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All Journal Jurnal Sosial Ekonomi Pertanian Jurnal Social Economic of Agriculture Agridevina : Berkala Ilmiah Agribisnis CEMARA Forum Agribisnis AGRARIS: Journal of Agribusiness and Rural Development Research UNEJ e-Proceeding Briliant: Jurnal Riset dan Konseptual Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Agro Industri Perkebunan Jurnal Pertanian Agros Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) JURNAL ILMIAH MAHASISWA AGROINFO GALUH Agrilan : Jurnal Agribisnis Kepulauan JURNAL AGRICA JURNAL MANAJEMEN BISNIS MABIS: Manajemen dan Bisnis Jurnal Ilmiah RESPATI JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian JAS (Jurnal Agri Sains) BASKARA: Journal of Business and Entrepreneurship JMK Jurnal Manajemen dan Kewirausahaan PLAKAT : Jurnal Pelayanan Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Journal of Management - Small and Medium Enterprises (SME's) Nusantara Science and Technology Proceedings Journal of Food System and Agribusiness (JoFSA) Jurnal Ilmiah Agribios Jurnal Terapan Manajemen dan Bisnis Jurnal Ilmiah Wahana Pendidikan Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Agrimansion: Agribusiness Management & Extension Agricultural Science International Journal of Economy, Education and Entrepreneurship (IJE3) Anjoro : International Journal of Agriculture and Business Journal of Social Research International Journal of Multidisciplinary Research and Literature (IJOMRAL) Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) AGRI-TEK : Jurnal Penelitian Ilmu-ilmu Eksakta JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Ilmiah Membangun Desa dan Pertanian Jurnal Pengembangan Masyarakat Lokal Jurnal Ilmiah Manajemen Agribisnis
Sri Tjondro Winarno, Sri Tjondro
Agribusiness Department, Faculty Of Agriculture, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
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ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN UNTUK COFFEE SHOP YANG MENGGUNAKAN TIPE SLOW BAR Rizqullah, R. Arya Dhimas Rafi; Winarno, Sri Tjondro; Yuliati, Nuriah
JAS (Jurnal Agri Sains) Vol 8, No 1: Juni 2024
Publisher : Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/jas.v8i1.1302

Abstract

Sebagai alat pemenuhan kebutuhan masyarakat yang terus berkembang, saat ini banyak sekali coffee shop,  hadir dengan konsep dan tampilan yang baru yang disesuaikan dengan kebutuhan konsumen masa kini. Hal ini juga disebabkan oleh meningkatnya konsumsi kopi di Indonesia yang diikuti dengan meningkatnya tingkat penghasilan masyarakat, terutama di kota-kota besar di Indonesia yang berakibat pada masyarakat cepat beradaptasi mengikuti gaya hidup perkembangan jaman dan menjadi lebih konsumtif dibandingkan sebelumnya. Tujuan dari penelitian ini adalah untuk mengidentifikasi karakteristik konsumen yang berkunjung di House Number Fifteen Surabaya serta untuk menganalisis pengaruh bauran pemasaran terhadap keputusan pembelian konsumen di House Number Fifteen Surabaya. Penelitian ini menggunakan metode analisis Structrual Equation Model – Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa karakteristik konsumen didominasi oleh laki-laki, didominasi oleh usia 22-27 tahun, dan didominasi oleh pegawai swasta dan dengan rentang pendapatan Rp. 1.000.000 – 4.500.000. Price, place, promotion, process dan physical evidence merupakan indikator yang mempunyai pengaruh secara signifikan Sedangkan indikator product dan people tidak memiliki pengaruh secara signifikan terhadap keputusan pembelian.Indikator yang berpengaruh secara signifikan terhadap keputusan pembelian adalah indikator process.
Analisis Rantai Nilai Kopi pada Yayasan Mukmin Mandiri Sidoarjo: Coffee Value Chain Analysis at the Mukmin Mandiri Foundation in Sidoarjo Khairunisak, Atiqah Syilvia; Winarno, Sri Tjondro
Jurnal Ilmiah Manajemen Agribisnis Vol. 11 No. 1 (2023): Jurnal Ilmiah Manajemen Agribisnis - Januari 2023
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v11i1.3

Abstract

The purpose of this study is 1) Mapping the value chain of coffee products at the Mukmin Mandiri Sidoarjo. 2) Identify the relations between the value chains and the role of each actor involved in Mukmin Mandiri Sidoarjo. 3) Knowing the added value of coffee products at the Mukmin Mandiri Sidoarjo. The method of analysis used in this research is the descriptive qualitative method. According to Kaplinsky and Morris (2001), data analysis consists of value chain analysis and cost and value- added analysis, according to Hayami Method. Mukmin Mandiri Sidoarjo has four chain actors in the chain, and they are farmers, Mukmin MandiriSidoarjo itself, distributors, and agents. The added value obtained from the production of ground coffee at the Mukmin Mandiri Sidoarjo is Rp12,588.4 per kilogram of raw material or about 37.82% of the product value per unit of raw material, and the profit obtained from the production of ground coffee at Mukmin Mandiri Rp21,500 per kilograms
FARMER WELFARE FACTORS, AGROFORESTRY PRACTICES, AND ACCESS TO FINANCIAL INSTITUTIONS INFLUENCE GREEN FINANCING IN TUTUR SUB-DISTRICT PASURUAN Sandy, Rama; Winarno, Sri Tjondro; Setiawan, Risqi Firdaus
AGRIBIOS Vol 23 No 02 (2025): NOVEMBER
Publisher : Program Studi Agribisnis Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/agribios.v23i02.6636

Abstract

Sebagai studi kasus dalam menghadapi tantangan budidaya kopi berkelanjutan dari segi sosial, ekonomi, dan lingkungan, penelitian ini menganalisis green financing untuk praktik budidaya kopi berkelanjutan di Kecamatan Tutur Kabupaten Pasuruan. Dengan menggunakan pendekatan kuantitatif, 89 petani kopi diwawancarai dan lapang kopi di Kecamatan Tutur diamati. Hasil analisis, yang dilakukan menggunakan WarpPLS 8.0, menunjukkan bahwa terdapat korelasi signifikan antara kesejahteraan petani, praktik agroforestri, dan akses ke lembaga keuangan terhadap pelaksanaan pembiayaan hijau di Kecamatan Tutur, Kabupaten Pasuruan. Green financing tidak hanya memberikan akses ke sumber daya untuk praktik pertanian berkelanjutan, tetapi juga sesuai dengan tingkat pendidikan dan pengetahuan petani kopi tentang green financing.
Perbandingan Tingkat Efisiensi Biaya Produksi Penggilingan Padi Tetap dan Bergerak di Kecamatan Sukodadi Kabupaten Lamongan: Comparasion of The Level of Production Cost Efficiency Permana, Dafid; Winarno, Sri Tjondro; Syah, Mirza Andrian
Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Vol 6 No 1 (2025): September
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia's dependence on rice makes the rice milling process a sector that is highly sensitive to changes in costs and supply dynamics. Amid frequent fluctuations in grain prices that are often not balanced with rice prices, rice milling businesses face increasingly complex cost pressures, including UD. Hasil Bumi, which operates in Lamongan Regency. This study formulates two main focuses, namely analyzing the level ofprofitability of rice milling businesses and evaluating the cost efficiency ofproduction by making comparisons with mobile rice millsthat have different working systems.. The study was conducted using a descriptive quantitative approach through the collection of operational data during 20 production processes in May 2025. The results of the study show that fixed rice mills produce greater production volumes and revenues, but the proportion of costs incurred is also much greater. Conversely, mobile rice mills have lower operating costs, resulting in higher cost efficiency. However, both rice mills are classified as efficient (Eb > 1). However, the P Value in the statistical test is below 0.05, indicating a significant difference between the two. These findings illustrate that mobility and simplicity of cost structure give mobile rice mills an advantage, while stationary rice mills offer advantages in terms of capacity and product quality. Overall, this study emphasizes the importance of more adaptive cost management strategies to optimize profits in unstable market conditions. Keyword: Cost, Efficiency, Production, Profit, Revenue.
PENDAMPINGAN UMKM DALAM PENGGUNAAN DIGITAL MARKETING BERBASIS SEO (SEARCH ENGINE OPTIMIZATION) DI DESA KEMIRI KABUPATEN PASURUAN Andika Syari, Muhammad Haqqi; Dara, Salsabila Arysca; Winarno, Sri Tjondro
BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Vol. 4 No. 2 (2024): BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Desember 2024
Publisher : LPPM UNIKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/bhakti_nagori.v4i2.3919

Abstract

Pemanfaatan media internet atau digital yang berkembang pesat saat ini terutama dalam segi memasarkan suatu produk atau jasa dinamakan sebagai digital marketing. Para pelaku UMKM di Desa Kemiri menghadapi masalah terbatasnya akses ke pasar. Oleh karena itu, dengan adanya kegiatan pengabdian mengenai strategi digital marketing maka dapat memberikan peluang terhadap bagi pelaku UMKM untuk menjangkau pasar yang lebih luas. Kegiatan pengabdian ini menggunakan metode dengan melakukan survei secara langsung dan diskusi pada pelaku UMKM, lalu metode pemecahan masalah yang dilakukan yaitu sosialisasi mengenai digital marketing, praktik secara langsung, dan kegiatan pendampingan pelaku UMKM. Hasil dari kegiatan pengabdian ini menghasilkan pemahaman yang lebih baik bagi pelaku UMKM tentang digital marketing dan kemampuan untuk menerapkan teknik SEO, menggunakan aplikasi Google Keyword Planner dan Google My Business, sehingga mereka dapat memperluas pasar dan meningkatkan daya saing.
FACTORS AFFECTING CUSTOMER SATISFACTION AT KAHYANGAN COFFEE AND EATERY MADIUN Salsabila, Aina; Winarno, Sri Tjondro; Setiawan, Risqi Firdaus
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 11 No 1 (2026): January
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v11i1.8075

Abstract

The growth of coffee shop businesses in Indonesia, including in Madiun, shows increasingly fierce competition as people's lifestyles evolve in terms of choosing places to socialize and enjoy coffee products. This situation presents both opportunities and obstacles for entrepreneurs to continuously innovate. This research aims to examine the factors influencing customer contentment. at Kahyangan Coffee and Eatery Madiun. This study seeks to investigate the elements that contribute to customer satisfaction at Kahyangan Coffee and Eatery Madiun. A quantitative methodology was applied using accidental sampling, involving 100 respondents aged at least 15 years who had made at least two purchases. Information was gathered employing a survey instrument and subsequently evaluated using the Partial Least Squares (PLS) methodology, facilitated by WarpPLS 7.0 software. The structural model evaluation was based on p-value testing and path coefficient. The research findings indicate that price perception has a positive and significant correlation with customer satisfaction (p-value<0.05; path coefficient=0.234). Similarly, location shows a significant positive effect (p-value<0.001; path coefficient = 0.402), product quality has a significant positive impact (p-value = 0.012; path coefficient = 0.216), and service quality also has a significant positive influence (p-value = 0.002; path coefficient = 0.281). This study offers practical implications for Kahyangan Coffee and Eatery in optimizing its marketing and operational strategies to increase customer satisfaction levels in a competitive coffee shop industry environment.
Pengaruh UPT. PSHP Terhadap Jaringan Pasar Melalui Sertifikat Penerapan Penangan Yang Baik Pangan Segar Asal Tumbuhan (SPPB - PSAT) dan Surat Izin Edar Di UPT. Pengawasan dan Sertifikasi Hasil Pertanian Provinsi Jawa Timur Mahalani, Basakhal; Sari, Yeny Nurrenita; Cholifah, Cholifah; Winarno, Sri Tjondro
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 12.C (2025): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Jaringan pasar yaitu jaringan dengan memperluas pasarnya ke supermarket, lembaga pemerintahan bahkan sampai bisa berpotensi ekspor. Keterlibatan di UPT. Pengawasan dan Sertifikasi Hasil Pertanian Provinsi Jawa Timur, memahami bahwa pentingnya standar mutu dan legalitas dalam distribusi produk pangan. Surat izin edar Pangan Segar Asal Tumbuhan (PSAT) ini diterbitkan dengan pemerintah agar produk yang beredar di pasar telah memenuhi standar keamanan yang berlaku. Tujuan dari judul ini adalah untuk mengetahui peran penjaminan mutu dan keamanan pangan PSAT bagi masyarakat melalui sertifikat penerapan dan izin edar PSAT melalui pelayanan yang diberikan UPT. PSHP. UPT. PSHP memberikan pengaruh yang signifikan terhadap perluasan jaringan pasar bagi pelaku usaha. Adanya pelayanan yang diberikan UPT seperti Sertifikat Penerapan Penanganan yang Baik PSAT (SPPB - PSAT) dan Surat Izin Edar, pelaku usaha dapat memiliki legalitas serta jaminan mutu dan keamanan produk di bidang pangan segar. Produk yang memiliki standar keamanan mutu memiliki peluang untuk menembus pasar modern seperti supermarket serta dapat membuka peluang ekspor ke pasar internasional.
Pengaruh Kualitas Produk, Harga, Lokasi, dan Media Sosial Terhadap Keputusan Konsumen Membeli Produk Kopi Keliling Pada Generasi Z Di Surabaya Dwinanda, Rizky; Winarno, Sri Tjondro; Atasa, Dita
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 14 No. 1 (2026):
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jwm.v14i1.406

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, harga, lokasi, dan media sosial terhadap keputusan konsumen dalam membeli produk kopi keliling, dengan fokus pada Generasi Z di Surabaya. Pendekatan kuantitatif digunakan dengan menyebarkan kuesioner kepada 68 responden yang dipilih menggunakan teknik accidental sampling. Data dianalisis menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa harga, lokasi, dan media sosial berpengaruh signifikan terhadap keputusan pembelian, sementara kualitas produk tidak memberikan pengaruh yang signifikan. Penelitian ini memberikan implikasi praktis bagi pelaku usaha kopi keliling dalam menyusun strategi pemasaran yang efektif dan relevan bagi konsumen khususnya Gen Z.
Analisis Faktor–faktor yang Mempengaruhi Volume Ekspor Kopi Indonesia di Pasar Eropa Kusumawati, Bening; Winarno, Sri Tjondro; Yuliati, Nuriah
Jurnal Agro Industri Perkebunan Vol 14 No 1 (2026): March
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jaip.v14i1.4296

Abstract

This study aims to analyze the key factors influencing the volume of Indonesian coffee exports to the European market from 2004 to 2023. As one of the world’s largest coffee exporters, Indonesia has experienced significant fluctuations in its export volume. Using multiple linear regression, the research examines the impact of three independent variables—rupiah-to-US dollar exchange rate, national coffee production, and the price of Indonesian coffee in the European market—on export volume, the dependent variable. Secondary data were sourced from official institutions, including Statistics Indonesia, FAO, ITC, and Bank Indonesia. The results indicate that all three variables have a positive and significant effect on export volume. The regression model explains 75.5% of the variation in export volume, with the remaining 24.5% influenced by external factors not included in the model. These findings underscore the importance of maintaining stable production, competitive pricing, and favorable exchange rates to enhance Indonesia’s coffee export competitiveness. The study provides strategic recommendations for stakeholders to enhance Indonesia’s coffee export performance by promoting production efficiency and macroeconomic stability through policies.
Pengaruh Harga, Kualitas Pelayanan dan Cita Rasa Terhadap Kepuasan Pelanggan Kedai Kopi Momen Klasik Rahmah, Muthiatur; Winarno, Sri Tjondro; Wijayati, Prasmita Dian
BRILIANT: Jurnal Riset dan Konseptual Vol 11 No 1 (2026): Volume 11 Nomor 1, Februari 2026
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v11i1.2156

Abstract

Customer satisfaction is a very important aspect and needs to be considered in coffee shops in order to compete. The influence of price is thought to be one of the determining factors of customer satisfaction with the products provided. The quality of service provided by the coffee shop to consumers also affects customer satisfaction. Another thing related to customer satisfaction is taste. The goal that the author wants to achieve is to determine the effect of price, service quality, and taste on customer satisfaction using the SEM-PLS method with a sample of customers at the ‘’Momen Klasik’’ coffee shop. The collection of research data used a questionnaire given to customers and obtained a sample of 50 respondents. The results show that the price variable has a positive and significant effect on customer satisfaction at the ‘’Momen Klasik’’ coffee shop with a p-value significance of 0.027. The service quality variable has a positive and significant effect on customer satisfaction at the classic moment coffee shop with a p-value significance of 0.013. The taste variable has a positive and significant effect on customer satisfaction at the ‘’Momen Klasik’’ coffee shop with a p-value significance of <0.001.
Co-Authors Abdilah, Fikri Rizki abidin, Zainal Adinda Nurul Izmi Aji Praviandana Alifiah Putty Agustia Andarini, Sonja Andika Syari, Muhammad Haqqi Andriani, Catherine Anisa, Tania Nur Arfinsyah Hafid Anwari Ari Cahyono Suminar Assalma Alhamdany, Savi Nadine Aulia Rachmaningtyas Budiarto, Fadia Nur Rahma Budiwan, Adi Cholifah, Cholifah Dara, Salsabila Arysca Darsono Darsono Dian Anggraini Didiek Tranggono Dinariningrum Rahma Winarno Dinda Satya Rani Dinda Satya Rani Dita Atasa Dona Wahyuning Laily Dwi Wahyuningtyas Dwinanda, Rizky Eddhinda Leandro Virgin Karenina Edwin Realdi Bagaskara Eko Nurhadi Eko Priyanto Eko Priyanto Eko Priyanto Eko Priyanto Endang Yektiningsih, Endang Fadhilah, Sulthan Auliya' Zhafran Fahmila, Nada Alifiyah Fatchur Rozci Fazlul Rahman Hakim, Burhanul Hamidah Hendrarini Hasyim, Alwi Fu'ad Hutabarat, Debora Ibnu Rifa, Ahmad Faiz Salsabila Ida Syamsu Roidah Idhoh Fitriana, Nisa Hafi Indah, Pawana Nur Indra Tjahaja Amir Ivan Aditya Prakoso Khairunisak, Atiqah Syilvia Khoirul Umam Kusuma Wardhani Mas’udah Kusumawati, Bening Laksmi Diana Lestari, Maya Dwi Lingga Putra, Corry Wastu Mahalani, Basakhal Maharani, Adinda Dwi Ulfah Maulana Zakaria Reyhan Pramana Mierza Widya Syahrani Mirza Andrian Syah Mubarokah Mubarokah Mubarokah Muhamad Harisudin Muhammad Haqqi Andika Syari Nabila, Naufal Elvia Nindy Fadillah Noor Rizkiyah Nuriah Yuliati Nurid Dian Ikrimah Nurkhalishah, Tiara Dita Nuzuliyani, Dyah Firdausi Pawana Nur Indah Permana, Dafid Prasmita Dian Wijayati Putri, Amilia Eka Putri, Apria Yuvitar Devani Putri, Inas Adilah Rafli Septian Dwi Antoro Rahmah, Muthiatur Rahman, Mochamad Fatkhur Risqi Firdaus Setiawan Rizki Ivah Lutfiah Rizqullah, R. Arya Dhimas Rafi Rosalina, Dwi Indah Salsabila Arysca Dara Salsabila, Aina Sandy, Rama Sanjaya, Yogi Sari, Yeny Nurrenita Septiningtyas, Sisilia Setyo Parsudi Sigit Dwi Nugroho Sri Widayanti Sudiyarto Sudiyarto Sudiyarto Sudiyarto Sudiyarto Sudiyarto Sudiyarto, Sudiyarto Sukur, Anisa Aurelia Susilowati, Mei Syahri, Ria Misdin Syarif Imam Hidayat Tamaulina Br Sembiring Umam, Khoirul Widyasari, Rini Widyaswari, Farah Adelia Wiwik Sri Harijani Wulandari , Nabella Ayu Zainal Abidin Achmad Zandy Bagus Prastyo  Firdausy, Naura