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All Journal DIGEST MARKETING Value Added: Majalah Ekonomi & Bisnis JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal EMT KITA Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam EBSJ JURNAL MANAJEMEN BISNIS Jurnal Samudra Ekonomi dan Bisnis AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Manajerial International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Advanced Multidisciplinary Research DEDIKASI PKM Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Jurnal Bingkai Ekonomi (JBE) Jurnal PKM Manajemen Bisnis International Journal of Management Science and Information Technology (IJMSIT) Society: Jurnal Pengabdian Masyarakat Business Perspective Journal Studi Akuntansi, Keuangan, dan Manajemen Mafaza : Jurnal Pengabdian Masyarakat JURNAL AKUNTANSI DAN BISNIS Journal of Artificial Intelligence and Digital Business ARMADA : Jurnal Penelitian Multidisiplin Jurnal Manajemen Bisnis Era Digital International Journal of Economics and Management Sciences IECON: International Economics and Business Conference Jurnal Abdimas UM Jambi
Firdaus Firdaus
Universitas Muhammadiyah Semarang
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The Influence of Sales Growth, Capital Structure and Company Size on Company Value : Empirical Study of Food and Beverage Sub-Sector Manufacturing Companies Registered on BEI 2016-2020 Haryati, Fitri; Sugiharti Sugiharti; Firdaus, Firdaus; Purwanto, Dedik; Wahyu Alfiana, Elsa; Alif Rizky Bunganaen, Naufal; Dwi Yulian, Adinda
International Journal of Economics and Management Sciences Vol. 1 No. 2 (2024): May : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v1i2.17

Abstract

The current economic development follows the era of globalization which has a positive impact and influence on existing companies, especially in Indonesia, the food and beverage industry has an important role in people's lives as providers of primary needs.The analytical method used in this research is descriptive statistical analysis, classical assumption test, multiple linear regression analysis, and hypothesis testing. The sample taken in this study used a purposive sampling technique. In line with that, there are 35 company data in the annual report as a sample in this study.Based on the results of hypothesis testing conducted in this study, it can be concluded that partially each independent variable Sales Growth has no effect on firm value, capital structure has no effect on firm value, and firm size has a positive effect on firm value. Similarly, the results of simultaneous testing of all independent variables Sales Growth, Capital Structure and Firm Size have a positive effect on Firm Value. 
The Influence Of Liquidity, Productive Asset Quality And Operational Efficiency On Company Stock Prices : Study of Banks Going Public for the 2016-2020 Period Wulansari, Tutut; Suwardi Suwardi; Firdaus, Firdaus; Purwanto, Dedik; Hibatullah, Ziyad; Choirul Marganis, Vedro
International Journal of Economics and Management Sciences Vol. 1 No. 2 (2024): May : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v1i2.18

Abstract

The purpose of this study was to determine the effect of Liquidity, Earning Asset Quality, and Operational Efficiency on the stock price of banking companies. The stock price in the capital market will determine the value of a company, where the performance and health of the company affect its share price, as well as the views of investors.This research is descriptive quantitative research. The population in this study are publicly listed banking companies in Indonesia which are listed on the Indonesia Stock Exchange (IDX) for the 2016-2020 period. The sample used in this study were 20 companies using the purposive sampling method. The data analysis technique used is multiple linear regression, classical assumption test, t test, F test, and the coefficient of determination R Square.The results of the partial test or t test show that Liquidity (LDR) has no significant effect on stock prices, Earning Asset Quality (NPL) has a positive and significant effect on stock prices and Operational Efficiency has a negative and significant effect on stock prices. While the simultaneous test or F test shows that together Liquidity (LDR), Earning Asset Quality (NPL) and Operational Efficiency (BOPO) have a simultaneous effect on stock prices.
The Impact of Brand Storytelling and Brand Image on Marketing Performance: A Case Study of Grab Indonesia Hayati, Michelle Zuhrotul; Firdaus; Jumai; Nur Aini, Farikha
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.974

Abstract

This study explores the influence of brand storytelling and brand image, mediated by purchase decisions, on the marketing performance of PT.Grab Teknologi Indonesia, which at the end of 2023 made its first profit in history and reduced Grab's losses from US$ 1,74 in 2022 to US$ 485 million in 2023. Using SEM analysis with data from 96 respondents, results indicate that both brand storytelling and brand image significantly enhance marketing performance, with purchase decisions acting as a critical mediating factor. These findings offer strategic insights for improving marketing performance through enhanced storytelling and brand imaging.
The Role of Heritage Image as an Intervening Factor in Increasing Visits to Lawang Sewu Dina, Novia Rahma; Firdaus; Purwanto, Edy; Jumai
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.1000

Abstract

This research seeks to assess the impact of service quality and destination branding on the decision to visit the Lawang Sewu Semarang tourist attraction, which are mediated by heritage images. KAI Wisata, as the manager of Lawang Sewu, is targeting 700 thousand tourists in 2024. However, until December 31, 2024, the number of foreign and domestic tourists visiting the area for one year reached 650 thousand visitors. This is actually good, but not yet in accordance with the target set. This research used quantitative methods on 96 respondents. Therefore, the data analysis is performed using SmartPLS. The research results show that service quality and destination branding are proven to increase visiting decisions. Decisions to visit are positively and significantly influenced by service quality, destination branding, and heritage image. This can provide insight into increasing public interest in the Lawang Sewu tourist attraction.
Eksplorasi NIM dan LDR terhadap Harga Saham dengan Mediasi NPL Wulandari, Nisa Amelia; Firdaus, Firdaus; Nurhayati, Nurhayati; Suharti , Suharti
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 2 (2025): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i2.3821

Abstract

Purpose: This study will look at how stock prices with non-performing loans (NPL) are affected by Net interest margin (NIM) and Loan to Deposit Ratio (LDR).Methodology/approach: This study uses secondary data from IDX for conventional banks in Indonesia from 2019 to 2023. This study uses the documentation method and analysis tools with the SEM-PLS approach.Results/findings: The results show that NPL is negatively and significantly affected by NIM, but NPL is not significantly affected by LDR, NIM is able to positively and significantly affect stock prices, but stock prices are not significantly affected by LDR. NIM has a positive and significant impact due to the mediating role of NPL. On the other hand, there is no significant impact between LDR and stock price with NPL mediation.Conclusions:Limitations: This study only uses the variables NIM, LDR, NPL and stock prices with a sample of 20 conventional banks listed on the IDX with annual reports for the period 2019 - 2023. Future research should be able to provide additional variables with a larger number to determine the effect on stock prices such as the use of financial ratios ROA, ROE, and external assets. In addition, it is also necessary to increase the number of samples used so that statistics can accurately represent the population such as using additional samples from Islamic banking, regional banking, or other industrial companies.Contribution: Stakeholders can use these results to assess the share price of the banking sector using financial ratios.
Posyandu Remaja : Edukasi Kesehatan yang Dekat dan Efektif Firdaus, Firdaus; Raihan, M. Dhany; Nurhayati, Nurhayati; Putri, Cut Wanda Cahya; Astono, Ari Dwi
DEDIKASI PKM Vol. 6 No. 2 (2025): DEDIKASI PKM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dkp.v6i2.48362

Abstract

Masa remaja adalah periode di mana anak-anak menjadi dewasa muda. Saat ini, pemenuhan gizi seimbang sangat penting untuk pertumbuhan yang optimal. Ini karena perubahan yang terjadi pada tubuh dan emosi, yang dapat memengaruhi pemenuhan gizi. Asupan makanan dan minuman yang sehat berdampak langsung pada kesehatan remaja. Petugas kesehatan diberi pelatihan tentang cara menjalankan posyandu remaja. Kader kesehatan adalah individu yang dipilih oleh masyarakat dan bekerja secara sukarela untuk menyelenggarakan program kesehatan yang bertujuan untuk memberdayakan masyarakat. Kegiatan ini memberikan gambaran umum tentang kondisi anak remaja di kelurahan Tambakrejo, termasuk kesehatan, diet, dan aktivitas fisik. Selain itu, ditemukan bahwa kurangnya pendidikan kesehatan tentang pengelolaan gizi dan pola makan yang sehat. Kegiatan posyandu remaja bertujuan untuk mendidik remaja tentang kesehatan dan mendorong mereka untuk berkontribusi kepada masyarakat.
Pendampingan Pembuatan Sertifikat Halal untuk UMKM Pawon Mbak Ru Magelang Martini, Martini; Firdaus, Firdaus; Ismanto, Fiderius; Mulyanto, Kukuh; Hendriyanto, Asepta; As'ari, Fajar Husain; Alim, Mucahmmad Rully Sjahirul
DEDIKASI PKM Vol. 6 No. 2 (2025): DEDIKASI PKM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dkp.v6i2.48398

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian Indonesia, terutama dalam sektor kuliner. Namun, salah satu tantangan utama yang dihadapi oleh UMKM kuliner adalah kepemilikan sertifikasi halal, yang menjadi faktor penting dalam meningkatkan kepercayaan konsumen dan daya saing produk. Program Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk mendampingi UMKM "Pawon Mbak Ru" di Magelang dalam proses memperoleh sertifikasi halal guna meningkatkan legalitas dan daya saing produk mereka. Metode yang digunakan dalam kegiatan ini mencakup sosialisasi, pelatihan, serta pendampingan administratif dalam pengurusan sertifikasi halal sesuai dengan regulasi yang berlaku. Kegiatan ini melibatkan 10 pelaku UMKM yang mendapatkan pendampingan secara langsung, dengan evaluasi melalui observasi, wawancara, dan analisis dokumen untuk mengukur pemahaman serta kesiapan mereka dalam memperoleh sertifikasi halal. Hasil dari kegiatan ini menunjukkan bahwa UMKM yang didampingi memahami pentingnya sertifikasi halal, mampu memenuhi persyaratan administrasi, serta berhasil memperoleh sertifikasi halal yang diakui oleh otoritas terkait. Implikasi lebih luas dari penelitian ini adalah peningkatan daya saing UMKM kuliner dalam pasar domestik maupun internasional serta mendorong lebih banyak pelaku usaha kecil untuk mengurus sertifikasi halal sebagai bagian dari strategi bisnis berkelanjutan. Dengan adanya pendampingan ini, diharapkan UMKM dapat lebih berkembang dan meningkatkan kepercayaan konsumen terhadap produk mereka.
Implementasi Program Smart Time And Self Management Untuk Meningkatkan Disiplin Belajar Siswa Sanggar Rawang Malaysia Akmal, Muhammad Rafi; Firdaus, Firdaus; Nurhayati, Nurhayati; Purwanto, Edy; Fatmawati, Azzahra
DEDIKASI PKM Vol. 6 No. 2 (2025): DEDIKASI PKM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dkp.v6i2.49087

Abstract

Rendahnya disiplin belajar siswa di Sanggar Bimbingan Rawang, Selangor, Malaysia, menjadi latar belakang dilaksanakannya program “Smart Time and Self Management”. Berdasarkan hasil observasi awal, sekitar 70% siswa tidak memiliki jadwal belajar rutin dan sering datang terlambat, serta hanya 36% siswa yang datang tepat waktu dan 40% yang mengerjakan tugas secara tepat waktu. Permasalahan ini menunjukkan lemahnya pemahaman siswa terhadap pentingnya manajemen waktu dan manajemen diri dalam proses belajar. Program ini bertujuan untuk meningkatkan disiplin belajar siswa melalui penguatan keterampilan manajemen diri dan pengelolaan waktu secara terpadu. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik observasi, wawancara, dan studi dokumentasi. Kegiatan dilaksanakan selama 12 hari melalui sesi sosialisasi, diskusi kelompok kecil, penyusunan rencana belajar, dan refleksi mingguan dengan melibatkan 25 siswa dari kelas gabungan 3–6. Hasil implementasi menunjukkan perubahan signifikan: jumlah siswa yang datang tepat waktu meningkat menjadi 80%, dan siswa yang mampu mengerjakan tugas tepat waktu mencapai 84%. Selain itu, siswa mulai menunjukkan kemandirian dalam belajar, mencatat waktu belajar secara mandiri, dan menunjukkan motivasi intrinsik yang lebih tinggi. Peningkatan ini juga didukung oleh testimoni siswa dan pengakuan guru pendamping mengenai perubahan sikap belajar dan tanggung jawab siswa. Kesimpulannya, program ini berhasil menanamkan kebiasaan belajar yang positif dan membuktikan bahwa strategi penguatan manajemen diri dan waktu sangat aplikatif dalam pendidikan non-formal. Keberhasilan ini membuka peluang kolaborasi jangka panjang, seperti pengadaan buku manajemen waktu anak, pelatihan untuk orang tua, serta potensi replikasi di daerah atau komunitas lain yang memiliki tantangan serupa.
Strategies to Boost TikTokShop Purchases via Brand Ambassadors and Advertising Firdaus; Martini; Sulistiyaningsih, Sri; Ismanto, Fiderius; Effendi, Meizar
Economics and Business Solutions Journal Vol. 9 No. 1 (2025): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/ebsj.v9i1.11869

Abstract

This study explores strategies to improve product purchase decisions on TikTok Shop through the use of brand ambassadors and advertising. With the rise of social commerce, TikTok Shop has become a vital platform for digital marketing, highlighting the need for effective promotion. The research examines how brand ambassadors and advertising influence consumer behavior. A quantitative method was used, involving a purposive sample of 100 TikTok Shop users. Data were analyzed using SmartPLS 4.0, a PLS-SEM tool suitable for evaluating complex models and small samples. The measurement model assessed reliability and validity, while the structural model tested hypotheses. Results show that brand ambassadors significantly enhance consumer trust and perceived value, while advertising increases engagement and conversions. Both factors directly impact purchase intention and decisions, with intention acting as a mediator. The study concludes that combining brand ambassadors with targeted ads boosts product visibility and consumer confidence. These findings offer practical insights for businesses optimizing their TikTok Shop strategies
Viral Marketing, Brand Image, and the FOMO Effect: A Behavioral Economics Study on Kazamarts Indonesia Abdillah, Muhammad Husein; Jumai, Jumai; Purwanto, Edy; Firdaus, Firdaus
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 3 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.7555

Abstract

This study aims to examine the role of Fear of Missing Out (FOMO) in moderating the influence of viral marketing and brand image on consumer purchase decisions of Kazamarts Indonesia's fashion products. A total of 100 respondents were selected using purposive sampling, targeting individuals who have engaged with Kazamarts' online marketing and have made or considered making a purchase. Data were collected using a Likert scale questionnaire ranging from 1 (strongly disagree) to 5 (strongly agree). The analysis was conducted using Partial Least Squares (PLS) to test the proposed structural model. The findings reveal that both viral marketing and brand image significantly influence FOMO and consumer purchase decisions. Furthermore, FOMO was found to moderate the relationship between viral marketing and purchase decisions, strengthening the effect, while its moderating role on brand image was less significant. These results highlight the importance of emotional triggers like FOMO in digital marketing strategies for fashion brands targeting online consumers.
Co-Authors Abdillah, Muhammad Husein Abdullah, Zailani Ade Octavia Adelia, Vita Adi Sucipto, Adi Agung Nusantara Ahmad Fahmi Akmal, Muhammad Rafi Aldiva Qolby Tiara Alif Rizky Bunganaen, Naufal Alim, Mucahmmad Rully Sjahirul Alis Arifa Rahman Alis Arifa Rahman Amalia Wulandari, Nisa Amelia Amrudin Mahfud Jumai Ananda, Fariz Andro Dewanta Noegroho Andro Dewantara Noegroho Any Setyarini Ariyanto, Ahmad As'ari, Fajar Husain Asepta Hendriyanto Asepta Hendriyanto Asepta Hendriyanto Asepta Hendriyanto Asepta Hendriyanto Bagus Abdillah Baskara, Andika Budiman Budiman Callista Cahya Waroka Choirul Marganis, Vedro Devanya Sonia Aulia Devi Dewantara Noegroho, Andro Dien Maulana Akbar Dina, Novia Rahma Dwi Yulian, Adinda Edy Purwanto Edy Purwanto Edy Purwanto Effendi, Meizar Elina Felda Elina Felda Andreani Ellen Proborini Endah Ratnasari Fatmawati, Azzahra Felda, Elina Fiderius Ismanto Fiderius Ismanto Fitri Amalia Pratama Fitria Ramadhani Haqq, Zulkifli Nurul Hari Murti Mahatma Putra Hartono, Joko Setyo Haryati, Fitri Hayati, Michelle Zuhrotul Heru Yulianto Hibatullah, Ziyad Ilham Yusuf, Ilham Irma Puspitasari, Irma ISMANTO, FIDERIUS Isna, Nova Jatmiko, M Roby Jatmiko, M.Roby Juma'i, A.M Jumai Jumai Jumai Jumai Jumai, Jumai Kukuh Mulyanto Kukuh Mulyanto Kukuh Mulyanto Kukuh Mulyanto Kukuh Mulyanto Lasmiatun, Lasmiatun Lelani, Siska M. Roby Jatmiko M. Roby Jatmiko M. Roby Jatmiko M. Roby Jatmiko M. Rully Sjahirul Alim M. Sufi Ali Imran MARTINI Martini Martini Martini Martini Martini Martini Martini Maulana, Satriyo Meizar Effendi Meizar Effendi Meizar Effendi Muhamad Roby Jatmiko Muhammad Roby Jatmiko Muhammad Syaiful Huda Nadia Ayu Nisa Amalia Wulandari Nisrina, Ghina Noegroho, Andro Dewantara Nofikasari, Nofikasari Nur Aini, Farikha Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurrahmah, Wa Ode Sitti Nuruddin Mahmud Nurul Dyah Ayu Fajrin Pradipta Risma Rukma Ardi Purwanto, Dedik Putri, Cut Wanda Cahya Raihan, M. Dhany Rizky, Rizky Novian Hariyadi Roos Kities Andadari Rully Sjahirul Alim , Mochammad Rusmiyatun Rusmiyatun Rusmiyatun Rusmiyatun Rusmiyatun Safitriani, Ayu Sekar Fitri Tengah Panuluh Septiana, Zulfa Shafiyah Ainur Rafi'ah Sherly Vera Ari Sabrina SITTI NURRAHMAH, WA ODE Sri Sulandjari Sri Sulistiyaningsih Sri Sulistiyaningsih Sri Sulistiyaningsih Sugiharti Sugiharti Suharti Suharti , Suharti Sulistiyaningsih, Sri Suwardi Suwardi Syafaq, Shandya Aissy Tiara, Aldiva Qolby Wa Ode Sitti Nurrahmah Wa Ode Sitti Nurrahmah Wa Ode Sitti Nurrahmah Wa Ode Sitti Nurrahmah Wa Ode Sitti Nurrahmah Wahyu Alfiana, Elsa Wulandari, Nisa Amelia Wulansari, Tutut Yasinta, Tiurman Zahro, Aimatuz