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All Journal Jurnal Siasat Bisnis MIX : Jurnal Ilmiah Manajemen Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Pendidikan Ekonomi (JURKAMI) International Journal of Supply Chain Management Jurnal Doktor Manajemen (JDM) Jurnal Abdi Masyarakat (JAM) Dinasti International Journal of Digital Business Management Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Sricommerce: Journal of Sriwijaya Community Services International Journal Of Science, Technology & Management (IJSTM) International Journal of Finance Research Ilomata International Journal of Social Science Jurnal Pengabdian Teratai Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Journal of Business Studies and Management Review Applied Business and Administration Journal (ABAJ) Journal of Management and Informatics International Journal of Indonesian Business Review International Journal of Management and Business Applied
Daru Asih
Universitas Mercu Buana
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Nursing Social Sciences Transportation Other

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The Effect of Positive Emotions as a Moderation on the Influence of Store Atmosphere and Hedonic Shopping on Impulse Buying : At Miniso Lippo Cikarang Retno Wulandari; Daru Asih
Journal of Management and Informatics Vol. 3 No. 1 (2024): June: Journal of Management and Informatics
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The retail business is growing very rapidly as a result of changes in modern society's lifestyle. Impulsive purchases account for the majority of sales in the modern retail industry. This research aims to examine the effect of positive emotions as a moderation on the influence of store atmosphere and hedonic shopping on impulse buying among Miniso Lippo Cikarang consumers with a sample of 177 respondents. This research uses SOR theory and quantitative methods with non-probability sampling techniques. Test data is carried out with Smart PLS. The research results show that store atmosphere has a positive and significant effect on impulse buying, as well as hedonic shopping and positive emotions having a positive and significant effect on impulse buying. Positive emotions have been proven to strongly moderate the influence of store atmosphere and hedonic shopping on impulse buying.
THE EFFECT OF WORK FROM HOME, WORK MOTIVATION AND JOB SATISFACTION ON EMPLOYEE PERFORMANCE Infantri, Charis Bustanul; Ginting, Ginta; Asih, Daru
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 9, No 1 (2024): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v9i1.3344

Abstract

This research aims to determine the effect of Work from Home (WFH) and work motivation on employee performance mediated by job satisfaction, as well as determine the role of gender in moderating the relationship between WFH and employee performance. This research is quantitative research with a causality analysis approach. The research instrument used was a questionnaire prepared on a five-point Likert scale. The sample size in this study was 293 respondents, all of whom were employees of the Tanjung Priok Main Service Office of Type A Customs and Excise. Data were analyzed using the SEM-PLS method with the help of SmartPLS software version 3.2.29. The research results show that WFH has a positive and significant effect on job satisfaction and employee performance. Work motivation has a positive and significant effect on job satisfaction, but had no significant effect on employee performance. Job satisfaction has a positive and significant effect on employee performance. Job satisfaction can partially mediate the relationship between WFH and employee performance, as well as fully mediate the relationship between work motivation and employee performance. Gender can strengthen the effect of Work from Home (WFH) on employee performance, especially for female employees.
Mediating Effect of Consumer Attitude Variables on the Influence of Store Atmosphere, Brand Awareness, and Product Variety on Purchase Intentions Taufik, Muhamad; Asih, Daru
International Journal of Indonesian Business Review Vol. 3 No. 2 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibr.v3i2.844

Abstract

Purpose –This research aims to determine and explain the influence of store atmosphere, brand awareness, product variety on purchase intentions with consumer attitudes as a mediating variable. Methodology/approach –This research is a quantitative research with Lawson shop consumers as the population. The sampling technique was purposive sampling with 150 consumers of the Lawson South Meruya branch as samples. Research hypothesis testing was carried out using a Structural Equation Model (SEM) approach based on Partial Least Square (PLS) using SmartPLS 3.2.9 software Findings – ItThe research results show that independently, the variables of store atmosphere, brand awareness, and product variety have a positive influence on consumers' purchasing intentions at the South Meruya branch of the Lawson store. The consumer attitude variable also has a positive and significant influence on purchasing intentions. The three independent variables mediated by consumer attitudes also have a positive and significant influence on purchase intentions.
The Effect of Religiosity, Halal Certificate, Halal Awareness, on Purchasing Intention with Mediated Attitude Variables (Study on Holland Bakery) Widad, Sarah; Asih, Daru
Dinasti International Journal of Digital Business Management Vol. 5 No. 1 (2023): Dinasti International Journal of Digital Business Management (December 2023 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i1.2187

Abstract

Food is a source of energy needed for the human body and is one of the basic needs of life. For muslims, it is highly recommended to consume halal food. Halal food seems to be the most important sector of the food industry. To find out whether food is halal or haram, information is needed that can show that the food is halal for consumption by muslims. Halal certification is important for muslim consumers in determining the choice of food packaging products. After reviewing previous research, the research objective was determined, namely to analyze the influence of religiosity, halal certificate, halal awareness, through attitudes as an intervening factor in purchasing intentions. The population is Holland Bakery consumers. The sample unit taken was 130 respondents. Data analysis using SEM with the PLS program. The results obtained reflect the factors of religiosity, halal certificate, halal awareness, through attitudes as an intervening factor in purchasing intentions.
Hydroponic Business Diversification: Health Detox Drinks In Improving The Economy And Food Security Of Urban Communities In South Meruya Zamzami, Annisa Hakim; Asih, Daru; Melzatia, Shinta; Putri, Febry Kurnia; Saputra, Ahmad Reza
Jurnal Abdi Masyarakat (JAM) Vol 10, No 1 (2024): JAM (Jurnal Abdi Masyarakat) - September 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jam.v10i1.25707

Abstract

One way to reduce greenhouse gas emissions is by reforestation. Reforestation that can provide benefits for South Meruya residents who have limited land can use the Hydroponic method to grow crops. In order for the buying and selling power of hydroponic vegetables to increase, it is necessary to develop the business by increasing the types of products derived from hydroponic harvests, namely health detox drinks, to improve the economy and family food security. This activity is designed holistically to introduce the public to the concept of the importance of business diversification to find product ideas that can be developed from existing resources, calculate cost and selling prices, create attractive product packaging with halal guarantees, and market products online through media. social and marketplace. Potential that can be developed by partners includes the willingness of South Meruya PKK women, internet networks, awareness of entrepreneurship, increased demand for healthy food and drinks, especially hydroponic vegetables and derivative products, health detox drinks. In the end, this activity is expected to improve the economy of the urban communities targeted by the activity.
Are Intercultural Situations a Problem? A Strenght and Self Readiness Provisioning in Penang, Malaysia Soelton, Mochamad; Karyatun, Subur; Harwani, Yuli; Asih, Daru; Ali, Anees Janee; Yuliantini, Tine; Rahmad, Khozaeni Bin
Sricommerce: Journal of Sriwijaya Community Services Vol. 5 No. 2 (2024): Sricommerce: Journal of Sriwijaya Community Services
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jscs.v5i2.193

Abstract

Population growth is very high and is not balanced with the availability of jobs, resulting in uncontrolled poverty. Until now, unemployment is still a crucial problem for the Indonesian government. With minimal levels of education and skills, these job seekers have to compete with each other. This condition ultimately became the trigger for mass labor mobilization between countries carried out by the government. To alleviate poverty, the government implemented a program to place Indonesian Migrant Workers (TKI) abroad. The government's role in this program is focused on aspects of training, protection and providing various conveniences to related parties, especially TKI and Indonesian Migrant Worker Placement Services Companies (PJTKI). The aim of this community service is to empower informal workers and learning sector facilitators by strengthening the individual potential of the Indonesian Community Association (PERMAI) Pulai Pinang with a differentiated learning approach that favors the informal sector workers themselves, as well as an effort to adapt the adjustment process to the work community which exists. In Malaysia, adjustment includes interest, strengthening one's potential, and individual readiness to achieve increased productivity results. The solution is to strengthen individuals and/or facilitators in differentiated learning with a learning pattern approach that focuses on increasing productivity levels, through several stages. Stage 1: Map and collect data on initial partner conditions; Stage 2, Socialization through discussions with partners regarding implementation preparations, implementation time, members involved and service topics at Partners; Stage 3: Training and empowerment of differentiated learning and learning pattern approaches that focus on increasing productivity levels; Stage 4: Assistance in implementing learning approaches to learning patterns that favor increasing productivity levels; Stage 5: monitor and evaluate all partner activities; Stage 6: Follow-up on program implementation.
Processing Shredded Catfish for Community Economic Empowerment in the Meruya Area of West Jakarta HIDAYAH, Nurul; ASIH, Daru; ANDARI, Putri
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2024): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Juni – September 2024)-I
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v3i2.1163

Abstract

This community service program aims to empower the economy of Meruya Selatan Village, West Jakarta residents through training in processing catfish into shredded fish. This activity is designed to address the problem of low income and need for food processing skills among local PKK mothers. Through a series of training and mentoring, this program will equip participants with skills in producing quality shredded catfish, preservation techniques, packaging, and effective marketing strategies. Implementation methods include an initial survey, intensive training, hands-on practice, and ongoing monitoring. Other targets include improving participants' knowledge and skills, as well as expanding the marketing reach of shredded catfish products. By utilising local potential and appropriate technology, this programme is expected to increase family income, strengthen food security, and encourage local economic growth in Meruya Selatan Village. PKM activities will end with a discussion session, questions and answers and filling out questionnaires. The output of PKM activities will be published in the form of mass media, articles, and journal publications.
Beyond Branches: How Fintech and Sustainable Innovation are Reshaping The Banking Landscape in Indonesia Sendjaja, Theodorus; Rachbini, Didik J.; Astini, Rina; Asih, Daru
Applied Business and Administration Journal Vol. 3 No. 03 (2024): ABAJ Vo.3 No.3
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/abaj.v3i03.184

Abstract

This research underscores the critical role of innovation and sustainability in the financial services industry as businesses strive to remain competitive. It sheds light on the widespread closure of bank branches on a global scale, emphasizing the delicate balance required between embracing digital advancements and maintaining a physical presence to ensure competitiveness and meet evolving consumer needs. The Systematic Literature Review focuses on two primary areas—sustainable digital technology innovation in Fintech and banks' digital transformation—and compiles theoretical references pertinent to sustainable innovation in financial institutions. The evolution of technology influences digital business models, and the aim is to implement digital service-oriented policies to ensure long-term business sustainability. Fintech has the potential to change the business and economic landscape fundamentally. The advantages of fintech are as follows: innovative, faster, flexible, interactive, diverse applications, disruptive thinking, and design thinking. The suggested digital transformation approach for the Bank's ongoing innovation: making digital a key value in business, customer-centricity, openness principles, and regulatory compliance.Keywords: Bank, Digital Transformation, Fintech, Innovation, Sustainability
Observing the Influence of Job Demands, Job Resources, and Family Demands on Work Engagement Moderated by Self-Efficacy Rangkuti, Samsiah; Harsasi, Meirani; Asih, Daru; Patiro, Shine Pintor Siolemba; Yusriani, Sri
International Journal of Finance Research Vol. 5 No. 4 (2024): International Journal of Finance Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijfr.v5i4.1992

Abstract

According to the Job Demand-Resource Theory, job demands, job resources, and personal resources significantly influence employee performance through work engagement (Bakker & Demerouti, 2017). Furthermore, performance is also affected by demands and resources originating from the family context (Brummelhuis & Bakker, 2012). This study aims to examine the impact of job demands, job resources, and family demands on work engagement, with self-efficacy as a moderating variable. The research was conducted at the Central Statistics Agency (BPS) across various districts/cities in North Sumatra Province, using a sample of 309 employees. The sampling technique employed was systematic random sampling, and the data analysis method used was Partial Least Square-Structural Equation Modeling (PLS-SEM). The study's findings show that both job resources and self-efficacy significantly and positively impact work engagement. This suggests that increases in job resources and self-efficacy are associated with enhanced work engagement. Conversely, job demands and family demands did not significantly affect work engagement. Additionally, the findings reveal that self-efficacy does not significantly moderate the relationship between job demands, job resources, family demands, and work engagement.
Role of WOM, Green Marketing, Environmental Knowledge on Purchase Intention : Mediated Role of Attitude Adlani, Muhammad faisal; Asih, Daru
International Journal of Indonesian Business Review Vol. 4 No. 1 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibr.v4i1.1179

Abstract

Purpose – This research focuses on the phenomenon of environmental sustainability, especially in the context of air pollution due to motor vehicle emissions in DKI Jakarta. This study aims to analyse the effect of word of mouth, green marketing, environmental knowledge on purchase intention mediated by attitudes in electric GrabBike customers. Methodology/approach – The research design used is quantitative descriptive research using the total population of 168 respondents. Data analysis using the Smart PLS 4.0 application which consists of testing the inner model and outer model. Findings – It The results found that Green Marketing has a positive and significant impact on Attitudes and Purchasing Intentions. The results found that Environmental Knowledge has a positive and significant impact on Attitudes and Purchasing Intentions. The results of the study found that Attitude has a positive and significant impact on Purchasing Intention.
Co-Authors Adlani, Muhammad faisal Ahmad Hidayat Sutawidjaya Ali, Anees Janee ANDARI, Putri Andriyansah . Annisa Hakim Zamzami Arman Harahap Bahtiar, Firman Adam Cynthia Yoana Didik J Rachbini Didy Ika Supryadi Djumarno Djumarno Dori Heza Morales Dudi Permana Eko Tama Putra Saratian Erlina Puspitaloka Mahadewi Fadhila Dhia Malihah Fadhila Dhia Malihah Febry, Timotius Ginta Ginting, Ginta Himawan Sutanto I Nyoman Rasmen Adi Infantri, Charis Bustanul Jumarno, Jumarno Karyatun, Subur Mafizatun Nurhayati Marchia , Ai Dike Meirani Harsasi Mochamad Soelton Muhamad Taufik Muhammad Fadheel Djamaly Ngadino Surip Ni Luh Wayan Sayang Telagawathi Ni Nyoman Kerti Yasa NURUL HIDAYAH Nurul Komara Fajrin Puspitaloka Mahadewi, Erlina Putra, Juniawan Mandala Putri Rakhmatia Nabahani Putri, Febry Kurnia Rachbini, Didik J. Rahmad, Khozaeni Bin Rahmayanti, Putu Laksmita Dewi Rangkuti, Samsiah Rani, Ima Retno Wulandari Retno Wulandari Ridho Bramulya Ikhsan Rina Astini Saputra, Ahmad Reza Sendjaja, Theodorus Setini, Made Shine Pintor Siolemba Patiro Shinta Melzatia Taufan Handika Teofilus Teofilus, Teofilus Tine Yuliantini Tsarwan, Oties T Vidayanti, Desiana Widad, Sarah Yanto Ramli Yuli Harwani Yuli Harwani, Yuli Yusliza Mohd Yussoff Yusriani, Sri