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All Journal Journal of Economic, Bussines and Accounting (COSTING) Abdimas Dewantara Journal on Education Jurnal Komunikasi Profesional Jurnal Ilmiah Ekonomi Global Masa Kini BALANCE: Economic, Business, Management and Accounting Journal Jurnal Ilmiah Edunomika (JIE) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Multidisiplin West Science West Science Journal Economic and Entrepreneurship West Science Social and Humanities Studies
Zunan Setiawan
Universitas Ahmad Dahlan
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

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The Influence of Service Convenience and Promotional Strategies on Decisions to Transaction Using QRIS and Its Implications on Customer Loyalty Dwi Setyo Aji; Zunan Setiawan; Dicky Jhon Anderson Butarbutar; M Huanza; Saida Zainurossalamia ZA
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 4 (2023): Agustus 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i4.1347

Abstract

The purpose of this study is to examine the impact of promotions and convenience of service on customer loyalty through the choice to transact using QRIS. This research is a quantitative investigation utilizing SPSS 26. The target population for this study consists of bank clients, with a sample size of 100. Data collection methods involve the use of a questionnaire. Based on the data analysis, it can be deduced that promotions and convenience of service have a noteworthy impact on transaction decisions using QRIS. Promotions and convenience of service significantly influence customer loyalty when utilizing QRIS. Transaction decisions do not significantly influence customer loyalty when using QRIS. Indirectly, promotions have a significant impact on customer loyalty through transaction decisions using QRIS. Indirectly, convenience of service has a significant impact on customer loyalty through transaction decisions using QRIS.
Analysis of the Impact of Technological Change on Marketing Practices Zunan Setiawan; Hommy Dorthy Ellyany Sinaga; Chevy Herli Sumerli A.; Loso Judijanto
West Science Journal Economic and Entrepreneurship Vol. 1 No. 10 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i10.268

Abstract

This research investigates the impact of technological change on the marketing practices of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia through a comprehensive quantitative analysis. Surveys were conducted among a diverse sample of 500 MSMEs, spanning various sectors. The findings reveal a landscape of varied technological adoption, with financial constraints and a digital skills gap emerging as predominant challenges. Nevertheless, the study highlights the transformative potential of technology, showcasing improved customer engagement, expanded market reach, and enhanced performance metrics. The synthesis of results informs practical strategies for MSMEs, policy recommendations for stakeholders, and avenues for future research. This research contributes valuable insights into the nuanced relationship between technology and MSMEs, offering a foundation for informed decision-making in the rapidly evolving digital landscape.
Mengoptimalkan Jaringan Sensor Nirkabel dalam Aplikasi Monitor Lingkungan dengan Teknologi IoT di Indonesia Zunan Setiawan; Abrar Hiswara; Hanifah Nurul Muthmainah
Jurnal Multidisiplin West Science Vol 2 No 10 (2023): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v2i10.704

Abstract

Integrasi teknologi Internet of Things (IoT) dengan jaringan sensor nirkabel (WSN) telah mengantarkan era baru dalam pemantauan lingkungan dan pengumpulan data. Di Indonesia, negara yang kaya akan keanekaragaman ekologi dan tantangan lingkungan, penerapan teknologi IoT untuk mengoptimalkan WSN untuk pemantauan lingkungan menjadi sangat penting. Penelitian ini mengeksplorasi kondisi pemantauan lingkungan saat ini di Indonesia, mengidentifikasi tantangan dan peluang, dan mengevaluasi aspek teknis dari optimalisasi WSN. Survei dan wawancara mendalam dengan para pemangku kepentingan mengungkapkan terbatasnya adopsi IoT, tantangan infrastruktur, dan kekhawatiran mengenai privasi dan keamanan data. Evaluasi teknis penyebaran node sensor menunjukkan tantangan dalam efisiensi transmisi data dan konsumsi daya. Studi kasus menggambarkan tantangan kontekstual dan solusi inovatif dalam pengaturan lingkungan yang beragam. Untuk mengatasi masalah-masalah ini, rekomendasi yang diberikan termasuk mempromosikan adopsi IoT, standarisasi, peningkatan infrastruktur, keamanan data, efisiensi energi, inisiatif kolaboratif, dan pemantauan berkelanjutan. Rekomendasi-rekomendasi ini bertujuan untuk mendorong Indonesia menuju infrastruktur pemantauan lingkungan yang lebih efisien dan berkelanjutan, serta memastikan kelestarian ekosistem dan sumber dayanya yang unik.
Analysis Of The Influence Of Store Atmosphere, Celebrity Endorsers And Pricing On Purchase Decisions Of American Fast Food Customers In Indonesia Suparman; Zunan Setiawan; Salamatun Asakdiyah; Sarwo Eddy Wibowo; Eva Yuniarti Utami
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1682

Abstract

The dependent variable in this study is purchase decisions (Y), while the independent factors are celebrity endorser (X1), store environment (X2), and pricing (X3). Multiple linear regression analysis is the technique utilized for analysis. The sample for this study consisted of 60 participants who were chosen at random among customers. According to the study's findings, pricing, shop ambiance, and celebrity endorsers all have an impact on consumers' purchase decisions at the same time. The study's findings also indicate that the influence of pricing, shop ambiance, and celebrity endorsers on purchase decisions is only marginally significant. According to the coefficient of determination, the independent variables (celebrity endorser, shop ambiance, and price) had a 36.6% effect on the dependent variable (buy decision). 63.4%, meanwhile, is affected by other factors and is left out of this regression study.
Analysis Of The Influence Of Customer Satisfaction, Customer Value And Service Quality On Customer Loyalty Of State-Owned Bank In Indonesia Zunan Setiawan; Donny Dharmawan; Loso Judijanto; Ita Nurcholifah; Suryani
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1683

Abstract

This study set out to examine how customer value and service quality affect customer satisfaction and how that affects customer loyalty. Purposive sampling is used in this study to choose 100 respondents who are bank clients who establish accounts in the regional offices in some big cities in Indoensia with a minimum account opening age of one year. The path analysis approach and the Sobel test are used in this study to assess the impact of intervening factors. The results of this study show that while customer value influences both customer happiness and loyalty, service quality only has an impact on customer satisfaction and does not affect customer loyalty. The results indicate that, in terms of indirect impacts, customer value has no influence on customer loyalty through customer satisfaction, and service quality has no effect on customer loyalty through customer satisfaction
Analysis Of The Influence Of Brand Association, Experiental Marketing And Brand Trust On Consumer Loyalty For National Digital Game Products Bahtiar Efendi; Zunan Setiawan; Lalang Saksono; Silvia Ekasari; Musran Munizu
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1710

Abstract

The purpose of this study is to examine the potential effects of brand association, brand trust, and experiential marketing on consumer loyalty and purchase decisions. Only people who enjoy video games were included in the study's population. With a total of 100 samples, the sample was chosen using a non-probability sampling approach called purposive sampling. In order to collect data for this study, questionnaires were distributed in accordance with the descriptive statistical analysis methodology. The author must create a relationship model between variables referred to in this instance as a path diagram before he can apply path analysis in his research. There is a strong positive correlation between experiential marketing and brand association in purchase decisions, according to the results of the data processing that was done. The fact that the t-count value is greater than the t-table value indicates this. The computed t-value does not exceed the value in the t-table, indicating that there is no significant positive connection with the brand trust variable. The Sig value is smaller than the author's conventional significance criterion of 0.05, indicating that experiential marketing, brand trust, and brand association have a substantial impact on purchasing decisions. According to the partial test, customer loyalty is significantly impacted negatively by the factors experiential marketing, brand trust, and brand association.
TOURISM PROMOTION STRATEGY, CULTURAL INTRODUCTION, AND MSME DEVELOPMENT IN THE MOTOGP EVENT AT THE MANDALIKA CIRCUIT Zunan Setiawan; Sunday Ade Sitorus; Hayu Lusianawati; Evi Sirait; Indra Iryanto Nur Hidayat
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11473

Abstract

Abstract This research aims to determine tourism promotion strategies, cultural introduction, MSMEs in the MotoGP event at the Mandalika Circuit. This research is descriptive qualitative research. This research describes tourism promotion strategies, cultural introduction, MSMEs in the MotoGP event at the Mandalika circuit. The data analysis technique in this research includes data presentation, data reduction, and drawing conclusions. The results of this research show that the tourism promotion strategy in the Moto GP event at the Mandalika Circuit through the Ministry of Tourism and Creative Economy website contains dimensions of entertainment, interaction, trends and customization. In introducing culture at the MotoGP event, it shows the fact that Indonesian artists and local workers have the capacity to design and create world-class works of art directly. In promoting MSMEs at the MotoGP event, the Government provides full support for MSME craft products by providing a promotional platform for MSMEs to enliven the MotoGP event. Keywords: Tourism Promotion, Cultural, MSME, MotoGP, Mandalika
BRANDING 'SHINING BATU' AS A TOURISM PROMOTION STRATEGY IN INSTAGRAM CONTENT @DISPARTABATU Ira Ningrum Resmawa; Khil Wailmi; Zunan Setiawan; Muhammad Rajab; Muthmainnah Muthmainnah
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11182

Abstract

This research aims to (1) determine the 'shining Batu' branding strategy in instagram content @dispartabatu; and (2) knowing the dimensions of tourism promotion in Instagram content @dispartabatu. This research is qualitative-descriptive research. This research describes the branding 'shining Batu' as tourism promotion in Instagram content @dispartabatu. The data analysis technique in this research consists of data presentation, data reduction, and drawing conclusions. The results of this research show that (1) the 'shining Batu' branding strategy in instagram content @dispartabatu includes brand positioning showing the geographical location of Batu as a tourism potential that other regions do not have, brand personality showing the government's ideas regarding the characteristics of the city of Batu by referring to potential, and brand identity shows the help of the culinary sector in branding Batu as a tourist city; and (2) the tourism promotion dimension in instagram content @dispartabatu contains an entertainment dimension by displaying Sanduk art as Batu's cultural identity, an interaction dimension by inviting the public to visit various interesting tourist destinations in the city of Batu, a trend dimension by uploading trends in international paragliding championships as branding for Shining Batu through sport tourism events, and customization by displaying Batu's typical Rampak Barong art.
HUBUNGAN KETERIKATAN MEREK EMOSIONAL, KEPUASAN DAN LOYALITAS PELANGGAN Hendri Khuan; Zunan Setiawan; Musran Munizu; Nika Sintesa; Mohammad Gifari Sono
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11272

Abstract

Kepuasan dan kesetiaan sebagai konsep penting dan strategis dalam literatur pemasaran sangat penting bagi perusahaan dan pemasar. Penelitian ini bertujuan untuk mengetahui hubungan keterikatan merek emosional, kepuasan dan loyalitas pelanggan. Populasi dan sampel dalam penelitian ini adalah konsumen pelanggan yang tersebar di Indonesia yang diperoleh dengan menggunakan teknik probability sampling: simple random yang berhasil diperoleh sebanyak 240 responden dalam penelitian ini. Dan tehnik analisis menggunakan Smart PLS. Hasil penelitian ini telah menemukan bahwa variabel keterikatan merek emosional berpengaruh terhadap kepuasan dan loyalitas pelanggan. Dan kepuasan berpengaruh terhadap loyalitas pelanggan dalam penelitian ini. Kata Kunci: Keterikatan Merek Emosional, Kepuasan, Loyalitas Pelanggan
THE INFLUENCE OF CUSTOMER EXPERIENCE AND PERCEIVED SERVICE QUALITY ON CONSUMER SATISFACTION WITH PRODUCT QUALITY AS A MODERATING VARIABLE Zunan Setiawan; Saifuddin Zuhri; Djoko Widagdo; Chevy Herli Sumerli A; Evi Sirait
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11536

Abstract

Abstract Customer satisfaction is the most important factor that companies must pay attention to so that their business is able to compete and even dominate the market. There are a number of factors that can influence customer satisfaction, including Customer Experience which is representative of internal factors and Perceived Service Quality is representative of external factors. Different from previous research, this research adds the Product Quality variable as a moderating variable. This research is quantitative research with an explanatory approach. The data used in this research is primary data distributed to 125 Gacoan noodle employees and 125 Gacoan noodle consumers spread throughout Indonesia. The collected data was analyzed using the smart PLS 3.0 analysis tool. The research results show that the respective variables Consumer Experience and Perceived Service Quality have a positive relationship and a significant influence on the Consumer Satisfication variable. Apart from that, the Product Quality variable can moderate the influence of the variables above, the results are even more significant than each direct test of each independent variable on the dependent variable in this research. Keywords: Consumer Experience, Percevied Service Quality, Consumer Satisfication, Product Quality
Co-Authors Abd. Rasyid Syamsuri Abdul Choliq Hidayat Abdurohim Abdurohim Abrar Hiswara Achmad Alfian Afen Prana Utama Sembiring Afifah, Zainiyatul Agus Siswanto Alim Hardiansyah Arnes Yuli Vandika Arnold Sultantio Hutabarat Bahtiar Efendi Betty Rahayu Chevy Herli Sumerli Dicky Jhon Anderson Butarbutar Djoko Widagdo Donny Dharmawan Dwi Setyo Aji Elfridawati Mai Dhuhani Errie Margery Eva Yuniarti Utami Evi Sirait Evi Susilawati Frans Sudirjo Hanifah Nurul Muthmainah Hayu Lusianawati Hendri Khuan Heny Herawati Hommy Dorthy Ellyany Sinaga I Wayan Adi Pratama Indra Iryanto Nur Hidayat Ira Ningrum Resmawa, Ira Ningrum Ita Nurcholifah Ivonne Ayesha Khil Wailmi KMT Lasmiatun Lalang Saksono Loso Judijanto M. Huanza Mohammad Gifari Sono Muhammad Rajab Musran Munizu Muthmainnah Muthmainnah Nayang Permata Charity Ayudia Nenden Hendayani Ni Desak Made Santi Diwyarthi NYI Dewi Puspitasari Ratih Pratiwi Ridwansyah Ridwansyah Rivaldo Kurniawan Iryanto Roy Setiawan Rubait Dasururi Saifuddin Zuhri Salamatun Asakdiyah Sarwo Eddy Wibowo Silvia Ekasari sintesa, nika Sunday Ade Sitorus Suparman Suryani Sutanto, Aftoni Syamsu Rijal Syamsulaiman Syamsulaiman Totoh Tauhidin Abas Yusriah Yusriah ZA, Saida Zainurossalamia