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All Journal DIGEST MARKETING E-Jurnal Ekonomi dan Bisnis Universitas Udayana JBTI : Jurnal Bisnis : Teori dan Implementasi Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam EBSJ JURNAL MANAJEMEN BISNIS Jurnal Samudra Ekonomi dan Bisnis Jurnal Manajerial International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Journal of Advanced Multidisciplinary Research DEDIKASI PKM Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Jurnal Bingkai Ekonomi (JBE) Jurnal PKM Manajemen Bisnis Society: Jurnal Pengabdian Masyarakat Business Perspective Journal JURNAL AKUNTANSI DAN BISNIS Neo Journal of economy and social humanities Jurnal Manajemen Bisnis Era Digital IECON: International Economics and Business Conference
Firdaus Firdaus
Universitas Muhammadiyah Semarang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Public Health Social Sciences

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Marketing Performance Berbasis Product Innovativeness dan Islamic Differentiation Advantage Firdaus Firdaus
Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Vol 5, No 1 (2020): June 2020
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v5i1.1737

Abstract

Penelitian ini bertujuan untuk menjelaskan sifat dar islamic differentiation advantage (IDA), Cost Advantage (CA) pada kinerja pemasaran UKM. IDA dan CA adalah driver yang dapat menciptakan keunggulan tersendiri yang mampu meningkatkan kinerja pemasaran dalam UKM , sedangkan Product Innovativeness (PI) dianggap sebagai tuas utama keunggulan kompetitif dalam menghadapi dunia bisnis yang dinamis dan lingkungan bisnis yang kompleks. Metodologi survei digunakan untuk mengumpulkan data. Untuk memperjelas hubungan antara kemampuan PI, kemampuan IDA dan CA terhadap MP, tinjauan literatur kualitatif telah dilakukan. Ulasan ini telah mengungkapkan satu model struktural menghadirkan interaksi yang mungkin antara konstruk diamati. Confirmatory factor analisis telah digunakan untuk evaluasi model pengukuran yang diusulkan sementara pemodelan persamaan struktural telah digunakan untuk model struktural ' penilaian dan pengujian hipotesis. Kemampuan Product Innovativeness Meningkatkan kemampuan islamic differentiation advantage and Cost Advantage yang meningkatkan kemampuan Marketing Performance. Akibatnya, kemampuan Product Innovativeness mampu meningkatkan marketing performance melalui kemampuan islamic differentiation advantage and Cost Advantage. Dari uji statistika yang dilakukan ditemukan bahwa cost advantage lebih dominan mempengaruhi kinerja pemasaran dibandingkan islamic differentiation advantage dalam penelitian ini. 
The Impact of Viral Marketing and Destination Image on Visiting Intentions to Semarang City During The Covid-19 Pandemic Firdaus; Rusmiyatun; Muhamad Roby Jatmiko
Neo Journal of economy and social humanities Vol 1 No 2 (2022): Neo Journal of Economy and Social Humanities, June 2022
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.632 KB) | DOI: 10.56403/nejesh.v1i2.7

Abstract

This study aims to explain the relationship between viral marketing and destination image variables on the intention to visit the city of Semarang. The sample in this study was 100 respondents. In comparison, the implementation of sampling in this study uses an accidental sampling technique, namely the technique of taking samples by chance from the respondents. The data analysis technique used multiple regression. The results of statistical tests concluded that (1) there is a positive and significant relationship between viral marketing and the intention to visit, which means that the higher the viral marketing in a city, the higher the intention to visit, and the second result (2) there is a correlation which is positive and significant between destination image and intention to visit, meaning that the better the destination image, the higher the intention to visit made by consumers to visit the city of Semarang. Conversely, the worse the viral marketing and destination image of consumers, the lower the intention to visit made by consumers. Findings : This research proves that with viral content and a good image of a tourist destination, it can make tourists interested in visiting the city of Semarang.
Peran Agama Dalam Peningkatan Minat Berwirausaha : Pengembangan Model Konsep Intensi Berwirausaha Firdaus Firdaus; Asepta Hendriyanto; Kukuh Mulyanto
Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 4 No 2 (2022): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis Anindyaguna
Publisher : LPPM STIE Anindyaguna

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sudah diterima secara luas bahwa religiusitas adalah sebuah karakteristik individual yang memiliki peran dan dammpak yang sangat besar dalam pengambilan keputusan sehari-hari. Metode penelitian ini adalah studi kepustakaan. Penelitian ini bertujuan untuk menciptakan model tentang minat berwirausaha. Hasil penelitian menunjukkan bahwa minat berwirausahawan dapat ditingkatkan melalui penanaman nilai agama sehingga mempengaruhi norma social, sikap terhadap aktivitas berwirausaha.
The Influence of Policies With Islamic Norms And Travel Safety On The Interest Of Visiting Muslim Tourists In Halal Tourism Destinations In Indonesia Post Pandemi Covid 19 Firdaus Firdaus
Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 5 No 1 (2023): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis Anindyaguna
Publisher : LPPM STIE Anindyaguna

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menjelaskan faktor-faktor yang dapat membuat wisatawan muslim Indonesia berminat mengunjungi destinasi wisata medis di Indonesia setelah pandemic covid 19. Dalam penelitian ini menggunakan dua variable bebas dalam mendukung minat kunjung wisatawan muslim di Indonesia yakni kesesuaian kebijakan dengan norma islam dan keamanan dalam perjalanan. Metodologi survei digunakan untuk mengumpulkan data. Responden dalam penelitian ini adalah seluruh wisatawan muslim Indonesia yang berjumlah 145 responden. Untuk memperjelas hubungan antara kesesuaian kebijakan dengan norma islam dan keamanan dalam perjalanan dengan minat kunjung wisatawan muslim tinjauan literatur kualitatif telah dilakukan. Ulasan ini telah mengungkapkan satu model struktural menghadirkan interaksi yang mungkin antara konstruk diamati. Confirmatory factor analisis telah digunakan untuk evaluasi model pengukuran yang diusulkan sementara pemodelan persamaan struktural telah digunakan untuk model structural penilaian dan pengujian hipotesis. Kesesuaian kebijakan dengan norma islam yang digunakan oleh penyedia jasa destinasi wisata di Indonesia terbukti dapat meningkatkan minat kunjung wisatawan muslim terhadap suatu destinasi wisata halal. Hal tersebut juga terjadi pada keamanan dalam perjalanan, artinya semakin keamanan itu terjamin keamanannya, maka minat kunjung wisatawan juga semakin meningkat. Dari uji statistika yang dilakukan ditemukan bahwa kesesuaian kebijakan dnegan norma islam lebih dominan mempengaruhi minat kunjung wisatawan muslim dibandingkan keamanan dalam perjalanan dalam penelitian ini.
Pengembangan Literasi Keuangan Anak Usia Dini melalui Praktik Menabung di Penang Malaysia Yasinta, Tiurman; Firdaus, Firdaus; Nurhayati., Nurhayati
Society : Jurnal Pengabdian Masyarakat Vol 3, No 4 (2024): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v3i4.418

Abstract

Penelitian ini bertujuan untuk mengembangkan literasi keuangan anak usia dini melalui praktik menabung di kalangan anak-anak migran Indonesia yang tinggal di Malaysia, dengan fokus pada Sanggar Belajar Anak Malaysia Indonesia (AMI) Penang. Dengan menggunakan pendekatan interaktif yang melibatkan dongeng edukatif, DIY tabungan, penyuluhan dengan musik, dan pemberian voucher tabungan pada anak-anak berprestasi, pengabdian masyarakat ini bertujuan untuk memperkuat pemahaman anak-anak terhadap konsep keuangan dan manajemen keuangan yang bijaksana. Metode pelaksanaan mencakup penerapan berbagai kegiatan interaktif di Sanggar Belajar AMI Penang. Hasil dan pembahasan menguraikan dampak positif dari pendekatan interaktif terhadap peningkatan literasi keuangan anak usia dini. Kesimpulan menyoroti pentingnya praktik menabung dalam pembelajaran literasi keuangan anak-anak usia dini dan menawarkan rekomendasi untuk pengembangan program di masa depan.
Peran Video Marketing sebagai Variabel Intervening dalam Menentukan Keputusan Berbelanja di Aplikasi Tiktok Shop pada Konsumen Indonesia Firdaus; Mulyanto, Kukuh; Rusmiyatun; Sitti Nurrahmah, Wa Ode; Jatmiko, M. Roby
Business Perspective Journal Vol. 3 No. 2 (2023): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v3i2.1189

Abstract

The development of the world of information technology is directly proportional to the behavior of consumers in Indonesia in meeting their daily needs. It can be seen from how consumptive the Indonesian people are to buy products online, one application that is currently favored by the public for online shopping is the Tiktok Shop application. This research was conducted to predict the relationship between variables that are used by the community as a determinant in making decisions to shop on the Tiktok Shop application, besides that it wanted to prove the role of video marketing in the Tiktok Shop application. Collecting data in this study used a questionnaire with a purposive sampling technique with a total of 100 respondents using the tiktok shop application. The results of this study prove that Indonesian consumers in making product purchase decisions because they often see stories from social media and search engine optimization can directly influence consumers to shop on the Tiktok Shop application. In addition, video marketing broadcast by content creators can strengthen or bridge consumers to buy products in the Tiktok Shop application.
Kausalitas Fasilitas, Bukti Fisik, dan Kualitas Pelayanan terhadap Keputusan Mengunjungi Transmart Majapahit Semarang Firdaus; Jumai; Sulistiyaningsih, Sri; Astono, Ari Dwi; Jatmiko, M.Roby; Martini
Business Perspective Journal Vol. 4 No. 1 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i1.1455

Abstract

The retail world is a business that is quite developed in Indonesia, especially since licensing and ownership has been made easier by the government, both direct establishment and franchising. This research aims to describe the causality between the variables of facilities, physical evidence, and services on the decision to visit the Transmart in Majapahit, Semarang. The population in this study were visitors to the Transmart mall in Majapahit, Semarang. The research sample consisted of 100 respondents who met the sampling criteria (purposive sampling). Data collection was carried out in a structured manner through an instrument (questionnaire) with a Likert scale of 1-10, the data collected was processed with the help of SPSS. The results of this research show that complete facilities can be one of the factors for consumers visiting Transmart. Apart from that, this research also shows that physical evidence in the form of magnificent buildings and excellent service from mall staff or employees can be a strengthening factor for consumers. visit. In this research, service is the thing that is most looked at by consumers, this also indicates that Transmart Majapahit needs to improve its services from all existing aspects. Keywords: facilities, physical evidence, services quality, visit decisions, transmart
Keterkaitan Persepsi Harga, Kemudahan dan Persepsi Manfaat terhadap Keputusan Menggunakan MNC Play pada Konsumen Semarang Sitti Nurrahmah, Wa Ode; Firdaus; Nurhayati; Effendi, Meizar; Ismanto, Fiderius; Hendriyanto, Asepta; Mulyanto, Kukuh
Business Perspective Journal Vol. 4 No. 1 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i1.1456

Abstract

The internet has become a very basic need for human life in this modern era. This was welcomed by entrepreneurs in this field, various brands have been operating in Indonesia with very varied services. This research aims to describe the relationship between the variables of price perception, convenience, and perceived benefits on the decision to use MNC Play among consumers in Semarang. The population in this research is the MNC Play user community in Semarang. The research sample consisted of 100 respondents who met the sampling criteria (purposive sampling). Data collection was carried out in a structured manner through an instrument (questionnaire) with a Likert scale of 1-10, the data collected was processed with the help of SPSS. The results of this research show that the perception of prices that are classified as competitive can be one of the factors for consumers to use MNC Play products. Apart from that, this research also explains that ease of access and ease of installing Wi-Fi as well as consumers' perceived benefits can be reinforcing factors for consumers. using products from MNC Play (Wi-Fi). In this research, price perception is the thing most highlighted by consumers. This also indicates that people are very sensitive to the price of a product, but this could be a strategy for MNC Play to win business competitions in the internet service (WIFI) sector. Keywords: perception of price, convenience, perception of benefits, decision to use, mnc play (wi-fi)
Pengaruh Label Halal dan Citra Merek terhadap Keputusan Pembelian dengan Ekspektasi sebagai Variabel Mediasi: (Studi pada Konsumen Ichiban Sushi Mall Ciputra Semarang) Nisrina, Ghina; Felda, Elina; Nurhayati; Firdaus; Fahmi, Ahmad; Isna, Nova
Business Perspective Journal Vol. 4 No. 1 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i1.1655

Abstract

The aim of this research is to determine the influence of the halal label and brand image on purchasing decisions for Ichiban Sushi products. This research uses the halal label and brand image as independent variables and uses purchasing decisions as the dependent variable which is mediated by expectations. The population for this research is consumers or visitors to Sushi Mall Ciputra Semarang and the sample size is 100 respondents. The sampling technique for this research is purposive sampling. Data collection uses a questionnaire with a Likert scale of 1-5. The data analysis method used is mediation path analysis and hypothesis testing in this research using Macro PROCESS Hayes in SPSS 22 for Windows. The results of this research show that (1) There is an influence of the halal label on expectations (2) There is an influence of brand image on expectations (3) There is an influence of expectations on purchasing decisions (4) Expectations significantly mediate the influence of the halal label on purchasing decisions Keywords: halal label, brand image, expectations, purchase decisions
Pengaruh Promosi, Pendapatan, Citra Merek Terhadap Keputusan Pembelian Tiket Lomba Burung Kicau Maulana, Satriyo; Adelia, Vita; Purwanto, Dedik; Firdaus; Amelia; Yusuf, Ilham
Business Perspective Journal Vol. 4 No. 1 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i1.1658

Abstract

This research aims to analyze and describe the influence of promotion, income, and brand image on the decision to purchase tickets for the Indonesian Kuby bird competition in Semarang. The population in this study were participants in the Kuby Cup bird competition. The sample used in this research was 100 people. Data analysis was carried out using ordinal logistic regression analysis with SPSS 27. The results of this research analysis show that the promotion variable has a positive influence on purchasing decisions, the income variable has an influence on purchasing decisions, the brand image variable has an influence on purchasing decisions, and the promotion, income and brand image variables simultaneously influence purchasing decisions. Keywords: promotion, revenue, brand image, purchasing decisions
Co-Authors Abdillah, Muhammad Husein Ade Octavia Adelia, Vita Adi Sucipto, Adi Agung Nusantara Ahmad Fahmi Akmal, Muhammad Rafi Alim, Mucahmmad Rully Sjahirul Amelia Amrudin Mahfud Jumai Any Setyarini Ariyanto, Ahmad As'ari, Fajar Husain Asepta Hendriyanto Asepta Hendriyanto Bagus Abdillah Budiman Budiman Callista Cahya Waroka Devanya Sonia Aulia Devi Dina, Novia Rahma Edy Purwanto Edy Purwanto Edy Purwanto Effendi, Meizar Elina Felda Andreani Endah Ratnasari Fatmawati, Azzahra Felda, Elina Haqq, Zulkifli Nurul Hari Murti Mahatma Putra Hayati, Michelle Zuhrotul Ilham Yusuf, Ilham ISMANTO, FIDERIUS Isna, Nova Jatmiko, M Roby Jatmiko, M.Roby Jumai Jumai, Jumai Kukuh Mulyanto Kukuh Mulyanto Lelani, Siska M. Roby Jatmiko MARTINI Martini Martini Maulana, Satriyo Muhamad Roby Jatmiko Muhamad Roby Jatmiko Nadia Ayu Nisrina, Ghina Noegroho, Andro Dewantara Nofikasari, Nofikasari Nur Aini, Farikha Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurrahmah, Wa Ode Sitti Pradipta Risma Rukma Ardi Purwanto, Dedik Putri, Cut Wanda Cahya Raihan, M. Dhany Roos Kities Andadari Rusmiyatun Rusmiyatun Sekar Fitri Tengah Panuluh Shafiyah Ainur Rafi'ah Sherly Vera Ari Sabrina SITTI NURRAHMAH, WA ODE Sri Sulandjari Suharti Suharti , Suharti Sulistiyaningsih, Sri Suwardi Suwardi Wa Ode Sitti Nurrahmah Wulandari, Nisa Amelia Yasinta, Tiurman