagus Prastyo  Firdausy, Naura