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All Journal Jurnal Sosial Ekonomi Pertanian Jurnal Social Economic of Agriculture Agridevina : Berkala Ilmiah Agribisnis CEMARA Forum Agribisnis AGRARIS: Journal of Agribusiness and Rural Development Research UNEJ e-Proceeding Briliant: Jurnal Riset dan Konseptual Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Agro Industri Perkebunan Jurnal Pertanian Agros Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) JURNAL ILMIAH MAHASISWA AGROINFO GALUH Agrilan : Jurnal Agribisnis Kepulauan JURNAL AGRICA JURNAL MANAJEMEN BISNIS MABIS: Manajemen dan Bisnis Jurnal Ilmiah RESPATI JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian JAS (Jurnal Agri Sains) BASKARA: Journal of Business and Entrepreneurship JMK Jurnal Manajemen dan Kewirausahaan PLAKAT : Jurnal Pelayanan Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Journal of Management - Small and Medium Enterprises (SME's) Nusantara Science and Technology Proceedings Journal of Food System and Agribusiness (JoFSA) Jurnal Ilmiah Agribios Jurnal Terapan Manajemen dan Bisnis Jurnal Ilmiah Wahana Pendidikan Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Agrimansion: Agribusiness Management & Extension Agricultural Science International Journal of Economy, Education and Entrepreneurship (IJE3) Anjoro : International Journal of Agriculture and Business Journal of Social Research International Journal of Multidisciplinary Research and Literature (IJOMRAL) Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) AGRI-TEK : Jurnal Penelitian Ilmu-ilmu Eksakta JWM (JURNAL WAWASAN MANAJEMEN) Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Jurnal Ilmiah Membangun Desa dan Pertanian Jurnal Pengembangan Masyarakat Lokal Jurnal Ilmiah Manajemen Agribisnis
Sri Tjondro Winarno, Sri Tjondro
Agribusiness Department, Faculty Of Agriculture, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
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English: Bahasa Indonesia Lestari, Maya Dwi; Winarno, Sri Tjondro; Atasa, Dita
International Journal of Multidisciplinary Research and Literature Vol. 2 No. 6 (2023): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v2i6.156

Abstract

Ledug Coffee Indonesia is a trading business engaged in coffee production upstream, downstream, and education. With the large number of similar robusta coffee business actors and the high demand for coffee, Ledug Coffee Indonesia still needs to innovate in diversifying processed coffee to increase added Value and sales through a targeted marketing mix. The purpose of this research is to find out about the amount of said Value of robusta coffee from green bean to roasted bean and from roasted bean to ground coffee and to determine the effect of the marketing mix (7P) of robusta coffee business on consumer buying interest in Ledug Coffee Indonesia methods in research analysis tools Hayami Method and WarpPLS 7.0 with 65 respondents. The results showed that the ratio of added Value generated from processing green beans into roasted beans was 38%, indicating that the Value was considered moderate. The percentage of added Value generated from processing roasted beans into ground coffee is 40%, which suggests that the Value is classified as medium. The results of the analysis of the effect of the 7P marketing mix on consumer buying interest in the robusta variant Ledug Coffee at Ledug Coffee Indonesia, which has a positive and significant impact, namely the product variable (X1), price (X2), people (X5), and process (X6). In contrast, the place variable (X3) has a negative and significant effect. The promotion variable (X4) has a negative and insignificant impact, while the physical evidence variable (X7) has a positive and little influence
PENGARUH DIGITAL MARKETING DAN KUALITAS PRODUK TERHADAP MINAT BELI DI OI KAFE SURABAYA Abdilah, Fikri Rizki; Winarno, Sri Tjondro; Wijayati, Prasmita Dian
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 1 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i1.180

Abstract

This study was conducted with the aim of analyzing the effect of digital marketing on product purchase intention at Oi Kafe and to analyze the effect of product quality on product purchase intention at Oi Kafe. The data analysis used in this study used SEM-PLS analysis with the WarpPLS approach. The use of the PLS method as an analysis technique has the advantage that the sample used does not have to be large and can be used in developing a theory. The results of this study indicate that digital marketing has a positive and significant effect on purchase intention at Oi Kafe. The Oi Kafe Instagram content provided is informative. Consumers feel attracted to content with an attractive design and appearance on Oi Kafe's Instagram. Product quality has a positive and significant effect on buying interest in Oi Kafe. Consumers feel interested in making purchases with the attractive packaging offered which increases the durability of coffee products
ANALISIS PREFERENSI TERHADAP PEMBELIAN CHINESE FOOD MELALUI GO FOOD DI KECAMATAN RUNGKUT Sanjaya, Yogi; Winarno, Sri Tjondro; Indah, Pawana Nur
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 2 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i2.181

Abstract

This research aims to analyze consumer preferences for purchasing Chinese Food through Go Food in the Rungkut sub-district and determine consumer considerations when purchasing Chinese Food by using Importance and Performance (IPA) and Customer Satisfaction Index (CSI) data analysis methods. This research shows consumer preferences for attributes when purchasing Chinese Food through Go Food. Characteristics of the respondents of this study in purchasing Chinese Food through Food in the Rungkut sub-district: Most of the respondents were female, with an average age of 16-25 years, taking into account the attributes of consumer satisfaction level with the product, Ease of information, presentation and ordering security. Consumer satisfaction with purchasing Chinese Food through Go Food is 76.23%, included in the category 76% < CSI ≤ 100%, which means consumers feel very satisfied
Pengaruh Store Atmosphere, Service Quality, and Customer Satisfaction on Repurchase Intention di Kedai Dimensi Kopi Trawas Putri, Inas Adilah; Winarno, Sri Tjondro; Widayanti, Sri
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 3 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i3.216

Abstract

One business venture proliferating in the globalization era is the coffee shop. It can be seen from the many coffee shops that have sprung up, with differences in interesting concepts and variations from the interior design of the cafe and the products offered. One []coffee shop with a unique idea of selling customized roasted coffee beans is Kedai Dimensi Kopi Trawas, located in Trawas, Mojokerto, Indonesia. This unique concept can drive shop sales by producing up to 150 kg of coffee beans. However, there appears to have been a slowing down of coffee bean production to 100 kg. Based on the pre-research interview with the customers who bought Kedai Dimensi Kopi Trawas’s roasted beans, 60% of them did not intend to repurchase. Therefore, researchers are interested in analyzing Kedai Dimensi Kopi Trawas’s store atmosphere, service quality, and customer satisfaction with repurchase intention. Using purposive sampling, we gathered data from 50 Kedai Dimensi Kopi Trawas’s roast bean customers who have bought coffee beans at least once to fill out a Likert-score type questionnaire through Google Forms. The data analysis used in this study used SEM-PLS analysis with the WarpPLS approach. The results show that store atmosphere has a positive and significant effect on repurchase intention, with a p-value of 0.05. Service quality also positively and significantly affects repurchase intention, with a p-value of 0.01. Likewise, customer satisfaction shows a positive and significant relationship with a p-value <0.01 on repurchase intention. The results of this study indicate that knowing repurchase intention can increase coffee bean sales at Kedai Dimensi Kopi Trawas
Pengaruh Persepsi Harga, Kualitas Produk, dan Citra Merek Terhadap Keputusan Pembelian Konsumen Produk Frozen Seafood “AHAA!” ICS Food di Sidoarjo Anisa, Tania Nur; Winarno, Sri Tjondro; Atasa, Dita
JURNAL PERTANIAN Vol 15, No 1 (2024): Jurnal Ilmiah Respati
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jir.v15i1.3717

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga, kualitas produk dan citra merek terhadap keputusan pembelian produk frozen seafood “Ahaa!” ICS Food. Metode pengambilan sampel yang digunakan adalah metode non-probability sampling dengan teknik purposive sampling. Jumlah sampel dalam penelitian ini adalah 50 responden. Teknik analisis data yang digunakan adalah Structural Equation Model Partial Least Square (SEM PLS). Hasil penelitian ini menunjukkan bahwa variabel kualitas produk dan citra merek mempunyai pengaruh yang signifikan terhadap keputusan pembelian konsumen dimana nilai p-value adalah ≤ 0,05. Sedangkan variabel persepsi harga tidak berpengaruh signifikan terhadap keputusan pembelian konsumen karena p-value > 0,05.
ANALISIS MITIGASI RISIKO USAHA KOPI ROBUSTA PADA KOPI LEDUG, KECAMATAN PRIGEN, KABUPATEN PASURUAN Andriani, Catherine; Winarno, Sri Tjondro; Rizkiyah, Noor
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 2 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i2.13211

Abstract

Currently, the coffee sales business is increasing. Kopi Ledug is one of the businesses engaged in selling coffee and has a business activities process and every business process has risks that can harm the company. Market demand that does not match the estimate is one of the risks that can harm the company financially. This study aims to identify risks and conduct risk assessments and determine risk mitigation strategies to overcome the causes of emerging risks. The methods used are House of Risk and Pareto Diagram. The results of House of Risk Phase 1 show that there are 25 risk events and 25 risk agents that occur during the business process. Pareto Diagram shows the results of 14 risk agents that are prioritized. The results of House of Risk Phase 2 show that there are 16 mitigation actions that can be implemented by Kopi Ledug in overcoming risks. Keywords: Risk; Mitigation; House of Risk; Pareto Diagram; Robusta Coffee
CONSUMER PREFERENCE TOWARDS PURCHASING IMPORTED APPLES AT TANJUNGSARI MARKET, SURABAYA Nabila, Naufal Elvia; Hendrarini, Hamidah; Winarno, Sri Tjondro
Agridevina : Berkala Ilmiah Agribisnis Vol 13, No 1 (2024): Agridevina : Berkala Ilmiah Agribisnis
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/agridevina.v13i1.4158

Abstract

Sales of imported apples in Indonesia have increased from year to year. This is due to the large number of traders selling imported apples at Tanjungsari Market, Surabaya. The problem that occurs at the Tanjungsari Surabaya Fruit Market is that there is a tendency for consumers to buy imported apples rather than local fruit. This research aims to analyze the attributes that consumers prefer for imported apples and find out the attributes that consumers most consider when purchasing imported apples. The sample determination method in the research used purposive sampling, with 60 respondents. This research's data analysis method uses Multiattribute Fishbein analysis to determine the attributes that consumers most consider when purchasing imported apples. As a result of the research that has been carried out, it can be seen that the attributes of imported apples are the preference of consumers at the Tanjungsari Market in Surabaya, namely they have a cheap price, sweet taste, large size, red color, with a strong aroma, the type of fruit chosen is apples. fuji, the freshness of the fruit has a hard skin, the ease of buying imported apples is very easy, and the texture of the flesh of imported apples is hard or crunchy and dense. Meanwhile, the attribute that is most considered when purchasing imported apples at the Tanjungsari Market in Surabaya is the freshness of the apples. Meanwhile, the order of attributes from the most considered to the least considered is freshness, price, taste, texture, color, ease of purchase, size, aroma and brand of imported apples.
ECONOMIC ANALYSIS OF MARKETING PERFORMANCES AT LEDUG COFFEE INDONESIA Fahmila, Nada Alifiyah; Winarno, Sri Tjondro; Atasa, Dita
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 3 No. 3 (2023): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v3i3.193

Abstract

This study aims to 1) Know the channel pattern and marketing function of Ledug Coffee Indonesia, 2) Analyze the marketing margin of Ledug Coffee Indonesia, and 3) Analyze the level of marketing efficiency of Ledug Coffee Indonesia. Using the snowball sampling technique, 4 agents and 9 retailers were found to find out the marketing channel chain. The data analysis used was marketing margin, K/B ratio, and producer share. The results of this study indicate that there are three marketing channels: channel I (producer-retailer-end consumer), channel II (producer-agent-retailer-end consumer), and channel III (producer-end consumer). The smallest marketing margin is owned by marketing channel III, on the robusta IDR 2,000 / kg type and Arabica IDR 85,000 / kg. Marketing channels that have the most efficient level of efficiency is channel III because efficiency indicators show that all hands are efficient.
THE EFFECT OF MARKETING MIX ON PURCHASE DECISIONS AT MIXUE : CASE STUDY OF MIXUE MOJOKERTO OUTLET Widyaswari, Farah Adelia; Winarno, Sri Tjondro; Roidah, Ida Syamsu
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 1 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i1.240

Abstract

There is a phenomenon of massive expansion by Mixue in Indonesia.  The Mixue company has proven to be aggressive in expanding new outlets in Indonesia.  According to one expert in marketing strategy, the mixue-ization phenomenon occurred because Mixue succeeded in applying the concepts of marketing strategy appropriately. In this case, Mixue succeeded in using the four marketing mix variables namely price, product, place, and promotion well. However, along with its development to dominate the market share quite rapidly, Mixue now looks only crowded for a moment and many outlets are threatened with closure.This study was conducted with the aim of analyzing the effect of marketing mix 7P  on  purchase decisions at Mixue Mojokerto Outlet. The data analysis used in this study used SEM-PLS analysis with the WarpPLS approach. The use of the PLS method as an analysis technique has the advantage that the sample used does not have to be large and can be used in developing a theory.  The sample used amounted to 50 respondents who were consumers with more than 17 years of age with minimum one time purchasing at Mixue Mojokerto Outlet. The sampling employed nonprobability with a purposive sampling technique. The results of this study indicate that product, price, place, promotion, people, process and physical evidence has a positive and significant effect on purchase decision at Mixue Mojokerto Outlet
The influence of the decoy effect on price and location on consumer purchasing decisions at Starbucks Coffee Merr Surabaya Nurkhalishah, Tiara Dita; Winarno, Sri Tjondro; Rizkiyah, Noor
Anjoro: International Journal of Agriculture and Business Vol 5 No 2 (2024): Anjoro
Publisher : Agribusiness Department, Agriculture and Forestry Faculty, Universitas Sulawesi Barat, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/anjoro.v5i2.3839

Abstract

The increasing number of coffee shops in the East Surabaya area, particularly Merr Street or Ir. H. Soekarno Street has created intense competition and a dynamic market environment. This study aims to analyze the impact of Price (X1) and Location (X2) on Purchasing Decisions (Y), moderated by the Decoy Effect (Z), among Starbucks Merr coffee consumers in Surabaya City. The research utilizes Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with WarpPLS 7.0 software. Data was gathered through a questionnaire distributed to 100 respondents using a non-probability sampling technique, specifically accidental sampling. This study demonstrates that price and location significantly affect purchasing decisions at Starbucks Merr. Price accounts for a 30.4% impact, influenced by affordability and frequent promotions, while location has a more substantial effect, with a 56% influence due to its accessibility and strategic positioning. The decoy effect negatively moderates the price-to-purchase relationship, making consumers more inclined to select higher-priced products. However, the decoy effect does not significantly impact the location-purchase relationship, as consumers prioritize convenience and service quality over pricing strategies. These findings underscore the vital role of both pricing and location in Starbucks Merr's marketing strategy.
Co-Authors Abdilah, Fikri Rizki abidin, Zainal Adinda Dwi Ulfah Maharani Adinda Nurul Izmi Aji Praviandana Alifiah Putty Agustia Amilia Eka Putri Andarini, Sonja Andika Syari, Muhammad Haqqi Andriani, Catherine Anisa, Tania Nur Arfinsyah Hafid Anwari Ari Cahyono Suminar Assalma Alhamdany, Savi Nadine Aulia Rachmaningtyas Budiarto, Fadia Nur Rahma Cholifah, Cholifah Dara, Salsabila Arysca Darsono Darsono Debora Hutabarat Dian Anggraini Didiek Tranggono Dinariningrum Rahma Winarno Dinda Satya Rani Dinda Satya Rani Dita Atasa Dona Wahyuning Laily Dwi Wahyuningtyas Dwinanda, Rizky Eddhinda Leandro Virgin Karenina Edwin Realdi Bagaskara Eko Nurhadi Eko Priyanto Eko Priyanto Eko Priyanto Eko Priyanto Endang Yektiningsih, Endang Fadhilah, Sulthan Auliya' Zhafran Fahmila, Nada Alifiyah Fatchur Rozci Fazlul Rahman Gevyma Tharis Iftikhor Hakim, Burhanul Hamidah Hendrarini Hasyim, Alwi Fu'ad Ibnu Rifa, Ahmad Faiz Salsabila Ida Syamsu Roidah Idhoh Fitriana, Nisa Hafi Indah, Pawana Nur Indra Tjahaja Amir Ivan Aditya Prakoso Khairunisak, Atiqah Syilvia Khoirul Umam Kusuma Wardhani Mas’udah Kusumawati, Bening Laksmi Diana Lestari, Maya Dwi Lingga Putra, Corry Wastu Mahalani, Basakhal Maulana Zakaria Reyhan Pramana Mierza Widya Syahrani Mirza Andrian Syah Mubarokah Mubarokah Mubarokah Muhamad Harisudin Muhammad Haqqi Andika Syari Nabila, Naufal Elvia Nindy Fadillah Noor Rizkiyah Nuriah Yuliati Nurid Dian Ikrimah Nurkhalishah, Tiara Dita Nuzuliyani, Dyah Firdausi Pawana Nur Indah Permana, Dafid Prasmita Dian Wijayati Putri, Apria Yuvitar Devani Putri, Inas Adilah Rafli Septian Dwi Antoro Rahmah, Muthiatur Rahman, Mochamad Fatkhur Risqi Firdaus Setiawan Rizki Ivah Lutfiah Rizqullah, R. Arya Dhimas Rafi Rosalina, Dwi Indah Salsabila Arysca Dara Salsabila, Aina Sandy, Rama Sanjaya, Yogi Sari, Yeny Nurrenita Septiningtyas, Sisilia Setyo Parsudi Sigit Dwi Nugroho Sri Widayanti Sri Widayanti Sudiyarto Sudiyarto Sudiyarto Sudiyarto Sudiyarto Sudiyarto Sudiyarto, Sudiyarto Sukur, Anisa Aurelia Susilowati, Mei Syahri, Ria Misdin Syarif Imam Hidayat Tamaulina Br Sembiring TAUFIK SETYADI Umam, Khoirul Widyasari, Rini Widyaswari, Farah Adelia Wiwik Sri Harijani Wulandari , Nabella Ayu Zainal Abidin Achmad Zandy Bagus Prastyo  Firdausy, Naura