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Iwan Erar Joesoef
Universitas Pembangunan Nasional Veteran Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Referendum

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Tinjauan Yuridis terhadap Penyelesaian Sengketa Merek Internasional antara Industri Berbeda Tasya Darosyifa; Ligina Tesalonika; Ariel Lois; Angel Evelyn; Aditama Candra Kusuma; Irwan Triadi; Iwan Erar Joesoef
Referendum : Jurnal Hukum Perdata dan Pidana Vol. 2 No. 2 (2025): Juni : Referendum : Jurnal Hukum Perdata dan Pidana
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/referendum.v2i2.727

Abstract

International trademark infringement poses a complex challenge for brand owners due to jurisdictional variations and differing legal systems across countries. This study examines available legal remedies, ranging from non-litigation dispute resolution mechanisms such as Alternative Dispute Resolution (ADR) - encompassing negotiation, mediation, and arbitration - to formal litigation in national courts. ADR offers advantages in time efficiency, cost-effectiveness, and confidentiality, while litigation provides legal certainty through binding court decisions such as injunctions and damages awards. Preventive strategies including international trademark registration through the Madrid System and cooperation with customs authorities serve as crucial proactive protection measures. Furthermore, this research analyzes judicial considerations in cross-industry trademark disputes, including assessment of trademark similarity (visual, phonetic, conceptual), reputation of well-known marks, bad faith of infringers, and potential consumer confusion. Case studies such as Louis Vuitton vs. Louis Vuitton Dak and Zara Food vs. Zara Fashion demonstrate judicial application of the likelihood of confusion principle and anti-dilution doctrine even across different industries. The research employs normative legal methodology with statutory and secondary document analysis approaches. Findings confirm that legal strategy selection must consider infringement scale, jurisdiction, and business objectives, while international trademark protection requires integration of proactive registration, legal enforcement, and comprehensive understanding of global market dynamics.
Co-Authors Abdul Kholiq Abrielmovich, Biyandra Timothee Aditama Candra Kusuma Agustanti, Rosalia Dika Amanda Aurelia Andre Rizaldy Angel Evelyn Ariel Lois Arifin, Azzahra Arjuna, Muhammad Gaung Syah Army Setyo Wibowo Arumdhani, Nathaniela Putri Aslihatin Zuliana Atik Winanti Azura, Dinda Maurizka Brian Mochamad F. Denaya Annisa Diani Sadia Wati Dinda Maurizka Azura Dinda Maurizka Azura Ekko Harjanto Eriz Syawaldi Sitompul Fachri Hafizd Selian Faisal Fachri Faisal Fachri FANDY GULTOM Fauzan Alsadilla Hermawan Furqon, Abdil Azizul Handar Subhandi Bakhtiar Haryanto, Imam Heru Sugiyono Ilham Mahendra, Renaldy Indri Syahfitri Irwan Triadi Iswanti Rachmanisa Jingga Ardeanti Putri Joseph, Michael Geovani Kusumadewi, Dimitria Pawestri Ligina Tesalonika Lutfi, Khoirur Rizal Marina Ery Setyawati Marina Ery Setyawati Medisita Nurfauziah Istiqmalia Mikie Aditya Wicaksana Mohammad Rizky Siregar Mohd Muzakki Adli Muhammad Aby Rafdi Al Juhdi Muhammad Hafizh Izzulhaq Muhammad Helmi Fahrozi Muhammad Imaduddin Zikky Muhammad Rausyan Fikry Muthia Sakti Muttaqin, Sumayya Nugroho, Satrio Septian Padmo, Aditya Pardomuan, Jaury Douglas Parulian Panjaitan, Mardongan Phuoc, Jeong Chun Putri, Khairunnisa Wiladi Ramadhani, Dwi Aryanti Redhina Elfahra Ricki Rahmad Aulia Nasution Rifky Anugrah Adha Rivan Dwiputra Malem Riyanto, Rajwa Khaicirinu Rofi Ayyasy Satino Satria Aldyan Firmanda Sekar Ayuning Pramewari Suherman Suherman SH Suherman Suherman Suherman, Suherman Surya Husada, Vikram Tasya Darosyifa Tri Adji Prasetya Wibowo Vedita Akbar Vikram Surya Husada Wahyu Widiyaningrum Wati, Diani Sadia Yuliana Yuli Wahyuningsih