Article Per Year (5 Year)
p-Index From 2020 - 2025
4.998
P-Index
This Author published in this journals
All Journal Majalah Kedokteran Bandung JURNAL RISET AKUNTANSI GOING CONCERN JAM : Jurnal Aplikasi Manajemen Jurnal Kimia dan Kemasan Jurnal Terapan Abdimas Owner : Riset dan Jurnal Akuntansi Business and Finance Journal Prologia Koneksi JABI (Jurnal Akuntansi Berkelanjutan Indonesia) Kumawula: Jurnal Pengabdian Kepada Masyarakat Dinasti International Journal of Management Science Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Prosiding National Conference for Community Service Project Journal of Law and Policy Transformation Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara BUDGETING : Journal of Business, Management and Accounting Jurnal Kesmas Asclepius Buletin Peternakan Tropis (Bulletin of Tropical Animal Science) Prima Abdika: Jurnal Pengabdian Masyarakat CLLiENT (CULTURE, LITERATURE, LINGUISTICS, ENGLISH TEACHING) Jurnal Paradigma Akuntansi Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) Bussman Journal : Indonesian Journal of Business and Management Journal Of Human And Education (JAHE) Jurnal Akuntansi Keuangan dan Bisnis Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pendidikan Indonesia (Japendi) Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Metaphor LINGUISTS : JOURNAL OF LINGUISTICS AND LANGUAGE TEACHING JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL
Christina Christina
Jurusan Teknologi Pangan, Universitas Pelita Harapan Jl. M. H. Thamrin Boulevard 1100, Lippo Karawaci, Tangerang
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 38 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Komunikasi Nusantara

 1 
STRATEGI PEMASARAN TVRI DALAM MENAIKKAN BRAND IMAGE Christina, Christina
Jurnal Komunikasi Nusantara Vol 2 No 1 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v2i1.37

Abstract

Televisi Republik Indonesia (TVRI) is a state television. Since its establishment on August 24, 1962, TVRI has indeed experienced various phases in its life. Through Law No.32 of 2002 concerning Broadcasting, TVRI was established as a Public Broadcasting Institution (LPP). LPP is a broadcasting institution in the form of a legal entity established by the state, independent, neutral, non-commercial and functions to provide services for the benefit of the community. At present, TVRI has changed its Director since March 2018 namely Helmi Yahya, known as the King of Quiz. With the new Managing Director, TVRI began many enthusiasts who watched with new faces and more interesting programs. This research uses a qualitative research method, and is descriptive in nature which will later explain the marketing strategy of TVRI which has begun to attract the public and an increase in rating and audience share. This study uses interview techniques and data collection from social media and the internet as well as journals, books as primary and secondary data. The marketing strategy undertaken by TVRI includes five rebranding media including channel branding packages, promo on air, news packages, social media, and off air promotions. Of all the rebranding media, the most effective media is social media because aside from being a new media or digital marketing, it can reach all people, both TVRI viewers and private TV viewers
Co-Authors Abdul Rahmat Adriel, Nicholas Afraini, Fadiyah Husna Agustin, Viona Amboro, Florianus Yudhi Priyo Amelia Amelia Andy Andy Antonio, Jason Aparianto, Aparianto Aritonang, Jonsfir Daus Arlends Chris Aruan, Michelle Aurelia, Agnes Aurelia, Clara Bambang Siswanto Calvin Calvin Centrico, Centrico Christiani, Natalia Christina Whidya Utami David Try Liputra Derrick, Lionel Desia, Wirini Dewi Fatimah Dewi, Indira Shinta Dliaulkhaq, Muhammad Khadziq Drice, Eric Elizabeth Wianto, Elizabeth Elizabeth Yohanes Fatmi, Mutia Ferdawson, Ferdawson Filrando, Ariendy Fitria, Aliah Noor Fitria, Sherley Florence Leony, Florence Fransika, Widya Fransisca, Violin Golan Hasan, Golan Hakim, Cristine Mulia Hambali, Mellisa Pricilia Hidayah, Atinia Hidayat Hidayat Hutauruk, Rufinus Hotmaulana Irawan, Anthony Isnaeni, Dina Nur Isyana Emita Jesslyn, Jesslyn Joab, Jonathan Joscelin, Joscelin Joycelyn, Joycelyn Julis, Danica Julyance, Zoey Khoirunnisa, Vini Lee, Jenny Leo, Leo Lestari, Alvera Sinta Lestari, Sri Indah Liestya Padmawidjaja Liliana Dewi Lim, Vincent Lina Lina Liswandi, Niko Lo, Lucyana M. Djae, Zaim Katarabumi Maharsayani, Derdya Maria, Lisda Mashari, Lea Melanie Cornelia, Melanie Melina Hermawan Mirza, Deni Faisal Monica Monica, Monica Mustika, Uray Ndaru Nainggolan, Indra Oloan Nelvi, Novita Nicholas, Nicholas Novianti, Debby Nuri Arum Anugrahati Paerin, Paerin Pakpahan, Marpha Yosua Panggabean, Maya Sabirina Patricia, Cindy Paulina Paulina Putra, Claudio Ravindra Rafida, Siti Jihan Reandy, Davis Rinaningsih Rinaningsih Rinoa, Livvy Rofik, Abdur Ronald Sukwadi Rosalina Rosalina Rose, Felicia Diana Rusdianto Roestam Sakana, Fayat Salim, Susanto Salsabila, Fatiha Zaidatus Sanjaya, Enrico Saputra, Teddy Selvi Selvi Setefanus Suprajitno Sigalingging, Eni Duwita Sisca Aulia Soelaeman, M. Rachmat Stelyven, Stelyven Steven, Leonardo Sudirgo, Tony Supriadi, Rudi Susanto, Kevin Sutanto, J. E. Syafira Ulya Firza Tang, Jeffen Tanuwijaya, Netanya Deecy Tina Melinda Tommy Christian Efrata Tony Antonio Vanessa Vanessa Wahyu, Raden Bagus Wangsa, Rivaldo Warnoto Warnoto Wawolangi, Kristian Yosua Wilidyo, Erwent Winda Halim, Winda Wiranata, Chandra Wulan Purnama Sari Yani, Pitri Yuliana Yuliana