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Journal : Jurnal Ilmiah Niaga Bisnis Elektronik

PENGARUH KREATIVITAS, INOVASI DAN TRANSFORMASI DIGITAL TERHADAP KEWIRAUSAHAAN UMKM DI PANGKALPINANG Indria; Astuti, Nelly; Maharani, Yunita
Jurnal Ilmiah Niaga Bisnis Elektronik Vol 1 No 1 (2021): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK
Publisher : STIE IBEK Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61533/jinbe.v1i1.152

Abstract

This research was entitled: “Pengaruh Kreativitas, Inovasi Dan Transformasi Digital Terhadap Kewirausahaan UMKM Di Pangkalpinang.”. The background of this research is based on existing phenomena showing that the competition among MSME is increasing digitally during the pandemic. The purpose of this study was to determine and examine the effect of creativity, innovation and digital transformation towards entrepreneurship, both simultaneously and partially. The method of research is a descriptive quantitative study with a sample size of 100 respondents. This study has three independent variables; creativity, innovation and digital transformation. The dependent variable was labeled as an entrepreneurship. Testing instruments are using validity and reliability tests. The data analysis method used in this study is Multiple Linear Regression Analysis using the F-test along with Simple Linear Regression with T-test. Also the researcher use an analysis of the Coefficient of Determination (R2) in order to provide empirically the ability to explaining the dependent by two independence variables simultaneously. The results of the research on the independent variable creativity (X1) obtained t-count 2.932 > t-table 1.660, innovation variable (X2) with t-count 6,022 > t-table 1.660 and digital transformation variable (X3) with t-count 7,022 > t-table 1.660 Therefore, a creativity has a partial effect towards entrepreneurship, and an innovation has a partial effect towards entrepreneurship. Also, the study stated if digital transformation has a partial a partial effect towards enterpreneurship. The results of the F-test show that F-count 50.485 > F-table 2.70. This means that the independent variables (creativity, innovation and digital transformation) simultaneously has an affect towards the dependent variable (entreprenurship). The test results of the Coefficient of Determination (R2) show Adjusted R-Square 0.600 or in other word, that entrepreneurship variables can be explained by variables creativity, innovation and digital transformation) by 60%. While the remaining 0,400 or 40% can be explained by other variables outside the research variables.
ANALISIS STUDI KELAYAKAN BISNIS PADA PETERNAKAN BURUNG PUYUH DI KOTA PANGKALPINANG Sapira, Meisye; Astuti, Nelly; Maharani, Yunita
Jurnal Ilmiah Niaga Bisnis Elektronik Vol 1 No 1 (2021): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK
Publisher : STIE IBEK Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61533/jinbe.v1i1.156

Abstract

This thesis research entitled in Indonesian: “Analisis Studi Kelayakan Bisnis Peternakan Burung Telur Puyuh di Pangkalpinang" regarding feasibility study of Mrs. Maymuna's Quail Farm business is a business established with capital own capital, which is Rp 24,276,000,- investment capital and Rp 78,400.00,- operational capital in 1 period. The sales products produced by quail breeding are quail eggs and quail droppings. This study aims to determine the Market and Marketing Aspects, Aspects of Technical and technology, and financial aspects in Maymuna's mother quail farm which is located at JL. Parit Lalang, Rangkui Village, Pangkalpinang City. This research was carried out from February to June 2021 with data collection techniques in the form of observations and interviews. The method used is Aspect Market and Marketing, Technical and Technological Aspects, and Financial Aspect. Market and Marketing analysis shows that the prospect of Mrs. Maymuna's farm is quite good, this can be seen from the increase in the number of requests every year. Quality production at an affordable price, and a fairly good strategy related to the marketing mix.Technical and Technological analysis shows that the condition of the location and production equipment is clean and quality maintained, and meets production capacity. Based on the calculations of the five types of investment assessments, it is obtained that the financial aspects are reviewed from four types of investment assessments, namely Payback Period (PP),which is 10 months, the Net Present Value (NPV) is 124% -, the value of the Average Rate of Return (ARR) is Rp.1.070.442.412%, greater than 100%. Profitability Index (PI) That is Rp. 8.12801392.