Claim Missing Document
Check
Articles

Artificial Intelligence Adoption and Business Performance: The Mediating Role of Sustainable Competitive Advantage in the Food and Beverage Industry Rodhiah; Aspiranti , Tasya; Amaliah, Ima; Nurhayati, Nunung
Journal of Social Science and Business Studies Vol. 3 No. 4 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i4.254

Abstract

This research aims to analyze the impact of adapting Artificial Intelligence (AI) on business performance with mediating sustainable competitive advantage (SCA)in the Food and Beverage (F&B) industry located in West Jakarta. The population was all F&B companies in West Jakarta. The sample includes 120 respondents selected with purposive sampling, with criteria including respondents who understand and have adopted AI in their business operations for a minimum of three years. The data used Likert-scale questionnaires adapted from previously validated and reliable instruments. Data analysis using SEM by SmartPLS software. The results indicate that adapting AI has a positive but insignificant effect on the business performance of F&B companies in West Jakarta. Additionally, the study found that adapting AI has a positive and significant impact on sustainable competitive advantage, which in turn has a positive and significant effect on business performance. Mediation analysis revealed that sustainable competitive advantage mediates the relationship between adapting AI and business performance. This suggests that adapting AI does not directly affect business performance but rather indirectly through sustainable competitive advantage. Sustainable competitive advantage directly influences business performance. The conclusion of this research is that adapting AI is a crucial strategy for improving business performance through sustainable competitive advantage in the F&B industry in West Jakarta. Companies that invest in AI technology and integrate it into their business strategies have the potential to achieve superior performance by maintaining their sustainable competitive advantage in the long term.  
The Effect of Company Behavior on Financial Success in Manufacturing in Banten Province Safii, Mohamad; Aspiranti, Tasya; Nurhayati, Nunung; Amaliah, Ima
International Journal of Science, Technology & Management Vol. 7 No. 1 (2026): January 2026
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i1.1396

Abstract

This study explores the influence of firm behavior regarding financial performance in manufacturing companies located in Banten Province during the period 2021–2024. Employing a numerical approach and Structural Equation Modeling (SEM) with a covariance-based method, the research examines the influence of three behavioral dimensions—transformational leadership, organizational culture, and managerial strategy—regarding essential financial metrics such as ROA, ROE, and NPM. The findings reveal that overall firm behavior exerts a substantial beneficial impact on financial performance, confirmed by strong goodness-of-fit indicators. Further analysis indicates that transformational leadership, organizational culture, and managerial strategy each contribute meaningfully to financial outcomes. These findings highlight the critical role of behavioral factors in enhancing profitability and competitiveness. The study offers theoretical contributions to behavioral governance literature and practical implications for leadership development, cultural alignment, and adaptive strategic management in dynamic market environments. Limitations include regional scope and reliance on secondary data future research should employ longitudinal and cross-industry designs for broader generalizability.
The Key Role of Menu Innovation: Optimizing Digital Marketing Performance in the Culinary Industry of South Tangerang, Banten Province Munarsih, Munarsih; Aspiranti, Tasya; Amaliah, Ima; Nurhayati, Nunung; R. Oktini, Dede
International Journal of Science, Technology & Management Vol. 7 No. 1 (2026): January 2026
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i1.1399

Abstract

Research Purpose this study seeks to thoroughly examine the implementation strategies behind Menu Innovation, outline approaches for Enhancing Digital Marketing Performance, and identify the essential role Menu Innovation plays in supporting such optimization within the culinary sector of South Tangerang (Tangsel), Banten Province. A Descriptive Qualitative method was applied, focusing on culinary SMEs operating in Tangsel. Data were gathered through in-depth interviews with business owners and marketing personnel, complemented by non-participant observation of digital content. Research Findings the qualitative results indicate that Menu Innovation is a central driver in improving digital performance. Its influence emerges through two primary mechanisms:(1) Menu Innovation is intentionally crafted as a visual asset that encourages the creation of User-Generated Content (UGC). Such content effectively boosts social-media engagement rates and organic visibility.(2) Menu Innovation offers an authentic storyline that strengthens digital storytelling efforts, enabling narrative transportation, which in turn has been shown to increase digital conversion rates (from viewers to online orders).
A Comparative Analysis of Financial Performance and Stability Between Indonesian Sharia Bank (BSI) and Bank Mandiri From 2020 to 2024 Jamaludin, Jamaludin; Aspiranti , Tasya; Amaliah, Ima; Nurhayati, Nunung; Lestari, Rini
International Journal of Science, Technology & Management Vol. 7 No. 1 (2026): January 2026
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i1.1401

Abstract

This study aims to assess and describe the financial performance of Bank Mandiri and Indonesian Sharia Bank (BSI) based on the RGEC analysis results during the period 2020–2024. The research method used is quantitative with a descriptive quantitative approach. The population of the study includes all banks registered and operating in Indonesia during the 2020–2024 period, or more specifically certain banks such as conventional banks and sharia banks. The samples selected are Bank Mandiri as the representative of conventional banks and Indonesian Sharia Bank (BSI) as the representative of sharia banks for the 2020–2024 period. The sample selection is based on relevance, availability of data, and representation of each bank type. The results show that Bank Mandiri demonstrates superior performance compared to Indonesian Sharia Bank (BSI) on most key RGEC indicators. Bank Mandiri maintains asset quality with significantly lower NPF, as well as records better efficiency in asset and capital utilization through higher ROA and ROE. Additionally, Mandiri’s operating margin (NOM) is much stronger and more stable. Although both banks have very strong capital adequacy (CAR) and good governance (GCG), operational efficiency (BOPO) remains a challenge for both, even though BSI shows slightly better BOPO figures. Overall, Mandiri is more aggressive in financing distribution and efficient in generating profit, while BSI is still in the process of post-merger stabilization with reasonably healthy performance but with room for improvement in operating margin and efficiency.
Implementing Green Marketing Communication Strategies to Build Corporate Reputation and Consumer Trust: A Qualitative Case Study Orientation in Manufacturing Companies in Tangerang City Inva Jaswita, Derizka; Aspiranti, Tasya; Amalia, Ima; Nurhayati, Nunung
International Journal of Science, Technology & Management Vol. 7 No. 1 (2026): January 2026
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i1.1409

Abstract

Environmental sustainability communication has become an essential corporate strategy, particularly within manufacturing sectors in emerging economies. This study explores how manufacturing companies in Tangerang City, Indonesia, implement green marketing communication strategies and how these strategies influence corporate reputation and consumer trust. Using a qualitative multiple-case study approach, data were collected through semi-structured interviews with 27 participants, including marketing managers, sustainability officers, consumers, NGO representatives, and government officials, supplemented with document analysis and field observations. Thematic analysis identified three dominant communication strategies: informational, emotional, and participatory green communication. The credibility of these strategies is shaped by transparency, message consistency, evidence-based claims, and alignment between communication and environmental practices. Findings reveal that firms adopting high-transparency green communication experience stronger reputation enhancement and improved consumer trust, while firms with inconsistent environmental performance face skepticism and accusations of greenwashing. A conceptual model is proposed describing the pathways through which green communication enhances trust and reputation. This study contributes to the literature by integrating signaling theory, green marketing theory, and trust theory to explain communication credibility in the context of developing countries. Practical implications are offered for manufacturers seeking to strengthen sustainability communication and legitimacy.
Analysis of Hospital Disaster Plan Management Implementation Using the Hospital Safety Index Puspitawaty, Vinna; Muhardi, Muhardi; Aspiranti, Tasya; Adwiyah, Rabiatul; Suwarsi, Sri; Purnamasari, Pupung
Journal of Information System, Technology and Engineering Vol. 3 No. 4 (2025): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v3i4.188

Abstract

Disasters pose serious threats to communities. Hospital preparedness is therefore essential to ensure effective emergency and disaster response services. This study assesses hospital preparedness using the Hospital Safety Index (HSI), focusing on structural, non-structural, and functional dimensions, and examines disaster management policies at SMC Regional General Hospital (RSUD SMC), Tasikmalaya Regency. A quantitative approach was applied by calculating HSI scores based on standardized indicators from Hospital Disaster Plan Management, covering seven management dimensions and three preparedness standards. The results show that RSUD SMC achieved an overall HSI score of 0.648, placing the hospital in Category A, indicating it is likely to remain operational during emergencies and disasters. Structural preparedness scored 0.822, non-structural preparedness 0.780, and functional preparedness 0.580. Although disaster management has been implemented, it has not been fully optimized, indicating the need for policy revisions and continuous capacity-building to strengthen hospital safety and disaster resilience.
Analysis Of Business Model Canvas And Integration Of Islamic Values In The 10k Breakfast Business Rozalina Rozalina; Dhelvita Sari; Udin Saripudin; Tasya Aspiranti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 5 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i5.10557

Abstract

The low rate of breakfast consumption in Indonesia, especially among students and workers, due to factors such as time and budget constraints, creates business opportunities for practical and affordable breakfast solutions. Sarapan 10K responds to this need, but its operations are not yet based on a systematic business model framework. This study aims to analyze the application of the Business Model Canvas (BMC) and examine the integration of Islamic values in the business practices of Sarapan 10K to understand the strengths, weaknesses, and opportunities for business development. This study uses a qualitative approach with a case study design. Data was collected through in-depth interviews with business managers, observations, and document analysis, then analyzed thematically based on the nine BMC blocks. The results show that Sarapan 10K has built a strong value proposition based on affordability, completeness, and halal certification, as well as serving a diverse customer segment. However, weaknesses were found in revenue stream diversification, digital channel and ordering platform optimization, and dependence on a cost structure that is vulnerable to fluctuations. On the other hand, this business has integrated Islamic business principles such as justice, tauhid, khilafah, ma'ad, nubuwwah, which are manifested through amanah, shidiq, fathanah, and tabligh, as well as social responsibility. The study recommends diversifying revenue, utilizing social media, and strengthening Sharia-based 10K Breakfast MSME Partners through zakat, coaching programs, and profit-sharing systems to improve competitiveness and sustainability.
Geriatric Clinic Business Opportunities in Bandung: Is it Worth Developing? Akhmad Yogi Pramatirta; Nurdin Nurdin; Rachmat Suyanto; Rabiatul Adwiyah; Tasya Aspiranti; Sri Suwarsi
Studi Ilmu Manajemen dan Organisasi Vol 6 No 2 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i2.4629

Abstract

Purpose: This study aims to evaluate the feasibility of developing the Bandung Geriatric Centre (BGC) Primary Clinic, which focuses on holistic health services for the elderly, given the increasing elderly population and the complexity of their health needs. Methodology/approach: This study was conducted with a quantitative approach using demographic data, market analysis, location study, technology evaluation, government regulation review, and financial projections. Analyses covered market, operational, human resources, legal, and financial aspects. Results/findings: The results show that the development of BGC is feasible. The market aspect shows good growth potential, the strategic location supports operations, the medical personnel fulfill the service needs, and the legality is in accordance with regulations. From a financial perspective, the project showed a positive value with a Payback Period of 4.03 years, NPV of IDR 428.8 million, and IRR of 15.73%. Conclusion: Bandung Geriatric Centre (BGC) Primary Clinic is considered feasible to develop based on the analysis of market, operational, human resources, legal, and financial aspects, with large market potential, strategic location, availability of sufficient human resources, legal compliance, and profitable financial projections. Limitations: This study remains valid despite the limitations of reliance on secondary data, the scope of competitor analysis being limited to a 2.5 km radius, and financial assumptions that are subject to change due to economic dynamics. Contribution: This study contributes to the development of an integrated holistic approach-based elderly health service model, and is useful for health practitioners, investors in health services, and policy makers.
SUSTAINABLE BUSINESS MODEL – TABUNG HAJI MALAYSIA VERSUS BADAN PENGELOLA KEUANGAN HAJI INDONESIA Tasya Aspiranti; Abdul Razak Abdul Hadi
Jurnal Manajemen dan Bisnis Performa Vol. 23 No.1 (2026)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v23i1.9624

Abstract

This study examines the sustainability of Hajj fund management by comparing the business models of Lembaga Tabung Haji (TH) Malaysia and Badan Pengelola Keuangan Haji (BPKH) Indonesia. The research addresses the challenge of balancing financial performance, Shariah compliance, governance quality, and sustainability obligations in large-scale Islamic public fund institutions. The study aims to evaluate how differing institutional designs influence long-term sustainability outcomes. A comparative mixed- methods approach is employed, combining financial ratio analysis, diversification measurement using the Herfindahl–Hirschman Index, and qualitative governance–ESG content analysis based on audited reports from 2019–2024. The study analyzes six years of audited financial data (2019–2024), including asset growth, profit distribution rates, liquidity coverage ratios, and portfolio concentration indices, ensuring empirical robustness and cross-institutional comparability. The findings indicate that TH’s integrated business-group model achieves stronger financial returns and diversification, while BPKH’s fiduciary stewardship model demonstrates superior liquidity management and governance transparency. Both institutions show moderate ESG integration, indicating room for improvement. The study contributes to sustainable Islamic finance literature by proposing a composite sustainability perspective and offers policy-relevant insights for improving Hajj fund governance in ASEAN countries.
From FinTech Adoption to Strategic Performance: A Comparative Systematic Review of SMEs in Indonesia and Malaysia Achref Boubekri; Tasya Aspiranti; Nunung Nurhayati; Ima Amaliah
Journal of Marketing Management and Innovative Business Review Vol. 4 No. 1 (2026): Mariobre, June 2026 (ISSN : 3031-4208)
Publisher : Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v4i1.445

Abstract

The rapid expansion of Financial Technology (FinTech) has transformed financial service delivery and created new opportunities for SMEs, particularly in emerging economies. This study systematically examines and compares the strategic impacts of FinTech adoption on SME performance in Indonesia and Malaysia through a PRISMA guided systematic literature review of peer-reviewed studies, institutional reports, and official publications from 2018 to 2025. The analysis focuses on financial access, operational efficiency, innovation capability, regulatory environment, and institutional trust. The findings show that FinTech adoption enhances access to finance and improves transactional efficiency in both countries; however, the depth and sustainability of these benefits differ across contexts. In Indonesia, FinTech mainly supports financial inclusion and short-term liquidity management, while in Malaysia it is more deeply integrated into organizational and financial systems, contributing to sustained productivity and strategic resilience. These differences are largely driven by variations in regulatory maturity, institutional support, and organizational readiness. The study concludes that FinTech adoption alone does not guarantee improved SME performance, rather its strategic value depends on the alignment between technological adoption, firm-level capabilities, and institutional environments. The findings offer comparative insights for policymakers and practitioners aiming to strengthen FinTech-enabled SME development strategies in emerging economies.
Co-Authors A. Harits Nu'man Abdul Razak Abdul Hadi Abdurrahim Abi Anwar, Umari Abi Anwar, Umari Abdurrahim Achref Boubekri Ade Yunita Mafruhat Adwiyah, Rabiatul Adzany, Fenindea Agung Wijoyo Agung Wijoyo Ahmad Julianda Akhmad Yogi Pramatirta Akhmad Yogi Pramatirta, Akhmad Yogi Alfaritzi Rusli Amalia, Ima Anisya Islamiyani Anjani, Selsa Putri Anwar, Umari Abdurrahim Abi Ardin Alpiana Nugraha Ayu Paramita Bagas Ismail Bella Fujitha Bima Cahya B Cahya B, Bima Cici Cintyawati Cici Cintyawati Cici Cintyawati Cici Cyntiawati Dadang Kusnadi Dalila Salsabila Dede Oktini Dede R Oktini Dede R Oktini Deden Miftahul Falah Defri Hardeni Denasari Nurul Hikmah Derizka Inva Jaswita Dhelvita Sari Dita Garnida Eka Novia Arismayanti Eka Paksi, Tri Ayu Eka Tresna Gumelar Erma Walyuniar Farida Nur Machmud Gia Halwansalas Handri Handri Handri Handri Hendarta, Albert Hendrati Dwi Mulyaningsih Ilham Fadillah Ima Amalia Ima Amaliah Inva Jaswita, Derizka Iyan Bachtiar Jamaludin . Jun Junaedi Lasmanah Liya Setiawati Luthfi Maulana Fadila 10090321033 Luthfi Nurwandi Maqhfira Ridha Maulani Maya Apriani Meli Amelia Mepy Nurana Mepy Nurana Meti Mulyati Moh. Safii Muhamad Ilham Eka Dwirahman Muhammad Albi Hidayatulloh Muhammad Naufal Nuriansyah Muhardi Muhardi Muhardi Muhardi Muhardi Muhardi Munarsih, Munarsih Naufal Wildan Rahmadian Nirmala Kesumah Nunung Nurhayati Nunung Nurhayati Nur Azmi Aulia Nurdin Nurdin Nurdin Nurdin Nurdin Nurfahmiyati Nurfahmiyati Paksi, Tri Ayu Eka Pasha, Mochammad Samy Pratama, Ikbar Pupung Purnamasari Puspitawaty, Vinna R. Oktini, Dede Rabiatul Adwiyah Rabiatul Adwiyah Rachmat Suyanto Rafly Tryas Fariansyah Rahmaniar, Mirda Rahmannisa, Shofa Nur Rahmawati, Safira Rakha Izzatur Rahman Rani, Asni Mustika Reni Farida Yanti Riga Ari Nurgani Rini Lestari Risma Nuryanti Rodhiah Rodhiah Rodhiah Rodhiah Rodhiah Rozalina Rozalina Rusman Frendika Shafira Raudya Putri Shafira Raudya Putri Siskia Yuhanida Sonia Sri Suwarsi Sri Suwarsi Sri Suwarsi Sri Suwarsi Subhan Perkasa Sumadilaga Sufiarsah, Sevanya Rezkia Sumadilaga, Subhan Perkasa Sunarto Susan Fitriyana Suyanto, Rachmat Syifa Alia Balqis Three Yuliarti Koswara Tri Ayu Eka Paksi Udin Saripudin Umari Abdurrahim Abi Anwar Umari Abdurrahim Abi Anwar Umari Abdurrahim Abi Anwar Westi Riani Wijoyo, Agung Yudha Dwi Nugraha Yuhka Sundaya Zahra Nabila Latama Zulmauli Bahri