Article Per Year (5 Year)
p-Index From 2021 - 2026
9.918
P-Index
This Author published in this journals
All Journal ANTHROPOS: JURNAL ANTROPOLOGI SOSIAL DAN BUDAYA (JOURNAL OF SOCIAL AND CULTURAL ANTHROPOLOGY) E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Wahana Islamika: Jurnal Studi Keislaman Isti`dal : Jurnal Studi Hukum Islam ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi YUME : Journal of Management FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN IJoASER (International Journal on Advanced Science, Education, and Religion) Jurnal Tabarru': Islamic Banking and Finance Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Al-Iqtishadiyah: Ekonomi Syariah dan Hukum Ekonomi Syariah Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Al-Kharaj: Journal of Islamic Economic and Business Rayah Al Islam : Jurnal Ilmu Islam Al Iman: Jurnal Keislaman dan Kemasyarakatan Jurnal Revenue : Jurnal Ilmiah Akuntansi Indonesian Journal of Social Research (IJSR) Neraca Al-Sharf: Jurnal Ekonomi Islam An-Nisbah : Jurnal Perbankan Syariah Jurnal Ekonomi Syariah Pelita Bangsa Jurnal Manajemen dan Profesional Khidmatan Bulletin of Community Engagement Jurnal Iqtisaduna Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Akuntansi'45 EKONOMIKA45 Jurnal Al-Qiyam Jurnal Tana Mana JASNA : Journal For Aswaja Studies Wadiah : Jurnal Perbankan Syariah CONSEN: Indonesian Journal of Community Services and Engagement Jurnal Perbankan Syariah Darussalam (JPSDa) J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Indo-Fintech Intellectuals: Journal of Economics and Business Wahana Islamika: Jurnal Studi Keislaman RESLAJ: Religion Education Social Laa Roiba Journal Profetik: Jurnal Pengabdian Masyarakat Sharef: Journal of Sharia Economics and Finance al-Balagh : Jurnal Dakwah dan Komunikasi Jurnal Ekonomi, Bisnis dan Manajemen J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi Al Iman: Jurnal Keislaman dan Kemasyarakatan Khidmatan Wahana Islamika; Jurnal Studi Keislaman
Ansori, Miswan
Universitas Islam Nahdlatul Ulama Jepara, Indonesia
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

Published : 83 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 83 Documents
Search

 5   6   7   8   9 
PEMANFAATAN MEDIA SOSIAL TIKTOK SEBAGAI MEDIA PROMOSI UNTUK PENGENALAN PRODUK PERBANKAN DI BSI MELALUI AKUN TIKTOK @Lifewithbsi Feriza Diassyahma; Miswan Ansori
Wahana Islamika Jurnal Studi Keislaman Vol. 11 No. 2 (2025): Wahana Islamika: Jurnal Studi Keislaman
Publisher : Institut Agama Islam Syubbanul Wathon Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61136/fjsm0108

Abstract

This article examines the digital promotion strategy implemented by Bank Syariah Indonesia (BSI) through its TikTok account @Lifewithbsi in introducing Islamic banking products to younger audiences. The study is grounded in the growing role of social media—particularly TikTok—as a central medium for visual and symbolic communication among digital natives. The research aims to analyze BSI’s visual-narrative strategy and evaluate the effectiveness of promotional content in increasing audience awareness and interest. Employing a qualitative approach with a descriptive-explorative design, the study adopts digital ethnography as its main method. Data were collected through a seven-day intensive observation of video content, captions, comments, and user interactions on the @Lifewithbsi account. Findings reveal that BSI utilizes a storytelling-based promotion model, light symbolic religious messaging, and creative visual formats aligned with TikTok’s algorithmic culture. Content effectiveness is evident through high engagement levels on emotionally and informatively resonant posts. This strategy successfully enhances brand proximity and reinforces positive perceptions of BSI’s Islamic banking services. The study concludes that TikTok functions not only as a promotional platform but also as a symbolic space for shaping digital religious identity and communicatively expanding Islamic banking’s market reach through aesthetic and participatory means.
ANALISIS LAYANAN DIGITAL  DAN KEPUASAN TERHADAP LOYALITAS NASABAH PERBANKAN SYARIAH DI KABUPATEN JEPARA Siti Bahtiar; Miswan Ansori
Wahana Islamika Jurnal Studi Keislaman Vol. 10 No. 2 (2024): Wahana Islamika: Jurnal Studi Keislaman
Publisher : Institut Agama Islam Syubbanul Wathon Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61136/s24jhp82

Abstract

This study aims to analyze the impact of digital services and customer satisfaction on customer loyalty in Islamic banking in Jepara Regency. With the increasing use of digital technology in the banking industry, it is essential to understand how digital services can affect customer satisfaction and loyalty. This research employs a quantitative approach with a sample of 86 Islamic bank customers in Jepara Regency. Data were collected through questionnaires distributed to respondents and analyzed using multiple linear regression analysis. The results show that digital services have a significant impact on customer satisfaction. Furthermore, customer satisfaction has a significant effect on customer loyalty. Effective and efficient digital services can enhance customer satisfaction, which in turn will increase their loyalty to Islamic banking. This study provides practical implications for Islamic banking management in improving the quality of digital services to strengthen customer loyalty.
Analisis Persepsi Karyawan Pada Kemudahan Akses Pembiayaan Bank Syariah dan Lembaga Pembiayaan Informal di PT Kanindo Makmur Jaya 2 Faridlotun Nimah; Wahidullah Wahidullah; Miswan Ansori
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 12 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i12.10206

Abstract

This study aims to analyze the perceptions of PT Kanindo Makmur Jaya 2 employees regarding the ease of access to financing through Islamic banks and informal financing institutions. The research method used qualitative data collection techniques through interviews, observation, and documentation. The results showed that employees perceived Islamic banks as having complicated procedures, requiring numerous documents, and taking a long time to disburse funds, while informal financing institutions were considered more accessible, fast, and flexible despite having high interest risks. Convenience and speed were the main reasons employees chose informal institutions to meet urgent economic needs. This study concluded that low levels of Islamic financial literacy and minimal product socialization have led to negative perceptions of Islamic banks, so strategies to improve education and simplify procedures are needed to expand Islamic financial inclusion among factory workers.
Co-Authors aan wahyudin Abdulloh Yusuf, Ahmad Aditya, M.Fajar Ady Riyansyah Ahmad Aris Ahmad Saefudin Ahmad Septian Eka Setiawan Ahyadatul Khoiriyah Aisyah Aisyah Amalia, Lutfi Nur Amaliya, Feny Nor Andika Febrian Pratama Anggraini, Nur Ai'sah Anggraini Anggun Anggraini Aniqotun Zukhanid Arida Risqiana Arif Mustofa, Nur Asror, Khozinatul Ayuk Widiyah Bahtiar, Siti Budi Utami, Cahyaning Budi, Eka Setya Cahyaning Budi Utami Desi Tarwinanti Dewi Saputri, Oktaviana Dias Prihatmoko Diassyahma, Feriza Divani Nuril Khaqiqi Dwi Arini, Rina Eka Fitri Nor Faizah, Natasya Eki Dwi Septiani Eri Susanti Erna Wijayanti Fadia Risqi Dwiyanti Faridlotun Nimah Faristania, Reza Anida Farizki, Indhona Lukman Fatjri Rohman Febrina Eka Zunita feriza Feriza Diassyahma FINA FELIA PRAMUDITA Fitriyani, Yeny Hasanuddin, Ahmad Hasyim HS, Ahmad Fuad Hazmi, Faiqul Henny Ishalia Pratiwi Husein, Nirmala Amelia Ika Wahyu Purnama Ilham, Mohammad Imron Choeri Indrawati, Apriliyani Zunita Irfana, Naila Iskandar, Arip Dwi Karisma Alfiyati, Devi Khoiriyah, Ahyadatul Khoiruz Zaman, Wahyu Kusuma, Dewa Linda listiyani Listianingrum, Lailiya M. Azrul Aditya Saputra M.Fajar Aditya Maryono Maryono Maulidya Berliana Rahmawati Mubarok, Ahmad Fauzan Muchammad Muchammad Mufidah Lu’lu’ah Muhammad Ichsan syarifudin Muhammad Junaidi Retno Manggolo Munasir Muthoin Muthoin, Muthoin Nafisah, Zahrotun Nafisah, Zahrotun Naili Rahma Yuliani Naufal Rif’at, Dhany Nikmatun Ulya Nirmala Amelia Husein Nukhi Firdausi, Anfa Nur Arif Mustofa Nur Maulidia, Rizka Oktaviani, Vika Rohma Oktavina, Nikhla Pontiningsih, Nely Purwanto, Purwanto Putri Anjar Sari, Laila Putri Ningsih, Nia Putri, Liana Qodriyatul Alfiyah Qoriatul Hikmah Ramadhan Pujisantoso, Rahmat Rena Eka Nurmayanti Risma Hanifatur Rosyida Rizky Amalia, Ratna Rohman, Syifaur Rokhimah, Rokhimah Rosidah, Ida Sadid, Diva Mustamar Salma Mufarrikhatul Walidiyah Salsabila, Karina Saputri, Zulinda Kurniawati Sholihatussifa, Nailis Sholikhati Ikmah, Ika Siti Bahtiar Subaidi Subaidi Syarifatul Wardah Tutik Rofiqoh Tutik Rofiqoh Ubaidillah Ubaidillah Usfadhiya, Nafis Utami, Cahyaning Budi Vina Khoirotun Nisa Wahidullah Wahidullah Wahidullah, Wahidullah Wahyudin, Aan Yeny Fitriyani Yuliani, Naili Rahma zahrotun nafisah Zahrotun, Zahrotun ⁠Cahyaning Budi Utami