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Daru Asih

Universitas Mercu Buana

Author-ID : 234865

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Nursing Social Sciences Transportation Other

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Peningkatan Kompetensi Membangun Rumah Sederhana Ramah Gempa Tukang Bangunan Pandeglang Vidayanti, Desiana; Tsarwan, Oties T; Asih, Daru
Abdimas Galuh Vol 7, No 1 (2025): Maret 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v7i1.17446

Indonesia adalah daerah gempa karena merupakan pertemuan tiga lempeng, yaitu Lempeng Eurasia, Lempeng Pasific, Lempeng Australia. Pandeglang, Banten merupakan daerah yang sering terkena dampak gempa, berupa rusaknya bangunan sederhana maupun korban jiwa. Rumah–rumah sederhana di Pandeglang umumnya dikerjakan oleh tukang-tukang biasa yang belum dilatih secara khusus. Banyaknya kerusakan akibat guncangan gempa menunjukkan bahwa pemahaman membangun konstruksi ramah gempa belum banyak diketahui, bahkan oleh tukang-tukang bangunan. Tujuan kegiatan ini untuk melatih para tukang dalam membangun rumah sederhana ramah gempa. Mitra sasaran yang dilatih adalah para tukang bangunan yang tergabung dalam Komunitas Sinergi Tukang. Kegiatan terdiri atas penyuluhan dan praktik lapangan yang terdiri atas: penyiapan galian dan pemasangan batu fondasi, pembesian, pembuatan canpuran beton, dan pengecoran. Hasil kegiatan menunjukkan peningkatan kompetensi tukang bangunan dalam membangun rumah sederhana meningkat sebesar 70% persen, 82% para tukang sangat puas, 18% puas akan berjalannnya kegiatan tersebut.

Mediating Role of Attitude on Halal Awareness, Religiosity, Product Knowledge, COO on Purchase Intention Korean Food Marchia , Ai Dike; Asih, Daru
International Journal of Management and Business Applied Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmba.v4i2.1297

Purpose – This paper seeks to examines the Korean Wave or Hallyu phenomenon (South Korean food products) and identifies factors that influence purchase intention, mediated by attitude, halal awareness, religiosity, halal product knowledge, and country of origin among Muslims in Jakarta. Methodology/approach – This research is quantitative in nature with a research sample consisting of 160 respondents. Data were collected through a questionnaire with a Likert scale of 1-5, then analyzed using the Structural Equation Model (SEM) with the help of Smart PLS software. Findings – It The results of the research obtained by halal awareness have a significant positive effect on attitudes and purchase intention, attitudes have a significant positive effect in mediating the effect of halal awareness on purchase intention. Religiosity has a significant positive effect on attitude and purchase intention, attitude has a significant positive effect in mediating the effect of Religiosity on purchase intention. Knowledge of halal products has a significant positive effect on attitudes and purchase intention, attitudes have a significant positive effect in mediating the effect of knowledge of halal products on purchase intention. Halal awareness has a significant positive effect on attitudes and purchase intention, attitudes have a significant positive effect in mediating the effect of halal awareness on purchase intention. Attitude has a significant positive effect on purchase intention.

Beyond Branches: How Fintech and Sustainable Innovation are Reshaping The Banking Landscape in Indonesia Sendjaja, Theodorus; Rachbini, Didik J; Astini, Rina; Asih, Daru
Applied Business and Administration Journal Vol. 3 No. 3 (2024): Synergizing Innovation and Strategy for Sustainable Business Performance
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/abaj.v3i03.353

This research underscores the critical role of innovation and sustainability in the financial services industry as businesses striveto remain competitive. It sheds light on the widespread closure of bank branches on a global scale, emphasizing the delicate balance required between embracing digital advancements and maintaining a physical presence to ensure competitiveness and meet evolving consumer needs. The Systematic Literature Review focuses on two primary areas—sustainable digital technology innovation in Fintech and banks' digital transformation—and compiles theoretical references pertinent to sustainable innovation in financial institutions. The evolution of technology influences digital business models, and the aim is to implement digital service-oriented policies to ensure long-term business sustainability. Fintech has the potential to change the business and economic landscape fundamentally. The advantages of fintech are as follows: innovative, faster, flexible, interactive, diverse applications, disruptive thinking, and design thinking. The suggested digital transformation approach for the Bank's ongoing innovation: making digital a key value in business, customer-centricity, openness principles, and regulatory compliance.

Understanding Green Purchase Intention in the Electronic Product Market: The Mediating Role of Green Trust Bahtiar, Firman Adam; Asih, Daru
International Journal of Indonesian Business Review Vol. 4 No. 1 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibr.v4i1.1189

Purpose – This study aims to test and analyze the influence of green perceived value, green awareness, and environmental knowledge on green electronics purchase intention, both directly and through the mediation of green trust. Methodology/approach – A survey that included information on green purchase intention was used to collect data from 200 purchasers and potential purchasers of electronic product in urban cities of Java Island, and a Structural Equation Model (SEM) test was conducted using Smart PLS software. Findings – It was found that green perceived value, green awareness, environmental knowledge, and green trust have a positive and significant influence on green electronic purchase intention. And on the other hand, green trust also has a positive and significant influence in mediating the relationship between green preceived value, green awareness, and environmental knowledge and green electronic purchase intention. Novelty/value – The novelty of this research lies in the integration of the role of Green Trust as a mediator, focusing on the context of the green electronic market in Indonesia, and the use of a comprehensive PLS-SEM analysis method.

The Effect of Positive Emotions as a Moderation on the Influence of Store Atmosphere and Hedonic Shopping on Impulse Buying at Miniso Lippo Cikarang Wulandari, Retno; Asih, Daru
Journal of Management and Informatics Vol. 3 No. 1 (2024): April Season| JMI: Journal of Management and Informatics
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jmi.v3i1.21

The retail business is growing very rapidly as a result of changes in modern society's lifestyle. Impulsive purchases account for the majority of sales in the modern retail industry. This research aims to examine the effect of positive emotions as a moderation on the influence of store atmosphere and hedonic shopping on impulse buying among Miniso Lippo Cikarang consumers with a sample of 177 respondents. This research uses SOR theory and quantitative methods with non-probability sampling techniques. Test data is carried out with Smart PLS. The research results show that store atmosphere has a positive and significant effect on impulse buying, as well as hedonic shopping and positive emotions having a positive and significant effect on impulse buying. Positive emotions have been proven to strongly moderate the influence of store atmosphere and hedonic shopping on impulse buying.

Pengaruh Glass Ceiling Terhadap Pengembangan Karir di Moderasi oleh Budaya Organisasi dan Leader Member Exchange (Studi pada Aparatur Sipil Negara Perempuan Daerah Khusus Ibukota Jakarta) Putra, Juniawan Mandala; Nurhayati, Mafizatun; Asih, Daru
Jurnal Doktor Manajemen (JDM) Vol 8, No 2 (2025): SEPTEMBER 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v8i2.33394

This study aims to examine the influence of the glass ceiling on the career development of female civil servants in the Provincial Government of DKI Jakarta, while also assessing the moderating roles of organisational culture and Leader–Member Exchange (LMX). A quantitative method was employed using Partial Least Squares–Structural Equation Modelling (PLS-SEM) with a sample of 400 respondents selected through stratified random sampling. The findings reveal that the glass ceiling does not exert a significant effect on career development, whereas organisational culture and LMX demonstrate significant influences. Furthermore, organisational culture is found to be ineffective in moderating the relationship between the glass ceiling and career development, while LMX is shown to strengthen this relationship. These results underscore the critical importance of leader–subordinate relationships and a supportive organisational environment as key factors in overcoming structural barriers to women’s career progression in the public sector.

Strategi Transformasi Digital Pelayanan Pendidikan: Analisis Swot Di Sanggar Kegiatan Belajar Kutai Barat Saridah; Maria, Maya; Asih, Daru
Edukasiana: Jurnal Inovasi Pendidikan Vol. 4 No. 4 (2025)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/ejip.v4i4.2309

SKB Kutai Barat telah memulai transformasi layanan digital yang bertujuan untuk meningkatkan kualitas dan aksesibilitas layanan pembelajarannya. Namun, proses ini menghadapi berbagai tantangan yang menghambat pelaksanaan secara optimal. Tujuan penelitian ini adalah untuk mengkaji proses, hambatan, dan solusi yang dilakukan dalam program digitalisasi di SKB Kutai Barat. Penelitian ini menggunakan metode deskriptif kualitatif dengan analisis data menggunakan NVivo 12 Plus. Hasil temuan menunjukkan bahwa seluruh tahapan transformasi mulai dari perencanaan, pengorganisasian, pelaksanaan, pemantauan, hingga evaluasi terkendala oleh beberapa faktor: ketiadaan jaringan internet yang stabil, kesulitan dalam instalasi WiFi, kurangnya kerja sama dengan instansi terkait, keterbatasan dana, rendahnya kesadaran akan pentingnya inovasi teknologi, dan kurangnya sumber daya manusia dengan kompetensi digital yang memadai. Solusi sementara yang diterapkan meliputi penggunaan data internet pribadi, pembelajaran luring, pemberian fleksibilitas pembelajaran daring, dan upaya pemasangan internet satelit, namun langkah-langkah ini belum sepenuhnya menyelesaikan permasalahan.Analisis SWOT menunjukkan bahwa SKB Kutai Barat berada pada kuadran 1, yang menandakan posisi ideal untuk menerapkan strategi agresif-progresif dengan memperkuat keunggulan internal guna meraih peluang eksternal. Solusi berkelanjutan dan strategis sangat diperlukan untuk keberhasilan transformasi digital ini.

Driving Socialpreneurship and Diving into Digital Transformation to Enhance Donation Intentions in Indonesia Sendjaja, Theodorus; Rachbini, Didik J.; Astini, Rina; Asih, Daru
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 3 (2025): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i3.678

This study investigates how digital transformation within the Catholic Church in Indonesia can enhance digital donation intentions by analyzing the influence of trust, Perceived Ease of Use, Perceived Usefulness, perceived risk, and perceived security on attitudes and engagement toward technology acceptance. Employing a quantitative design with an explanatory and cross-sectional approach, data were gathered from 100 respondents across 10 archdioceses in Indonesia using stratified random sampling. The analysis was carried out using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the relationships between the variables. The findings reveal significant effects of Perceived Usefulness, Perceived Ease of Use, perceived risk, attitude, and engagement on digital donation intention. These results offer practical insights into improving donation practices and accelerating digital transformation within the Catholic Church in Indonesia. This study further proposes a novel conceptual framework that integrates trust, Perceived Ease of Use, Perceived Usefulness, perceived risk, and perceived security to explain attitudes and engagement in digital donations. This model expands the Technology Acceptance Model (TAM) by incorporating additional factors relevant to donation behavior. Moreover, the study addresses a gap in the literature by highlighting the decline in QRIS adoption following the COVID-19 pandemic-an issue rarely discussed in prior donation studies. Digital donations in this context are also positioned as part of a broader social entrepreneurship movement that leverages technology to foster community involvement and ensure the financial sustainability of religious institutions.

Harmony of Nature: Building a Healthy Tourism Image Through Green Product Development Setini, Made; Putra, Ida Bagus Udaya; Wahyuni, Ni Made; Asih, Daru; Triandini, Evi
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 3 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i3.015

Objectives: Nowadays, village progress has also become a benchmark for the success of development in a country and region. The orientation of this study is to analyze the condition and potential of Subaya Village, Bangli, Kintamani, by using a mixed approach that combines field observation and SWOT analysis. The methodology applied involves in-depth observation of the village's strengths and weaknesses, as well as interviews with village officials and communities to identify opportunities and threats.Methodology: Applied using Analytical Hierarchical Process analysis involves in-depth observation of village strengths and weaknesses, as well as interviews with village officials and communities to identify opportunities and threats (SWOT-AHP). The main focus explored is to collect information from the local community and village officials regarding the potential of Subaya Village. Finding: This study shows that Subaya Village has significant strengths, such as abundant natural resources and rich local culture, which can be utilized for tourism development. However, there are weaknesses in infrastructure and limited human resources that need to be overcome. This research also identifies opportunities to develop ecotourism and community empowerment programs. Threats faced, such as climate change and competition from other regions, require appropriate mitigation strategies. Conclusion: Expected to provide a basis for the sustainable development of Subaya Village and improve community welfare through optimal utilization of local potential, and the utilization of the regional potential of Subaya Village through the development of tourism and ecotourism programs can enhance the welfare of the community while overcoming existing weaknesses and threats

The Effect of Green Advertising on Environmental Attitudes and Purchase Intention in Buying Environmentally Friendly Products (Studies on Garnier Products) Nabahani, Putri Rakhmatia; Asih, Daru; Malihah, Fadhila Dhia; Fajrin, Nurul Komara
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.014

Objectives This study aims to determine green advertising on purchase intention in buying environmentally friendly products through mediating environmental attitudesMethodology: This research employed a causality research design, utilizing a quantitative approach. Data were collected through a questionnaire distributed via Google Forms to residents of DKI Jakarta. Sampling was conducted using the Non-Probability Sampling technique, specifically employing a purposive sampling method. The sample size for this study was 100 participants. Subsequently, the questionnaire responses were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method, facilitated by SmartPLS 3.0 software.Finding: The results of this study found that Garnier’s green advertising and environmental attitudes had a positive and significant effect on purchase intentions in buying Garnier’s environmentally friendly product, and environmental attitudes had a positive and significant effect in mediating green advertising towards purchase intention in buying environmentally friendly product.Conclusion: The better implementation of green advertising increases consumer interest in buying environmentally friendly products, the higher the consumer's environmental attitude, and the greater the individual's interest in buying environmentally friendly products.

Co-Authors Adlani, Muhammad faisal Ali, Anees Janee ANDARI, Putri Andriyansah . Annisa Hakim Zamzami Arman Harahap Awan Santosa Bahtiar, Firman Adam Cynthia Yoana Didik J Rachbini Didy Ika Supryadi Djamaly, Muhammad Fadheel Djumarno Djumarno Djumarno, Djumarno Dori Heza Morales Dudi Permana Eko Tama Putra Saratian Erlina Puspitaloka Mahadewi Evi Triandini Fadhila Dhia Malihah Fajrin, Nurul Komara Febry, Timotius Ginta Ginting, Ginta Himawan Sutanto I Nyoman Rasmen Adi Ikhsan, Ridho Bramulya Infantri, Charis Bustanul Jumarno, Jumarno Karyatun, Subur Kasmo, Arief Mafizatun Nurhayati Marchia , Ai Dike Maria, Maya Meirani Harsasi Mochamad Soelton Muhamad Taufik Muhammad Fadheel Djamaly Nabahani, Putri Rakhmatia Ngadino Surip Ni Luh Wayan Sayang Telagawathi Ni Made Wahyuni Ni Nyoman Kerti Yasa NURUL HIDAYAH Nurul Komara Fajrin Puspitaloka Mahadewi, Erlina Putra, Ida Bagus Udaya Putra, Juniawan Mandala Putri, Febry Kurnia Rachbini, Didik J. Rahmad, Khozaeni Bin Rahmayanti, Putu Laksmita Dewi Rangkuti, Samsiah Rani, Ima Retno Wulandari Retno Wulandari Rina Astini Saputra, Ahmad Reza Saridah Sendjaja, Theodorus Setini, Made Shine Pintor Siolemba Patiro Shinta Melzatia Sutawidjaya, Ahmad Hidayat Taufan Handika Teofilus Teofilus, Teofilus Tine Yuliantini Tsarwan, Oties T Vidayanti, Desiana Widad, Sarah Yanto Ramli Yuli Harwani Yuli Harwani, Yuli Yusliza Mohd Yussoff Yusriani, Sri

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