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All Journal DIGEST MARKETING Value Added: Majalah Ekonomi & Bisnis JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal EMT KITA Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam EBSJ JURNAL MANAJEMEN BISNIS Jurnal Samudra Ekonomi dan Bisnis AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Manajerial International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Advanced Multidisciplinary Research DEDIKASI PKM Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Jurnal Bingkai Ekonomi (JBE) Jurnal PKM Manajemen Bisnis International Journal of Management Science and Information Technology (IJMSIT) Society: Jurnal Pengabdian Masyarakat Business Perspective Journal Studi Akuntansi, Keuangan, dan Manajemen Mafaza : Jurnal Pengabdian Masyarakat JURNAL AKUNTANSI DAN BISNIS Journal of Artificial Intelligence and Digital Business ARMADA : Jurnal Penelitian Multidisiplin Jurnal Manajemen Bisnis Era Digital International Journal of Economics and Management Sciences IECON: International Economics and Business Conference Jurnal Abdimas UM Jambi
Firdaus Firdaus
Universitas Muhammadiyah Semarang
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Sosialisasi Cerdas Menabung: Upaya Peningkatan Literasi Keuangan di Kalangan Remaja Sanggar Bimbingan Rawang Ariyanto, Ahmad; Firdaus, Firdaus; Nurhayati, Nurhayati; Noegroho, Andro Dewantara
Society : Jurnal Pengabdian Masyarakat Vol 4, No 4 (2025): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i4.583

Abstract

This study aims to enhance the understanding of the importance of saving among students of Sanggar Bimbingan Rawang through educational and training approaches. This research employs a qualitative design with a case study approach, involving 25 students from grades Three to Six. Primary data were collected through semi-structured interviews and documentation to evaluate the students' initial understanding of financial management and behavioral changes after the program. The training program was conducted in several sessions, encompassing both theory and practice, including demonstrations and simulations of saving management. Evaluation was conducted by analyzing qualitative data using thematic analysis techniques to obtain comprehensive conclusions. It is expected that this program will provide significant benefits for the financial development of students in the future and emphasize the importance of collaboration between educational managers and the community.
Peran Bauran Pemasaran Jasa Terhadap Keputusan Pembelian Melalui Lifestyle Sebagai Variabel Intervening Pada Konsumen Kerudung Rabbani Astono, Ari Dwi; Firdaus; Nurhayati; Suharti; Bagus Abdillah
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 2 (2025): Agustus 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i2.536

Abstract

This study aims to determine, explain, and analyze the Role of Marketing Mix on Purchasing Decisions Through Lifestyle as an Intervening Variable in Consumers of Rabbani Brand Veils. This study uses a purposive sampling technique. The sample in the population of this study is a sample of 96 respondents as consumers who have purchased Rabbani brand veils in the Semarang City area using the purposive sampling method because the number of respondents is unknown. The data collection method uses a questionnaire. Data analysis is descriptive quantitative using the path analysis formula processed using SmartPLS 4. The results of the study indicate that there is a significant influence between Product, Price, Place, Promotion, People, Process, Physical Evidence on Purchasing Decisions, there is a significant influence between Lifestyle on Purchasing Decisions, there is a significant influence between the Marketing Mix (Product, Price, Place, Promotion, People, Process and Physical Evidence) on Purchasing Decisions through Lifestyle (On Rabbani Consumers in the Semarang City area).
Trusting the Threads: How Brand and Quality Weave Purchase Decisions at Griya Batik Semarangan Firdaus; Callista Cahya Waroka; Edy Purwanto; Amrudin Mahfud Jumai
IECON: International Economics and Business Conference Vol. 3 No. 2 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/n47gzf58

Abstract

This study aims to analyze the effect of brand image and product quality on consumer purchase intention toward Griya Batik Semarangan, with brand trust as a mediating variable. The research is motivated by the growing competition in the traditional fashion industry, especially among local batik producers, which requires a deeper understanding of consumer behavior and decision-making factors. A quantitative approach was employed, using a survey method by distributing questionnaires to 100 respondents who are consumers of Griya Batik Semarangan. The data were analyzed using Partial Least Squares (PLS) with the assistance of SmartPLS 4 software. The findings reveal that both brand image and product quality have a positive and significant influence on purchase intention, as well as on brand trust. However, brand trust does not have a significant effect on purchase intention and fails to mediate the relationship between brand image or product quality and purchase intention. These results suggest that while brand image and product quality are important in building consumer trust, brand trust is not the dominant factor driving purchase intention in the case of Griya Batik Semarangan. The study contributes to the literature on consumer behavior in local cultural products and provides practical implications for traditional fashion businesses in enhancing their market strategies.
EXPLORING THE POTENTIAL OF MAKING TRADITIONAL SEMPRONG CAKES IN JAMBON VILLAGE Dwi Astono, Ari; Firdaus, Firdaus; Amalia Wulandari, Nisa; Felda, Elina
Mafaza : Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2024): Mafaza : Jurnal Pengabdian Masyarakat
Publisher : Mafaza : Jurnal Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32665/mafaza.v4i1.3072

Abstract

Community service carried out with the need to increase income and create jobs, as well as preserving local cultural identity through traditional culinary heritage, aims to increase the production of semprong cakes in Jambon Village, Temanggung Regency. The main aim of the service is to increase income and create jobs in the village, as well as to strengthen local cultural identity and preserve traditional culinary heritage. The implementation method uses PAR (Participatory Action Research) involving training and mentoring carried out by the PKM Team and students of the Muhammadiyah University of Semarang (Unimus). Concrete results from this service include developing more effective marketing strategies and improving the quality of semprong cake production. Culturally, this increase in production plays a role in preserving local wisdom and transmitting culinary traditions to future generations. In addition to direct benefits for village communities, this program also provides valuable insight into the social, economic and cultural conditions of local communities. Thus, this service has the potential to become a model of sustainable local development and can be applied in other areas that have similar potential.
Pelatihan Public Speaking Pada Ormawa Stie Anindyaguna Dalam Menunjang Tingkat Kepercayaan Diri Mahasiswa Firdaus, Firdaus; Jatmiko, M. Roby; Sitti Nurrahmah, Wa Ode; Martini, Martini; Sulistiyaningsih, Sri; Ismanto, Fiderius; Effendi, Meizar
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i1.2808

Abstract

Pelatihan public speaking merupakan suatu proses membantu pelajar dalam organisasi meningkatkan tingkat kepercayaan dirinya ketika berbicara di depan banyak orang. Tujuan kegiatan ini dilakukan untuk meningkatkan kepercayaan mahasiswa ketika akan berbicara di depan khalayak. Metode yang digunakan untuk memecahkan masalah adalah dengan pelatihan dan penyampaian materi tips dan trick public speaking. Pelatihan yang dilaksanakan oleh tim dari UNIMUS dan STIE Anindyaguna serta Kodim IV Semarang ini memberikan materi tentang aspek berkomunikasi yang baik, membentuk jiwa kepemimpinan dan tips tampil percaya diri saat berbicara maupun menjadi pembicara dalam suatu acara, baik formal maupun nonformal. Proses pelatihan ini dilakukan dalam beberapa tahapan yaitu survey, persiapan, pembekalan dan pelatihan. Pelatihan ini diikuti oleh 25 mahasiswa STIE Anindyaguna yang tergabung dalam organisasi kemahasiswaan. Pelatihan ini diharapkan mampu membentuk jiwa kepemimpinan dan keterampilan mahasiswa dalam berbicara dan memimpin organisasi yang didukungnya di kampus, serta mampu bersaing dengan mahasiswa lainnya dan yang terpenting adalah meningkatkan rasa percaya diri. mahasiswa sebagai agen perubahan yang akan memimpin negara di masa depan. Hasil dari pelatihan ini, siswa menjadi lebih mampu mengutarakan penyebab kegugupannya dan berani tampil di forum untuk memberikan contoh bagaimana seharusnya seorang pembicara.
Sosialisasi Literasi Manajemen Keuangan Syariah Bagi Rumah Tangga Di Kelurahan Meteseh, Kec Tembalang, Kota Semarang Lasmiatun, Lasmiatun; Firdaus, Firdaus; Dewantara Noegroho, Andro; Rully Sjahirul Alim , Mochammad
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i1.3001

Abstract

Manajemen keuangan merupakan salah satu aspek terpenting dalam rumah tangga, karena hampir semua kegiatan rumah tangga membutuhkan manajemen keuangan. Namun sering kali hal tersebut tidak diperhatikan dengan baik. Tujuan kegiatan ini dilakukan untuk meningkatkan pengetahuan dari Masyarakat tentang literasi keuangan syariah dalam rumah tangga, sehingga tercipta pengelolaan keuangan yang lebih baik dalam rumah tangga. Metode yang digunakan untuk memecahkan masalah adalah dengan penyampaian materi tentang literasi keuangan serta manfaatnya untuk rumah tangga. Sosialisasi yang dilaksanakan oleh tim PKM dari UNIMUS ini memberikan materi tentang aspek- aspek yang perlu diperhatikan dalam mengelola keuangan berdasarkan pandangan Islam. Proses sosialisasi ini dilakukan dalam beberapa tahapan yaitu survey, persiapan, penyebaran undangan ke Masyarakat pembekalan tim dan sosialisasi. Sosialisasi ini diikuti oleh 24 ibu-ibu yang tergabung dalam organisasi PKK dan 1 laki-laki yakni pengelolah PKK. Sosialisasi diharapkan mampu membentuk mindset yang baik kepada Masyarakat tentang pengelolaan keuangan berdasarkan pandangan Islam. Hasil dari sosialisasi, ibu-ibu PKK dan Masyarakat yang mengikuti menjadi lebih tercerahkan tentang bagaimana mengelola keuangan rumah tangga dengan baik, bukan hanya mendapatkan manfaat dunia namun dapat manfaatnya untuk kehidupan akhirat. Karena dalam mengelolah keuangan berdasarkan pandangan Islam, ada unsur sedekah, infak dan sebagainya.
Pendekatan Interaktif dalam Edukasi Menabung untuk Meningkatkan Literasi Keuangan Siswa di SB Kampung Bharu Malaysia Lelani, Siska; Firdaus, Firdaus; Hartono, Joko Setyo; Zahro, Aimatuz
Jurnal PKM Manajemen Bisnis Vol. 4 No. 2 (2024): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v4i2.846

Abstract

This study aims to determine how effective the savings education program is for primary school students in SB Kampung Bharu, Kuala Lumpur, Malaysia. The program involved students from grade 1 to grade 6, to introduce the concept of money and the importance of saving early on. The methods used in this activity include material provision, discussion, and hands-on practice. Educational activities include the introduction of currency, symbols, and heroes on rupiah money, as well as education on how to save and protect money. Students were also taught about the importance of saving money through interactive discussions and practice making piggy banks from used materials. The results showed that students had an increased understanding of various aspects of finance, including the value of money, the history behind the symbols on currency, and the importance of keeping their money safe. Discussions about saving money succeeded in instilling positive habits and an understanding of the importance of having spare money for urgent needs or long-term goals. The practice of making piggy banks not only enhanced students' creativity but also strengthened their understanding of the concept of saving money.
Sosialisasi Cerdas Menabung: Upaya Peningkatan Literasi Keuangan di Kalangan Remaja Sanggar Bimbingan Rawang Ariyanto, Ahmad; Firdaus, Firdaus; Nurhayati, Nurhayati; Noegroho, Andro Dewantara
Society : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2025): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i4.583

Abstract

This study aims to enhance the understanding of the importance of saving among students of Sanggar Bimbingan Rawang through educational and training approaches. This research employs a qualitative design with a case study approach, involving 25 students from grades Three to Six. Primary data were collected through semi-structured interviews and documentation to evaluate the students' initial understanding of financial management and behavioral changes after the program. The training program was conducted in several sessions, encompassing both theory and practice, including demonstrations and simulations of saving management. Evaluation was conducted by analyzing qualitative data using thematic analysis techniques to obtain comprehensive conclusions. It is expected that this program will provide significant benefits for the financial development of students in the future and emphasize the importance of collaboration between educational managers and the community.
Kajian Tata Kelola UMKM Kabupaten Purworejo Menuju Daya Saing Internasional Rusmiyatun; Firdaus; Adi Sucipto
Jurnal Bingkai Ekonomi (JBE) Vol 8 No 2 (2023): Agustus : Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v8i2.293

Abstract

Tujuan dari penelitian ini adalah untuk mengkaji tata kelola UMKM yang telah melakukan ekspor produk gula semut, dimana produk gula semut merupakan salah satu produk unggulan Kabupaten Purworejo. Responden dari penelitian ini adalah UKM yang pernah diekspor, antara lain Kopwan Srikandi, CV Tiga Putri dan Koperasi Karmatera. Metode pengumpulan data dengan wawancara dari ketiga responden, wawancara dan pengkajian data dari DINKUKMP Purworejo, melihat media yang mempublikasikan ketiga sumber data tersebut. Hasil penelitian ini, Koperasi Srikandi merupakan satu-satunya eksportir murni sedangkan Koperasi CV Tiga Putri dan Karmatera merupakan trader atau hanya menyediakan produk gula semut kualitas ekspor kepada perusahaan lain sebagai eksportir. Eksportir yang sudah memiliki pasar tidak melakukan promosi melalui media dan publikasi lain. Hasil lain dari penelitian ini ditemukan standar mulai dari standar lahan, pohon, alat produksi, standar prosedur pengolahan, standar keamanan taper hingga standar produk jadi gula aren kualitas ekspor.
Penerapan Program Literasi Untuk Meningkatkan Pemahaman Membaca Siswa Di Sanggar Bimbingan Ampang Malaysia Tiara, Aldiva Qolby; Firdaus, Firdaus; Juma'i, A.M; Astono, Ari Dwi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4254

Abstract

Program literasi yang dilaksanakan di Sanggar Bimbingan Ampang, Malaysia, dirancang untuk meningkatkan keterampilan membaca dan pemahaman siswa kelas 4 melalui serangkaian aktivitas yang terstruktur. Pendekatan penelitian deskriptif-kualitatif digunakan untuk menggambarkan secara mendalam proses pelaksanaan program serta perkembangan kemampuan siswa setelah mengikuti kegiatan. Program ini memanfaatkan berbagai strategi pembelajaran, antara lain pemutaran video animasi edukatif yang bertujuan membangkitkan minat membaca, penyediaan teks bacaan yang disesuaikan dengan tingkat kemampuan siswa, serta pemberian tugas membaca mandiri selama satu minggu. Setelah periode membaca tersebut, siswa diminta untuk merangkum dan menceritakan kembali isi teks guna mengevaluasi tingkat pemahaman mereka. Temuan penelitian menunjukkan adanya peningkatan yang cukup signifikan pada tiga aspek utama: minat membaca, kemampuan memahami isi bacaan, dan kepercayaan diri dalam menyampaikan informasi secara lisan. Dua siswa menunjukkan perkembangan yang menonjol, di mana mereka mampu menjelaskan kembali alur cerita, karakter, latar, dan pesan moral dengan jelas dan runtut. Hal ini mengindikasikan bahwa metode yang memadukan media visual, bacaan terarah, dan strategi retelling efektif dalam memperkuat literasi dasar pada anak usia sekolah dasar. Penemuan tersebut konsisten dengan literatur sebelumnya yang menekankan pentingnya penggunaan media pembelajaran yang menarik, kebiasaan membaca yang teratur, serta latihan menceritakan kembali untuk meningkatkan keterampilan literasi. Dengan demikian, program literasi di Sanggar Bimbingan Ampang memberikan dampak positif terhadap pembentukan budaya membaca dan penguatan kemampuan literasi siswa di lingkungan sanggar.
Co-Authors Abdillah, Muhammad Husein Abdullah, Zailani Ade Octavia Adelia, Vita Adi Sucipto, Adi Agung Nusantara Ahmad Fahmi Akmal, Muhammad Rafi Aldiva Qolby Tiara Alif Rizky Bunganaen, Naufal Alim, Mucahmmad Rully Sjahirul Alis Arifa Rahman Alis Arifa Rahman Amalia Wulandari, Nisa Amelia Amrudin Mahfud Jumai Ananda, Fariz Andro Dewanta Noegroho Andro Dewantara Noegroho Any Setyarini Ariyanto, Ahmad As'ari, Fajar Husain Asepta Hendriyanto Asepta Hendriyanto Asepta Hendriyanto Asepta Hendriyanto Asepta Hendriyanto Bagus Abdillah Baskara, Andika Budiman Budiman Callista Cahya Waroka Choirul Marganis, Vedro Devanya Sonia Aulia Devi Dewantara Noegroho, Andro Dien Maulana Akbar Dina, Novia Rahma Dwi Yulian, Adinda Edy Purwanto Edy Purwanto Edy Purwanto Effendi, Meizar Elina Felda Elina Felda Andreani Ellen Proborini Endah Ratnasari Fatmawati, Azzahra Felda, Elina Fiderius Ismanto Fiderius Ismanto Fitri Amalia Pratama Fitria Ramadhani Haqq, Zulkifli Nurul Hari Murti Mahatma Putra Hartono, Joko Setyo Haryati, Fitri Hayati, Michelle Zuhrotul Heru Yulianto Hibatullah, Ziyad Ilham Yusuf, Ilham Irma Puspitasari, Irma ISMANTO, FIDERIUS Isna, Nova Jatmiko, M Roby Jatmiko, M.Roby Juma'i, A.M Jumai Jumai Jumai Jumai Jumai, Jumai Kukuh Mulyanto Kukuh Mulyanto Kukuh Mulyanto Kukuh Mulyanto Kukuh Mulyanto Lasmiatun, Lasmiatun Lelani, Siska M. Roby Jatmiko M. Roby Jatmiko M. Roby Jatmiko M. Roby Jatmiko M. Rully Sjahirul Alim M. Sufi Ali Imran MARTINI Martini Martini Martini Martini Martini Martini Martini Maulana, Satriyo Meizar Effendi Meizar Effendi Meizar Effendi Muhamad Roby Jatmiko Muhammad Roby Jatmiko Muhammad Syaiful Huda Nadia Ayu Nisa Amalia Wulandari Nisrina, Ghina Noegroho, Andro Dewantara Nofikasari, Nofikasari Nur Aini, Farikha Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurrahmah, Wa Ode Sitti Nuruddin Mahmud Nurul Dyah Ayu Fajrin Pradipta Risma Rukma Ardi Purwanto, Dedik Putri, Cut Wanda Cahya Raihan, M. Dhany Rizky, Rizky Novian Hariyadi Roos Kities Andadari Rully Sjahirul Alim , Mochammad Rusmiyatun Rusmiyatun Rusmiyatun Rusmiyatun Rusmiyatun Safitriani, Ayu Sekar Fitri Tengah Panuluh Septiana, Zulfa Shafiyah Ainur Rafi'ah Sherly Vera Ari Sabrina SITTI NURRAHMAH, WA ODE Sri Sulandjari Sri Sulistiyaningsih Sri Sulistiyaningsih Sri Sulistiyaningsih Sugiharti Sugiharti Suharti Suharti , Suharti Sulistiyaningsih, Sri Suwardi Suwardi Syafaq, Shandya Aissy Tiara, Aldiva Qolby Wa Ode Sitti Nurrahmah Wa Ode Sitti Nurrahmah Wa Ode Sitti Nurrahmah Wa Ode Sitti Nurrahmah Wa Ode Sitti Nurrahmah Wahyu Alfiana, Elsa Wulandari, Nisa Amelia Wulansari, Tutut Yasinta, Tiurman Zahro, Aimatuz