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Tarmizi Tarmizi
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Journal : E-JRM

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PENGARUH HARGA, PROMOSI, DAN KETIDAKPUASAN TERHADAP KEPUTUSAN PERPINDAHAN MEREK KE SIMCARD TELKOMSEL (Studi Pada Mahasiswa Kos Kelurahan Dinoyo Kota Malang) Tarmizi Tarmizi; N. Rachma; M Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 05 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT This study aims to determine the effect of prices, promotions, and dissatisfaction with the decision to move the brand to the Telkomsel simcard in boarding students of Dinoyo Village, Malang City. The variables used in this study are brand switching variable as the dependent variable, while the independent variables are price and promotion, and the intervening variable is dissatisfaction. Data was collected through a questionnaire method with the number of samples used as respondents as many as 94 respondents. The results of this study are prices and promotions that have a direct effect on brand movements in Telkomsel cellular card consumers. Prices and promotions have a direct effect on dissatisfaction with Telkomsel cellular card consumers. Dissatisfaction has a direct effect on brand movement on Telkomsel cellular card consumers. Prices and promotions have an indirect effect on brand transfers to Telkomsel cellular card consumers. Keywords: brand switching, price, promotion, dissatisfaction
Co-Authors A Halim Abda Abda ABDUL HAMID Aeko Fria Utama FR Agus Daryana Akhmad Syarif Alyani Maulida Anisa Parasetiani Anisha Julianti arief Muliandi Bulkaini (Bulkaini) Cynthia Syahni Dahlanuddin Dahlanuddin Dicky Muh. Alaits Marzuqi Dwi Lindarto Dwinna Aliza Erida Nurahmi Erlina Erlina ernita ernita Febriangga Sembiring Firmansyah Firmansyah Gwi Awal Habibah Hadi, Marham Jupri Hafid Abdullah HELMI HASAN BASRI Herman P. I Wayan Karda Ibnu Khaldun Ira Devi Sara Irfan Helmi Irfan Irfan J Firmansyah Kamarlis Karim Lisman Lisman Lume Lume M Hufron Mahaputra Mahaputra Mahdi Syukri Mai Nadhifatun Nisak Manutur Parulian Naibaho Margono Mitrohardjono Marlon Sihombing Marlon Sihombing Mastur Mastur Masyhur Masyhur Mawardiana Mawardiana Mhd Rasyid Siddiq Muhamad Ashari Muhammad Nazar Muhammad Nur Fathoni Muhammad Roza Khadafi Muhammad Wahyu Mursal Mursal Mutawaqil Billah Tumanggor N. Rachma Nadya Riana Nanda Fartino Nawa Angkasa Nur Hilal Nur Khairina Hidayatika Nursan, Muhammad Nurul Husna Odi Buana Hutapea Ramadhan Lugu Rujiman Rujiman S.Pd. M Kes I Ketut Sudiana . Sarida Citra Sintong Marbun Siti Wahyu Puji Anggraini Sofyatuddin Karina Sri Dewi Rahayu Jamack Sukarne Sukarne Supriusman Supriusman Susanna Susanna Sutrisno Sutrisno Tia Faradinna Verdy Suhendar Zamaluddin Sembiring