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All Journal DIGEST MARKETING JBTI : Jurnal Bisnis : Teori dan Implementasi Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam EBSJ JURNAL MANAJEMEN BISNIS Jurnal Samudra Ekonomi dan Bisnis Jurnal Manajerial International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Journal of Advanced Multidisciplinary Research DEDIKASI PKM Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Jurnal Bingkai Ekonomi (JBE) Jurnal PKM Manajemen Bisnis Society: Jurnal Pengabdian Masyarakat Business Perspective Journal JURNAL AKUNTANSI DAN BISNIS Neo Journal of economy and social humanities Journal of Artificial Intelligence and Digital Business Jurnal Manajemen Bisnis Era Digital IECON: International Economics and Business Conference
Firdaus Firdaus
Universitas Muhammadiyah Semarang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Public Health Social Sciences

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Posyandu Remaja : Edukasi Kesehatan yang Dekat dan Efektif Firdaus, Firdaus; Raihan, M. Dhany; Nurhayati, Nurhayati; Putri, Cut Wanda Cahya; Astono, Ari Dwi
DEDIKASI PKM Vol. 6 No. 2 (2025): DEDIKASI PKM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dkp.v6i2.48362

Abstract

Masa remaja adalah periode di mana anak-anak menjadi dewasa muda. Saat ini, pemenuhan gizi seimbang sangat penting untuk pertumbuhan yang optimal. Ini karena perubahan yang terjadi pada tubuh dan emosi, yang dapat memengaruhi pemenuhan gizi. Asupan makanan dan minuman yang sehat berdampak langsung pada kesehatan remaja. Petugas kesehatan diberi pelatihan tentang cara menjalankan posyandu remaja. Kader kesehatan adalah individu yang dipilih oleh masyarakat dan bekerja secara sukarela untuk menyelenggarakan program kesehatan yang bertujuan untuk memberdayakan masyarakat. Kegiatan ini memberikan gambaran umum tentang kondisi anak remaja di kelurahan Tambakrejo, termasuk kesehatan, diet, dan aktivitas fisik. Selain itu, ditemukan bahwa kurangnya pendidikan kesehatan tentang pengelolaan gizi dan pola makan yang sehat. Kegiatan posyandu remaja bertujuan untuk mendidik remaja tentang kesehatan dan mendorong mereka untuk berkontribusi kepada masyarakat.
Pendampingan Pembuatan Sertifikat Halal untuk UMKM Pawon Mbak Ru Magelang Martini, Martini; Firdaus, Firdaus; Ismanto, Fiderius; Mulyanto, Kukuh; Hendriyanto, Asepta; As'ari, Fajar Husain; Alim, Mucahmmad Rully Sjahirul
DEDIKASI PKM Vol. 6 No. 2 (2025): DEDIKASI PKM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dkp.v6i2.48398

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian Indonesia, terutama dalam sektor kuliner. Namun, salah satu tantangan utama yang dihadapi oleh UMKM kuliner adalah kepemilikan sertifikasi halal, yang menjadi faktor penting dalam meningkatkan kepercayaan konsumen dan daya saing produk. Program Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk mendampingi UMKM "Pawon Mbak Ru" di Magelang dalam proses memperoleh sertifikasi halal guna meningkatkan legalitas dan daya saing produk mereka. Metode yang digunakan dalam kegiatan ini mencakup sosialisasi, pelatihan, serta pendampingan administratif dalam pengurusan sertifikasi halal sesuai dengan regulasi yang berlaku. Kegiatan ini melibatkan 10 pelaku UMKM yang mendapatkan pendampingan secara langsung, dengan evaluasi melalui observasi, wawancara, dan analisis dokumen untuk mengukur pemahaman serta kesiapan mereka dalam memperoleh sertifikasi halal. Hasil dari kegiatan ini menunjukkan bahwa UMKM yang didampingi memahami pentingnya sertifikasi halal, mampu memenuhi persyaratan administrasi, serta berhasil memperoleh sertifikasi halal yang diakui oleh otoritas terkait. Implikasi lebih luas dari penelitian ini adalah peningkatan daya saing UMKM kuliner dalam pasar domestik maupun internasional serta mendorong lebih banyak pelaku usaha kecil untuk mengurus sertifikasi halal sebagai bagian dari strategi bisnis berkelanjutan. Dengan adanya pendampingan ini, diharapkan UMKM dapat lebih berkembang dan meningkatkan kepercayaan konsumen terhadap produk mereka.
Implementasi Program Smart Time And Self Management Untuk Meningkatkan Disiplin Belajar Siswa Sanggar Rawang Malaysia Akmal, Muhammad Rafi; Firdaus, Firdaus; Nurhayati, Nurhayati; Purwanto, Edy; Fatmawati, Azzahra
DEDIKASI PKM Vol. 6 No. 2 (2025): DEDIKASI PKM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dkp.v6i2.49087

Abstract

Rendahnya disiplin belajar siswa di Sanggar Bimbingan Rawang, Selangor, Malaysia, menjadi latar belakang dilaksanakannya program “Smart Time and Self Management”. Berdasarkan hasil observasi awal, sekitar 70% siswa tidak memiliki jadwal belajar rutin dan sering datang terlambat, serta hanya 36% siswa yang datang tepat waktu dan 40% yang mengerjakan tugas secara tepat waktu. Permasalahan ini menunjukkan lemahnya pemahaman siswa terhadap pentingnya manajemen waktu dan manajemen diri dalam proses belajar. Program ini bertujuan untuk meningkatkan disiplin belajar siswa melalui penguatan keterampilan manajemen diri dan pengelolaan waktu secara terpadu. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik observasi, wawancara, dan studi dokumentasi. Kegiatan dilaksanakan selama 12 hari melalui sesi sosialisasi, diskusi kelompok kecil, penyusunan rencana belajar, dan refleksi mingguan dengan melibatkan 25 siswa dari kelas gabungan 3–6. Hasil implementasi menunjukkan perubahan signifikan: jumlah siswa yang datang tepat waktu meningkat menjadi 80%, dan siswa yang mampu mengerjakan tugas tepat waktu mencapai 84%. Selain itu, siswa mulai menunjukkan kemandirian dalam belajar, mencatat waktu belajar secara mandiri, dan menunjukkan motivasi intrinsik yang lebih tinggi. Peningkatan ini juga didukung oleh testimoni siswa dan pengakuan guru pendamping mengenai perubahan sikap belajar dan tanggung jawab siswa. Kesimpulannya, program ini berhasil menanamkan kebiasaan belajar yang positif dan membuktikan bahwa strategi penguatan manajemen diri dan waktu sangat aplikatif dalam pendidikan non-formal. Keberhasilan ini membuka peluang kolaborasi jangka panjang, seperti pengadaan buku manajemen waktu anak, pelatihan untuk orang tua, serta potensi replikasi di daerah atau komunitas lain yang memiliki tantangan serupa.
Strategies to Boost TikTokShop Purchases via Brand Ambassadors and Advertising Firdaus; Martini; Sulistiyaningsih, Sri; Ismanto, Fiderius; Effendi, Meizar
Economics and Business Solutions Journal Vol. 9 No. 1 (2025): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/ebsj.v9i1.11869

Abstract

This study explores strategies to improve product purchase decisions on TikTok Shop through the use of brand ambassadors and advertising. With the rise of social commerce, TikTok Shop has become a vital platform for digital marketing, highlighting the need for effective promotion. The research examines how brand ambassadors and advertising influence consumer behavior. A quantitative method was used, involving a purposive sample of 100 TikTok Shop users. Data were analyzed using SmartPLS 4.0, a PLS-SEM tool suitable for evaluating complex models and small samples. The measurement model assessed reliability and validity, while the structural model tested hypotheses. Results show that brand ambassadors significantly enhance consumer trust and perceived value, while advertising increases engagement and conversions. Both factors directly impact purchase intention and decisions, with intention acting as a mediator. The study concludes that combining brand ambassadors with targeted ads boosts product visibility and consumer confidence. These findings offer practical insights for businesses optimizing their TikTok Shop strategies
Viral Marketing, Brand Image, and the FOMO Effect: A Behavioral Economics Study on Kazamarts Indonesia Abdillah, Muhammad Husein; Jumai, Jumai; Purwanto, Edy; Firdaus, Firdaus
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 3 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.7555

Abstract

This study aims to examine the role of Fear of Missing Out (FOMO) in moderating the influence of viral marketing and brand image on consumer purchase decisions of Kazamarts Indonesia's fashion products. A total of 100 respondents were selected using purposive sampling, targeting individuals who have engaged with Kazamarts' online marketing and have made or considered making a purchase. Data were collected using a Likert scale questionnaire ranging from 1 (strongly disagree) to 5 (strongly agree). The analysis was conducted using Partial Least Squares (PLS) to test the proposed structural model. The findings reveal that both viral marketing and brand image significantly influence FOMO and consumer purchase decisions. Furthermore, FOMO was found to moderate the relationship between viral marketing and purchase decisions, strengthening the effect, while its moderating role on brand image was less significant. These results highlight the importance of emotional triggers like FOMO in digital marketing strategies for fashion brands targeting online consumers.
Sosialisasi Cerdas Menabung: Upaya Peningkatan Literasi Keuangan di Kalangan Remaja Sanggar Bimbingan Rawang Ariyanto, Ahmad; Firdaus, Firdaus; Nurhayati, Nurhayati; Noegroho, Andro Dewantara
Society : Jurnal Pengabdian Masyarakat Vol 4, No 4 (2025): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i4.583

Abstract

This study aims to enhance the understanding of the importance of saving among students of Sanggar Bimbingan Rawang through educational and training approaches. This research employs a qualitative design with a case study approach, involving 25 students from grades Three to Six. Primary data were collected through semi-structured interviews and documentation to evaluate the students' initial understanding of financial management and behavioral changes after the program. The training program was conducted in several sessions, encompassing both theory and practice, including demonstrations and simulations of saving management. Evaluation was conducted by analyzing qualitative data using thematic analysis techniques to obtain comprehensive conclusions. It is expected that this program will provide significant benefits for the financial development of students in the future and emphasize the importance of collaboration between educational managers and the community.
Peran Bauran Pemasaran Jasa Terhadap Keputusan Pembelian Melalui Lifestyle Sebagai Variabel Intervening Pada Konsumen Kerudung Rabbani Astono, Ari Dwi; Firdaus; Nurhayati; Suharti; Bagus Abdillah
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 2 (2025): Agustus 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i2.536

Abstract

This study aims to determine, explain, and analyze the Role of Marketing Mix on Purchasing Decisions Through Lifestyle as an Intervening Variable in Consumers of Rabbani Brand Veils. This study uses a purposive sampling technique. The sample in the population of this study is a sample of 96 respondents as consumers who have purchased Rabbani brand veils in the Semarang City area using the purposive sampling method because the number of respondents is unknown. The data collection method uses a questionnaire. Data analysis is descriptive quantitative using the path analysis formula processed using SmartPLS 4. The results of the study indicate that there is a significant influence between Product, Price, Place, Promotion, People, Process, Physical Evidence on Purchasing Decisions, there is a significant influence between Lifestyle on Purchasing Decisions, there is a significant influence between the Marketing Mix (Product, Price, Place, Promotion, People, Process and Physical Evidence) on Purchasing Decisions through Lifestyle (On Rabbani Consumers in the Semarang City area).
Trusting the Threads: How Brand and Quality Weave Purchase Decisions at Griya Batik Semarangan Firdaus; Callista Cahya Waroka; Edy Purwanto; Amrudin Mahfud Jumai
IECON: International Economics and Business Conference Vol. 3 No. 2 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/n47gzf58

Abstract

This study aims to analyze the effect of brand image and product quality on consumer purchase intention toward Griya Batik Semarangan, with brand trust as a mediating variable. The research is motivated by the growing competition in the traditional fashion industry, especially among local batik producers, which requires a deeper understanding of consumer behavior and decision-making factors. A quantitative approach was employed, using a survey method by distributing questionnaires to 100 respondents who are consumers of Griya Batik Semarangan. The data were analyzed using Partial Least Squares (PLS) with the assistance of SmartPLS 4 software. The findings reveal that both brand image and product quality have a positive and significant influence on purchase intention, as well as on brand trust. However, brand trust does not have a significant effect on purchase intention and fails to mediate the relationship between brand image or product quality and purchase intention. These results suggest that while brand image and product quality are important in building consumer trust, brand trust is not the dominant factor driving purchase intention in the case of Griya Batik Semarangan. The study contributes to the literature on consumer behavior in local cultural products and provides practical implications for traditional fashion businesses in enhancing their market strategies.
Penerapan Program Literasi Untuk Meningkatkan Pemahaman Membaca Siswa Di Sanggar Bimbingan Ampang Malaysia Tiara, Aldiva Qolby; Firdaus, Firdaus; Juma'i, A.M; Astono, Ari Dwi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4254

Abstract

Program literasi yang dilaksanakan di Sanggar Bimbingan Ampang, Malaysia, dirancang untuk meningkatkan keterampilan membaca dan pemahaman siswa kelas 4 melalui serangkaian aktivitas yang terstruktur. Pendekatan penelitian deskriptif-kualitatif digunakan untuk menggambarkan secara mendalam proses pelaksanaan program serta perkembangan kemampuan siswa setelah mengikuti kegiatan. Program ini memanfaatkan berbagai strategi pembelajaran, antara lain pemutaran video animasi edukatif yang bertujuan membangkitkan minat membaca, penyediaan teks bacaan yang disesuaikan dengan tingkat kemampuan siswa, serta pemberian tugas membaca mandiri selama satu minggu. Setelah periode membaca tersebut, siswa diminta untuk merangkum dan menceritakan kembali isi teks guna mengevaluasi tingkat pemahaman mereka. Temuan penelitian menunjukkan adanya peningkatan yang cukup signifikan pada tiga aspek utama: minat membaca, kemampuan memahami isi bacaan, dan kepercayaan diri dalam menyampaikan informasi secara lisan. Dua siswa menunjukkan perkembangan yang menonjol, di mana mereka mampu menjelaskan kembali alur cerita, karakter, latar, dan pesan moral dengan jelas dan runtut. Hal ini mengindikasikan bahwa metode yang memadukan media visual, bacaan terarah, dan strategi retelling efektif dalam memperkuat literasi dasar pada anak usia sekolah dasar. Penemuan tersebut konsisten dengan literatur sebelumnya yang menekankan pentingnya penggunaan media pembelajaran yang menarik, kebiasaan membaca yang teratur, serta latihan menceritakan kembali untuk meningkatkan keterampilan literasi. Dengan demikian, program literasi di Sanggar Bimbingan Ampang memberikan dampak positif terhadap pembentukan budaya membaca dan penguatan kemampuan literasi siswa di lingkungan sanggar.
Introducing Internet Technology to Indonesian Migrant Children at SB At-Tanzil Hicom, Malaysia: Exploring its Benefits and Challenges Firdaus Firdaus; Andro Dewantara Noegroho; M. Sufi Ali Imran; Ari Dwi Astono; Sri Sulistiyaningsih; Martini Martini; Meizar Effendi; M. Rully Sjahirul Alim
Jurnal PKM Manajemen Bisnis Vol. 6 No. 1 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i1.1773

Abstract

Indonesian migrant children in Malaysia often have limited access to digital resources, which restricts their opportunities to develop essential internet and information-literacy skills. Responding to this issue, this community service program was designed to introduce basic internet technology and promote safe, responsible, and purposeful digital use among students at SB At-Tanzil Hicom. The program aimed to strengthen their understanding of online safety, digital ethics, and the use of internet-based learning tools. A participatory approach was adopted through interactive workshops, guided practice sessions, and mentoring activities. Data were collected through observations, pre- and post-tests, and feedback from participants and teachers. The results show a clear improvement in students’ ability to navigate websites, identify credible information, and recognize online risks. Knowledge scores increased significantly, reflecting stronger digital awareness and confidence in using technology for learning. Despite challenges related to limited devices and unstable connectivity, the program effectively introduced internet literacy in a way that was accessible, contextual, and engaging for migrant learners. These outcomes highlight the importance of sustained support and collaborative efforts to ensure digital inclusion within migrant education settings.
Co-Authors Abdillah, Muhammad Husein Ade Octavia Adelia, Vita Adi Sucipto, Adi Agung Nusantara Ahmad Fahmi Akmal, Muhammad Rafi Aldiva Qolby Tiara Alim, Mucahmmad Rully Sjahirul Alis Arifa Rahman Amelia Amrudin Mahfud Jumai Andro Dewanta Noegroho Andro Dewantara Noegroho Any Setyarini Ariyanto, Ahmad As'ari, Fajar Husain Asepta Hendriyanto Asepta Hendriyanto Asepta Hendriyanto Bagus Abdillah Budiman Budiman Callista Cahya Waroka Devanya Sonia Aulia Devi Dina, Novia Rahma Edy Purwanto Edy Purwanto Edy Purwanto Effendi, Meizar Elina Felda Andreani Ellen Proborini Endah Ratnasari Fatmawati, Azzahra Felda, Elina Fiderius Ismanto Haqq, Zulkifli Nurul Hari Murti Mahatma Putra Hayati, Michelle Zuhrotul Heru Yulianto Ilham Yusuf, Ilham ISMANTO, FIDERIUS Isna, Nova Jatmiko, M Roby Jatmiko, M.Roby Juma'i, A.M Jumai Jumai, Jumai Kukuh Mulyanto Kukuh Mulyanto Kukuh Mulyanto Lelani, Siska M. Roby Jatmiko M. Roby Jatmiko M. Rully Sjahirul Alim M. Sufi Ali Imran MARTINI Martini Martini Martini Martini Maulana, Satriyo Meizar Effendi Muhamad Roby Jatmiko Muhamad Roby Jatmiko Nadia Ayu Nisrina, Ghina Noegroho, Andro Dewantara Nofikasari, Nofikasari Nur Aini, Farikha Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurrahmah, Wa Ode Sitti Nuruddin Mahmud Pradipta Risma Rukma Ardi Purwanto, Dedik Putri, Cut Wanda Cahya Raihan, M. Dhany Roos Kities Andadari Rusmiyatun Rusmiyatun Sekar Fitri Tengah Panuluh Shafiyah Ainur Rafi'ah Sherly Vera Ari Sabrina SITTI NURRAHMAH, WA ODE Sri Sulandjari Sri Sulistiyaningsih Suharti Suharti , Suharti Sulistiyaningsih, Sri Suwardi Suwardi Tiara, Aldiva Qolby Wa Ode Sitti Nurrahmah Wa Ode Sitti Nurrahmah Wulandari, Nisa Amelia Yasinta, Tiurman