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All Journal Journal of Economic, Bussines and Accounting (COSTING) Abdimas Dewantara Journal on Education Jurnal Komunikasi Profesional Jurnal Ilmiah Ekonomi Global Masa Kini BALANCE: Economic, Business, Management and Accounting Journal Jurnal Ilmiah Edunomika (JIE) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Multidisiplin West Science West Science Journal Economic and Entrepreneurship West Science Social and Humanities Studies
Zunan Setiawan
Universitas Ahmad Dahlan
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

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KELANGSUNGAN HIDUP UMKM DI TENGAH DAN PASCA PANDEMI COVID-19: DIGITAL MARKETING STRATEGY Totoh Tauhidin Abas; Ridwansyah Ridwansyah; KMT Lasmiatun; Achmad Alfian; Zunan Setiawan
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10598

Abstract

Penelitian ini mengkaji analisis strategi bisnis UMKM dengan digital, khususnya pada digital marketing pada saat dan pasca pandemic covid-19. Penelotian ini dilakukan dengan pendekatan kualitatif dan bersifat deskriptif. Dalam mengumupulkan data peneliti menggunakan instrument observasi, wawancara dan dokumentasi yang dilakukan di daerah Cikarang Timur, Bekasi. Lalu data di Analisa dengan Teknik Interaktif model. Hasil dari penelitin ini adalah UMKM menghadapi persoalan baru yang lebih serius, antara lain produksi yang terbatas, kesulitan menganalisis kebutuhan pasar, pesaing yang melek digital, penjualan dan produksi yang menurun, serta distribusi yang terbatas. Akhirnya, UMKM harus memahami dan menerapkan digital untuk mengatasi masalah ini. Pemasaran digital menargetkan berbagai wilayah dan negara (ekspor). UMKM harus tangguh beradaptasi dengan permasalahan digital. Analisis SWOT membantu UMKM menerapkan dan mengintegrasikan penggunaan digital untuk bisnis mereka mereka. Kata kunci: UMKM, Pasca Pandemic dan Pemasaran Digital
The Influence of Internet of Things (IoT), Digital Payment Systems, and 24/7 Customer Support Services on Improving Tourist Experience at Tourism Destinations in Bali, Indonesia Zunan Setiawan; Afen Prana Utama Sembiring; Arnes Yuli Vandika; I Wayan Adi Pratama; Ni Desak Made Santi Diwyarthi
West Science Social and Humanities Studies Vol. 2 No. 09 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i09.1293

Abstract

This study investigates the influence of Internet of Things (IoT), digital payment systems, and 24/7 customer support services on improving travelers' experiences in tourism destinations in Bali, Indonesia. Using a quantitative approach, data were collected from 200 respondents through a structured Likert scale questionnaire, with analysis conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The results show that all three factors positively and significantly contribute to enhancing tourists' experiences, with 24/7 customer support services having the strongest impact, followed by digital payment systems and IoT. The findings highlight the importance of continuous customer support, secure and convenient digital transactions, and seamless IoT-enabled services in creating a positive tourism experience. These insights provide practical implications for tourism operators and policymakers in Bali, underscoring the need for technological investments to meet modern travelers' expectations.
Co-Authors Abd. Rasyid Syamsuri Abdul Choliq Hidayat Abdurohim Abdurohim Abrar Hiswara Achmad Alfian Afen Prana Utama Sembiring Afifah, Zainiyatul Agus Siswanto Alim Hardiansyah Arnes Yuli Vandika Arnold Sultantio Hutabarat Bahtiar Efendi Betty Rahayu Chevy Herli Sumerli Dicky Jhon Anderson Butarbutar Djoko Widagdo Donny Dharmawan Dwi Setyo Aji Elfridawati Mai Dhuhani Errie Margery Eva Yuniarti Utami Evi Sirait Evi Susilawati Frans Sudirjo Hanifah Nurul Muthmainah Hayu Lusianawati Hendri Khuan Heny Herawati Hommy Dorthy Ellyany Sinaga I Wayan Adi Pratama Indra Iryanto Nur Hidayat Ira Ningrum Resmawa, Ira Ningrum Ita Nurcholifah Ivonne Ayesha Khil Wailmi KMT Lasmiatun Lalang Saksono Loso Judijanto M. Huanza Mohammad Gifari Sono Muhammad Rajab Musran Munizu Muthmainnah Muthmainnah Nayang Permata Charity Ayudia Nenden Hendayani Ni Desak Made Santi Diwyarthi NYI Dewi Puspitasari Ratih Pratiwi Ridwansyah Ridwansyah Rivaldo Kurniawan Iryanto Roy Setiawan Rubait Dasururi Saifuddin Zuhri Salamatun Asakdiyah Sarwo Eddy Wibowo Silvia Ekasari sintesa, nika Sunday Ade Sitorus Suparman Suryani Sutanto, Aftoni Syamsu Rijal Syamsulaiman Syamsulaiman Totoh Tauhidin Abas Yusriah Yusriah ZA, Saida Zainurossalamia