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Analisis Pengendalian Proyek dengan Menggunakan Metode Critical Path Method (CPM) untuk Meminimumkan Waktu Pengerjaan Proyek Nur Azmi Aulia; Tasya Aspiranti
Bandung Conference Series: Business and Management Vol. 3 No. 1 (2023): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v3i1.5644

Abstract. Roads and bridges are examples of facilities and infrastructure that have been prepared to assist the national defense system in dealing with military threats and connecting regions. Road and bridge infrastructure development is a complex construction project that takes a long time and requires a lot of money. Consistent and integrated project management techniques are needed to ensure that project performance is not lower than planned. The Critical Path Method is one of the methods that can be used in project management. The purpose of this research is to determine the project management of the project Jembatan Jalan Lingkar Utara Kota Tasikmalaya/Jembatan Ciloseh by PT. Duta Mas Indah. This type of research is quantitative, using primary and secondary data. The data collection techniques used consist of observation, interviews with informants, namely the project manager, and documentation. This research also uses the Critical Path Method to process and analyze the data obtained. The results stated that by using the Critical Path Method, an estimated project completion time of 78 weeks through two critical paths with jobs on the critical path, namely A, C, L, Q, R, U, V, AE, AJ, AK, AL, AQ, AW, and AX. Abstrak. Jalan dan jembatan merupakan bagian dari sarana dan prasarana yang disiapkan sebagai komponen pendukung sistem pertahanan negara dalam menghadapi ancaman militer dan penghubun antar daerah. Pembangunan infrastruktur jalan dan jembatan merupakan proyek konstruksi yang kompleks yang memakan waktu lama dan membutuhkan biaya yang tidak sedikit. Teknik pengendalian kinerja proyek yang konsisten dan terintegrasi diperlukan untuk memastikan bahwa kinerja proyek tidak lebih rendah dari yang direncanakan. Critical Path Method merupakan salah satu metode yang dapat digunakan dalam pengendalian proyek. Penelitian ini bertujuan untuk mengetahui pengendalian proyek pembangunan Jembatan Jalan Lingkar Utara Kota Tasikmalaya/Jembatan Ciloseh yang dilakukan oleh PT. Duta Mas Indah. Jenis penelitian ini yaitu penelitian kuantitatif, dengan menggunakan data primer dan sekunder. Teknik pengumpulan data yang digunakan terdiri dari observasi, wawancara terhadap informan, yaitu manajer proyek, dan dokumentasi. Penelitian ini juga menggunakan metode Critical Path Method untuk mengolah dan menganalisa data yang diperoleh. Hasil penelitian menyatakan bahwa dengan menggunakan Critical Path Method didapatkan satu estimasi waktu penyelesaian proyek yaitu 78 minggu melalui dua jalur kritis, dengan pekerjaan-pekerjaan yang ada pada jalur kritis yaitu A,C, L, Q, R, U, V, AE, AJ, AK, AL, AQ, AW, dan AX. Kata kunci : Critical Path Method (CPM), pengendalian, proyek, infrastruktur

Analisis Pengendalian Kualitas Produk dengan Menggunakan Metode Statistical Quality Control (SQC) untuk Meminimumkan Produk Rusak Three Yuliarti Koswara; Tasya Aspiranti
Bandung Conference Series: Business and Management Vol. 3 No. 1 (2023): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v3i1.5937

Abstract. This Bearpath company is a company engaged in the industry that produces mountain slippers. This study aims to determine whether the product quality control has been well controlled or not by analyzing the type of damaged product on mountain slippers or Sandal Gunung, determining the factors causing product damage and looking for repair solutions to minimize damaged products in bearpath companies. This research was conducted using the Statistical Quality Control (SQC) method; check sheet, histogram, scatter diagram, pareto diagram, flowchart, p ̅-chart, and causal diagram. The results showed that the type of damage that occurred was due to untidy stitches and due to uneven glue. It is known that the average number of damaged products is around 5% from 1st January to 30th January 2022, and the average damaged product per day is 5.2 pairs, rounded to 6 pairs of mountain slippers per day. Furthermore, the results were obtained that the highest level of damage was caused by uneven glue as much as 55% and damage caused by untidy stitches as much as 45%. The causative factor of damage in the production process of mountain slippers, due to the absence of Standard Operating Procedures. The obsolete style of work, less skilled workers, unnecessary conversations, less attention to detail and lose focus. Abstrak. Perusahaan Bearpath ini merupakan perusahaan yang bergerak di bidang industri yang memproduksi sandal gunung. Penelitian ini bertujuan untuk mengetahui pengendalian kualitas produk sudah terkendali dengan baik atau belum dengan menganalisis jenis produk rusak pada sandal gunung, menentukan faktor penyebab rusak produk dan mencari solusi perbaikan untuk meminimumkan produk rusak di perusahaan Bearpath. Penelitian ini dilakukan dengan menggunakan metode Statistical Quality Control (SQC); check sheet, histogram, scatter diagram, diagram pareto, flowchart, -chart, dan diagram sebab akibat. Hasil penelitian menunjukkan jenis kerusakan yang terjadi yaitu akibat jahitan yang kurang rapi dan akibat lem yang tidak merata. Diketahui jumlah rata-rata produk rusak sekitar 5% pada tanggal 1 sampai 30 Januari 2022, yang mana rata-rata produk rusak perharinya sebanyak 5,2 pasang dibulatkan menjadi 6 pasang sandal gunung per hari. Selanjutnya diperoleh hasil bahwa tingkat kerusakan tertinggi yaitu kerusakan yang disebabkan oleh lem yang tidak merata sebanyak 55% dan kerusakan yang disebabkan oleh jahitan yang kurang rapi sebanyak 45%. Faktor penyebab kerusakan dalam proses produksi sandal gunung, karena tidak adanya Standar Operasional Prosedur. Pengerjaannya masih manual, kurang terampilnya para pekerja, asyik mengobrol, kurang teliti dan tidak konsentrasi.

THE EFFECT OF WORKPLACE AND STRESS MANAGEMENT ON BURNOUT IN NURSES DURING THE COVID 19 PANDEMIC (CASE STUDY AT PUSKESMAS TAROGONG, GARUT REGENCY) Mepy Nurana; Tasya Aspiranti; Sri Suwarsi
INFOKUM Vol. 10 No. 5 (2022): December, Computer and Communication
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

pandemic, which experienced a significant increase in workload during the COVID-19 pandemic. Burnout is a syndrome characterized by emotional exhaustion, depersonalization, and decreased work performance, which can be caused by various factors in employee work, including high work stress and various workplace factors such as workload, rewards, job control, and others. In the era of the COVID-19 pandemic, nurses have a high risk of burnout, due to high work stress, workload, the risk of COVID-19 infection, and also have a high risk of experiencing COVID-19 transmission through close contact with patients. This study aims to analyze the effect of workplace factors and stress management on burnout among nurses at Tarogong Health Center during the COVID-19 pandemic. This research is a descriptive verification study with a census or whole sampling method, namely all nurses at Tarogong Health Center. Primary data were collected through interviews and surveys using the Maslach Burnout Inventory questionnaire, the Quick Burnout Assessment questionnaire, and the stress management questionnaire. In the workplace questionnaire for aspects of workload, control, reward, and fairness, the level is adequate, while the community and values are at a high level, meaning that there is still a need for improvement in workload management, decision making, communication, and a more transparent reward system for nurses in the workplace. Tarogong Health Center. Nurses use individual stress management methods, especially using personal relaxation techniques and discussing with partners or families to manage work stress levels. Burnout is at a moderate level marked by a degree of depersonalization and a mild decline in performance. Workplace and stress management affect the burnout of nurses at Tarogong Health Center, and the influence of workplace on burnout is greater than the effect of stress management so that an increase in workload management, decision making, and effective communication with nurses is needed, workplace interventions and stress management at the Puskesmas are also needed to reduce burnout levels, so management needs to implement stress management programs, both organizationally such as holding recreation for nurses, and need to share a fair share of workload and in active discussion with nurses.

Analisis Pengendalian Proyek dengan Menggunakan Metode Critical Path Method (CPM) untuk Meminimumkan Waktu Pengerjaan Proyek Nur Azmi Aulia; Tasya Aspiranti
Bandung Conference Series: Business and Management Vol. 3 No. 1 (2023): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v3i1.7184

Abstract. Roads and bridges are examples of facilities and infrastructure that have been prepared to assist the national defense system in dealing with military threats and connecting regions. Road and bridge infrastructure development is a complex construction project that takes a long time and requires a lot of money. Consistent and integrated project management techniques are needed to ensure that project performance is not lower than planned. The Critical Path Method is one of the methods that can be used in project management. The purpose of this research is to determine the project management of the project Jembatan Jalan Lingkar Utara Kota Tasikmalaya/Jembatan Ciloseh by PT. Duta Mas Indah. This type of research is quantitative, using primary and secondary data. The data collection techniques used consist of observation, interviews with informants, namely the project manager, and documentation. This research also uses the Critical Path Method to process and analyze the data obtained. The results stated that by using the Critical Path Method, an estimated project completion time of 78 weeks through two critical paths with jobs on the critical path, namely A, C, L, Q, R, U, V, AE, AJ, AK, AL, AQ, AW, and AX. Abstrak: Jalan dan jembatan merupakan bagian dari sarana dan prasarana yang disiapkan sebagai komponen pendukung sistem pertahanan negara dalam menghadapi ancaman militer dan penghubun antar daerah. Pembangunan infrastruktur jalan dan jembatan merupakan proyek konstruksi yang kompleks yang memakan waktu lama dan membutuhkan biaya yang tidak sedikit. Teknik pengendalian kinerja proyek yang konsisten dan terintegrasi diperlukan untuk memastikan bahwa kinerja proyek tidak lebih rendah dari yang direncanakan. Critical Path Method merupakan salah satu metode yang dapat digunakan dalam pengendalian proyek. Penelitian ini bertujuan untuk mengetahui pengendalian proyek pembangunan Jembatan Jalan Lingkar Utara Kota Tasikmalaya/Jembatan Ciloseh yang dilakukan oleh PT. Duta Mas Indah. Jenis penelitian ini yaitu penelitian kuantitatif, dengan menggunakan data primer dan sekunder. Teknik pengumpulan data yang digunakan terdiri dari observasi, wawancara terhadap informan, yaitu manajer proyek, dan dokumentasi. Penelitian ini juga menggunakan metode Critical Path Method untuk mengolah dan menganalisa data yang diperoleh. Hasil penelitian menyatakan bahwa dengan menggunakan Critical Path Method didapatkan satu estimasi waktu penyelesaian proyek yaitu 78 minggu melalui dua jalur kritis, dengan pekerjaan-pekerjaan yang ada pada jalur kritis yaitu A,C, L, Q, R, U, V, AE, AJ, AK, AL, AQ, AW, dan AX.

Analisis Pengendalian Kualitas Produk dengan Menggunakan Metode Statistical Quality Control (SQC) untuk Meminimumkan Produk Rusak Three Yuliarti Koswara; Tasya Aspiranti
Bandung Conference Series: Business and Management Vol. 3 No. 1 (2023): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v3i1.7189

Abstract. This Bearpath company is a company engaged in the industry that produces mountain slippers. This study aims to determine whether the product quality control has been well controlled or not by analyzing the type of damaged product on mountain slippers or Sandal Gunung, determining the factors causing product damage and looking for repair solutions to minimize damaged products in bearpath companies. This research was conducted using the Statistical Quality Control (SQC) method; check sheet, histogram, scatter diagram, pareto diagram, flowchart, p ̅-chart, and causal diagram. The results showed that the type of damage that occurred was due to untidy stitches and due to uneven glue. It is known that the average number of damaged products is around 5% from 1st January to 30th January 2022, and the average damaged product per day is 5.2 pairs, rounded to 6 pairs of mountain slippers per day. Furthermore, the results were obtained that the highest level of damage was caused by uneven glue as much as 55% and damage caused by untidy stitches as much as 45%. The causative factor of damage in the production process of mountain slippers, due to the absence of Standard Operating Procedures. The obsolete style of work, less skilled workers, unnecessary conversations, less attention to detail and lose focus. Abstrak. Perusahaan Bearpath ini merupakan perusahaan yang bergerak di bidang industri yang memproduksi sandal gunung. Penelitian ini bertujuan untuk mengetahui pengendalian kualitas produk sudah terkendali dengan baik atau belum dengan menganalisis jenis produk rusak pada sandal gunung, menentukan faktor penyebab rusak produk dan mencari solusi perbaikan untuk meminimumkan produk rusak di perusahaan Bearpath. Penelitian ini dilakukan dengan menggunakan metode Statistical Quality Control (SQC); check sheet, histogram, scatter diagram, diagram pareto, flowchart, -chart, dan diagram sebab akibat. Hasil penelitian menunjukkan jenis kerusakan yang terjadi yaitu akibat jahitan yang kurang rapi dan akibat lem yang tidak merata. Diketahui jumlah rata-rata produk rusak sekitar 5% pada tanggal 1 sampai 30 Januari 2022, yang mana rata-rata produk rusak perharinya sebanyak 5,2 pasang dibulatkan menjadi 6 pasang sandal gunung per hari. Selanjutnya diperoleh hasil bahwa tingkat kerusakan tertinggi yaitu kerusakan yang disebabkan oleh lem yang tidak merata sebanyak 55% dan kerusakan yang disebabkan oleh jahitan yang kurang rapi sebanyak 45%. Faktor penyebab kerusakan dalam proses produksi sandal gunung, karena tidak adanya Standar Operasional Prosedur. Pengerjaannya masih manual, kurang terampilnya para pekerja, asyik mengobrol, kurang teliti dan tidak konsentrasi.

PENGARUH IMPLEMENTASI MANAGEMENT BY OBJECTIVES TERHADAP PRODUKTIVITAS KARYAWAN (Studi Kasus Pada PT. Findora Internusa – Cirebon Jawa Barat) Zulmauli Bahri; Tasya Aspiranti; Rusman Frendika
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 1 (2023): JMBI UNSRAT Volume 10 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i1.46616

This study aims to determine the effect of implementing management by objectives on employee productivity with a case study at PT. Findora Internusa Cirebon. The data used in this study is primary data, namely responses to questionnaires from 50 respondents. The research method used is a quantitative method with a descriptive verification research approach. The analytical method used in this study is multiple linear regression analysis using the SPSS Version 25 for windows program. The results of the study show the implementation of job related objectives, growth objectives, tasks and projects and targets and values variables on productivity carried out at PT. Findora Internusa is in the high category. Simultaneous testing of the influence of job related objectives, growth objectives, tasks and projects, and targets and values has a positive and significant effect on employee productivity. Partially job related objectives (X1) and tasks and projects (X3) have a positive but not significant effect on employee productivity. Meanwhile, for growth objectives (X2) and targets and values (X4) variables, there is a positive and significant effect on employee productivity. Keywords : Management By Objectives, Job Related Objectives, Growth Objectives , Tasks and Projects, Targets and Values and Productivity

Analisis Pengukuran Kinerja Rantai Pasok Beef Tallow dengan Metode Supply Chain Ooperation Reference (SCOR) pada CV Sakhhara Siskia Yuhanida; Tasya Aspiranti; Eka Tresna Gumelar
Bandung Conference Series: Business and Management Vol. 3 No. 2 (2023): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v3i2.7629

Abstract. This study aims to find out and analyze (1) how the supply chain management of beef tallow at CV Sakhhara is currently; (2) how is the performance of supply chain management for beef tallow tallow products using SCOR at CV Sakhhara. The research method used in this study is the case study method. The type of research used in this research is descriptive quantitative. Data collection techniques used in this study were observation, interviews and documentation. Data analysis techniques use the Supply Chain Reference Operation (SCOR) method. The results of this study are (1) The problems faced by CV Sakhhara are in the business process activities carried out by the company to facilitate the procurement of goods, delivery of goods, even to transactions carried out in real time. The obstacle faced by CV Sakhhara is that the increasing number of requests makes the company have to be able to manage the increase in demand quickly, because now customers are increasingly demanding fast fulfillment of requests even though these requests are very sudden. (2) The performance value of supply chain performance at CV Sakhhara is 68, which means that the performance is included in the average category. The result of the highest weighting is found in the source process with a weight of 0.33, meaning that CV. Sakhhara assesses the source process as an important process among other processes. This shows that the sourcing process is the main activity because the company's production depends on raw material suppliers, if the relationship with the supplier is not going well, the production process will be hampered. The plan process has a weight of 0.22, the make process has a weight of 0.18, the deliver process has a weight of 0.22, and the return process has a weight of 0.06. Abstrak. Penelitian ini bertujuan untuk mengetahui dan menganalisis (1) bagaimana manajemen rantai pasok beef tallow pada CV Sakhhara saat ini; (2) bagaimana kinerja manajemen rantai pasok untuk produk lemak sapi beef tallow menggunakan SCOR pada CV Sakhhara. Metode penelitian yang digunakan dalam penelitian ini adalah metode studi kasus. Jenis Penelitian yang digunakan dalam penelitian ini adalah deskriptif kuantitatif. Teknik pengumpulan data yang digunakan dalam penelitian ini observasi, wawancara dan dokumentasi. Teknik analisis data mengunakan metode Supply Chain Reference Operation (SCOR). Hasil penelitian ini adalah (1) Permasalahan yang dihadapi CV Sakhhara adalah dalam kegiatan proses bisnis yang dijalankan oleh perusahaan untuk mempermudah dalam pengadaan barang, pengiriman barang, bahkan sampai transaksi yang dilakukan secara real time. Hambatan yang dihadapi oleh CV Sakhhara adalah semakin meningkatnya jumlah permintaan membuat perusahaan harus dapat mengatur peningkatan permintaan secara cepat, karena sekarang ini pelanggan semakin menuntut pemenuhan permintaan yang cepat walaupun permintaan tersebut sangat mendadak. (2) Nilai performansi kinerja rantai pasok pada CV Sakhhara adalah 68, yang berarti bahwa performansi tersebut termasuk dalam kategori average. Hasil pembobotan dengan bobot tertinggi terdapat pada proses source dengan bobot senilai 0,33, artinya bahwa CV. Sakhhara menilai proses source tersebut sebagai proses yang penting diantara proses-proses lainnya. Hal tersebut menunjukaan bahwa proses source merupakan sebagai kegiatan yang utama karena produksi perusahaan bergantung dari supplier bahan baku jika hubungan dengan supplier tidak berjalan baik maka proses produksi akan terhambat. Proses plan memiliki bobot senilai 0,22, proses make memiliki bobot senilai 0,18, proses deliver memiliki bobot senilai 0,22, dan proses return memiliki bobot senilai 0,06.

Pengaruh Workplace dan Manajemen Stres terhadap Burnout pada Perawat di Masa Pandemi Covid 19 Mepy Nurana; Tasya Aspiranti; Sri Suwarsi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v8i8.13381

During the COVID-19 pandemic, nurses have a high risk of burnout, due to high work stress, workload, risk of COVID-19 infection, through close contact with patients. This study aims to analyze the effect of workplace factors and stress management on burnout in UPT Tarogong Health Center nurses during the COVID-19 pandemic. This research is a verifiative descriptive research, with a census sampling method or whole sampling, namely all nurses at UPT Puskesmas Tarogong. Primary data were collected through interviews and surveys using the Maslach Burnout Inventory questionnaire, Quick Burnout Assessment questionnaire, and stress management questionnaire. The workplace questionnaire for aspects of workload, control, reward, and fairness is at a sufficient level, while community values and values are at a high level, meaning that improvements are still needed in workload management, decision making, communication, and a more transparent reward system for nurses at UPT Puskesmas Tarogong. Nurses tend to use individual stress management methods, primarily using personal relaxation techniques as well as discussions with spouses or families to manage work stress levels. Burnout is at a considerable level that is characterized by a degree of depersonalization and a mild decrease in performance. Workplace and stress management affect the burnout of nurses UPT Puskesmas Tarogong, and the effect of workplace on burnout is greater than the influence of stress management so that improvements are needed in workload management, decision making, and effective communication with nurses, also workplace intervention and stress management are needed in Puskesmas to reduce the level of burnout, so management needs to implement a stress management program, both organizationally such as holding recreation for nurses, and it is necessary to divide the distribution of workload fairly and actively discuss with nurses.

Analisis Pengukuran Kualitas Pelayanan Hotel dengan Menggunakan Metode Kano Shafira Raudya Putri; Tasya Aspiranti
Jurnal Riset Manajemen dan Bisnis Volume 2, No. 2, Desember 2022 Jurnal Riset Manajemen dan Bisnis (JRMB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmb.v2i2.1321

Abstract. During the current COVID-19 pandemic, service providers, particularly those in the tourism industry, must provide service facilities which support security from the COVID-19 virus, with the emergence of a vaccine program for the community representing a new opportunity for the tourism business to be able to rise. The tourism industry must begin to improve the quality of its services; thus, to continue to exist. One of the most well-known tourist businesses in Purwakarta is the Grand Situ Buleud Hotel; however, this hotel should also prepare for service enhancements since it has received numerous consumer complaints. This research was conducted to analyse and categorise the quality of hotel services provided by the Grand Situ Buleud Hotel to determine the improvement priorities, and the analysis calculation utilised a quantitative descriptive type with the canoe method. In this study, the canoe method analysis yielded the following results: 0 attractive category attributes, 10 must-be attributes that must always be present, 6 one-dimensional attributes that must be improved, and 5 indifferent attributes, indicating that these were less attention. Abstrak. Dimasa pandemi COVID-19 seperti ini penyedia pelayanan jasa khususnya pariwisata harus menyediakan fasilitas layanan yang mendukung keamanan dari virus COVID-19, dengan munculnya program vaksin bagi masyarakat menjadi titik terang baru untuk bisnis pariwisata untuk bisa bangkit. Agar tetap eksis, bisnis pariwisata harus mulai memperbaiki kualitas layanannya. Salah satunya bisnis pariwisata yang cukup terkenal di kota Purwakarta adalah Hotel Grand Situ Buleud, mereka juga harus mempersiapkan perbaikan layanan, karena masih banyaknya ulasan negatif yang mereka dapatkan dari konsumennya. Penelitian ini dilakukan oleh peneliti dengan tujuan untuk menganalisis dan mengelompokan kualitas pelayanan Hotel yang dilakukan oleh Hotel Grand Situ Buleud agar diketahui prioritas perbaikannya, perhitungan analisis menggunakan jenis deskriptif kuantitatif dengan metode kano. Hasil analisis dengan metode kano pada penelitian ini terdapat 0 atribut kategori attractive, 10 atribut must be yang harus selalu ada, 6 atribut one dimensional yang harus ditingkatkan, 5 atribut indifferent yang menyatakan atribut tersebut kurang diperhatikan.

Pengaruh Saluran Pemasaran dan Brand Awareness Terhadap Keputusan Pembelian (Studi Kasus Pada Produk Merek Madu Murni Bhimaristan di Kota Cimahi Provinsi Jawa Barat) Tri Ayu Eka Paksi; Tasya Aspiranti; Lasmanah
Jurnal Ekonomi dan Kewirausahaan West Science Vol 2 No 01 (2024): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v2i01.909

Keputusan pembelian konsumen dalam memilih Produk Madu Murni Bhimaristan diduga dipengaruhi oleh Saluran pemasaran dan brand awareness yang tergolong masih baru dalam dunia bisnis. Pada penelitian ini akan di bahas mengenai, 1). Bagaimana saluran pemasaran Madu Murni Bhimaristan? 2). Bagaimana Brand Awareness produk Madu Murni Bhimaristan menurut persepsi konsumen Madu Murni Bhimaristan? 3). Bagaimana keputusan pembelian konsumen untuk produk Madu Murni Bhimaristan? 4). Bagaimana pengaruh saluran pemasaran dan Brand Awareness terhadap keputusan pembelian konsumen Madu Murni Bhimaristan secara parsial maupun secara simultan?. Metodologi penelitian yang digunakan paad penelitian ini ialah metode kuantitatif deskriptyif varifikatif. Hasil dari penelitian ini adalah 1) Saluran Pemasaran perlu diperbaiki terutama dimensi persediaan barang, dan kesesuaian antara harga dan kualitas produk, 2) Brand awareness yang melekat pada persepsi konsumen logo dan kualitas produk.3) Keputusan konsumen konsumen pada Produk Madu Murni Bhimaristan cukup baik 4) Pengaruh Saluran Pemasaran Terhadap Keputusan pembelian secara simultan kontribusi pengaruh sebesar 40,8%. Secara Parsial Pengaruh Brand Awareness mempunyai pengaruh yang signifikan untuk meningkatkan Keputusan Pembelian sebesar 24,6%. Sedangkan secra simultan. Saluran Pemasaran dan Brand Awareness mempunyai pengaruh yang signifikan untuk meningkatkan Keputusan Pembelian dengan total kontribusi sebesar 65,4% sedangkan sisanya sebesar 34,6% dipengaruhi faktor lain yang tidak diteliti.

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