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All Journal Jurnal Manajemen dan Bisnis Sriwijaya Journal of Economics, Business, & Accountancy Ventura Syntax Literate: Jurnal Ilmiah Indonesia JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Kaizen : Management Systems and Industrial Engineering Journal International Journal of Supply Chain Management Amwaluna Jurnal Ekonomi dan Keuangan Syariah Enrichment : Journal of Management INFOKUM Jurnal Integrasi Kesehatan dan Sains Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal Of Science, Technology & Management (IJSTM) Studi Ilmu Manajemen dan Organisasi Studi Akuntansi, Keuangan, dan Manajemen Jurnal Riset Manajemen dan Bisnis International Journal of Applied Business and International Management Bandung Conference Series: Business and Management Journal of Scientific Research, Education, and Technology International Journal of Science and Environment Journal of Artificial Intelligence and Digital Business Jurnal Publikasi Ilmu Manajemen Applied Quantitative Analysis (AQA) Jurnal Ekonomi dan Kewirausahaan West Science International Journal of Management Science and Application Journal of Social Science and Business Studies Journal of Information System, Technology and Engineering JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Horizon: Indonesian Journal of Multidisciplinary Pajak dan Manajemen Keuangan Jurnal Manajemen Bisnis dan Kesehatan Journal of Marketing Management and Innovative Business Review MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Jurnal Manajemen dan Bisnis (Performa) IJEMA
Tasya Aspiranti
Prodi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Islam Bandung
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Analysis Of Business Model Canvas And Integration Of Islamic Values In The 10k Breakfast Business Rozalina Rozalina; Dhelvita Sari; Udin Saripudin; Tasya Aspiranti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 5 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i5.10557

Abstract

The low rate of breakfast consumption in Indonesia, especially among students and workers, due to factors such as time and budget constraints, creates business opportunities for practical and affordable breakfast solutions. Sarapan 10K responds to this need, but its operations are not yet based on a systematic business model framework. This study aims to analyze the application of the Business Model Canvas (BMC) and examine the integration of Islamic values in the business practices of Sarapan 10K to understand the strengths, weaknesses, and opportunities for business development. This study uses a qualitative approach with a case study design. Data was collected through in-depth interviews with business managers, observations, and document analysis, then analyzed thematically based on the nine BMC blocks. The results show that Sarapan 10K has built a strong value proposition based on affordability, completeness, and halal certification, as well as serving a diverse customer segment. However, weaknesses were found in revenue stream diversification, digital channel and ordering platform optimization, and dependence on a cost structure that is vulnerable to fluctuations. On the other hand, this business has integrated Islamic business principles such as justice, tauhid, khilafah, ma'ad, nubuwwah, which are manifested through amanah, shidiq, fathanah, and tabligh, as well as social responsibility. The study recommends diversifying revenue, utilizing social media, and strengthening Sharia-based 10K Breakfast MSME Partners through zakat, coaching programs, and profit-sharing systems to improve competitiveness and sustainability.
Geriatric Clinic Business Opportunities in Bandung: Is it Worth Developing? Akhmad Yogi Pramatirta; Nurdin Nurdin; Rachmat Suyanto; Rabiatul Adwiyah; Tasya Aspiranti; Sri Suwarsi
Studi Ilmu Manajemen dan Organisasi Vol 6 No 2 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i2.4629

Abstract

Purpose: This study aims to evaluate the feasibility of developing the Bandung Geriatric Centre (BGC) Primary Clinic, which focuses on holistic health services for the elderly, given the increasing elderly population and the complexity of their health needs. Methodology/approach: This study was conducted with a quantitative approach using demographic data, market analysis, location study, technology evaluation, government regulation review, and financial projections. Analyses covered market, operational, human resources, legal, and financial aspects. Results/findings: The results show that the development of BGC is feasible. The market aspect shows good growth potential, the strategic location supports operations, the medical personnel fulfill the service needs, and the legality is in accordance with regulations. From a financial perspective, the project showed a positive value with a Payback Period of 4.03 years, NPV of IDR 428.8 million, and IRR of 15.73%. Conclusion: Bandung Geriatric Centre (BGC) Primary Clinic is considered feasible to develop based on the analysis of market, operational, human resources, legal, and financial aspects, with large market potential, strategic location, availability of sufficient human resources, legal compliance, and profitable financial projections. Limitations: This study remains valid despite the limitations of reliance on secondary data, the scope of competitor analysis being limited to a 2.5 km radius, and financial assumptions that are subject to change due to economic dynamics. Contribution: This study contributes to the development of an integrated holistic approach-based elderly health service model, and is useful for health practitioners, investors in health services, and policy makers.
SUSTAINABLE BUSINESS MODEL – TABUNG HAJI MALAYSIA VERSUS BADAN PENGELOLA KEUANGAN HAJI INDONESIA Tasya Aspiranti; Abdul Razak Abdul Hadi
Jurnal Manajemen dan Bisnis Performa Vol. 23 No.1 (2026)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v23i1.9624

Abstract

This study examines the sustainability of Hajj fund management by comparing the business models of Lembaga Tabung Haji (TH) Malaysia and Badan Pengelola Keuangan Haji (BPKH) Indonesia. The research addresses the challenge of balancing financial performance, Shariah compliance, governance quality, and sustainability obligations in large-scale Islamic public fund institutions. The study aims to evaluate how differing institutional designs influence long-term sustainability outcomes. A comparative mixed- methods approach is employed, combining financial ratio analysis, diversification measurement using the Herfindahl–Hirschman Index, and qualitative governance–ESG content analysis based on audited reports from 2019–2024. The study analyzes six years of audited financial data (2019–2024), including asset growth, profit distribution rates, liquidity coverage ratios, and portfolio concentration indices, ensuring empirical robustness and cross-institutional comparability. The findings indicate that TH’s integrated business-group model achieves stronger financial returns and diversification, while BPKH’s fiduciary stewardship model demonstrates superior liquidity management and governance transparency. Both institutions show moderate ESG integration, indicating room for improvement. The study contributes to sustainable Islamic finance literature by proposing a composite sustainability perspective and offers policy-relevant insights for improving Hajj fund governance in ASEAN countries.
From FinTech Adoption to Strategic Performance: A Comparative Systematic Review of SMEs in Indonesia and Malaysia Achref Boubekri; Tasya Aspiranti; Nunung Nurhayati; Ima Amaliah
Journal of Marketing Management and Innovative Business Review Vol. 4 No. 1 (2026): Mariobre, June 2026 (ISSN : 3031-4208)
Publisher : Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v4i1.445

Abstract

The rapid expansion of Financial Technology (FinTech) has transformed financial service delivery and created new opportunities for SMEs, particularly in emerging economies. This study systematically examines and compares the strategic impacts of FinTech adoption on SME performance in Indonesia and Malaysia through a PRISMA guided systematic literature review of peer-reviewed studies, institutional reports, and official publications from 2018 to 2025. The analysis focuses on financial access, operational efficiency, innovation capability, regulatory environment, and institutional trust. The findings show that FinTech adoption enhances access to finance and improves transactional efficiency in both countries; however, the depth and sustainability of these benefits differ across contexts. In Indonesia, FinTech mainly supports financial inclusion and short-term liquidity management, while in Malaysia it is more deeply integrated into organizational and financial systems, contributing to sustained productivity and strategic resilience. These differences are largely driven by variations in regulatory maturity, institutional support, and organizational readiness. The study concludes that FinTech adoption alone does not guarantee improved SME performance, rather its strategic value depends on the alignment between technological adoption, firm-level capabilities, and institutional environments. The findings offer comparative insights for policymakers and practitioners aiming to strengthen FinTech-enabled SME development strategies in emerging economies.
Brand Engagement as A Key Factor In The Success of MEME Marketing In Generation Z Rodhiah Rodhiah; Derizka Inva Jaswita; Muhardi Muhardi; Dede R Oktini; Tasya Aspiranti
International Journal of Management Science and Application Vol. 5 No. 1 (2026): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v5i1.570

Abstract

The development of digital technology and social media has driven significant changes in marketing strategies, especially in reaching Generation Z who have unique characteristics in consuming content. One of the fastest-growing strategies is meme marketing, which relies on humor, creativity, and cultural relevance. This study aims to analyze the role of brand involvement as a key factor in meme marketing success, as well as test the influence of customer attitudes and media distribution as supporting variables. The study used a quantitative approach with a survey method of 100 Generation Z respondents in Jakarta. The sampling technique used purposive sampling, with the criteria of active respondents using social media. Data were collected through a Likert scale-based questionnaire and analyzed using a multivariate statistical approach. The results showed that brand engagement had a positive and significant effect on the effectiveness of meme marketing, while customer attitudes and media distribution had no significant effect. These findings confirm that the success of meme marketing is determined more by emotional interaction and active consumer involvement than rational factors or distribution channels. This research contributes to the development of digital marketing literature as well as practical implications for companies in designing communication strategies that are more relevant to Generation Z.
Value Co-Creation in AI-Based Technology Adoption: From Service-Dominant Logic to Intelligent Digital Ecosystems Agung Wijoyo; Sri Suwarsi; Tasya Aspiranti
Jurnal Manajemen Bisnis dan Kesehatan Vol. 2 No. 4 (2026): Vol.2 No.4 2026 April-June
Publisher : Edu Berjaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70817/jmbk.v2i4.66

Abstract

The rapid expansion of AI-enabled digital ecosystems has shifted technology adoption from purely functional evaluation to interactive, personalized, and co-created user experiences. However, existing studies remain largely rooted in cognitive perspectives and have not fully addressed the roles of va lue co-creation, perceived value, psychological ownership, and relational engagement. This study conducts a systematic literature review with thematic analysis to examine the evolution of value co-creation from Service-Dominant Logic to intelligent digital ecosystems and its implications for AI-based technology adoption. Findings reveal that adoption increasingly occurs through ecosystem interaction, participatory engagement, and personalization rather than solely functional assessment. Key mechanisms shaping adoption intention include perceived value, psychological ownership, ecosystem trust, and relational engagement. The study contributes by extending traditional technology acceptance models toward an ecosystem-based perspective grounded in value co-creation and intelligent digital interaction. Practically, it offers insights for organizations and platform providers in designing AI-enabled ecosystems that enhance engagement, trust, and sustainable adoption.
Pengaruh Kesehatan Mental Terhadap Kinerja Karyawan: Studi KasusPada Dinas Kesehatan Kabupaten Indragiri Hilir, Provinsi Riau Sonia; Tasya Aspiranti; Nurdin
Indonesian Journal of Economics Management and Accounting Vol. 3 No. 1 (2026): IJEMA - Januari 2026
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

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Abstract

Kesehatan mental merupakan faktor penting yang memengaruhi kinerja karyawan, khususnya di sektor pelayanan kesehatan. Masalah kesehatan mental menjadi isu global, dengan lebih dari satu miliar orang mengalami gangguan mental, dan kondisi ini juga terlihat pada Dinas Kesehatan Kabupaten Indragiri Hilir Provinsi Riau. Penelitian ini bertujuan menganalisis pengaruh kesehatan mental yang diukur melalui Psychological Well-Being (PWB) dan Psychological Distress (PD) terhadap kinerja karyawan. Penelitian menggunakan pendekatan positivistik dengan metode kuantitatif verifikatif, melibatkan 30 responden melalui kuesioner, dan dianalisis menggunakan SPSS 25. Hasil penelitian menunjukkan bahwa tingkat PWB karyawan berada pada kategori tinggi (rata-rata 25,80), PD berada pada kategori sedang (21,00), dan kinerja karyawan berada dalam kategori baik (20,9). Secara parsial, PWB berpengaruh positif dan signifikan terhadap kinerja. PD juga berpengaruh signifikan dengan arah positif, menunjukkan adanya eustress atau stres positif yang dapat memicu peningkatan kinerja pada tingkat tertentu. Secara simultan, PWB dan PD memberikan kontribusi sebesar 89,3% (R² = 0,893) terhadap kinerja karyawan. Temuan ini menegaskan bahwa kesehatan mental yang baik berperan penting dalam meningkatkan efektivitas kerja di organisasi sektor publik dan dapat menjadi dasar untuk perumusan strategi peningkatan kesejahteraan psikologis di lingkungan kerja
Pengaruh Budaya Organisasi Terhadap Kinerja Tenaga Medis (Survey Pada Puskesmas Di Kabupaten Garut) Defri Hardeni; Tasya Aspiranti; Sri Suwarsi
Indonesian Journal of Economics Management and Accounting Vol. 3 No. 1 (2026): IJEMA - Januari 2026
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

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Abstract

Fenomena rendahnya kinerja tenaga medis di beberapa Puskesmas di Kabupaten Garut menjadi perhatian penting, yang diduga dipengaruhi oleh lemahnya penerapan budaya organisasi, khususnya dalam aspek kepemimpinan, kolaborasi, dan pengelolaan sumber daya manusia. Penelitian ini bertujuan untuk menganalisis pengaruh dimensi budaya organisasi—dominant characteristics, organisational leadership, management of employees, organisational glue, strategic emphases, dan criteria for success—terhadap kinerja tenaga medis di Puskesmas Kabupaten Garut. Penelitian menggunakan metode kuantitatif dengan pendekatan deskriptif dan verifikatif. Populasi terdiri dari seluruh tenaga medis di 10 Puskesmas dengan capaian kinerja sedang dan rendah, berjumlah 38 orang yang dijadikan sampel dengan teknik total sampling. Analisis data dilakukan dengan metode SEM-PLS. Hasil penelitian menunjukkan bahwa seluruh dimensi budaya organisasi berpengaruh positif dan signifikan terhadap kinerja tenaga medis, dengan dimensi management of employees memberikan pengaruh paling dominan. Temuan ini menegaskan pentingnya penguatan budaya organisasi, terutama dalam pengelolaan sumber daya manusia, untuk meningkatkan kinerja tenaga medis di Puskesmas Kabupaten Garut
Pengaruh Segmentasi Psikografis Dan Perilaku Terhadap Keputusan Penggunaan Jasa Klinis Pada Pasien Poliklinik Di Klinik Utama Bunda Alya Garut Alfaritzi Rusli; Tasya Aspiranti; Dede Oktini
Indonesian Journal of Economics Management and Accounting Vol. 3 No. 4 (2026): IJEMA - April 2026
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

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Abstract

Segmentasi pasar merupakan dasar penting dalam merancang strategi layanan kesehatan karena membantu klinik memahami karakteristik pasien dan faktor yang mendorong keputusan penggunaan jasa.. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian deskriptif–verifikatif melalui metode studi kasus. Populasi penelitian mengacu pada rata-rata kunjungan pasien tahun 2024, dengan jumlah sampel 250 responden yang ditentukan menggunakan rumus Slovin dan diambil melalui probability sampling. Hasil analisis deskriptif menunjukkan segmentasi psikografis berada pada kategori baik, segmentasi perilaku juga baik, dan keputusan penggunaan jasa klinis berada pada kategori baik. Secara simultan, segmentasi psikografis dan perilaku berpengaruh signifikan terhadap keputusan penggunaan. Secara parsial, segmentasi perilaku berpengaruh signifikan, sedangkan segmentasi psikografis tidak signifikan. Model memiliki daya jelas yang kuat dengan R=0,718 dan R²=0,631, yang berarti 63,1% variasi keputusan penggunaan dapat dijelaskan oleh kedua variabel independen. Temuan ini mengindikasikan bahwa aspek perilaku pasien (manfaat yang dicari, frekuensi kunjungan, dan status pengguna) lebih dominan dalam mendorong keputusan penggunaan jasa klinis dibandingkan aspek psikografis.
Defensive (Pseudo) Loyalty in Indonesian Textile Manufacturing: A PLS-SEM Study of Job Insecurity and Toxic Workplace Environment Bella Fujitha; Tasya Aspiranti; Sri Suwarsi
Applied Quantitative Analysis Vol. 5 No. 2 (2025): July - December Issue
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/quant.4080

Abstract

This study examines how job insecurity and a toxic workplace environment shape employee loyalty in Indonesia's textile manufacturing sector, where cost pressure and employment uncertainty are rising. A quantitative survey was administered to 189 permanent and contract employees using proportional stratified random sampling. Measures captured four dimensions of job insecurity, toxic workplace indicators (ostracism, bullying, and workplace harassment), and three loyalty facets (affective, continuance, and normative). Hypotheses were tested using PLS-SEM with bootstrapping. Job insecurity significantly and positively predicts empliyee loyalty (B = 0.550; t = 4.416; p<0.001). A toxic workplace environment also shows a significant positive effect on loyalty (B = 0.287; t = 2.169; p = 0.030). Together, both predictors jointly explain a substantial portion of loyalty variation (R2 = 0.673), with job insecurity emerging as the stronger driver. These findings suggest that loyalty in this context may reflect defensive or pseudo-loyalty; employees remain and comply not primarily due to emotional attachment, but as an adaptive response to uncertainty, financial dependence, and limited job alternatives. The study contributes by reframing loyalty under stress as multidimensional outcome that can mask hidden disengagement. Practically, organizations should reduce insecurity signals through transparent workforce planning and credible development pathways, while strengthening psychosocial safety systems to mitigate workplace toxicity and convert "staying because I must" into sustainable commitment.
Co-Authors A. Harits Nu'man A. Harits Nu'man A. Harits Nu'man Abdul Razak Abdul Hadi Achref Boubekri Ade Yunita Mafruhat Adwiyah, Rabiatul Adzany, Fenindea Agung Wijoyo Agung Wijoyo Agung Wijoyo Ahmad Julianda Ahmad Maulana Akhmad Yogi Pramatirta Akhmad Yogi Pramatirta, Akhmad Yogi Alfaritzi Rusli Amalia, Ima Andi Mulyawan Anisya Islamiyani Anjani, Selsa Putri Ardin Alpiana Nugraha Arief Budiyanto Arini Dwi Azhari Ayu Paramita Bagas Ismail Bella Fujitha Bima Cahya B Cahya B, Bima Cici Cintyawati Cici Cyntiawati Dadang Kusnadi Dalila Salsabila Dede R Oktini Deden Miftahul Falah Defri Hardeni Denasari Nurul Hikmah Derizka Inva Jaswita Dhelvita Sari Dianti Moelya Dita Garnida Eka Novia Arismayanti Eka Paksi, Tri Ayu Eka Tresna Gumelar Erma Walyuniar Farida Nur Machmud Gia Halwansalas Handri, Handri Harits Nu&#039;man Hendarta, Albert Hendrati Dwi Mulyaningsih Ilham Fadillah Ima Amaliah Inva Jaswita, Derizka Iyan Bachtiar Jamaludin . Jun Junaedi Lasmanah Liya Setiawati Lukman Priyandono Luthfi Maulana Fadila Luthfi Nurwandi Maqhfira Ridha Maulani Maya Apriani Meli Amelia melvin zakri Melvin Zakri Mepy Nurana Mepy Nurana Meti Mulyati Moh. Safii Muhamad Ilham Eka Dwirahman Muhammad Albi Hidayatulloh Muhammad Naufal Nuriansyah Muhammad Saladin Alfazri Muhammad Taqi Zaidan Muhardi Muhardi Muhardi Muhardi Munarsih, Munarsih Naufal Wildan Rahmadian Neneng Hasanah Nirmala Kesumah Nunung Nurhayati Nunung Nurhayati Nur Azmi Aulia Nurdin Nurdin Nurdin Nurdin Nurdin Nurfahmiyati Nurfahmiyati Nurfitriani Nurfitriani Paksi, Tri Ayu Eka Pasha, Mochammad Samy Pratama, Ikbar Pupung Purnamasari Puspitawaty, Vinna Rabiatul Adwiyah Rabiatul Adwiyah Rabiatul Adwiyah Rachmat Suyanto Rachmat Suyanto Rafly Tryas Fariansyah Rahmaniar, Mirda Rahmannisa, Shofa Nur Rahmawati, Safira Rakha Izzatur Rahman Rani, Asni Mustika Reni Farida Yanti Riga Ari Nurgani Rini Lestari Rini Lestari Risma Nuryanti Rodhiah Rodhiah Rodhiah Rodhiah Rodhiah Rozalina Rozalina Rusman Frendika Shafira Raudya Putri Shafira Raudya Putri Siskia Yuhanida Sonia Sri Suwarsi Subhan Perkasa Sumadilaga Sufiarsah, Sevanya Rezkia Sumadilaga, Subhan Perkasa Sunarto Sunarto Susan Fitriyana Suyanto, Rachmat Syifa Alia Balqis Three Yuliarti Koswara Tiana Khiswatul Ismaiyah Tri Ayu Eka Paksi Udin Saripudin Umari Abdurrahim Abi Anwar Umari Abdurrahim Abi Anwar Westi Riani Wijoyo, Agung Wina Sonia Yudha Dwi Nugraha Yuhka Sundaya Zahra Nabila Latama Zulmauli Bahri