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All Journal Magisma: Jurnal Ilmiah Ekonomi dan Bisnis EKONOMIKA45 Jurnal Penelitian Geografi (JPG) Jurnal Mahasiswa Manajemen dan Akuntansi Indonesia Accounting Research Journal Journal of Management and Creative Business Jurnal Pengabdian Masyarakat Seminar Nasional Teknologi dan Multidisiplin Ilmu International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences Digital Innovation : International Journal Of Management International Journal of Health and Medicine Ascendia: Journal of Economic and Business Advancement Global Economics: International Journal of Economic, Social and Development Sciences
Rina Dewi
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Dampak Kepercayaan Merek Terhadap Loyalitas Pelanggan : (Studi Kasus Pada Konsumen Hoka Hoka Bento Di Plaza Surabaya) Ika Sufitri; Sugiharto Sugiharto; Aridha Prassetya; Rina Dewi; Achmad Daengs
Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025): April: Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v4i1.4021

Abstract

The development of the business world is getting more rapid, eating the busyness of people's mobility in metropolises will continue to grow. Therefore, people take practical and efficient actions by consuming fast food. Moreover, it is supported by an increase in appetite and higher lifestyle changes. Consumer behavior will affect the way consumers view a product. In determining the brand of the product, it will go through the trial stage first by trying a variety of different products. If it is felt that the brand is suitable and meets what is expected of similar products, then consumers will continue to be loyal or loyal to the brand. This phenomenon is read by Hoka Hoka Bento by using various promotions to save packages and improve quality and service. This study aims to discuss and analyze the influence of brand trust on loyalty in Hoka Hoka Bento customers in Plaza Surabaya.The population in this study is Hoka Hoka Bento consumers who have bought and made repurchases at Hoka Hoka Bento Plaza Surabaya. The sample taken was 110 people. The measuring tools used are questionnaires, as well as data that has been analyzed with simple linear regression
Kompensasi Terhadap Motivasi Kerja Karyawan Pada PT. Insolent Raya Di Surabaya Abdul Aziz Sholeh; Indriana Kristiawati; Achmad Daengs GS; Rina Dewi; Retno Susanti; Ramansyah Hidayat
Journal of Management and Creative Business Vol. 2 No. 1 (2024): Januari : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i1.2069

Abstract

The purpose of this research is to analyze the influence of compensation on employee work motivation. The sample consists of  employees of PT. Insolent Raya consisted of 32 respondents using the probability sampling method. The analysis used was validity testing, reliability testing, normality testing, and simple linear regression analysis. The results of this research show that the t test shows that there is a significant influence between the compensation variable (X) on the motivation variable (Y). The constant of 18.054 means that if the value of the compensation variable (X) is equal to 0, then the value of employee work motivation (Y) is 18.054. The compensation variable (X) has a positive regression coefficient. In other words, if the value of compensation (X) increases by 1 unit, then employee work motivation (Y) increases by the value of the regression coefficient or 0.535 times or 53.50%.
Menganalisis Model Bisnis Usaha di Pentol CW (Cak War) Lontar dengan Business Model Canvas Fatchur Rochman; Rina Dewi
Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025): April: Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v4i1.4044

Abstract

This study aims to analyze the business model of Pentol CW MSMEs with a Business Model Canvas (BMC) approach and SWOT description. The data collection method uses observation, interviews, and documentation. The results show that Pentol CW has advantages in the mass customer segment, a value proposition based on unique flavors and affordable prices, as well as customer relationships that are built directly and personally. SWOT analysis shows that Pentol CW needs to improve operational efficiency and expand the market to increase competitiveness.
ANALISIS PRODUCT POSITIONING PEMUTIH WAJAH POND’S FAIR & LOVELY DI SURABAYA Rina Dewi
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 5 No. 2 (2018): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (641.031 KB) | DOI: 10.30640/ekonomika45.v5i2.70

Abstract

This research examined about product positioning analysis of X face bleach in Surabaya. The growing competition in the cosmetic whitening business needs to get the attention of PT Unilever as the licensee of X brand to do the positioning for its brand in face bleaching product category to face the competition. The existence of a society that over communications, the company must create a position in the minds of prospects. Companies should create products with important attributes in accordance with the consumer needs selected by the company, then communicated to consumers to form a perception or to get a response from consumers. According to Walker, Boyd & Larreche (1992: 203) that positioning can be done in two ways: physical product positioning and perceptual product positioning. One way to assess the current position of a product offered against a competitor is based on how the supply is compared to a set of objects, ie physical characteristics. For perceptual product positioning, consumers usually do not want to be bothered with information about the physical characteristics of the product, consumers do not buy physical products but they buy the benefits of the product. Consumers evaluate the product on the basis of what it does rather than what it is. The analysis model used in this study is a model adopted from "Steps in The Positioning Process" by Walker, Boyd & Larreche (1992: 208). The analytical technique used is the factor analysis suggested by Walker, Boyd & Larreche (1992: 227) which will generate perceptual mapping to find out each of the facial whitening brand positions under study. From the analysis result, a perceptual mapping image with two dimensions, which is a simplification of the six attributes that have high correlation with each other and has the same variant. Based on the results of the analysis, it turns out the first research hypothesis stating that the position of X has not been superior compared to its proven competitors. While the second research hypothesis that states the position of X not in accordance with the ideal brand (ideal brand) in terms of the attributes offered proven. It is characterized by the location of each brand on each dimension, the beautiful dimension (x axis) and the healthy dimension (y-axis). The location of the X coordinates is (0.34948; 0.51494) while the ideal position is point at (0.83076; 0.72247). Whereas from the six (6) brands examined closest to the ideal point is the brand Oil of Olay with coordinates (0,50162; 0,70537)
Analisis Bibliometric Job Crafting dan Agenda Penelitian di Masa Depan Rina Dewi; Ilham Ilham; Bambang Karnaen P; Sugiarto Sugiarto
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 11 No. 1 (2023): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v11i1.1856

Abstract

Proactive job crafting behavior is a study that is of interest to writers or researchers to be explored more deeply in relation to human resource management practices. Using the bibliometric method supported by the Scopus search engine and illustrated using Vos Viewer software was used to answer research questions. The results of the research found that the quantity of productivity that had been carried out in previous research was 885 documents, the most productive researcher was Bakker AB with 57 documents, the source of the most documents was published in the Frontiers In Psychology journal with 40 documents, the most productive affiliate was Erasmus Universiteit Rotterdam with 77 documents , the most productive country is the Netherlands with 179 documents, the most document types are articles with 740, equivalent to 83.6%, the most research subject areas are Business, Management and Accounting 459, equivalent to 30.3%, five main networks of author collaboration, a research map consisting of five clusters main as well as document maps based on density. These findings increase the understanding of future researchers to explore in depth the influence of job crafting on other variables.
Menganalisis Model Bisnis Usaha di Pentol Cw (Cak War) Lontar Dengan Business Model Canvas Fatchur Rochman; Rina Dewi
Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025): April: Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v4i1.4082

Abstract

This study aims to analyze the business model of Pentol CW MSMEs with a Business Model Canvas (BMC) approach and SWOT description. The data collection method uses observation, interviews, and documentation. The results show that Pentol CW has advantages in the mass customer segment, a value proposition based on unique flavors and affordable prices, as well as customer relationships that are built directly and personally. SWOT analysis shows that Pentol CW needs to improve operational efficiency and expand the market to increase competitiveness.This study aims to analyze the business model of Pentol CW MSMEs with a Business Model Canvas (BMC) approach and SWOT description. The data collection method uses observation, interviews, and documentation. The results show that Pentol CW has advantages in the mass customer segment, a value proposition based on unique flavors and affordable prices, as well as customer relationships that are built directly and personally. SWOT analysis shows that Pentol CW needs to improve operational efficiency and expand the market to increase competitiveness.
Dampak Kualitas Produk, Kualitas Pelayanan, Dan Kepercayaan Pelanggan Terhadap Loyalitas Pelanggan: Studi Pada Evanur Cards Surabaya I Gede Wiyasa; Achmad Daengs GS; Rina Dewi; Diana Zuhro; Tjandra Wasesa
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 1 (2025): April-September: JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i1.4090

Abstract

Marketers generally want that the customers they create can be maintained forever. This is not an easy task considering that changes can occur at any time, both changes in customers such as tastes and psychological aspects and changes in environmental conditions that affect the psychological, social and cultural aspects of customers (Dharmmesta, 1999). Marketing strategies that aim to create and maintain customer loyalty include marketing strategies that are oriented towards long-term relationships (relationship marketing). The first understanding of relationship marketing lies in its difference with discrete transactions. Discrete transactions emphasize a short-term relationship pattern. While relationship transactions emphasize more on long-term relationship patterns (Gronhaug, et al., 1999). Berry and Parasuraman (1992) consider that relationship marketing is an effort to attract, develop and strengthen relationships between two parties. The parties involved are not limited to the relationship between producers and sellers, but also to the relationship between producers and service users. While Morgan and Hunt (1994) look more at all activities directly related to compiling, developing, and maintaining reciprocal relationships between service providers and service users.
Pengaruh Kompetensi Dan Pengembangan Karier Terhadap Kinerja Karyawan Pada PT.X Moh. Riskaedi Febriyan; Bambang Karnain; Sugiharto Sugiharto; Rina Dewi; Achmad Daengs GS
Seminar Nasional Teknologi dan Multidisiplin Ilmu (SEMNASTEKMU) Vol. 3 No. 1 (2023): SEMNASTEKMU
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/semnastekmu.v3i1.217

Abstract

This research aims to: (1) determine and analyze the simultaneous influence of competency and career development on employee performance at PT. , (3) To find out and analyze which variables have a dominant influence on employee performance at PT. In this research, the type of research uses a quantitative approach, the sample is 31 people, data collection uses questionnaires and data documentation. Meanwhile, the analysis uses descriptive analysis and inferential analysis. Descriptive analysis to determine the high or low levels of the observed variables with the help of data processing using the SPSS program and inferential analysis using multiple linearity regression statistics. The research results show that: (1) Competency and career development variables simultaneously influence employee performance, because the Fcount = 24.089 > Ftable = 3.34; (2) Competency variable value tcount= 2.683 > ttable = 2.048 in sig. =0.12. there is a significant influence between competency on employee performance, (3) Career development variable value t = 2.578 > ttable = 2.048 on sig. = 0.15, there is a significant influence between career development on employee performance, (4) the competency variable has a dominant influence on employee performance, because the standard value of the competency beta coefficient = 0.440 > the standard beta coefficient of career development = 0.422.
Pengaruh Budaya Organisasi dan Gaya Kepemimpinan terhadap Kinerja Karyawan pada Toko Sinar Welisa Jaya Citraland Surabaya Ahen Nikolas Banoet; Bambang Karnain; Harsono Teguh Santoso; Achmad Daengs G.S; Rina Dewi
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5339

Abstract

This study aims to determine the influence of organizational culture and leadership style on employee performance at Sinar Welisa Jaya Store. The research method used is a quantitative method. The data processed are the results of a questionnaire with a population of 60 and a sample of 37.5 respondents. The data analysis technique used is the classical assumption test consisting of normality test, multicollinearity test, heteroscedasticity test and multiple linear regression analysis, as well as hypothesis testing namely the coefficient of determination, f test, t test. The results of the study, based on the test results, indicate that organizational culture and leadership style have a significant influence on employee performance at the Sinar Welisa Jaya Citraland Surabaya store. This is evidenced by the coefficient of determination, which shows a correlation between employee performance and all independent variables (organizational culture and leadership style) of 0.589, or 59.8%. This means that 59.8% of the variation or change in employee performance is jointly influenced by organizational culture and leadership style, while the remaining 40.2% of the variation or change in employee performance is caused by other variables not included in this study.
Impact of Work Discipline on Increasing Employee Work Productivity Nurul Amien Rosadisyam; Mahjudin , Mahjudin; Enny Istanti; Rina Dewi; Achmad Daengs GS
Journal of Economic and Business Advancement Vol. 1 No. 4 (2026): June: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/cnhza257

Abstract

This study investigates the impact of work discipline on increasing employee work productivity within a corporate setting using an empirical quantitative approach. The research was conducted at PT. Wira Nusa Abadi Surabaya, employing a census method involving 55 employees as respondents. Data were collected through structured questionnaires measuring work discipline and employee productivity using Likert-scale indicators. Statistical analysis was performed using simple linear regression to estimate the functional relationship between discipline and productivity, supported by classical assumption testing to ensure model validity. The regression results indicate a positive coefficient of 0.540, suggesting that improvements in work discipline are associated with increased productivity levels. Hypothesis testing using a one-tailed t-test at a 0.05 significance level produced a calculated t-value of 3.507, exceeding the critical value of 2.006, thereby confirming statistical significance. These findings demonstrate that work discipline functions as a measurable determinant of employee productivity and provides empirical support for managerial policies emphasizing structured behavioral compliance to enhance organizational performance.
Co-Authors Abdul Aziz Sholeh Achmad Daeng GS Achmad Daengs Achmad Daengs G.S Agnes Martalina Gasmi Ahen Nikolas Banoet Ahmad Daengs GS Ajeng Prasti Kumalasari Andi Sutrisno Andreansah Andreansah Anky Fibrianti Aridha Prassetya Bambang Karnaen P Bambang Karnain Bambang Karnain P Budi Prasetyo Dani Feki Kris Koro Dema Erita Diana Zuhro Enny Istanti Enny Susanti Erwin Tri Kurniyanto Fairuz Fanisa Rahma Fatchur Rochman Fidah Indrayanti Freddy Cahyadi GS , Achmad Daengs Harsono Teguh Harsono Teguh S Harsono Teguh S. Harsono Teguh Santoso I Gd Wiyasa I Gede Wiyasa Ika Sufitri Ilham Ilham Indriana Kritiawati Indriani Wuri Puspitasari Intan Permata Sari Irma Lusi Nugraheni Kornelia Sarce Kristian Mangku Setyo Panjaitan Kristiawati, Indriana Mahjudin , Mahjudin Mahjudin Mahjudin Malik Hidayatullah Mayang Puspita Amara Moch Adam Fahmiansyah Moch. Falcha Omar Ali Moch. Rizaldy Rahmansyah Mochamad Indrawan Moh. Riskaedi Febriyan Muhammad Muflih Sulaiman Nadya Vicky Nurul Amien Rosadisyam Okky Novianto Pargito Pargito Rahma Indah Yunita Ramansyah Hidayat Retno Susanti Rio Dhika Siti Anisa Siti Khotimah Slamet Imam Syafii Sugiarto Sugiarto Sugiharto Sugiharto Sutini Sutini Tiara Ratnaningrum Tjandra Wasesa Widhy Setyowati Winda Sari Zainul Arifudin