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Journal : JEBD

Konsep Manajemen Perubahan Dalam Meningkatkan Disiplin Kerja Oraganisasi Imam Solehuddin; Nur Ahmadi Bi Rahmani
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 3 (2024): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

Change management is a systematic approach designed to manage change in an organization. This involves the process of planning, implementing and monitoring change in order to manage its impact on individuals and the organization as a whole. Change management involves certain steps to ensure that changes are accepted and implemented effectively. The purpose of this research is to find out what things you need to know about change management. The type of research used is library research or literature study where researchers rely on various literature to obtain research data and use a qualitative approach because the data produced is in the form of words or descriptions. The results of this research conclude several things such as the definition of change management, the goals and benefits of change management, types of change and change management approaches.
Peran Media Sosial Dalam Memasarkan Produk Olahan Ud.Bolu Salak Kenanga Di Kota Padangsidimpuan Andryan Syaputra; Nur Ahmadi Bi Rahmani
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 3 (2024): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

The aim of this research is to determine the extent of the role of social media as a tool to improve marketing of UD processed products. Bolu Salak Kenanga in Padangsidimpuan City. This research uses descriptive qualitative research. The data sources used in this research are primary data sources and secondary data. Data collection techniques were carried out using observation, interviews and documentation methods. Data analysis in this research is data reduction, data presentation, drawing and conclusions. The research results show that the use of social media as a promotional medium is very important for improving culinary business product marketing (MSMEs) in online marketing, especially culinary businesses that are relatively small.