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All Journal Marwah: Jurnal Perempuan, Agama dan Jender Jurnal Asy-Syari'ah Jurnal Pendidikan Karakter JAWARA (Jujur, Adil, Wibawa, Amanah, Religius, Akuntabel) Jurnal Riset Akuntansi Terpadu Jurnal Ilmiah Ekonomi Islam Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Edukasi Islami: Jurnal Pendidikan Islam ALQALAM Syi'ar Iqtishadi EDUKATIF : JURNAL ILMU PENDIDIKAN Account : Jurnal Akuntansi, Keuangan dan Perbankan EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Al-Awqaf: Jurnal Wakaf dan Ekonomi Islam MUAMALATUNA AL IQTISHOD: Jurnal Pemikiran dan Penelitian Ekonomi Islam Niqosiya: Journal of Economics and Business Research Jurnal Studi Gender dan Anak Islamiconomic: Jurnal Ekonomi Islam Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia Safari : Jurnal Pengabdian Masyarakat Indonesia Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Al Iqtishod: Jurnal Pemikiran dan Penelitian Ekonomi Islam Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Intelek Dan Cendikiawan Nusantara LAN TABUR: JURNAL EKONOMI SYARIAH Proceeding of The International Conference on Management, Entrepreneurship, and Business
Najmudin Najmudin
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Halal Labeling and Product Quality on Purchase Intention of Halal Food MSMEs: The Role of Consumer Trust as an Intervening Variable Amalia Salsabila; Efi Syarifudin; Budi Sudrajat; Hadi Peristiwo; Suja'i Suja'i; Najmudin Najmudin
Lan Tabur: JURNAL EKONOMI SYARIAH Vol. 7 No. 2 (2026): (March)
Publisher : LAN TABUR: Jurnal Ekonomi Syariah The Islamic University of KH. Achmad Muzakki Syah Jember, East Java. Jember Jln. Manggar Gebang Poreng 139A Patrang Jember Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/lt.v7i2.176

Abstract

ABSTRACT Introduction: The halal industry has grown rapidly and has become an important sector in the global economy. Halal products are not only associated with religious obligations for Muslim consumers but are also considered indicators of product quality, safety, and credibility. This study aims to examine the effect of halal labeling and product quality on purchase intention of halal food Micro, Small, and Medium Enterprises (MSMEs), with consumer trust as an intervening variable. Methods: This research employs a quantitative approach using data collected from 100 respondents who have purchased or consumed halal food products from MSMEs. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Results: Product quality significantly influences consumer trust, while halal labeling does not. However, halal labeling directly affects purchase intention. Product quality does not directly influence purchase intention but has an indirect effect through consumer trust. Consumer trust significantly affects purchase intention and mediates the relationship between product quality and purchase intention, but not between halal labeling and purchase intention. Conclusion and Suggestion: Product quality plays a key role in building consumer trust, which drives purchase intention, whereas halal labeling primarily acts as a direct cue in purchasing decisions. Therefore, halal food MSMEs should focus on maintaining product quality while ensuring credible halal certification.
Co-Authors Abduh, Muhammad Abdul Aziz Abdul Aziz Abdul Aziz Abdurohim Abdurohim Achmad Sudjadi Ahmad Fatoni Ahyakudin, Ahyakudin Akbar Ilham Adi Pangestu Amalia Salsabila Anggun Mely Mustika Ardhia Rahmahayati Ascaryan Rafinda Auriza Rahmania Aziz, Abdul Budi Sudrajat Citra Hapsari Maharani Dea Nur Safitri Dian Siska Verawati Diego Agung Laksono Efi Syarifudin Eliza Nazilul Falah Faisal Amri Faraby Muhammad Zabaril Farah Tsabitah Fatoni, Ahmad Febryansyah Pratama Gusti Hadi Peristiwo Hasuri, Hasuri Iis Farida Ilmiah, Wardatul Ima Maisaroh Imanda Naufal Yuswono Indyastuti, Devani Laksmi Iran Nilam Anjani Isti Nuzulul Atiah Isti Nuzulul Atiyah Iwan Ridwan Jakaria Jakaria Jakaria Jakaria Jakaria Jakaria Jakaria, Jakaria Jihan Amalia Joni Prayogi Kurnia Dwi Sari Utami Liana Mizanatul Maulia Ma'zumi Ma'zumi Ma'zumi Ma'zumi Ma'zumi Ma'zumi Ma'zumi, Ma'zumi Mahda Rihhadatul Aisy Mahmud Apriadi Ma’zumi Ma’zumi Ma’zumi Ma’zumi Ma’zumi Ma’zumi Moh Ainun Najib Moh. Ainun Najib Mohamad Ainun Najib Mohamad Ainun Najib Mohamad Husni Muhamad Fakhrudin Muhamad Rizal Kurnia Muhamad Sihabudin Muhammad Khaeru Fathurrohman Mukhsin, Moh. Najib, M. Ainun Najib, Mohamad Ainun Nanah Sujanah Nanah Sujanah Ngulwiyah, Istinganatul Nina Yuliana Pardiansyah, Elif Puspita Maelani Rifqoh Juliandika Putra Roimun Roimun Sabila Sofiannisa Sari, Rasidah Novita Siti Muhibah Siti Muhibah SRI LESTARI SRI RAHAYU Suja'i Suja'i Suja'i, Suja'i Sujai Saleh Sujai Sujai SYIHABUDIN, SYIHABUDIN Taswiyah Utami, Kurnia Dwi Sari Yahdinil Firda Nadhirah