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<![CDATA[Pengaruh Belanja Online dan Fitur Paylater Shopee Terhadap Perilaku Konsumtif Masyarakat Di Kota Surabaya ]]>
<![CDATA[Tiara Ratnaningrum]]>;
<![CDATA[Rina Dewi]]>;
<![CDATA[Bambang Karnain]]>;
<![CDATA[Harsono Teguh Santoso]]>;
<![CDATA[Achmad Daengs GS]]>
<![CDATA[ Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 2 (2024): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas 45 Surabaya ]]>
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DOI: 10.30640/jumma45.v3i2.2956
<![CDATA[This study examines the influence of online shopping and Shopee's paylater feature on the consumptive behavior of Surabaya residents. Conducted using a causal associative method and quantitative approach, the research involved 100 respondents selected through purposive sampling. Data was collected via online questionnaires and analyzed using multiple linear regression, descriptive analysis, normality testing, hypothesis testing, and determination coefficient testing. The results indicate that both online shopping and Shopee's paylater feature significantly impact consumptive behavior in Surabaya, with the paylater feature exerting a stronger influence. Recommendations include increasing promotion and education about Shopee's paylater feature, alongside governmental regulation for consumer protection and financial education.]]>
<![CDATA[Dampak Iklan dan Cashback Terhadap Keputusan Pembelian pada E-Commerce Shopee di Kota Surabaya ]]>
<![CDATA[Kornelia Sarce]]>;
<![CDATA[Rina Dewi]]>;
<![CDATA[Bambang karnain]]>;
<![CDATA[Harsono Teguh]]>;
<![CDATA[Achmad Daengs GS]]>
<![CDATA[ Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 2 (2024): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas 45 Surabaya ]]>
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DOI: 10.30640/jumma45.v3i2.3039
<![CDATA[This study aims to evaluate the effect of advertising and cashback on purchasing decisions on the Shopee e-commerce platform. This study uses a quantitative method involving 100 respondents who are active Shopee users. Data was obtained through questionnaires distributed online. Data analysis was carried out using descriptive analysis, multiple linear regression, data instrument test, classical assumption test, hypothesis testing and determination coefficient test to measure the extent to which advertising and cashback influence purchasing decisions. The results showed that both advertising (X1) and cashback (X2) had a significant effect on purchasing decisions on Shopee e-commerce in Surabaya city. Multiple linear analysis shows that the variables of advertising (X1) and cashback (X2) partially and significantly affect purchasing decisions in e-commerce shopee in the city of Surabaya. Both advertising variables (X1) and cashback (X2) simultaneously have a significant and significant effect on purchasing decisions on e-commerce shopee in the city of Surabaya. The cashback variable which has a more dominant effect on purchasing decisions compared to advertising (X1) can be seen in the highest beta coefficient. These findings indicate that effective marketing strategies, such as attractive advertisements and cashback offers, can increase interest and purchasing decisions. Therefore, Shopee is advised to continue optimizing advertisements and cashback programs to maintain and increase customer loyalty.]]>
<![CDATA[Dampak Kualitas Produk, Citra Merek dan Harga Terhadap Keputusan Pembelian Honda Brio di Surabaya ]]>
<![CDATA[Malik Hidayatullah]]>;
<![CDATA[Achmad Daengs GS]]>;
<![CDATA[Rina Dewi]]>;
<![CDATA[Bambang Karnain]]>;
<![CDATA[Harsono Teguh]]>
<![CDATA[ Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 2 (2024): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas 45 Surabaya ]]>
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DOI: 10.30640/jumma45.v3i2.3042
<![CDATA[The aim of this research is to determine the influence of product quality, brand image and price on the decision to purchase a Honda Brio car in Surabaya. This research was conducted using a quantitative approach. The data for this research is a sample of 96 respondents whose sampling used Roa Purba. The data collection method is a questionnaire. The data analysis used in this research is multiple linear regression analysis with SPSS 26 software. Data that meets the validity test, reliability test and classical assumption test is processed to produce the regression equation: Y = 4.573 + 0.219 X1+ 0.597X2 + 0.638X3 + e. The results of the analysis carried out can be seen through the results of the t test. It can be seen that the variables product quality, brand image and price partially have a significant influence on the decision to purchase a Honda Brio car in Surabaya with each having a calculated t value (2.077), t calculated (5,967). and t count (4.511) which is greater than t table (1.66088). The results of the F test in this research show that the calculated F value (46.662) is greater than the F table (3.09), which means that the variables of product quality, brand image and price simultaneously have a significant influence on the decision to purchase a Honda Brio car in Surabaya.]]>
<![CDATA[Peran Kepemimpinan dan Disiplin Kerja Karyawan Pada Kinerja Pelayanan di PT. X Surabaya ]]>
<![CDATA[Rina Dewi]]>;
<![CDATA[Mochamad Indrawan]]>;
<![CDATA[Achmad Daengs Gs]]>
<![CDATA[ Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 2 (2024): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas 45 Surabaya ]]>
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DOI: 10.30640/jumma45.v3i2.3065
<![CDATA[Effective leadership and employee discipline are essential to maintaining a productive and professional workplace environment. Leaders are expected to open up two-way communication so that employees can fully understand the Company's goals in achieving performance. Companies need to have a clear and consistent approach to employee discipline to ensure that employees understand company policies and comply with performance expectations. In addition, employee discipline helps identify and correct behavior or actions that are detrimental to the organization.]]>
<![CDATA[Pengaruh Promosi dan Harga terhadap Keputusan Konsumen Jasa Sewa Forklift pada PT Mahira Multi Sarana di Kabupaten Sidoarjo ]]>
<![CDATA[Muhammad Muflih Sulaiman]]>;
<![CDATA[Bambang Karnain]]>;
<![CDATA[Rina Dewi]]>;
<![CDATA[Sugiharto Sugiharto]]>;
<![CDATA[Harsono Teguh Santoso]]>
<![CDATA[ Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 2 (2024): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas 45 Surabaya ]]>
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DOI: 10.30640/jumma45.v3i2.3095
<![CDATA[His research aims to investigate the influence of promotions and prices on consumer decisions in choosing forklift rental services at PT. Mahira Multi Sarana, Sidoarjo Regency. The research method used is a survey using a questionnaire as a data collection tool. The sample for this study consisted of consumers who had used the company's forklift rental services. The data analysis technique used is multiple linear regression to test the relationship between promotion and price variables on consumer decisions. The research results show that promotions and prices have a significant effect on consumers' decisions to use forklift rental services. The implication of this research is the importance of companies in designing effective promotional strategies and setting competitive prices to influence consumer decisions in choosing forklift rental services.]]>
<![CDATA[Pengaruh Perceived Quality dan Perceived Value terhadap Customer Satisfaction pada Photograms Studio di Tunjungan Plaza Surabaya ]]>
<![CDATA[Mayang Puspita Amara]]>;
<![CDATA[Rina Dewi]]>;
<![CDATA[Bambang Karnain]]>;
<![CDATA[Harsono Teguh Santoso]]>;
<![CDATA[Achmad Daengs GS]]>
<![CDATA[ Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 2 (2024): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas 45 Surabaya ]]>
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DOI: 10.30640/jumma45.v3i2.3097
<![CDATA[This study aims to test and analyze the effect of perceived quality, perceived value on customer satisfaction with a sample of 100 respondents using purposive sampling as a sampling technique. Data collection using questionnaire techniques that are distributed using online google forms. Data analysis in this study multiple linear regression analysis, descriptive analysis, data normality test, hypothesis testing and determination coefficient test. The results showed that the variable perceived quality (X1) has a significant effect on customer satisfaction (Y) with the results of the hypothesis test showing t count> t table (10.626 > 1.985). The variable perceived value (X2) has no significant effect on customer satifcation (Y), because the hypothesis test results show t count < t table (0.365 < 1.985). The variables perceived quality (X1) and perceived value (X2) together affect customer satisfaction (Y) with a calculated F value of 171,224 and a significance value of 0.00 which is smaller than the maximum significance limit of 0.05. The implication of this research is to increase perceived value at photograms studio tunjungan plaza Surabaya.]]>
<![CDATA[Pengaruh Brand Trust dan Brand Loyalty terhadap Repurchase Intention pada Produk Cat Avian di Gresik ]]>
<![CDATA[Freddy Cahyadi]]>;
<![CDATA[Harsono Teguh]]>;
<![CDATA[Bambang Karnain]]>;
<![CDATA[Rina Dewi]]>;
<![CDATA[Achmad Daengs GS]]>
<![CDATA[ Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 2 (2024): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas 45 Surabaya ]]>
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DOI: 10.30640/jumma45.v3i2.3100
<![CDATA[. With the development of the era that is increasingly advanced, companies need to make effective marketing plans to excel in business competition. In marketing planning there are several factors that are considered such as Brand Trust and Brand Loyalty that affect Repurchase Intention. The purpose of the study was to determine the effect of brand trust and brand loyalty partially and simultaneously on repurchase interest in Avian paint product customers in Gresik. The type of research used in this study is explanatory research. This study uses a quantitative approach. The sample population was 100 consumers of Avian paint products in Gresik. The method used in sampling was non-probability sampling and purposive sampling techniques. The research instrument used a questionnaire. The data analysis technique used was multiple linear regression analysis. The results of the analysis can be concluded that brand trust has a partial effect on repurchase interest; and brand loyalty has a partial effect on repurchase interest; while Brand Trust and Brand Loyalty have a simultaneous effect on Repurchase Interest in Avian Paint Product Customers in Gresik]]>
<![CDATA[Peranan Sistem Informasi Dalam Pelayanan Kesehatan di Puskesmas Kedungdoro Surabaya ]]>
<![CDATA[Slamet Imam Syafii]]>;
<![CDATA[Rina Dewi]]>;
<![CDATA[Achmad Daengs GS]]>
<![CDATA[ Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2024): Oktober : Jurnal Pengabdian Masyarakat ]]>
Publisher : <![CDATA[Universitas 45 Surabaya ]]>
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DOI: 10.30640/abdimas45.v3i2.3044
<![CDATA[Information systems have an important role in various fields including in the field of health services in various community health centers (Puskesmas) in various regions in Indonesia. Information systems can contribute to accelerating and simplifying the flow of services to patients. The results of the KKL reported that the role of the information system in the Puskesmas Kedungdoro Surabaya can be a bridge of connectivity between patients, health workers and the service system implemented so that it can support health service activities running according to the target achievement. An important task that must be carried out by the Puskesmas Kedungdoro is to continuously educate patients to foster understanding in the service system at the Puskesmas Kedungdoro Surabaya.]]>
<![CDATA[Peran Kepemimpinan dan Disiplin Kerja Karyawan pada Kinerja Pelayanan di PT. X Surabaya ]]>
<![CDATA[Mochamad Indrawan]]>;
<![CDATA[Rina Dewi]]>;
<![CDATA[Achmad Daengs GS]]>
<![CDATA[ Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2024): Oktober : Jurnal Pengabdian Masyarakat ]]>
Publisher : <![CDATA[Universitas 45 Surabaya ]]>
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DOI: 10.30640/abdimas45.v3i2.3099
<![CDATA[Effective leadership and employee discipline are essential to maintaining a productive and professional workplace environment. Leaders are expected to open up two-way communication so that employees can fully understand the Company's goals in achieving performance. Companies need to have a clear and consistent approach to employee discipline to ensure that employees understand company policies and comply with performance expectations. In addition, employee discipline helps identify and correct behavior or actions that are detrimental to the organization.]]>
<![CDATA[Analysis Of Customer Satisfaction On The Marketing Mix Of Halo Telkomsel Wonosobo, Central Java ]]>
<![CDATA[Enny Istanti]]>;
<![CDATA[Mahjudin Mahjudin]]>;
<![CDATA[Rina Dewi]]>;
<![CDATA[Diana Zuhro]]>;
<![CDATA[Sutini Sutini]]>;
<![CDATA[Achmad Daengs GS]]>
<![CDATA[ International Journal of Economics, Commerce, and Management Vol. 1 No. 3 (2024): July : International Journal of Economics, Commerce, and Management ]]>
Publisher : <![CDATA[Asosiasi Riset Ekonomi dan Akuntansi Indonesia ]]>
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DOI: 10.62951/ijecm.v1i3.120
<![CDATA[This research aims to examine what factors influence the level of customer loyalty of GeraiHALO Telkomsel Wonosobo, Central Java. The population in this study are customers who have subscribed or are currently subscribing to Telkomsel Kartu HALO, simPATI and AS product services, having subscribed for at least six months. Determining the sample in this research used the probability sampling method. This analysis uses the Importance Performance Analysis (IPA) method which is used to determine the level of importance and perception (expectations) of the Marketing Mix towards customer satisfaction implemented by the company. The results of the IPA analysis show that the dominant factors influencing customer loyalty are product quality, price, distribution variables. and promotion variables in this research are quite good in explaining customer perceptions. The author's advice to companies is that companies create products that are superior in quality, and always maintain product quality, namely by always innovating products that are tailored to customer desires for the product. Apart from that, companies must always pay attention to customer complaints by minimizing customer complaints.]]>
