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All Journal Majalah Kedokteran Bandung JURNAL RISET AKUNTANSI GOING CONCERN JAM : Jurnal Aplikasi Manajemen Jurnal Kimia dan Kemasan Jurnal Terapan Abdimas Owner : Riset dan Jurnal Akuntansi Business and Finance Journal Prologia Koneksi JABI (Jurnal Akuntansi Berkelanjutan Indonesia) Kumawula: Jurnal Pengabdian Kepada Masyarakat Dinasti International Journal of Management Science Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Prosiding National Conference for Community Service Project Journal of Law and Policy Transformation Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara BUDGETING : Journal of Business, Management and Accounting Jurnal Kesmas Asclepius Buletin Peternakan Tropis (Bulletin of Tropical Animal Science) Prima Abdika: Jurnal Pengabdian Masyarakat CLLiENT (CULTURE, LITERATURE, LINGUISTICS, ENGLISH TEACHING) Jurnal Paradigma Akuntansi Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) Bussman Journal : Indonesian Journal of Business and Management Journal Of Human And Education (JAHE) Jurnal Akuntansi Keuangan dan Bisnis Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pendidikan Indonesia (Japendi) Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Metaphor LINGUISTS : JOURNAL OF LINGUISTICS AND LANGUAGE TEACHING
Christina Christina
Jurusan Teknologi Pangan, Universitas Pelita Harapan Jl. M. H. Thamrin Boulevard 1100, Lippo Karawaci, Tangerang
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

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Journal : Koneksi

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Strategi Komunikasi Konten Kreator Edsa Estella di TikTok Christina, Christina; Aulia, Sisca
Koneksi Vol. 9 No. 2 (2025): Koneksi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/kn.v9i2.33335

Abstract

TikTok has become one of the most popular informative social media applications in the digital era, encompassing various aspects of life, including health. Edsa Estella, a content creator on TikTok, provides her audience with educational and inspiring content about healthy lifestyles. This study employs a qualitative method to analyze data, with data collection techniques conducted through observation of the TikTok account @edsaestella and in-depth interviews. The findings reveal that Edsa’s content covers various aspects of a healthy lifestyle, including exercise, nutrition, diet, and mental health, emphasizing the importance of self-love. Her content is dominated by motivational themes that aim to encourage a healthy lifestyle, presenting information in an engaging and easily digestible manner for her audience. Through an inspiring and motivational approach, Edsa Estella’s content successfully encourages her audience to adopt healthy lifestyles by utilizing compelling storytelling, appealing visuals, and trending music. The @edsaestella account also optimizes factors that enhance a strong connection with its audience. This study aims to provide deeper insights into the role of content creators as information disseminators, social media as a medium for distribution, and healthy living as an increasingly popular positive trend. TikTok menjadi salah satu aplikasi media sosial informatif terpopuler di era digital ini, yang berisikan berbagai macam aspek kehidupan, termasuk kesehatan. Edsa Estella, seorang kreator konten di TikTok, menyajikan informasi mengenai gaya hidup sehat melalui konten yang mengedukasi dan menginspirasi kepada audiensnya. Penelitian ini menggunakan metode kualitatif untuk menganalisis data dengan teknik pengumpulan data yang dilakukan melalui observasi terhadap akun TikTok @edsaestella dan wawancara mendalam. Hasil dari penelitian ini menunjukkan bahwa konten yang diproduksi Edsa mencakup berbagai aspek gaya hidup sehat, mulai dari olahraga, nutrisi, dan pola makan, hingga kesehatan mental yang menggarisbawahi pentingnya mencintai diri sendiri (self-love). Edsa mendominasi tema kontennya dengan motivasi untuk menjalani hidup sehat, menghadirkan informasi yang menarik dan mudah dipahami oleh audiensnya. Melalui pendekatan yang inspiratif dan penuh motivasi, konten yang dibuat Edsa Estella mampu menginspirasi audiens untuk menjalani gaya hidup sehat dengan memperhatikan daya tarik bercerita, visual, dan penggunaan tren musik. Akun @edsaestella juga mengoptimalkanm faktor yang dapat mendukung hubungan kuat dengan audiensnya. Penelitian ini bertujuan untuk memberikan wawasan lebih lanjut mengenai peran konten kreator sebagai penyampai informasi, media sosial sebagai sarana penyebaran, dan gaya hidup sehat sebagai tren positif yang semakin berkembang.
Co-Authors Abdul Rahmat Adriel, Nicholas Afraini, Fadiyah Husna Agustin, Viona Amboro, Florianus Yudhi Priyo Amelia Amelia Andy Andy Antonio, Jason Aparianto, Aparianto Aritonang, Jonsfir Daus Arlends Chris Aruan, Michelle Aurelia, Agnes Aurelia, Clara Bambang Siswanto Calvin Calvin Centrico, Centrico Christiani, Natalia Christina Whidya Utami David Try Liputra Derrick, Lionel Desia, Wirini Dewi Fatimah Dewi, Indira Shinta Dliaulkhaq, Muhammad Khadziq Drice, Eric Elizabeth Wianto, Elizabeth Elizabeth Yohanes Fatmi, Mutia Ferdawson, Ferdawson Filrando, Ariendy Fitria, Aliah Noor Fitria, Sherley Florence Leony, Florence Fransika, Widya Fransisca, Violin Golan Hasan, Golan Hakim, Cristine Mulia Hambali, Mellisa Pricilia Hidayah, Atinia Hidayat Hidayat Hutauruk, Rufinus Hotmaulana Irawan, Anthony Isnaeni, Dina Nur Isyana Emita Jesslyn, Jesslyn Joab, Jonathan Joscelin, Joscelin Joycelyn, Joycelyn Julis, Danica Julyance, Zoey Khoirunnisa, Vini Lee, Jenny Leo, Leo Lestari, Alvera Sinta Lestari, Sri Indah Liestya Padmawidjaja Liliana Dewi Lim, Vincent Lina Lina Liswandi, Niko Lo, Lucyana M. Djae, Zaim Katarabumi Maharsayani, Derdya Maria, Lisda Mashari, Lea Melanie Cornelia, Melanie Melina Hermawan Mirza, Deni Faisal Monica Monica, Monica Mustika, Uray Ndaru Nelvi, Novita Nicholas, Nicholas Novianti, Debby Nuri Arum Anugrahati Paerin, Paerin Pakpahan, Marpha Yosua Panggabean, Maya Sabirina Patricia, Cindy Paulina Paulina Putra, Claudio Ravindra Rafida, Siti Jihan Reandy, Davis Rinaningsih Rinaningsih Rinoa, Livvy Rofik, Abdur Ronald Sukwadi Rosalina Rosalina Rose, Felicia Diana Rusdianto Roestam Sakana, Fayat Salim, Susanto Salsabila, Fatiha Zaidatus Sanjaya, Enrico Saputra, Teddy Selvi Selvi Setefanus Suprajitno Sigalingging, Eni Duwita Sisca Aulia Soelaeman, M. Rachmat Stelyven, Stelyven Steven, Leonardo Sudirgo, Tony Supriadi, Rudi Susanto, Kevin Sutanto, J. E. Syafira Ulya Firza Tang, Jeffen Tanuwijaya, Netanya Deecy Tina Melinda Tommy Christian Efrata Tony Antonio Vanessa Vanessa Wahyu, Raden Bagus Wangsa, Rivaldo Warnoto Warnoto Wawolangi, Kristian Yosua Wilidyo, Erwent Winda Halim, Winda Wiranata, Chandra Wulan Purnama Sari Yani, Pitri Yuliana Yuliana