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All Journal Jurnal Sosial Ekonomi Pertanian Jurnal Social Economic of Agriculture Agridevina : Berkala Ilmiah Agribisnis CEMARA Forum Agribisnis AGRARIS: Journal of Agribusiness and Rural Development Research UNEJ e-Proceeding Briliant: Jurnal Riset dan Konseptual Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Agro Industri Perkebunan Jurnal Pertanian Agros Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) JURNAL ILMIAH MAHASISWA AGROINFO GALUH Agrilan : Jurnal Agribisnis Kepulauan JURNAL AGRICA JURNAL MANAJEMEN BISNIS MABIS: Manajemen dan Bisnis Jurnal Ilmiah RESPATI JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian JAS (Jurnal Agri Sains) BASKARA: Journal of Business and Entrepreneurship JMK Jurnal Manajemen dan Kewirausahaan PLAKAT : Jurnal Pelayanan Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Journal of Management - Small and Medium Enterprises (SME's) Nusantara Science and Technology Proceedings Journal of Food System and Agribusiness (JoFSA) Jurnal Ilmiah Agribios Jurnal Terapan Manajemen dan Bisnis Jurnal Ilmiah Wahana Pendidikan Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Agrimansion: Agribusiness Management & Extension Agricultural Science International Journal of Economy, Education and Entrepreneurship (IJE3) Anjoro : International Journal of Agriculture and Business Journal of Social Research International Journal of Multidisciplinary Research and Literature (IJOMRAL) Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) AGRI-TEK : Jurnal Penelitian Ilmu-ilmu Eksakta JWM (JURNAL WAWASAN MANAJEMEN) Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Jurnal Ilmiah Membangun Desa dan Pertanian Jurnal Pengembangan Masyarakat Lokal Jurnal Ilmiah Manajemen Agribisnis
Sri Tjondro Winarno, Sri Tjondro
Agribusiness Department, Faculty Of Agriculture, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
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Supply Chain Analysis and Marketing Efficiency of Robusta Coffee at CV. Kopi Citarasa Persada Tutur District, Pasuruan Regency Sukur, Anisa Aurelia; Winarno, Sri Tjondro; Fitriana, Nisa Hafi Idhoh
Jurnal Agrinika: Jurnal Agroteknologi dan Agribisnis Vol 8 No 2 (2024): SEPTEMBER
Publisher : Kadiri University - Faculty of Agriculture

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/agrinika.v8i2.5689

Abstract

The coffee industry plays an important role in Pasuruan Regency, a region in Indonesia known for producing high-quality coffee. The coffee industry in Pasuruan Regency faces several problems affecting its business prospects. One of the main problems faced by coffee farmers is limited market access affecting the sustainability of local economic stability. This study investigates the coffee supply chain flow at CV Kopi Citarasa Persada, a leading coffee company in Pasuruan Regency, Indonesia. The main focus of this study is to identify and analyze the main challenges affecting the efficiency of the robusta coffee supply chain at CV Kopi Citarasa Persada. The research was conducted in 2024 and involved 10 respondents, including company management and farmer group leaders. The variables analyzed included product, information, and financial flows. The analysis method is marketing margin and farmer's share, calculated through consumer and producer prices. This calculation can help increase transparency in the supply chain and allow all stakeholders to make better decisions. Preliminary analysis shows challenges to raw material inventory that can lead to unavailability and disruptions in the production process with complex supply chain structures and significant efficiency potential. In addition, this research also provides a basis for recommendations for improvements in inventory management to address the uncertainty of demand and supply. With the positive goal of making this research a reference for improving the operational efficiency of coffee companies, this study will be used to improve the operational efficiency of coffee companies in Indonesia.
Analisis Posisi Indonesia Sebagai Eksportir Lada di Pasar Internasional Budiarto, Fadia Nur Rahma; Sri TJondro Winarno; Prasmita Dian Wijayati
Jurnal Sosial Ekonomi Pertanian Vol 20 No 3 (2024): Oktober, 2024
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v20i3.41083

Abstract

Indonesia is one of the world's producers of pepper. Indonesia also ranks sixth as a pepper exporter in the international market. From 2013 to 2022, Indonesia's pepper exports have been continuously declining, threatening Indonesia's position as a global pepper exporter. Objectives. This research analyzes Indonesia's position as a pepper exporter in the international market, as well as a comparison with competing countries. Method. The method used is the Trade Specialization Index (TSI) and Revealed Comparative Advantage (RCA), with Vietnam and India as the comparison countries. Results. The results of the study show that Indonesia has not been able to compete with Vietnam and India, but it has positive TSI and RCA value, indicating that Indonesia possesses competitive and growing export potential.  
Pengaruh Harga, Kualitas Produk dan Pendapatan Terhadap Minat Beli Sayuran Hidroponik di PT. Kebunsayur Surabaya Fadhilah, Sulthan Auliya' Zhafran; Winarno, Sri Tjondro; Wijayati, Prasmita Dian
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15544

Abstract

PT. Kebunsayur Surabaya, an agribusiness company producing hydroponic vegetables, always maintains prices that are appropriate for their products. The company also ensures the quality of their products so that consumers are not disappointed when purchasing. Additionally, the company adjusts the prices for each type of hydroponic vegetable they produce according to consumer income, making the products accessible to all segments of society. This research aims to analyze how price influences the purchase interest in hydroponic vegetables at PT. Kebunsayur Surabaya, analyze the influence of product quality on the purchase interest in hydroponic vegetables at PT. Kebunsayur Surabaya, and analyze the influence of income on the purchase interest in hydroponic vegetables at PT. Kebunsayur Surabaya. The analytical method used is Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with Warp PLS 8.0 software. Primary data was collected through questionnaires and interviews. The sample consisted of 50 respondents determined through purposive sampling technique. The results of the study indicate that price has a positive and significant influence, product quality has a positive and significant influence, and income has a positive and significant influence.
Determinant of Brand Equity on Customer Satisfaction and Loyalty: a Case Study of Kopi Kenangan, Ngagel Surabaya Assalma Alhamdany, Savi Nadine; Winarno, Sri Tjondro; Mubarokah
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.981

Abstract

This study examines the impact of brand equity on customer satisfaction and loyalty in Kopi Kenangan, Ngagel, Surabaya. This study used quantitative method to collect data from 50 respondents and analysed using SEM WarpPLS. The results of the study show that brand equity has a significant positive impact on customer satisfaction and loyalty, indicating that a strong brand can enhance customer experience and increase long-term loyalty. The study highlights the importance of brand equity as a key factor in customer retention and emphasises the contribution of brand image, perceived quality and brand awareness to satisfaction. These insights provide useful recommendations for coffee shop businesses to strengthen their brands and improve their relationships with customers, especially in a highly competitive market. By investing in brand equity, businesses can improve service quality, increase customer engagement and retain a loyal customer base. Overall, the study highlights the important role of brand equity in enhancing customer satisfaction and long-term business success.
PENDAMPINGAN UMKM DALAM PENGGUNAAN DIGITAL MARKETING BERBASIS SEO (SEARCH ENGINE OPTIMIZATION) DI DESA KEMIRI KABUPATEN PASURUAN Muhammad Haqqi Andika Syari; Salsabila Arysca Dara; Sri Tjondro Winarno
BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Vol. 4 No. 2 (2024): BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Desember 2024
Publisher : LPPM UNIKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/bhakti_nagori.v4i2.3919

Abstract

Pemanfaatan media internet atau digital yang berkembang pesat saat ini terutama dalam segi memasarkan suatu produk atau jasa dinamakan sebagai digital marketing. Para pelaku UMKM di Desa Kemiri menghadapi masalah terbatasnya akses ke pasar. Oleh karena itu, dengan adanya kegiatan pengabdian mengenai strategi digital marketing maka dapat memberikan peluang terhadap bagi pelaku UMKM untuk menjangkau pasar yang lebih luas. Kegiatan pengabdian ini menggunakan metode dengan melakukan survei secara langsung dan diskusi pada pelaku UMKM, lalu metode pemecahan masalah yang dilakukan yaitu sosialisasi mengenai digital marketing, praktik secara langsung, dan kegiatan pendampingan pelaku UMKM. Hasil dari kegiatan pengabdian ini menghasilkan pemahaman yang lebih baik bagi pelaku UMKM tentang digital marketing dan kemampuan untuk menerapkan teknik SEO, menggunakan aplikasi Google Keyword Planner dan Google My Business, sehingga mereka dapat memperluas pasar dan meningkatkan daya saing.
ANALISIS KESESUAIAN PRINSIP SISTEM MANAJEMEN MUTU ISO 9001:2015 PADA BAGIAN PENGOLAHAN PRODUK DI CV. FISH BOSTER CENTRE KABUPATEN SIDOARJO JAWA TIMUR Septiningtyas, Sisilia; Priyanto, Eko; Winarno, Sri Tjondro
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 10, No 2 (2023): Mei 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v10i2.9734

Abstract

CV. Fish Boster Centre merupakan perusahaan industri perikanan memproduksi produk olahan dari ikan lele. CV. Fish Boster Centre belum memiliki sertifikasi ISO 9001:2015 untuk sistem manajemen mutu, divisi pengolahan memegang peranan penting dalam berlangsungnya kemajuan perusahaan terhadap produk olahan yang dihasilkan. Penelitian ini bertujuan untuk 1) menganalisis penerapan prinsip sistem manajemen mutu yaitu fokus pelanggan, kepemimpinan, keterlibatan orang, pendekatan proses, peningkatan, pengambilan keputusan berdasarkan bukti, dan manajemen hubungan, 2) serta menganalisis faktor yang menjadi hambatan divisi pengolahan. Responden terdiri dari 3 orang yang bekerja di CV. Fish Boster Centre yaitu manajer dan tenaga kerja divisi pengolahan (Quality Control dan Produksi), teknik yang digunakan purposive sampling. Metode analisis yang digunakan deskriptif kualitatif dan diagram fishbone. Hasil penelitian diketahui bahwa CV. Fish Boster Centre sudah menerapkan sistem manajemen mutu ISO 9001:2015, namun masih ada prinsip yang belum sesuai dengan standart ISO 9001:2015. Faktor-faktor yang menjadi hambatan bagi divisi pengolahan yaitu dari faktor manusia (man), bahan baku (material), dan metode (method).
Operational Risk Management Analysis Using Enterprise Risk Management (ERM) at PT Petrokimia Gresik  Firdausy, Naura; Winarno, Sri Tjondro; Setiawan, Risqi Firdaus
Jurnal Agrinika: Jurnal Agroteknologi dan Agribisnis Vol 9 No 1 (2025): MARCH
Publisher : Kadiri University - Faculty of Agriculture

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/agrinika.v9i1.6421

Abstract

This research aims to overcome operational risks that may occur using the Enterprise Risk Management (ERM) approach. The approach used to implement Enterprise Risk Management (ERM) in this study is SNI ISO 31000: 2018. The process of designing risk management goes through the stages of risk identification, risk analysis, risk evaluation, and risk treatment; the method used in thisstudy is qualitative descriptive with quantitative additions. That means descriptive qualitative methods are used for each stage of completion except the risk level assessment stage. This analysis was carried out at PT Petrokimia Gresik, precisely in the Production Department III A part ZA II. The problem in this study is that several risks can hinder the ZA fertilizer production process. The results of the analysis that have been carried out are 10 operational risks, namely Communication mistakes by the employees, Work accidents,Performance / low-productivities by the employees, Mistakes in operating production tools, Unsuitable product quality with the requested specification quality, ZA fertilizer that is not on target, Flawed storage of ZA fertilizer, Low availability of raw materials, Production reports failure and Production tools disturbance. Of the 10 risks identified, there are 8 risks at a low level (low), 2 risks at amedium level (medium) and 1 risk at a high level (high). Efforts to treat risks in the low (low) and medium (medium) level categories are to accept or restrain the risk from increasing and provide additional treatment. Meanwhile, for high-level risks, preventive and mitigation strategies are carried out to reduce the possibility and impact of these risks by doing some area maintenance to renovate the savings storage. Also, clumping fertilizer will be consulted in the quality control section.
Strategi Pengembangan Usaha Ayam Ras Petelur di UD Selanjar Poultryshop Desa Pakel Kecamatan Ngantru Kabupaten Tulungagung Ibnu Rifa, Ahmad Faiz Salsabila; Winarno, Sri Tjondro; Roidah, Ida Syamsu
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 2 (2025): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i2.5779

Abstract

This research aims to identify internal factors (strengths, weaknesses) and external factors (opportunities, threats), analyze alternative strategies, and determine strategic priorities that will be applied to the laying chicken farming business at UD. Selanjar Poultryshop Pakel Village, Ngantru District, Tulungagung Regency. The method chosen for sampling used a purposive sampling method with 5 respondents and descriptive analysis was used to help interpret the results of profit calculations and business development strategies. The research results show that in the internal environment, the main strength factor that has the most influence is Good Product Quality, while the main weakness factor that must be addressed immediately is Fluctuating Production Costs. External Environment, the main opportunity factor that must be utilized properly is the High Demand for Eggs, while the main threat factor that must be overcome is Market Prices which tend to be unstable. The results of the I-E matrix analysis state that the company's position is in cell V, namely the strategy used in this cell is market penetration and product development. The results of the SWOT analysis show that there are seven alternative strategies that can be applied to the organization. The results of the QSPM matrix analysis produce two priority strategies, namely optimizing production management in dealing with price fluctuations and market demand and expanding and improving business partner ties. These two strategies are recommendations from researchers to be applied to companies.
The Impact of Skills Training and Access to Financial Services on the Development of Young Farmers' Entrepreneurial Capacity in Pucanglaban District Putri, Apria Yuvitar Devani; Winarno, Sri Tjondro; Setiawan, Risqi Firdaus
Jurnal Social Economic of Agriculture Vol 14, No 1 (2025): June
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v14i1.94968

Abstract

A sharp decline of 7.45% in the number of farmers occurred over the decade from 2013 to 2023, accompanied by slowing regeneration among young farmers. In response to this challenge, the Ministry of Agriculture collaborated with the International Fund for Agricultural Development (IFAD) to initiate the Youth Entrepreneurship and Employment Support Services (YESS) Program, aimed at fostering agricultural regeneration by enhancing youth entrepreneurship capacity in the agricultural sector. This study analyzes the influence of skills training and financial service access on the entrepreneurial capacity of young farmers in the YESS Program. The research sample was determined using cluster random sampling, involving 79 young farmers in Pucanglaban District, with data collected through questionnaires during January-February 2025. Employing a descriptive quantitative method, the study applied Structural Equation Modeling (SEM) using WarpPLS 8.0. The results indicate that skills training and financial service access have a positive and significant impact on young farmers' entrepreneurial capacity. This study reinforces the importance of providing skills training and financial access to young farmers as a strategy to promote youth agripreneurship .
Customer engagement mediates the effect of content marketing on customer retention among mie sedaap consumers in surabaya Hasyim, Alwi Fu'ad; Winarno, Sri Tjondro; Wijayati, Prasmita Dian
Manajemen dan Bisnis Vol 24, No 2 (2025): September 2025
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v24i2.960

Abstract

The transformation to digital marketing has significantly changed the competitive landscape of Indonesia's instant noodle industry. New brands have gained traction through effective content marketing (CM), challenging Mie Sedaap to adapt in order to retain its customers. This study aims to examine how CM influences customer retention (CR), with customer engagement (CE) as a mediating variable. Utilizing WarpPLS 8.0 and the Structural Equation Modeling-Partial Least Square (SEM-PLS) method, primary data was gathered using purposive sampling. A total of 130 respondents completed the questionnaire. Four hypotheses were tested to explore both direct and mediating effects. All hypotheses were supported, confirming significant relationships among the variables. The findings reveal that CM positively impacts CR, both directly and indirectly through CE. Customers who engage by liking, commenting, or sharing branded content are more emotionally connected to the brand, enhancing loyalty, repeat purchases, and word-of-mouth promotion. These results underscore the strategic importance of engaging and emotionally resonant content in fostering long-term customer relationships. For companies in the fast-moving consumer goods (FMCG) sector, particularly instant noodles, crafting interactive, relevant, and emotionally appealing content is critical. Investing in such strategies can strengthen customer loyalty and provide a competitive edge in the increasingly digital marketplace.
Co-Authors Abdilah, Fikri Rizki abidin, Zainal Adinda Dwi Ulfah Maharani Adinda Nurul Izmi Aji Praviandana Alifiah Putty Agustia Amilia Eka Putri Andarini, Sonja Andika Syari, Muhammad Haqqi Andriani, Catherine Anisa, Tania Nur Arfinsyah Hafid Anwari Ari Cahyono Suminar Assalma Alhamdany, Savi Nadine Aulia Rachmaningtyas Budiarto, Fadia Nur Rahma Cholifah, Cholifah Dara, Salsabila Arysca Darsono Darsono Debora Hutabarat Dian Anggraini Didiek Tranggono Dinariningrum Rahma Winarno Dinda Satya Rani Dinda Satya Rani Dita Atasa Dona Wahyuning Laily Dwi Wahyuningtyas Dwinanda, Rizky Eddhinda Leandro Virgin Karenina Edwin Realdi Bagaskara Eko Nurhadi Eko Priyanto Eko Priyanto Eko Priyanto Eko Priyanto Endang Yektiningsih, Endang Fadhilah, Sulthan Auliya' Zhafran Fahmila, Nada Alifiyah Fatchur Rozci Fazlul Rahman Gevyma Tharis Iftikhor Hakim, Burhanul Hamidah Hendrarini Hasyim, Alwi Fu'ad Ibnu Rifa, Ahmad Faiz Salsabila Ida Syamsu Roidah Idhoh Fitriana, Nisa Hafi Indah, Pawana Nur Indra Tjahaja Amir Ivan Aditya Prakoso Khairunisak, Atiqah Syilvia Khoirul Umam Kusuma Wardhani Mas’udah Kusumawati, Bening Laksmi Diana Lestari, Maya Dwi Lingga Putra, Corry Wastu Mahalani, Basakhal Maulana Zakaria Reyhan Pramana Mierza Widya Syahrani Mirza Andrian Syah Mubarokah Mubarokah Mubarokah Muhamad Harisudin Muhammad Haqqi Andika Syari Nabila, Naufal Elvia Nindy Fadillah Noor Rizkiyah Nuriah Yuliati Nurid Dian Ikrimah Nurkhalishah, Tiara Dita Nuzuliyani, Dyah Firdausi Pawana Nur Indah Permana, Dafid Prasmita Dian Wijayati Putri, Apria Yuvitar Devani Putri, Inas Adilah Rafli Septian Dwi Antoro Rahmah, Muthiatur Rahman, Mochamad Fatkhur Risqi Firdaus Setiawan Rizki Ivah Lutfiah Rizqullah, R. Arya Dhimas Rafi Rosalina, Dwi Indah Salsabila Arysca Dara Salsabila, Aina Sandy, Rama Sanjaya, Yogi Sari, Yeny Nurrenita Septiningtyas, Sisilia Setyo Parsudi Sigit Dwi Nugroho Sri Widayanti Sri Widayanti Sudiyarto Sudiyarto Sudiyarto Sudiyarto Sudiyarto Sudiyarto Sudiyarto, Sudiyarto Sukur, Anisa Aurelia Susilowati, Mei Syahri, Ria Misdin Syarif Imam Hidayat Tamaulina Br Sembiring TAUFIK SETYADI Umam, Khoirul Widyasari, Rini Widyaswari, Farah Adelia Wiwik Sri Harijani Wulandari , Nabella Ayu Zainal Abidin Achmad Zandy Bagus Prastyo  Firdausy, Naura