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All Journal INFORMASI Jurnal Ilmu Komunikasi Kanal : Jurnal Ilmu Komunikasi Jurnal Ilmiah Manajemen Publik dan Kebijakan Sosial MEDIAKOM: Jurnal Ilmu Komunikasi Mediakom : Jurnal Ilmu Komunikasi Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Sadar Wisata: Jurnal Pariwisata Jurnal Komunikasi Islam (J-KIs) Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema JIWAKERTA: Jurnal Ilmiah Wawasan Kuliah Kerja Nyata TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT JOMPA ABDI: Jurnal Pengabdian Masyarakat Prosiding University Research Colloquium National Multidisciplinary Sciences Triwikrama: Jurnal Ilmu Sosial Jurnal Bisnis dan Komunikasi Digital AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Sciences and Clinical Pharmacy Research Journal MEDIAKOM : Jurnal Ilmu Komunikasi Proceedings of Jogjakarta Communication Conference (JCC) POLITICO LingLit Journal
Juariyah Juariyah
Universitas Muhammadiyah Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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Peran Integrated Marketing Communication Terhadap Minat Kunjungan Wisatawan Beach Forest Kabupaten Situbondo Putri Nur Harizah; Juariyah
Mediakom : Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2026)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2026.v10i1.517

Abstract

This study aims to analyze the role of Integrated Marketing Communication (IMC) in building tourist interest in Beach Forest Situbondo and identify barriers to its implementation. The study used a qualitative descriptive approach and was conducted at Beach Forest Situbondo, Situbondo Regency, East Java. The results showed that IMC was implemented through advertising, sales promotions, public relations, digital marketing, direct marketing, and word-of-mouth. Digital marketing through TikTok was the most prominent element in building tourist interest in the destination through engaging visual content. Sales promotions, collaboration with communities and influencers, direct marketing through WhatsApp Business and word-of-mouth communication complemented each other in building tourist interest, destination image, and trust. However, the implementation of IMC still faces obstacles such as limited digital promotion costs and a mismatch between promotional messages and field conditions, particularly regarding cleanliness. Therefore, a more integrated, consistent, and sustainable marketing communication strategy is needed to strengthen the destination's image and sustainable marketing communication.
Hambatan Komunikasi Pemandu Wisata Musium Blambangan Banyuwangi Dalam Menerapkan Strategi Komunikasi Persuasif Untuk Mengoptimalkan Wisata Edukasi J Juariyah; F Fauziyah; Yeni Dwi Indrawati; Putri Robiatul Adawiyah; P Parto
Prosiding University Research Colloquium Proceeding of The 22nd University Research Colloquium 2026: Bidang Sosial, Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Museum Blambangan merupakan destinasi wisata edukasi yang memperkenalkan sejarah dan budaya Banyuwangi, khususnya kepada Generasi Z. Sebagai salah satu destinasi wisata edukasi, Museum Blambangan berupaya mengemas pembelajaran sejarah secara menarik untuk meningkatkan minat dan partisipasi pengunjung Generasi Z. Namun, banyak Generasi Z menganggap museum sebagai tempat yang membosankan dan lebih berfokus pada dokumentasi visual daripada memahami sejarah dan budaya selama kunjungan. Penelitian ini bertujuan untuk menganalisis hambatan komunikasi Guide Museum Blambangan Banyuwangi dalam Menerapkan Strategi Komunikasi Persuasif untuk mengoptimalkan wisata edukasi terutama bagi Generasi Z. Pada penelitian ini menggunakan teori Cutlip dan Center sebagai landasan teoritis dalam memahami efektifitas komunikasi persuasif. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik purposive sampling. Data dikumpulkan melalui wawancara mendalam dengan Guide Museum Blambangan dan pengunjung Generasi Z, observasi partisipatif, serta dokumentasi. Analisis data dilakukan melalui reduksi data, penyajian data, dan penarikan kesimpulan secara induktif. Hasilnya, Hambatan dalam penerapannya, yakni Bahasa dan keterbatasan efektivitas penyampaian pesan. Secara keseluruhan, strategi ini berhasil meningkatkan partisipasi, minat belajar, dan kepuasan pengunjung Generasi Z Banyuwangi dalam wisata edukasi di Museum Blambangan.
Communicating Resilience: Indigenous Knowledge and Community-Based Disaster Self-Mitigation in Rural Indonesia Nikmah Suryandari; Qolbi Nur Hidayanto; Farida Nurul Rahmawati; Netty Dyah Kurniasari; Juariyah Juariyah
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Indonesia is a country with a high level of disaster vulnerability, including Sumenep Regency in Madura, which routinely experiences floods, droughts, and tornadoes. The people of Sumenep have developed self-mitigation practices based on local knowledge (indigenous knowledge) despite limited disaster literacy and insufficient formal socialization from government institutions. This study aims to analyse how the ethnographic process of communication shapes and reproduces self-mitigation practices as a community resilience strategy. The research uses a qualitative approach with the ethnographic design of communication in the constructivism paradigm. The informants were purposefully chosen, and they were from BPBD, religious leaders, and people who lived in three villages that are likely to have disasters: Kebunagung, Pasongsongan, and Kertasada. We gathered data through passive participant observation, in-depth interviews, and documentation. Then, we analysed the data in relation to the components of communication situations, communicative events, and communicative actions. The results show that practices such as village rokad during floods, istisqa' prayers during droughts, and symbolic rituals of "cutting the wind" during tornadoes are not just spiritual expressions but are cultural communication systems that build social solidarity, transmit risk knowledge, and strengthen collective resilience. Symbol, narrative, and ritual-based communication serve as an adaptive mechanism that organizes the community's response to disaster threats. This research confirms that cultural communication is an important foundation in community-based mitigation and needs to be integrated into formal risk communication policies. This study contributes to the development of community-based disaster communication studies in the context of Southeast Asia.
OPINI PUBLIK TERHADAP TREN PENGGUNAAN BUSANA VINTAGE DI KALANGAN MASYARAKAT KABUPATEN LUMAJANG : (Studi Kasus Pada Butik Ekavia Collection) Adelia Andini Salsabila; Juariyah
MEDIAKOM Vol. 6 No. 02 (2023): Mediakom, Februari 2023
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mdk.v6i02.1883

Abstract

Penelitian ini bertujuan untuk mengkaji opini pu blik terhadap tren penggunaan busana vintage di kalangan masyarakat Kabupaten Lumajang. Busana vintage mengacu pada pakaian atau aksesori yang diproduksi pada periode sebelumnya, namun kembali populer dalam tren mode saat ini. Penelitian ini penting untuk memahami bagaimana masyarakat Kabupaten Lumajang merespons dan memandang penggunaan busana vintage dalam konteks budaya dan identitas mereka. Metode penelitian menggunakan metode penelitian deskriptif kualitatif, yang menggunakan teknik pengumpulan data wawancara dan dokumentasi. Pertanyaan dalam survei ini mencakup aspek-aspek seperti pengetahuan tentang busana vintage, preferensi penggunaan busana vintage, alasan di balik pemilihan busana vintage, Mengidentifikasi pola dan tren yang muncul dalam opini publik terkait penggunaan busana vintage. Hasil penelitian menunjukkan bahwa mayoritas responden di Kabupaten Lumajang memiliki pengetahuan tentang busana vintage dan beberapa di antaranya tertarik untuk mengikutinya sebagai tren mode. Alasan utama untuk memilih busana vintage adalah keunikan desain, nilai sentimental, dan ekspresi diri.
KOMUNIKASI ANTAR PERSONAL ORANG TUA DENGAN ANAK USIA DINI DALAM MENJAGA INTERAKSI SOSIAL AKIBAT PENGGUNAAN PONSEL Nur Jamila Putri Sutrisno; Juariyah
MEDIAKOM Vol. 6 No. 02 (2023): Mediakom, Februari 2023
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mdk.v6i02.1923

Abstract

The part of communication contains a exceptionally important presence in passing on messages and data in existence , counting inside the family circle. Its noteworthiness is evident in keeping up connections between family individuals, particularly in connections between guardians and children. Through effective communication, guardians and children can frame a steady mentality to realize common objectives. Inside the system of this investigate, the most consideration is centered on issues that frequently emerge in communication between guardians and children, with illustrations of circumstances such as when guardians are active working exterior the domestic so that restricted time to communicate or connected ideally with children can ended up an deterrent. This inquire about strategy employments a expressive subjective strategy where the information coming about from interviews with asset people will be examined into actualities with respect to the existing issue. This investigate will talk about communication between parents and children which is interpersonal communication utilizing the circular hypothesis of Charles E. Osgood and Wilbur Schramm. The inquire about comes about can be clarified that parental communication is truly required to preserve social interaction, so giving cell phones from an early age continuously without any guidance from parents makes children reluctant to socialize with their peers. However, some parents also experience several obstacles in maintaining their children's social interactions, such as being busy earning a living. Keyword : Interpersonal Communication ; Social Interaction; Cell Phone
PERSEPSI MAHASISWA PEROKOK DALAM MENANGGAPI PERINGATAN BAHAYA PADA BUNGKUS ROKOK: Studi Kasus Pada Mahasiswa Ilmu Kesehatan Universitas dr. Soebandi Dechika Erian Dewi Caprianda Widayanti; Juariyah
MEDIAKOM Vol. 7 No. 01 (2023): Mediakom, September 2023
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mdk.v7i01.1964

Abstract

This research tries to explain and describe how student smokers perceive the danger warnings on cigarette packs. This study aims to examine several factors that underlie smoking behavior among students at Dr. University. Soebandi, Jember Regency. This research was conducted using a descriptive qualitative method, which involved data mining methods through observation and interviews. A total of 7 students from the Faculty of Health Sciences, Dr. University. Soebandi, who is an active smoker, became the informant in this research. In understanding the reality of the informants, this research uses the S-O-R theory put forward by Hovland as an effort to understand the social reality in society that underlies an action. The results of the research prove that there are several factors that underlie students' smoking habits, including cultural factors, students' personal experience factors, and educational factors that underlie students' smoking habits.
UPAYA PELESTARIAN SENI TARI TRADISIONAL DAN KARAWITAN MELALUI KESEIMBANGAN KOMUNIKASI ORANG TUA DAN ANAK Windasari Istiqomah; Juariyah
MEDIAKOM Vol. 8 No. 01 (2024): Mediakom, September 2024
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mdk.v8i01.2249

Abstract

Penelitian ini menyoroti pentingnya peran orang tua dalam melestarikan seni tradisional di Desa Yosowilangun Kidul, Lumajang, Jawa Timur. Komunikasi antara orang tua dan anak memainkan peran penting dalam mempengaruhi partisipasi anak dalam seni tradisional, mencerminkan kesadaran akan pentingnya mempertahankan budaya lokal sebagai bagian dari identitas dan warisan budaya. Dengan menggunakan teori keseimbangan Heider, penelitian ini menganalisis interaksi orang tua dan anak dalam konteks pelestarian seni tradisional, menyoroti pentingnya keseimbangan dalam komunikasi untuk mengoptimalkan perkembangan bakat anak. Tujuan penelitian adalah mengeksplorasi komunikasi orang tua dan anak serta dampaknya pada perkembangan bakat anak di Sanggar Taruna Budaya Yosowilangun Kidul. Metode deskriptif digunakan dengan pengumpulan data melalui wawancara, observasi partisipatif, dan analisis dokumen. Hasil menunjukkan orang tua memberikan dukungan mental, materi, dan spiritual, menciptakan lingkungan yang mendukung pertumbuhan holistik anak-anak di sanggar tersebut. Keterlibatan aktif orang tua menciptakan lingkungan yang memotivasi dan mendukung anak-anak untuk berkembang dalam seni tradisional dan karawitan. Kesimpulannya, peran orang tua sangat penting dalam membentuk lingkungan yang mendukung perkembangan bakat seni anak.
Empowering Teratai 49 As-Sakinah Elderly Health Post Management Toward Healthy Independent And Prosperous Seniors Ulya Anisatur Rosyidah; Dwi Yunita Haryanti; Juariyah Juariyah; Nely Ana Mufarida
TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Vol 6, No 2 (2026): Agustus
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/transformasi.v6i2.40189

Abstract

The increasing elderly population in Indonesia necessitates strengthening community-based health services through enhancing the capacity of elderly integrated health post (Posyandu Lansia) management. The Teratai 49 As-Sakinah Elderly Integrated Health Post in Cakru Village continues to face challenges in program management, coordination among administrators, and the development of sustainable activity plans. This community service program aimed to empower the administrators of the Elderly Integrated Health Post through an integrated empowerment model consisting of health education, training, continuous mentoring, organizational management strengthening, and cross-sector collaboration to improve the quality of health services for older adults. The program was conducted from June to August 2025 and involved 10 administrators of the Elderly Integrated Health Post. Program evaluation was carried out using pre-test and post-test assessments to measure knowledge improvement, observational checklists to assess practical skills, and monitoring of elderly participation before and after the intervention. The results demonstrated that the mean knowledge score increased from 50.9 to 85.3, representing a 67.6% improvement with a normalized gain (N-gain) score of 0.70 (high category). In addition, the number of active elderly participants increased from 28 to 41 individuals, while attendance rates improved from 55% to 85%. The success of the program was supported by a participatory approach, continuous mentoring, and collaboration among the Elderly Integrated Health Post administrators, the village government, and the community health center (Puskesmas). This program contributed to strengthening the capacity of the Elderly Integrated Health Post administrators in managing community-based elderly health services and produced an empowerment model with the potential to be replicated in other Elderly Integrated Health Posts to support healthy, independent, and prosperous ageing.
Co-Authors Adawiyah, Putri Robiatul Adelia Andini Salsabila Adhaini, Dina Alviah, Imas Kusnul Ana Swandayani Binaridha Kusuma Ningtyas Dabitha S, Arina Dechika Erian Dewi Caprianda Widayanti Dewi Qurrotul Aini Dina Dina, Dina Dwi Yunita Haryanti F Fauziyah Faozen Faozen Faozen, Faozen Farida Rahmawati jamila Jamila Karomah, Dea Wahyu Nurul Kartika, Wike Aulia Kukuh Pribadi Moh Fatkhur Rohman Mufarida, Nely Ana Najmah, Najmah Netty Dyah Kurniasari Nikmah Suryandari Nur Jamila Putri Sutrisno Nurhayati Nurhayati Nurul Wijayanti P Parto Paramitha Paramitha Parto Parto, Parto pribadi, kukuh Putri Nur Harizah Putri Robiatul Adawiyah Putri Sabrina Aulia Qolbi Nur Hidayanto Ria Angin, Ria Riyatno, Agnes Adfira Rohman, Moh Fatkhur Rosyidah, Ulya Anisatur Sari, Dwi Erfina Shinta Ayu Lestari Suci Hartini Sudahri SUMIYATI SUMIYATI Suraida, Intan Swandayani, Ana Swandayani, Ana Syamsiah, Syamsiah Thirofy, Ahda Makhzumi Unsa Nurani Hasanah Wafa, Gufron Ali Windasari Istiqomah Yeni Dwi Indrawati Yola Amanda Saputri Yulianti, Silvia